Hindustan Spring Manufacturing Company

CHAPTER- I

INTRODUCTION TO BFR

Business familiarization is acquainting oneself with the various aspects of

functioning in a business organization largely referred to as companies or corporation. The
many functions that are carried out in a systematic manner to yield production and profit are
known as the Business. This project report entails the makers of the study to identify the
functions, processes and their need in business organization.

For the purpose of ease and simplicity to illustrate this methodology of business, the
manufacturing sector was chosen as it clearly defines start to finish functions involved in a
business organization.

In conclusion, this study clearly defines the input, output and outcome of the
business, whilst measuring the impact and profitability with the main ingredients of man,
material, machinery and money.

OBJECTIVES

• To get an overview of history of the Organization.

• To understand hierarchical structure of various departments.

• To get an overview of management in industry functions.

• To study the functions of various departments.

• To understand the process flow in each department.

• To have an exposure to the working environment

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SCOPE

The study has been conducted at Hindustan Spring Manufacturing Company,

Yadavagiri at Mysore which focuses on acquiring knowledge regarding the functioning of
various departments.

METHODOLOGY

This Report is prepared with the help of both primary and secondary data. Primary
data are being collected from employees and staff through formal interviews whereas
secondary data are collected from annual report or unpublished source that is through quality
reports, brochures, company panorama, company records and internet.

PRIMARY DATA

Data originally collected for the first time in an investigation are known as primary
data. This data has been obtained from the past records and files annual reports and by
personal interview of the company managing directors.

• Personal discussion with the concerned Senior Marketing Managers and Assistant
Managers of the company.

• Personal discussion with HR Manager of the company.

SECONDARY DATA

The information is already collected and obtained from published sources through
various trade journals and newspapers. It is also obtained from the past records and files of
the organization.

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LIMITATIONS

• The study is only pertaining Hindustan Spring Manufacturing Company.

• The study is of purely academic interest, the inexperience makes the study less precise
then the professionals.

• Due to the time constraint it was not possible to conduct a detailed study. The time
element plays a significant role in our study. Study is based on the perception of workers
which may change over a period of time

• The general information is collected through questions and direct interview and
reference books and websites due to updating of reports and difference in perceivance of
individual facts cannot be relay upon.

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An Introduction to HSMC

HSMC is one of the Indian leaders in manufacturing cold coiled springs being
manufactured range from springs of wire diameter 0.4mm to 10mm.

HSMC Has exclusive facilities which include several automatic machines, shot
peening machines, quality testing, and equipment spring and grinding machines, fly presses,
air circulated electric furnaces, lather etc.., to manufacture various type of springs. HSMC
has established a wide market for itself with potential customers such as Tractor Industries,
four wheels Break Assembly Unit manufacturers, Defence Establishment ,Two Wheelers
manufacturers, Manufacturers of automobiles and Automobiles Ancillary and Railway
Signalling products etc.., HSMC Supplies its products only to original equipment
manufacturers.

HSMC has been receiving encouragement as well as appreciation from its

customers for its pursuit of extensive quality assurance, total customers satisfaction and
continuous improvement of its product and services.

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CHAPTER- II

COMPANY PROFILE

HISTORY OF THE COMPANY

Hindustan Spring Manufacturing Company was established in the year 1976 under the
partnership of three astute leaders namely H.R.Suryanarayan, Mr.SureshGowda and
H.R.Hiriyanna. With boundless determination and perseverance of the above three the
company has trudged the tortuous path to glorification.

ABOUT HINDUSTAN SPRING MANUFACTURING COMPANY

• Established on 1976.

• Supplier and Manufacturer of springs, Compression Spring, Tension Spring, Torsion,

Metal Springs.

HUNDUSTAN SPRING MANUFACTURING COMPANY

Company Profile
Business Type Manufactures/ Supplier
Primary -Springs are manufactured using high quality
Competitive of raw materials.
Advantages: – Quality Control Section which is highly
devoted to ensure the conformity of the
production of spring to the quality
requirements.
-Strategically located manufacturing facilities.
-State-of-the-art manufacturing plants.
– An extensive distribution
No of Staffs: 35
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Year of 1976
Establishment:

