SUMMER INTERNSHIP PROJECT

GUIDELINES 2024-25
 PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE

SUMMER INTERNSHIP PROJECT GUIDELINES - 2024

1. INTRODUCTION
The Summer Internship Project (SIP) forms an important component of education at the Prestige
Institute of Management and Research (PIMR,) Indore. It is an attempt to bridge the gap between
the academic institution and the corporate world.
For proper coordination and to ensure organized and smooth conduct, each student will also be
guided by the Faculty of the institute. A representative of the industry/organization also guides the
student and assists the faculty in monitoring the student's progress. The student will have to meet
the faculty mentor as and when needed and communicated by the mentor.

2. OBJECTIVE
• Introducing students to real-life situations of business and management

• Enhance and/or expand the student's knowledge of a particular/different area(s) of Business

Management
• Develop and improve business skills in communication, technology, quantitative reasoning, and
teamwork
• Assist the student's development of employer-valued skills such as teamwork, communication, and
attention to detail
• Students are encouraged to take up time-bound multi-disciplinary and goal-oriented assignments
involving teamwork.

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 3. TYPES OF SUMMER INTERNSHIP PROJECT REPORT
Students are required to prepare a Summer Internship Project Report in any one of the following
ways.

• GENERAL TRAINING

• RESEARCH PROJECT WITH FACULTY MENTOR

• INDUSTRY / SECTOR ANALYSIS

INTERNSHIP TRAINING
Under this, to earn subject credits, the students must undertake 30 to 45 days of training at any
organization during the intervening period between the close and commencement of the Semester.
The training, which would be a simulation of the real work environment, requires the students to
undergo the rigor of a professional environment both in form and substance. It exposes them to
Professional as well as technical skills and helps them to acquire social skills by drawing them into
contact with real professionals. The chapters of the submitted report can be as follows:

Chapter 1: About the Industry / Sector

Students have to write about Sector and Industry and cover the following points: Introduction of
the Sector, Contribution, importance to the economy, Competitive scenario, etc.

Chapter 2: About the Organization

2.1 History of the organization and objective:

Students have to write about the organization or profile of the organization concerning industrial
aspects, as well as the vision and mission of the organization and objective organization, etc.

2.2 Organization structure

Students have to show the organizational structure of the company or organization and the
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 organizational structure of the branch or place where he/she pursuing Summer Internship Training.
The student is expected to perform the internship at an organization of repute and in a capacity
involving the polishing of her/his management skills. The structure, size, brand, and location of the
organization act as vital components in the rubrics for evaluation.

Chapter 3: Departmental Description:

Students have to write all the following descriptions regarding the organization department (any
FOUR at least) in brief except the department where he/she pursuing Summer Internship Training.
Based on specialization, he/she has to write a detailed description of the concerned department like
the Department Hierarchy, the number of employees in the Department, etc.

3.1 Finance Department: Performance (including quantitative aspect) and position, costing methods
and analysis of financial statements, etc. students also analyze past financial year’s data in respect
of the growth of the organization.

3.2 Personnel Department or Human Resource Department: Recruitment Process, HR/Personnel

Policies, Training and Development Activities, Employee welfare activities, etc.

3.3 Production/Operations Department: Products/Services offered, the layout of the facility, Quality
Control, Material Planning and Control, Future Plans for Operation and Production, etc.

3.4 Marketing Department: Areas of Operation, Competitors, Market Share, Advertising and Sales
Promotion schemes, etc.

3.5 Other Department: Any other departments which play an important role in the organization

Chapter 4: Strengths and Weakness of the organization:

Students have to write the Strength and Weaknesses observed by the student after a discussion
with the organization's Mentor.

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 Chapter 5: Suggestions

Students have to write suggestions after a discussion with the organization's Mentor.

Chapter 6
Weekly overview of internship activities (work performed by you)

Chapter 7

References

Chapter 8
Appendices

RESEARCH STUDY (WITH FACULTY MENTOR)

Research is a careful consideration of study regarding a particular concern or problem using

scientific methods. According to the American sociologist Earl Robert Babbie, “Research is a
systematic inquiry to describe, explain, predict, and control the observed phenomenon. Research
involves inductive and deductive methods.”

Here, the undergraduate student is expected to work closely with their faculty mentors to learn
research writing, develop an understanding of faculty mentor's research topics, and gain guidance
on how to complete the research from start to finish. The research report submitted is expected to
cover a detailed description of the importance, objectives, procedure, and findings of the study.

