1

Benefits of Digital Marketing

2
Digital Marketing over

In this
Traditional Marketing

presentation 3
Facets of Digital Marketing

4
Digital Marketing Strategy

5
Digital Marketing: Overview
Benefits of Digital Marketing
Case 1: Traditional Marketing

How do I
introduce my
product????
Traditional Marketing

Woah!!
This TV ad greatly
increased the sales
of jeans
Traditional Marketing

But wait, how can I

know how many
people actually
watched my ad?
Case 2: Digital Marketing
Sure, Melissa.
Let’s create
your website
and a targeted
Hey, Nick Facebook ad
Will you help as well.
me in setting
up the website
for my product
Case 2: Digital Marketing
Hey, your
campaign really
helped.
Yes, all the data is Can I get the
easily accessible in details of how
digital marketing, many people
helping you to engaged with my
make data driven campaign ?
strategies
Digital marketing levels up the playing fluid
The key takeaway from both cases is that digital marketing democratizes advertising.
It allows businesses, regardless of their size, to reach a broad audience cost-
effectively and gain valuable insights into consumer behaviour.

In traditional marketing, it's hard to make data-driven conclusions because there's no

way to track how many people watched a TV ad and then bought the jeans.

Unlike traditional marketing, with digital marketing, one can use data to figure out
how a Facebook campaign contributed to boosting sales
Digital Marketing vs
Traditional Marketing
Comparison
Aspects Digital Marketing Traditional Marketing

Cost Inexpensive & Budget friendly Requires Substantial investment

Reach Global Reach; not limited to specific Often confined to geographical region
geographical area

Targeting precision Allows precise targeting based on Targeting is less precise, relying on
interests, demographics, location, and demographics, location, etc.
more.

Measurement Provides accurate insights into Lacks detailed measurement, making it

marketing effectiveness through challenging to assess campaign
various tools. performance.

Brand Building Enables the establishment of a strong Offers limited avenues for brand recognition
online brand presence, increasing brand and recall.
recall.

Channel Integration Offers omnichannel marketing, Primarily relies on individual channels and
integrating online and offline efforts for may lack channel integration.
a seamless experience.
Facets of Digital Marketing
1. Website Allen Solly

Website serves as an online representation and key

differentiating factor of a business.

Even a startup can outperform a large brand if it has

an engaging website

For different businesses, the website's goals may vary,

but providing a great visitor experience is essential.
Stitch Clothing
2. Content Marketing Strategy
Content marketing is a comprehensive strategy involving the creation and distribution of content to achieve
various marketing objectives, such as lead generation and brand awareness.

ATTRACT CONVERT CLOSE DELIGHT

Visitors Leads Customers Promoters

Strangers

Blog Forms Emails Events

Keywords Call To Action Signals Social Inbox
Social Media Landing Pages Work Flows Smart Content
Content Marketing Strategy
A well-defined content marketing strategy The content should not only cater to search
should address the following questions: engines but also be valuable to the target
audience. Striking a balance between creating
 What are our ultimate goals for our content? content that is both search engine-friendly and
 Who is our target audience? user-friendly is the key.
 What types of content will resonate with the
audience? There are different formats of content that can be
 What sets our content apart and makes it posted online, such as:
unique?  Blog posts
 How will the audience discover our content  E-books
online?  Case studies
 What is our content creation frequency?  Templates
 How will we measure content performance?  Infographics
 Videos
 Podcasts
 Social media posts
 3. Search Engine Optimization
How google
But, we are new can help us in
Hey, let’s to Let me
to this place, finding a good
go a search on
how will we find mexican
mexican google
anything good restaurant?
restaurant. here

But how does It’s because of

google knows digital
about good marketing.
See, here are mexican Woah! That’s
Smart brands are
the results. restaurants at really a smart
investing in SEO,
this location? move
to promote
themselves
Search Engine Optimization
Now in the given case, the Google search engine will bring back the search results from the
websites that have optimized any of their pages with the keyword “Mexican food” in respective
location. Even if there is a good restaurant in the near vicinity that serves excellent Mexican food,
but they have not optimized their website for the keyword “Mexican food,” we will not see their
website in your Google search results. So we will only get the sites that are search engine optimized
in our search results.

There are several search engines such as: Google, Bing, Yahoo, Duck- DuckGo, that help us find
any content online.

In simpler terms, search engine optimization is the process of making brand’s website discoverable
on search engines by a maximum number of people. We need to ensure that the site appears at
the top of the search results on the selected keywords.
4. Social Media Marketing 5. Search Engine Marketing
Social media marketing is the form of digital marketing in
which content is created and distributed via social media
networks such as Facebook, Twitter, LinkedIn, and so on.
It has become the most effective form of marketing
online, whether running paid campaigns or doing it
organically (without paid campaigns).

Search engine marketing (SEM), more popularly known as

PPC (pay per click) advertising is used to run paid ads in
the search engine results. These ads are run using search
engine platforms such as Google Ads, Bing Ads, and
Yahoo: Search Ads. These platforms allow users to bid for
keywords used in the search query to show paid ads in
search results.
Analytics
Google Analytics is a free to use tool that we can use for brand’s website to analyze our marketing efforts more
effectively. We can know which of our online channels is performing the best, whether it’s the website blogs, social
media channels, paid campaigns, or the referral traffic (visitors from other websites linking to the brand’s site),
making digital analytics an integral part of our digital marketing efforts.

That’s how google analytics dashboard looks like.