Export Markets: Tractor industries, four wheeler break

assembly units manufacturers,
defence establishment, two wheelers
manufacturers of automobile and
automobile ancillary and railway
signalling products, etc.,
Machinery facilities: Several automatic machines, shot
penning machine, quality testing
equipment spring and grinding
machines, fly presses, air circulated
electric furnaces, lathes etc.,
Popular products: Industrial springs, volute spring
Spring hangers
Multi leaf springs
Shutter spring
Spring parts
Gas spring
Clock springs
Barrel spring
Helical springs
Standard certification: ISO 9000-2008

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BUSINESS STATEMENT

Hindustan Spring Manufacturing Company is in business of refreshing with quality of

spring products and innovation towards new springs

REGISTRATION OF THE FIRM

The Firm is registered with

1. National Small Scale Industries Corporation Ltd.

2. Director General of Supplies and Disposal

3. Vehicle Research and Development

4. Jabalpur Vehicle Research

5. Development Establishment, Ahmadabad etc.,

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MANAGEMENT SYSTEM

1. Hindustan Spring Manufacturing Company has a well-defined structure with a clear

cut definition of responsibility. Its management believes in delegation of authority to make
its every individual feel the he is a part of the company.

2. Its management is obliged to review the quality upgradition, delivery performance and
to attend customer’s complaints regularly.

3. Its management maintains record of all the above in order to be accountable.

4. Their quality management is recognized policy by ISO (International Standard

Organization) for their supply of good quality product at economical price to this customer as
per their specification and delivery schedule to their satisfaction.

THE FUTURE

Demands of the rapidly growing computer and cellular phone industries are pushing
spring manufacturers to develop reliable, cast-effective techniques for making very small
springs. Springs that support keys on touchpads and keyboards are important, but there are
less apparent applications as well. For instance, a manufacturer of test equipment used in
semiconductor production has developed a micro spring contact technology. Thousands of
tiny springs, only 40 mils (0.040 in or 1 mm) high, are bonded to individual contact points of
semiconductor wafer. When this wafer is pressed against a test instrument, the springs
compress, establishing highly reliable electrical connections

Medical devices also use very small sprigs. A coiled spring has been developed for use
in the insertion end of a catheter or an endoscope. Made of wire 0.0012 in (30 micrometres
or 0.030 mm) in diameter, the spring is 0.0036 in (0.092 mm) thick-about the same as a
human hair. The Japanese company that developed this spring is attempting to make it even
smaller.

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The ultimate miniaturization accomplished so for was accomplished in 1997 by an

Austrian chemist named Bernard Krautler, He built a molecular spring by stringing 12
carbon atoms together and attaching a vitamin B12 molecule to each and of the chain by
means of a cobalt atom. In the relaxed state the chain has a zigzag shape; when it is wetted
with water, however, it kinks tightly together. Adding cyclodextrin causes the chain to return
to its relaxed state. No practical application of this spring has yet been found, but research
continues.

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FINANCE

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CHAPTER- III

BANKERS OF HSMC

Hindustan Spring Manufacturing Company has financial from the following sources State
Bank of Mysore; New Santhepet Branch, it has taken working capital from SBM, Karnataka
State Finance Corporation. KSFC has financed machinery loan to Hindustan Spring
Manufacturing Company. The loan has been procured only when it exceeds their production
limits. The loan is been procured for the following four departments of the organization:

• Production Department

• Inspection Department

• Sales Department

• Administrative Department

WORIKING CAPITAL

Working capital refers to the funds available for day to day operation of an enterprise. It also
represents the excess of current assets over current liabilities including short term loans.
Working capital plays a significant role in every organization. The assessment and the credit
facilities available for the acquisition of such CA i.e. CL

By studying the working capital management at HSMC, are can know the factors influencing
the growth and expansion prospectus of the plant.

The basic components of working capital as follows:

a. Current Assets

b. Current liabilities

Current assets are the assets, which can be converted into cash within one accounting year.
Current assets include cash, debtors, short term securities, bills receivables and stock.
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Current liabilities are the debtors who become mature for payment in one accounting year.
Current liabilities include creditors. Bills payable, bank overdrafts, outstanding short term
loans etc.

Broadly there are two concepts of working capital they are:

1. Gross working capital concept

2. Net working capital concept

The gross working capital refers to the firm’s investments in total current or circulating
assets. In other words it is the total of cash, debtors, all receivables, stock or inventory etc.,

The networking is the excess of current assets over current liabilities. It is also defined as the
different current assets and current liabilities.