INDUSTRY / SECTOR ANALYSIS

Industry analysis involves reviewing the economic, political, and market factors that influence the

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 way the industry develops. Major factors can include the power wielded by suppliers and buyers,
the condition of competitors, and the likelihood of new market entrants. A market assessment tool
designed to provide a business with an idea of the complexity of a particular industry. Industry
analysis is a tool that facilitates a company's understanding of its position relative to other
companies that produce similar products or services. Understanding the forces at work in the
overall industry is an important component of effective strategic planning. Industry analysis enables
small business owners to identify the threats and opportunities facing their businesses, and to focus
their resources on developing unique capabilities that could lead to a competitive
advantage.Examples include Health Care, Pharmaceuticals, Retail, Cement, etc. on Global scenarios,
National and State Level performance can be studied.

It is the responsibility of the student to discuss and communicate the type of SIP being
perfomrned by him/her to the SIP faculty mentor.

4. MARKS ALLOCATION AND LAYOUT OF THE PROJECT

GENERAL INTERNSHIP
DIVISION OF MARKS (TOTAL:100 MARKS)

Internal VIVA and Project Report:40 Marks (Evaluated by Panel of Internal Faculty Experts)

External Presentation & Viva: 60 Marks (Evaluated by External Expert)

The internal submission and presentation of the report are mandatory for the students. If the
student fails to submit on time or is absent from the presentation s/he will be marked ABSENT and
will be awarded zero marks in the internal component. Student failing in the internal component
will not be allowed in the external exam too.

RESEARCH PROJECT (WITH FACULTY MENTOR)

DIVISION OF MARKS (TOTAL:100 MARKS)
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Internal VIVA and Project Report:40 Marks (Evaluated by Panel of Internal Faculty Experts)

External Presentation & Viva: 60 Marks (Evaluated by External Expert)

The internal submission and presentation of the report are mandatory for the students. If the
student fails to submit on time or is absent from the presentation s/he will be marked ABSENT and
will be awarded zero marks in the internal component. Student failing in the internal component
will not be allowed in the external exam too.

INDUSTRY / SECTOR ANALYSIS

DIVISION OF MARKS (TOTAL:100 MARKS)

Marks (Evaluated by Faculty Mentor)

Internal VIVA and Project Report:40 Marks (Evaluated by Panel of Internal Faculty Experts)

External Presentation & Viva: 60 Marks (Evaluated by External Expert)

The internal submission and presentation of the report are mandatory for the students. If the
student fails to submit on time or is absent from the presentation s/he will be marked ABSENT and
will be awarded zero marks in the internal component. Students failing in the internal component
will not be allowed in the external exam.

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 5. Format of Report Submission

Note: There are two sections of the report and both are mandatory. The report should be well-
drafted, approved, and signed by the faculty mentor at the time of internal evaluation. Only hard-
bounded files will be accepted.

Section –A

S. No. Particulars Page. No.

1 Cover Page 1
2 Certificate of Faculty Mentor/s 2
4 Acknowledgment 3
5 Index 4
6 Title of Summer Internship Project 2024 5
7 Summer Internship Project 2024 Option Selected 5
8 The objective of selecting Summer Internship Project 2024Option 6
9 Duration of summer corporate relation program 7
10 Detailed information of the organization selected (If opted for internship) 8
1. Name of the organization:
2. Address:
3. Web Address
11 Certificate of completion from Industry mentor(Applicable in case of General 9
Internship)
12 Submission of Photographs ( about Product/s and details of Services) and a brief 10-11
explanation of the task handled:
13 Attendance Sheet (annexure 5) 13

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 Section –B (anyone)

1. General Internship

S.No. Particulars Page No.

1 Overview of the organization and its structure

2 Products and Services offered

3 SWOT analysis
4 Competitors analysis
5 Reporting department and Details of work done
6 Key learnings from the Internship
7 Suggestions to the organization
8 Any other related information
9 References

2. Research Study

S.No. Particulars Page No.

1 Title of the research, abstract, and Introduction

2 Literature Review

3 Rationale, Objective, and Hypotheses of the study

4 Methodology (the study, the sample, tools of data collection, and tools for data
analysis)
5 Results and Findings
6 Discussion
7 Conclusion
8 Suggestions and Implications of the Study

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 9 References
10 Annexures

3. Industry Analysis

S.No. Particulars Page No.