Explore more:
https://analytics.google.com/analytics/
Digital Marketing Strategy
Plan Digital Marketing Strategy
ANALYSIS SET GOALS

Use free tools like Google To know what brand wants

Analytics to gain insights to accomplish
into the performance of
digital marketing strategy

Steps to formulate
Digital Marketing
DIGITAL MARKETING Strategy CREATE BUYER PERSONA
CHANNEL
Profiling of the target
Choose channels to target audience; their background
buyer’s persona. and challenges; how brand’s
Ex- for B2B industry, product/services can benefit
LinkedIn is the preferred them.
channel

SALES FUNNEL

Plan the sales funnel as per

the AIDA model - Attention,
Interest, Desire & Action
Digital Marketing:
Overview
At a glance
❖ Leverage Internet and digital platforms to achieve ❖ Social media precision targeting.
business goals.
❖ Analytics for strategy effectiveness.
❖ Cost-effective for small businesses to reach a wide
audience. ❖ Set clear goals.

❖ Precisely target audiences by interests, ❖ Plan sales funnel: Attention, Interest, Desire, Action
demographics, and more. (AIDA).

❖ Enhance brand recall with digital efforts. ❖ Define buyer personas.

❖ Prioritize a great website visitor experience. ❖ Choose effective channels.

❖ Content marketing: create and distribute tailored ❖ Monitor and refine for continuous improvement
content.

❖ SEO for better search engine visibility.

Media & Entertainment Forecasts
and reports 2023
Source: IBEF, 2023
 Media growth in India

Please read-
https://assets.ey.com/content/dam/ey-sites/ey-com/en_in/topics/media-and-entertainment/2023/05/ey-me-report.pdf
Source: Statista
 Top 10 Facebook Influencers Overall:

● Taylor Swift
● Kapil Sharma
● James Rodriguez
● Justin Bieber
● Badgalriri
● Salman Khan
● NJ
● Jennifer Aniston
● Pewdiepie
● Nikkie Millares

Please read-
https://www.meltwater.com/en/blog/facebook-influencers
 Top 10 Youtube Influencers Overall:

1. PewDiePie
2. Kids Diana Show
3. Like Nastya
4. Vlad and Niki
5. KondZilla
6. MrBeast
7. Dude Perfect
8. Fernanfloo
9. JuegaGerman
10. Whinderssonnunes

Please read-
https://influencermarketinghub.com/youtube-influencers/
 The following is a list of the 10 top most earning influencers in India in 2023, according to
various sources:

1. Bhuvan Bam
2. Prajakta Koli
3. Kusha Kapila
4. Ajey Nagar (CarryMinati)
5. Masoom Minawala
6. Ranveer Allahbadia
7. Aashna Shroff
8. Dolly Singh
9. Komal Pandey
10. Kritika Khurana

Please read-
https://hireinfluence.com/blog/top-indian-influencers/
 Top 5 Indian lifestyle influencers Top 5 Indian Travel influencers

1- Aakriti Rana (@aakritiranaofficial) 1- Aakash Malhotra (@wanderwithsky)

2- Nisha Guragain (@iamnishaguragain) 2- Shubham (@nomadshubham)

3- Magali Vaz (@magali_ c) 3- Anunay Sood (@anunaysood)

4- Akanksha Redhu (@akanksharedhu) 4- Sharanya Iyer (@trulynomadly)

5- Devina Malhotra (@guiltybytes) 5- Larissa D’Sa (@larissa_ wlc)

Top 5 Indian fashion influencers Top 5 Indian fitness influencers

1- Komal Pandey (@komalpandeyofficial) 1- Sahil Khan (@sahilkhan)

2- Masoom Minawala Mehta 2- Radhika Bose (@yogasini)

(@masoomminawala)
3- Pranit Shilmkar (@fitnesstalks_ with_ pranit)
3- Siddharth Batra (@siddharth93batra)
4- Yasmin Karachiwala (@yasminkarachiwala)
4- Roshni Bhatia (@thechiquefactor)
5- Bani J (@banij)
5- Meghna Kaur (@shetroublemaker)

Please read-
https://blog.ainfluencer.com/indian-influencers/
 Top 5 Indian Beauty and makeup influencers Top 5 Indian Photography influencers
1- Malvika Sitlani Aryan (@malvikasitlaniofficial) 1- Varun Aditya (@varun.aditya)
2- Shreya Jain (@shreyajain26) 2- Ashish Sahi (@ashishsahi)
3- Rowi Singh (@rowisingh) 3- Yash Rane (@chefyash)
4- Srishti S. Bhatia (@srishtisbhatia) 4- Rema Chaudhary (@remachaudhary)
5- Smitha Deepak (@smithadepak) 5- Rid Burman (@ridburman)
Top 5 Indian food influencers Top 5 Indian Comedy influencers
1- Amar Sirohi (@foodie_ incarnate) 1- Kaneez Surka (kaneezsurka)
2- Richa Hingle (@veganricha) 2- Srishti Dixit (@srishtipatch)
3- Deeba Rajpal (@passionateaboutbaking) 3- Prajakta Koli (@mostlysane)
4- Rohit Mavle (@foodie_ actor_ engineer) 4- Kusha Kapila (@kushakapila)
5- Shivesh Bhatia (@shivesh17) 5- Dolly Singh (@dollysingh)

Please read-
https://blog.ainfluencer.com/indian-influencers/
 Social Media Stats

Please read- https://statusbrew.com/insights/social-media-statistics/

Please read-
https://gs.statcounter.com/social-media-stats/all/india/#monthly-202209-202309-
bar
Thank You!