IMPORANCE OF WORKING CAPITAL

As explained above every firm requires working capital for meeting its day to day
operations and for its smooth and efficient functioning.

For any business, the main sources of finance are through sales. But sales do not
covert into cash instantaneously. Working capital is required from the time the raw- material
is brought till is converted into finished goods debtors and sales.

In case adequate working capital is not available for this period the organization will
not be in a position to purchase raw-materials, pay wages and other expenses required for
manufacturing the products to be sold.

For the above it is clear that working capital is required because of the

Time gap between the purchase of raw materials and actual

Realization in cash of the goods said. This time gap is technically

Termed as operating the business

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ANALYZING WORKING CAPITAL MANGEMENT OF HSMC

Analysis of working capital is one of the important management in financial

management, the analysis of Working capital needs special attention, because reveals that
liquidity position of the firm. The following are the two important tools for analysing
working capital.

1) Working capital ratios

2) Statement of changes in working capital

There are many instruments available for analysis of the working capital. Some of these are
based on the ratios on different types of assets and liabilities, sales and debtors, sales and
inventory, sales and working capital.

Ration analysis is a powerful tool of financial analysis. The ratio is defined as the indicated
quotient of two mathematical expressions and the relationships between two or more things.
In the financial analysis ratio is used as an index for evaluating the financial position and
performance of a firm.

With the help of the ratios the following can be determined.

• The ability of the firm to meets its current obligations.

• The extent to which the firm as used its long term solvency by borrowing funds

• The efficiency with which is utilizing its various assets in generating its sales revenue.

• The overall operating efficiency and performance of the frim

WORIKING CAPITAL RATIOS

As a tool of financial management analysis through ratios is of crucial importance. The

importance of ratio analysis lies in the fact that it presents facts on a comparative basis and
enables that drawing of interface regarding the performance of the firm.

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The following are some of the important ratios for analysing the working capital

1. Current ratio

2. Quick ratio

3. Inventory turnover ratio

4. Debtors turnover ratio

5. Working capital turnover ratio

6. Inventory to working capital turnover ratio

7. Total assets turnover ratio

8. Gross profit ratio

9. Fixed assets turnover ratio

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PRODUCTION

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CHAPTER- IV

PRODUCTION DEPARTMENT

QUALITY POLICY:

Quality policy is to supply good quality products at economical price to customers as

per their significance and delivery schedule to their satisfaction.

HSMC has good quality systems that ensure supply of quality products. The quality
control department undertakes many quality control programs, such as incoming material
inspection, in process inspection, final inspection, in house calibration of gauges and
measuring instruments, statistical quality control studies and record keeping of above
mentioned programs.

THE QUALILY PLANNING OF HINDUSTAN SPRING

MANUFACTURING COMPANY:

Hindustan Spring Manufacturing Company main aim is to satisfy the customers in all the
aspects. It striven and will strive hard to win the confidence of its customers. Its service to
the customers with regard to the consistency in the quality of the product and in meeting the
quality requirements and the schedule is widely appreciated by its potential customers.

Hindustan Spring Manufacturing Company has separate quality control section which
is highly devoted to ensure the conformity of the production of spring to the quality
requirements of the customers. It has modulated its quality control to confirm to the quality
requirement of each of its customers. It uses statistical quality control techniques such as
control chat studies, machine capability studies, FMEA etc., to make quality inherit in the
entire manufacturing systems. It undertakes measurement system analysis and calibration of
quality testing equipment regularly to maintain accuracy of the measurements. It has adopted
single sampling based on IS 2500 in quality control to keep a close control the quality of the
springs.

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• Identification and acquisition of appropriates resources.

• Checking the feasibility of production.

• Preparation of quality/control plans FMEA for all special characters.

• Identification of required statistical techniques.

Hindustan Spring Manufacturing Company’s Purchase Department is highly devoted

to ensure the purchase of high quality raw materials in right time and right quantity. The
purchase Department along with the Quality Control Department conducts Vendors/Sub-
contractors performance evaluation periodically to investigate the consistency in the quality
and schedule of the supplies. If any discrepancies are noticed then the purchase Department
calls for frank discussion with the Vendors to point out the areas of improvement and takes
proper action based on the Vendors efforts at improving the delivery performance.

Finally, Hindustan Spring Manufacturing Company always wishes to maintain cordial

relationship with all of its customers.