1 Overview of the Industry

2 Area of Analysis (HR/ Finance/ Marketing/ IT)
3 Area Specific Presentation of Secondary Data (Marketing/ Financial/ IT/ HR)

4 Analysis( SWOT/ Porter’s Five Forces/ PESTLE/)

5 Challenges faced by the Industry
6 Recent Trends in Industry
7 Conclusion and Suggestion
8 References
9 Annexures

• It is compulsory to mention the Class, Section, and Scholar No. on the front cover page.

• A soft copy of the Summer Training Project Report must be mailed on (email id communicated by
your mentor) every student in PDF format. The title of the report must be mentioned along with
the name, class, Section, and Scholar No. detail on the subject column in the mail id.
• Only the PIMR logo should be used. (No Company or Organization logo)

• The page number is compulsory in the project report.

• Text Guidelines:

Font: Times New Romans

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Font Size: 14 for Headings and 12 for text Line Spacing: 1.5 line
Spacing
Margins: 1.5” left and 1” on all other sides

5. EXPENSES

Students will have to bear all expenses of summer training including travel, food, stay, etc. if
needed.

6. DISCIPLINE AND CONDUCT

Attendance

100% attendance during SIP is mandatory. However, if for any genuine reason a student is not in a
position to report to the SIP organization on any day, he/she should obtain formal permission for a
leave of absence as per the rules and regulations of the SIP organization. Permission should also be
taken from the Faculty Guide.

Conduct and Behavior

The students during SIP are placed in the role of ambassadors of PIMR. The Institute would always
expect students to maintain professional and social imprints of high standards in the organization.
PIMR expects the students to abide by the rules and regulations of the place of work during
training. It is particularly important to be regular, punctual, and well-mannered at work. During the
period of training, the student shall be subject to the leave rules of the SIP organization and should
ensure strict adherence to the timings of the organization.
Unprofessional behavior, misconduct, indiscipline, irregularity at work, and unsatisfactory
performance will lead to the cancellation of SIP. Students may also not be permitted to register in

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Semester III resulting in the loss of at least one academic year. Besides this, any other form of
academic action PIMR might deem fit to impose.

7. FACULTY GUIDANCE

Every student is assigned a Faculty Guide at the beginning of the SIP. The role of the Faculty Guide is
to enable the student to undertake a meaningful project, provide the necessary academic guidance,
and facilitate evaluation, along with the aid of the company guide, while SIP is in progress. The
Faculty Guide will be involved at all stages of the project. The students are required to get the
attendance form (annexure 5) duly filled and signed by the mentor; at every meeting.

During these interactions, the student would be informed about his/her performance, progress in
the project, his/her strengths and weaknesses as observed through various evaluation components,
and also ways for improvement. However, the student also has the responsibility to seek
clarification from the respective faculty on all the above aspects regularly. Students must facilitate
the meeting of the Faculty Guide and the Company Guide regularly. This would help the Faculty
Guide to assess the student's progress in his/her respective project and the quality and quantity of
work put in by the student. These meetings would also help the Faculty Guide to judge the behavior
of the students in the organization, and the relationship the student maintains with the other
executives/ staff of the organization. A student must discuss with the faculty the progress made in
his/ her work and also seek clarification of any doubts related to his/her work with the Company
Guide and professional experts.

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 *Evaluation Method of SIP

Following are the guidelines for SIP Valuation

• Students are required to wear business professional attire.

• Presentations must last no longer than 10 minutes and will be followed by a 5-minutes “question
and answer” period. Students must rehearse their presentations to keep with the 10-minute limit.

RUBRIC FOR INTERNAL ASSESSMENT

Question Handling(Non-Verbal communication)(5

Structure of Organisation (5 marks) Organisation Knowledge (10 marks) SIP Presentation (15 marks) Question Handling(Verbal communication)(5 marks)
marks)
Excellent, Excellent,
Excellent,
NGO Outstanding Excellent, Competent, Below Does not Outstandin Meets Competent, Below Does not Outstanding Competent, Below Does not Outstandin Meets Competent, Below Does not
Partnership Industry Meets
Public and Private Startup firm (2 , Exceeds Meets Acceptable Average meet g, Exceeds Expectati Acceptable Average meet , Exceeds Acceptable Average meet g, Exceeds Expectati Acceptable Average meet
firm/LLP Analysis(1 Expectatio
Limited Firm (5 (3 Marks) mark Expectation Expectation Proficiency (4 requirement Expectation on Proficiency (4 requirements Expectation Proficiency (2 requirement Expectation on Proficiency (3 requirement
(4 Marks) marks) n
Marks) s) ( 10 Marks) ( 8 Marks) (6 Marks) Marks) s (0 marks) ( 15 Marks) ( 10 (7 Marks) Marks) (0 marks) ( 5 Marks) (3 Marks) Marks) s (0 marks) ( 5 Marks) ( 4 (3 Marks) Marks) s (0 marks)
( 4 Marks)
Marks) Marks)

