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    Coca Cola Business Strategy Model September 2023

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    radeeshashashmi16

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    © All Rights Reserved
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    Coca Cola Business Strategy Model September 2023

    Uploaded by

    radeeshashashmi16
    16 views3 pages

    Original Title

    coca-cola-business-strategy-model-september-2023

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    16 views3 pages

    Coca Cola Business Strategy Model September 2023

    Uploaded by

    radeeshashashmi16

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 3

    OUR BUSINESS STRATEGY,

    PRIORITIES, & LEADERSHIP MODEL

    Our Purpose is to
    Refresh the World
    and Make a Difference
    We’re clear on how we will do this through:
    Loved Done For A Better
    Brands Sustainably Shared Future

    Seizing Momentum with Greater Agility


    Through Our Growth Strategy
    Our two strategy flywheels are spinning faster today and with more agility than before. The recent acceleration of our
    strategy has left us better positioned to capture growth in the years ahead. With strong system alignment, we’re well-
    equipped to manage through all kinds of external factors, and we’re more confident about our future than ever. We’ve
    emerged stronger and our strategy remains the same.

    Brand Cash Flow


    Building Generation

    Asset
    Execution Optimization

    TOPLINE RETURNS

    Innovation/ Resource
    M&A Allocation

    Revenue Growth Margin


    Management Expansion

    01
    OUR BUSINESS STRATEGY,
    PRIORITIES, & LEADERSHIP

    Executing For Growth


    The strength of our streamlined portfolio is significant, and our new networked operating structure is enabling our
    consumer-centric growth strategy. Through the right portfolio, right strategy and right execution, we can continue to
    generate strong top line growth and create value for stakeholders for the long term.

    PORTFOLIO EXECUTION

    Hydration, Sports, Nutrition, Juice,


    Coffee & Tea Dairy & Plant

    Emerging
    Center Functions
    Operations & Corporate Functions

    Sparkling
    Flavors
    # OF
    BRANDS
    Global Category Teams
    Platform Global Brand Marketing Operating
    Services Units
    RE
    TA I UE
    L VA L Global
    Regional
    Local
    Coca-Cola
    R&D Center

    Leadership
    Achieving our purpose requires nurturing a
    culture that makes it possible. We believe that
    everyone at Coca-Cola has the capacity to
    lead, and everyone should be able to see some
    aspect of themselves within the leadership
    definition. Leaders at Coca-Cola commit to:
    Be The Set The Help People Be
    Be the Role Model, Set the Agenda, and Help Role Model Agenda Their Better Selves
    People Be Their Best Selves.

    02
    LEADERSHIP MODEL

    Our Leadership & Growth Behavior


    Commitment: Leaders at Coca-Cola commit to creating a thirst for growth — in our people, in our system, and in our
    business — as we seek to refresh the world and make a difference.

    Expectations & Behaviors: Leadership is less about a formal position and more about the act of leading. We all have
    the opportunity and responsibility to lead and can do so by exemplifying the below expectations and behaviors.

    Make Courageous Choices


    Empower yourself and others to take risks and make things happen.

    Foster Innovation
    Be curious; always seek, never settle.

    Be The Thrive in Ambiguity


    Role Model Push for progress, not perfection. Embrace uncertainty as an opportunity for growth.

    Envision the Future


    Create an inspiring vision of the future and prioritize actions to achieve that vision.

    Act as a Change Agent


    Build the case for change and drive implementation.

    Set The Apply an Enterprise Mindset


    Agenda Leverage a deep understanding of internal and external factors to inform great
    business decisions.

    Influence Across the Network


    Collaborate with others and inspire action that produces mutually beneficial outcomes.

    Build Inclusion
    Intentionally create an environment where everyone can thrive.

    Help People Be
    Develop Talent
    Their Better Selves
    Cultivate great talent that is diverse in thought, experiences, and backgrounds.

    03

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