TYPES OF SPRINGS MANUFACTURING

There are manufacturing precision on metallic coil springs such as,

1. Compression Springs

2. Torsion springs

3. Tension Springs

4. Spring wire spring

5. Shaped Spring

6. Variable pitched springs

7. Suspension Springs

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8. Engine value springs

9. Rolling shutter springs

SPRING MANUFACTURED AT HINDUSTAN SPRING

MANUFACTURING COMPANY

Hindustan Spring Manufacturing Company is specialized in manufacturing of cold

coiled springs of various varieties starting from the springs of wire diameter 0.4mm to
12mm. It manufactures “Compression Springs, Torsion Springs Tension Springs, Spring
Wire Forms, Shaped Springs, Spring Washers, Variable Pitched Springs, Rolling
Shutters Springs, etc.”

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Different kinds of springs

DIFFERENT FORMS OF SPRINGS

1) HOOK FORMS

The general hook forms for extension springs are shown in the below diagram.
The hooks may have other forms depending on individual requirements.

Different form of hook springs

2) TORSION SPRINGS

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Torsion Springs come in various shapes, some of which are shown below in
the diagram. The shapes of Torsion Springs may have other forms depending on individual
requirements.

Different form of torsion springs

FACILITIES AT HINDUSTAN SPRING MANUFACTURING COMPANY

FOR SPRING PRODUCTION

Hindustan Spring Manufacturing Company has embraced advanced technology

in spring production in order to keep in place with the increasing demand for springs in the
market and to give its best to the customers. It has several automatic machines which are
highly suited for high quantity batch production in less time and are also flexible enough to
adapt themselves to manufacture springs if wire diameter ranging from 0.4mm to 10.mm.

To ensure high quality springs, close control is executed on various factors from
checking raw material to testing finished products. Raw materials are procured exclusively
from reputed sources to exact specification suitable for the spring in question and then they
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are tested for their dimensional and metallurgical properties. For monitoring and controlling
quality throughout the production process and for vigorous testing of the finished products. It
has specialized inspection section equipped with UTS testing machine, load testing machine,
fatigue testing machine, hardness testing machine and metrological instruments.

It has wire straightening machine, coiling machines (Manual and automatic spring end
grinding machines, air circulated electric furnaces, shot peening machines, facilities for
corrosion resistance treatment, spring looping fixtures, spring cleaning machine, tool room
equipment and workshop equipment which include centre lathe, welding machine, air
compressor, spring painting machine, bench grinding machine, pedestal grinding machine,
fly presses, hand presses etc.,. Which are exclusively being used for manufacturing springs.

The entire manufacturing quantity control procedures are geared toward

manufacturing springs with the following attributes.

• Dimensional accuracy

• Load capability

• Longevity

The 3 attributes mentioned above go hand in hand together i.e., each is dependent on
the other in achieving the required quality of spring. Each attribute should be closely guarded
to attain the other attributes. Dimensions of the spring should be closely controlled within the
given tolerances which otherwise would result in abrupt change in the load capability thereby
affecting the life of the spring.

Dimensional accuracy, material selection and heat treatment paly very important role
in attaining the load requirement of the spring. Life of the spring can be enhanced by proper
heat treatment for stress relieving, by shot peening (for springs subjected to fatigue load)to
increase the fatigue strengths and by the applications of corrosion resistant coating onto the
spring to make the spring corrosion resistant.

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Automatic spring coiling Spring- end- grinding- machine

machine

RAW MATERIALS

Steel alloys are the most commonly used spring materials. The most popular alloys
include high-carbon (such as the music wire used for guitar strings), oil tempered low-
carbon, chrome silicon, chrome vanadium, and stainless steel.

Other metals that are sometimes used to make springs are beryllium capper alloy,
phosphor bronze, and titanium,. Rubber or urethane may be used for cylindrical, non-coil
springs. Ceramic material has been developed for coiled springs in very high-temperature
environments. One-directional glass fibre composite materials are being tested for possible
use in springs.

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THE MAJOR RAW MATERIAL SUPPLIERS TO HINDUSTAN SPRING

MANUFACTURING COMPANY:

• Pandyam Cement & Mineral Industries-Bangalore

• Usha Martin Industries Ltd.-Kolkata

• Special Steels Ltd.-Mumbai

DESING

The spring designer’s task consists of selecting the type of spring the material most
available for the purpose in hand & once this choice in made of finding the dimensions of the
spring which must be in agreement with the space available & with the permissible stress.