RUBRIC FOR EXTERNAL ASSESSMENT

Structure of Organisation (5 marks) Organisation Knowledge (5 marks) SIP Presentation(20 marks) Question Handling(Verbal communication)(10 marks)Question Handling(Non-Verbal communication)(10 marks)Quality of Submission(10 marks)

Compete Compete Compete Compete Compete

Outstan Does Outstan Excellent Does Outstan Does Outstan Outstan Does
Public Excellent nt, nt, Excellent nt, Excellent nt, Excellent nt,
Partners ding, not ding, , Meets not ding, not ding, ding, not
and Startup NGO( Industry , Meets Accepta Below Accepta Below , Meets Accepta Below , Meets Accepta Below Does not , Meets Accepta Below
hip Exceeds meet Exceeds Expectat meet Exceeds meet Exceeds Exceeds meet
Private firm 2 Analysis Expectat ble Average ble Average Expectat ble Average Expectat ble Average meet Expectat ble Average
firm/LLP Expectat require Expectat ion require Expectat require Expectat Expectat require
Limite (3 marks (1 ion Proficien (2 Proficien (6 ion Proficien (4 ion Proficien (4 requirement ion Proficien (4
(4 ion ments ion ( ments ion ments ion ion ments
d Firm Marks) ) marks) (4 cy Marks) cy Marks) (8 cy Marks) (8 cy Marks) s (0 marks) (8 cy Marks)
Marks) (5 (0 ( 20 16Marks (0 ( 10 (0 ( 10 ( 10 (0
(5 Marks) (3 (10 Marks) (6 Marks) (6 Marks) (6
Marks) marks) Marks) ) marks) Marks) marks) Marks) Marks) marks)
Marks) Marks) Marks) Marks) Marks) Marks)

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 Internship Report Preparation Formats
The internship report will follow the format described:

• Title Page (As per Annexure – 1)

• Certificate

• Student Declaration (As per annexure – 2)

• Certificate From Organization (As provided by the company attached only color photocopy )

• Certificate From Faculty Mentor (As per annexure – 3)

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 ANNEXURE – 1

Prestige Institute of Management and Research,

Indore

(An Autonomous Institution Established in 1994, Accredited Twice Consecutively with Grade „A‟ NAAC (UGC) ISO 9001:
2008 Certified Institute, AICTE / UGC Approved Programs affiliated to DAVV, Indore)

(Session 2024 – 2024)

Summer Internship Project Report on
(Title)

Faculty Mentor: Submitted By:

(Name of Student)
Class
Scholar No.
 ANNEXURE – 2

STUDENT DECLARATION

I, (Name o f S t u d e n t ), hereby declare that the presented Summer

Internship Project Report titled (Title of Report) is uniquely
prepared by me after the completion of (Summer Internship Duration) work at
<Branch of Organization> of <Name of Organization> . .

I also confirm that the report is prepared only for my academic requirement and not for any other
purpose. It must not be used in the interest of the opposite party of the corporation.
I also hereby declare that I have read and understood the evaluation method (rubric) of the
Summer Internship Project.

…………………………….
(Name of Student)

Scholar No.

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 ANNEXURE – 3

CERTIFICATE

This is to certify that _ <Name of Student>, the student of the Master of Business
Administration <Full Time> program of Prestige Institute of Management and Research, Indore has
completed t h e Summer Internship Project Report titled “ <Title of Report>
under my guidance and supervision. As per my knowledge, the work
carried out by her/him is original and genuine. I wish further success to her/him.

………………………….

<Name of Faculty Mentor>

Prestige Institute of Management and Research,

Indore

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 ANNEXURE 4
WEEKLY OVERVIEW OF INTERNSHIP ACTIVITIES

Day Date Work Performed

Monday

Tuesday
1st Week

Wednesday

Thursday

Friday

Saturday

Sunday

(Signature)

<Name of Student

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 ANNEXURE 5

Date of Meeting Topic Discussed Signature of mentor

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