Various mathematical equations have been developed to describe the properties of

springs, based on such factors as wire composition and size, spring coil diameter, the number
of coils, and the amount of expected external force. The equations have been incorporated
into computer software to simplify the design process

MANUFACTURING PROCESS

The following description focuses on the manufacture of steel-alloy coiled springs.

COILING

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1. COLD WINDING

Wire up to 0.75 in (18 mm) in diameter can be coiled at room temperature using one
of two basic techniques. One consists of winding the wire around a shaft called an arbor or
mandrel. This may be done on a dedicated spring-winding machine, a lathe an electric hand
drill with the mandrel secured in the chuck, or a winding machine operated by hand
cranking. A guiding mechanism, such as the lead screw on a lathe, must be used to align the
wire into the desired pitch (distance between successive coils) as it wraps around the
mandrel.

Examples of different types of

springs.
Alternatively, the wire may be coiled without a mandrel. This is generally done with a
central navigation computer (CNC) machine.

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The wire is pushed forward over a support block toward a grooved head that deflects
the wire, forcing it to bend. The head and support block can be moved relative to each other
in as many as five directions to control the diameter and pitch of the spring that is being
formed.

For extension or torsion springs, the ends are bent into the desired loops, hooks, or
straight section after the coiled operation is completed.

2. HOT WINDING

Thicker wire or bar stock can be coiled into springs if the metal is heated to make it
flexible. Standard industrial coiling machines can handle steel bar up to 3 in (75 mm) in
diameter, and custom springs have reportedly been made form bars as much as 6 in (150
mm) thick. The steel is coiled around a mandrel while red hot. Then it is immediately
removed from the coiling machine and plunged into oil to cool it quickly and harden it. At
this stage, the steel is too brittle to function as a spring, and it must subsequently be tempered
process, called mechanical plating, and involves tumbling the spring in a container with
metallic powder, water, accelerant chemicals, and tiny glass beads that pound the metallic
powder onto the spring surface.

Alternatively, in electroplating the spring is immersed in an electrically conductive

liquid that will corrode the plating metal but not the spring. A negative electrical charge is
applied to the spring. Also immersed in the liquid as a supply of the plating metal, and it is
given a positive electrical charge. As the plating metal dissolves in the liquid, it releases
positively charged molecules that are attracted to the negatively charged spring, where they
bond chemically. Electroplating makes carbon steel springs brittle, so shortly after plating
(less than four hours) they must be baked at 325-3750 F (160-1900C) for four hours to
counteract the embrittlement.

HARDENING

3. HEAT TREATING
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Whether the steel has been coiled hot or cold, the process has created stress within the
material. To relieve this stress and allow the steel to maintain its characteristic resilience, the
spring must be tempered by heat treating it. The spring is heated in an oven, held at the
appropriate temperature for a predetermined time, and then allowed to cool slowly. For
example, a spring mad of music wire is heated to 500oF (260oC) for one hour.

FINISHING

4. GRINDING

If the design calls for flat ends on the spring, the ends are ground at this stage of the
manufacturing process. The spring is mounted in a jig to ensure the correct orientation during
grinding, and it is held against a rotating abrasive wheel until the desired degree of fatness is
obtained. When highly automated equipment is used, the spring is held in a sleeve while both
ends are ground simultaneously, first by coarse wheels and then by finer wheels. An
appropriate fluid (water or oil –based substance) may be used to cool the spring, lubricate the
grinding wheel, and carry away particles during the grinding.

5. SHOT PEENING

This process strengthens the steel to resist metal fatigue and cracking during its
lifetime of repeated flexing. The entire surface of the spring is exposed to a barrage of tiny
steel balls that hammer it smooth and compress the steel that lies just below the surface.

6. SETTING

To permanently fix the desired length and pitch of the spring, it is fully compressed so
that all the coils touch each other. Some manufacturers repeat this process several times.

7. COATING

To prevent corrosion, the entire surface of the spring is protected by painting it,
dipping it in liquid rubber, or plating it with another metal such as zinc or chromium.

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8. PACKAGING

Desired quantities of springs may simply be bulk packaged in boxes or plastic bags.
However, other forms of packaging have been developed to minimize damage or tangling of
springs. For example, they may be individually bagged, strung onto wires or rods, enclosed
in tubes, or affixed to sticky paper.

QUALITY CONTROL

Various testing devices are used to check completed springs for compliance with
specifications. The testing devices measure such properties as the hardness of the metal and
the amount of the spring’s deformation under a known force. Springs that do not meet the
specifications are discarded. Statistical analysis of the test results can help manufacturers
identify production problems and improve processes so fewer defective springs are produced.

Approximately one-third of defective springs result from production problems. The

other two-thirds are caused by deficiencies in the wire used to form the springs. In 1998,
researchers reported the development of a wire coil ability test (called FRACMAT) that
could screen out inadequate wire prior to manufacturing springs.

Computer- operated coiling machines improve quality in two ways. First, they control
the diameter and pitch of the spring more precisely than manual operations can. Second
through the use of piezoelectric materials, whose size varies with electrical input, CNC
coiling heads can precisely adjust in real time to measurements of spring characteristics. As a
result, these intelligent machines produce fewer springs that must rejected for not meeting
specifications.

FLOW CHART OF MANUFACTURING PROCESS

The flow chart of the process in as follows:

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PRODUCTION OF SPRINGS

The manufacturing units- manufacture different types of springs using different grades
of materials used according to customer specification/drawings, which are bifurcated as
tension spring. Compression springs, torsion springs etc., all these varieties accounted under
a single head called as ‘springs” and are supplied in units of number. Total annual production
Quantity figures are available. Total number of quantity and supplied quantity figures are
available. Total number of quantity of each spring is not possible to record, since dimension
of the spring varies from spring to spring.

Total Quantity of products manufactured by HSMC (Up to 2015 March)

Year Products Manufactured (In Lakhs)

2010-2011 221
2011-2012 227
2012-2013 235
2013-2014 240
2014-2015 255

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Products Manufactured (In lakhs)

260

250

240
Products Manufactured (In
lakhs)
230

220

210

200
2010-2011 2011-2012 2012-2013 2013-2014 2014-2015

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HUMAN RESOURCE
MANAGEMENT

CHAPTER- V

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HUMAN RESOURCE MANAGEMENT

The procurement, allocation, Utilization conservation and development of human-

resource are an investible and continuous process of a modem industry. Due to technological
development the size of organization are expanding vast changes are seen in group behaviour
of personnel in enterprise. So human resource management become a necessity in every
enterprise. Human resource management covers the problem of recruitment, selection,
development, motivation, transfer, terminations, promotion, demotions and placement of the
personnel in an organization.

More employees are required in a large business enterprise it is a difficult task to

determine manpower needs; their selection training etc. To perform such function as separate
department is formed in big concerns. It is known as Human Resource Department. In small
enterprises human resource department may or may not exist. This department work as a link
between management and employees. A competent person is appointed as a head in this
department. He is known as HR Manager or Executive or Director.

THE MAIN ACTIVITIES ARE

1. Preparation of man power budgets.

2. Managing manpower planning and recruitment.

3. Organizing and managing induction and training of new existing employees.

4. Preparing training budgets and achieves training targets.

5. Ensuring performance appraisal

6. Ensure welfare of employees through proper implementation of safety measures and

profession fee, medical services.

7. Maintaining effective relation with employees and union representatives.

8. Maintaining and preparing MIS.

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9. Ensure timely renewal of all licenses and follow up of legal cases..

10. Ensure cordial and peaceful industrial environment.

11. Ensure the conduct of disciplinary proceedings.

TECHNICAL PERSONNEL ORGANIZATION

Hindustan Spring Manufacturing Company Have a team of well trained and

qualified engineers who have long experience in spring manufacturing cold coiled. Besides
they have their team of engineers Mr. H.R. Suryanarayana who is the promoter of this firm
who is technically qualified has considerable experience in spring manufacturing field for
about 35 years. He was trained initially with M/s stump Schedule and Sampa Ltd, Bangalore
and later worked in different capacities with Super Coil Spring Manufacturing Company
Private Ltd, Bombay till May 1976.

EMPLOYMENT

Totally there are 35 employees in the factory. There are 30 workmen and 5
women in the administrative section. Every year the company issues 2 sets of uniforms to
their workers. Over and above first aid items management has provided extra medical relief
benefit.

INDUSTRIAL RELATIONS RESPONSIBILITIES

• Ensuring timely redresses of employee grievances.

• Negotiating and bargaining with trade unions and efficient crisis management through
maintaining good public relations.

• Coordinating the negotiation process for long term wage agreements and
implementing.

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OTHER RESPONSIBILITES

• Maintaining smooth relations with internal contacts like all department heads,
corporate HR officials

• External contacts like government, pollution control board, labour department,

contractors, consultants etc.,

MAJOR RESPONSIBILITES

• Recruitment, placement and induction.

• Evolve a training system in line with unit’s quality policy and objectives.

• Analysing, consolidating and preparation of short term and long term training plans
based on needs identified by department heads.

• Interacting with outside agencies.

• Administration of all training programs.

• Maintain relevant training records.

• Compliance of legal obligations under various labour laws.

MANPOWER

Management an ensure control of labours cost, by avoiding shortage and

surpluses of manpower through proper manpower planning. Failure in planning and
developing personnel proves limiting factors in a achieving the organization objective.

There will be disruption in the flow of work and the pace of production
will also be low if the number of persons in the organization is less than the number of
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 Hindustan Spring Manufacturing Company

persons required to carry out organizational plans. On the other hand, if some persons are
surplus in the organization, they will have paid remuneration if they are retained or if their
services are terminated.

A sound personnel policy requires that there should be adequate number of persons of the
right type to attain the organizational objective.

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 Hindustan Spring Manufacturing Company

MARKETING

CHAPTER- VI
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 Hindustan Spring Manufacturing Company

MARKETING

HINDUSTAN SPRING MANUFACTURING COMPANY

Hindustan spring manufacturing company is one of the Indian leaders in

manufacturing cold coiled springs being manufactured range from springs of wire diameter
0.4 mm to 10 mm.

They are manufacturing precision metallic coil springs such as engine value
springs, compression springs, suspension springs, variable pitch springs, shaped springs,
tension springs, torsion springs and other types of springs as per customers requirement.

In HSMC co., the administrative department had certain division of section that
was about marketing and working capital. The manager explain us about their marketing mix
strategy followed by HSMC Co., The marketing mix strategy followed by Hindustan springs
manufacturing company is as follows,

• Products

• Pricing

• Promoting

• Physical distribution

PRODUCTS

The Hindustan Springs Manufacturing Company is producing a springs of coils such

as compression springs. Among each springs, there is number of size, height, width, and
therefore the company manufacturing a spring according to the needs of customers they hail
coil springs of capacity wire diameter range 0.50-8.00 mm and other closely tied to product
are its packing and branding create a particular image in the minds of consumer. However,
the Hindustan Spring Manufacturing Company gives extra importance to both of them, as
they manufacture only industrial goods.

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 Hindustan Spring Manufacturing Company

PRICING

Pricing as we considered revenue of the companies. The HSMC price their product
according to types and nature of springs. The different price is charged to different springs.
However the common method followed for pricing the springs is that:

Material cost + process cost + package cost + wastage cost + forwarding cost + overhead
cost + administrative cost + profit.

Sometimes in order to face the competition they discount the price of springs if buyer bought
in bulks.

PROMOTION

Promotion can be done in four ways such as “advertising, publicity, personal selling,
and sales promotion”. The HSMC advertise their products in good National magazine like
purchase industrial product finder, Economic Times and other souvenirs. Sometimes they
promote their goods by exhibiting in industrial fair. The amount they spent on advertising of
their product in every year is nearly 2 lakhs.

PRICING DISTRIBUTION

Under this the managers should select and manage the channel through which it
wants the products to reach the marketing right time. It is a pathway through which goods
and services flow producers to industrial user. Among the common routes available for
bringing the products to industrial use directly to the ultimate industrial user, they by the
springs are transported through different agent vice, Kerala transport Corporation Bangalore
and Prakash road lines etc. the goods were sent to different states namely Tamilnadu, Kerala,
Andhra Pradesh and others.

LIST OF IMPORTANT CUSTOMERS

1. AUDCO India ltd, Chennai.

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 Hindustan Spring Manufacturing Company

2. Brakes India ltd, Chennai.

3. Bharat earth mover’s ltd, Mysore, Bangalore and KGF.

4. Lakshmi automatic machinery work ltd, Coimbatore.

5. Lakshmi machine works ltd, Coimbatore.

6. Sundaram Clayton ltd, hosur.

7. SABWABCO Clayton ltd, hosur.

8. Indian ordinance factories, medak/pune, Nagpur.

9. Gun carriage factory, Jabalpur.

10. Engine factory, avadi, Chennai.

11. Machine tools type, ambaranath.

12. Aeromatic development agency, Bangalore.

13. Tractors and farm equipment ltd, Chennai, Madurai and doddaballpur.

14. Larsen and turbo ltd, Bangalore, Mysore.

15. NGEF, Bangalore.

16. TVS Suzuki ltd, hosur.

17. Transformers and electrical ltd, Kerala.

18. Madras radiators and pressing, Chennai.

19. Alford hesent indie ltd, Bangalore.

20. Thermo industries ltd, Coimbatore.

21. Elgi equipment ltd, Coimbatore.

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 Hindustan Spring Manufacturing Company

22. Hindustan motors ltd, Coimbatore.

23. Kerala states electronics ltd.

24. Hindustan power plus ltd, hosur auto service, Australia.

25. VST thrillers tractors ltd, Bangalore.

26. Dynamic technologies ltd, Bangalore.

27. Sahnyupair phone ltd, Hyderabad.

28. Automotive axle’s ltd.

29. Vijay Lakshmi engineering ltd, Bangalore.

30. Heavy vehicles factory, avadi, Chennai.

31. Mannesmann rixolite India ltd.

32. JK industries ltd, Rajasthan.

33. Mahindra and Mahindra ltd, Nagpur.

34. Bharat automobiles ltd, bannur.

SALES TURNOVER

At present the sales annual turnover turnover in about 545 crores in the year
2014-2015 and there is always been increase in the sales.

METHODS OF PLANNING AN ORDER WITH HSMC

Categories of customers using springs:

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 Hindustan Spring Manufacturing Company

1. Available of RM.

2. Location of unit.

3. Marketing.

4. Sending introduction and enquiry letter.

5. Purchase order.

6. Order acceptance.

DISTRIBUTION OF PRODUCED SPRINGS OF HSMC WITH RESPECT

TO THEIR USES:

Springs distribution Percentage

Automobile industry 60%
Machinery & electrical 20%
General purpose 20%

Springs distribution on market in

percentage

automobile industry
machinery & electrical
general purpose

MARKET CATEGORIZATION
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 Hindustan Spring Manufacturing Company

The market of springs is categorized as follows:

• Tractor industries

• Four wheelers break assembly unit’s manufacturers

• Defence establishment

• Two wheelers manufacturers

• Manufacture of automobile and automobile ancillary

• Railway and railway signalling products etc.,

CHAPTER- VII

CONCLUSION

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 Hindustan Spring Manufacturing Company

Hindustan Springs Manufacturing Company is one of the leading manufacturers of

precision spring and has a bright future in its field. During its running period since 1974, the
company achieve miles stones. It is found that the company has a good working environment
and cordial relationship is maintain between all the department for the smooth functioning
and achievement of organizational goal.

The high-end production technology and superior quality products of HSMC are
acknowledge. HSMC stands for superior product performance and provides value for money
to its customer. Due to high quality maintain, the company is ISO9001:2008 certified with
UV Rhineland being the certified body. At present the company has a profitable turnover and
the company plans to procure higher grinding machine and converting and upgrading
mechanical machines which in turn would help to increase the productivity and quality of
products manufactured by the company.

It was indeed a great opportunity to get an industrial exposure at an organization

like HSMC. The organization has been continuously working to manufacture cold coiled
springs. Being able to explore HSMC as an intern has always been a learning experience for
us. The very prospect of learning about the departments & workings in the department was
very exciting.

This business familiarization program helped us to extend our knowledge in

management field. Above all, the most important thing was we got the real world exposure &
we are now familiar with the business world to some extent. All of these wouldn’t have been
possible without the support, guidance, motivation & inspiration from the supervisors, other
senior staffs of the organization. So, heartfelt thanks to SHUBHA.R, unit accounts manager
& MAHESH.H.M, unit HR manager and all the members of the organization, for helping us
to know them and their organization.

REFERENCES

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 Hindustan Spring Manufacturing Company

• Company panorama

• Unit manager- Rama (CEO)

• Factory manager- Nagaraju.S.A.

• Engineering manager- Nagaraju.S.A.

• HR manager- Mahesh. H.M.

• Finance manager- Suresh Gowda

• Quality manager- Santhosh Kumar S

• Accounts manager- Shubha.R.

• Company employees

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