Fendace
Fendace
Fendace
About Fendi
About Versace
About Fendace and collab statement
What do the Fendace collections look like?
What does the Fendace campaign look like?
Where can one buy the Fendace collections?
When will the Fendace collections be available for purchase?
Fendace lookbook
Price range and Marketing 4Ps
Target audience and Collection Review
Brochure inspiration
Brochure exploration
Font and Colour Palette of Brochure
Prototype and final Brochure
MOODBOARD
1925 1946 1992 1985
The Fendi house is Edoardo Fendi dies Silvia Venturini Fendi, a third Fendi opens its first US
founded by Adele and leaving the generation member of the Fendi store, on New York’s Fifth
Edoardo Fendi in business to Adele family, joins the house as Karl Avenue, to mark its 60th
Rome. and their five Lagerfeld’s second in command. anniversary.
daughters.
2015 2018
The second Palazzo Versace Versace is acquired in its
opens in Dubai. entirety by Group Michael Kors
for $2.12 billion.
FENDACE: THE FIRST SWAP IN THE FASHION INDUSTRY
calling it a collaboration wont be fair
The collection was presented in Milan and it’s a promise we are back to the
nightlife – bit is it contemporary?
Versace delivers Fendi, Kim Jones, the codes of Donatella
Fendi by Versace – Versace by Fendi: the ‘Fendace’ collection
It was an experiment rather than a simple collaboration in mutual trust and
friendship.
Kim Jones creative director of Fendi stated
Exuding bold styles and statement colors, the ‘Fendace’ collection brings to
life a collective retaining both the brands’ classic design cues. Versace
embodied the sexy aesthetic by using chain mail with lace and plastering
crystal-encrusted F’s, ’70s-inspired denim pantsuits, and shimmery gowns.
Aside from apparel, the collection features handbags like the reimagined
Peekaboo, chunky golden Trigreca sneakers, heels, belts, oversized hoodies
for men, figure-hugging bodysuits, hats, scarves, and sunglasses, among
other accessories.
WHAT DOES THE FENDACE
CAMPAIGN LOOK LIKE?
The entire Fendace collaboration is available for purchase, with some pop-ups
open. The Fendace New York and Los Angeles pop-ups are open until June 19
and Paris’ pop-up is open until June 12. The Osaka pop-up is open until May 17,
the Dubai and Kuwait pop-ups are open until May 21, the Shenyang pop-up is
open until May 29, the London pop-up is open until May 30 and the Tokyo pop-
up is open until May 31.
Created with full access to the archives of each fashion house,
Fendance comprises fifty looks. Twenty-five for each house – split up
into two sections; the first being Versace by Fendi and the second
Fendi by Versace. A marriage that weighs in on logos, motifs, design
codes, and iconography. Fendace comes off looking more Versace
than Fendi, with Fendi’s FF partly unable to stand out as much as
Versace’s baroque stylings, which are louder.
FENDACE LOOKBOOK
WHAT IS THE PRICE RANGE OF THE
FENDACE COLLECTIONS?
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Product Price
MARKETING 4PS
The dynamic duo first premiered the collection
The entire Fendace collaboration is available for during Milan Fashion Week in September 2021.
purchase on some pop-up stores. The whole Fendace is about the need for sincerity in
‘Versace by Fendi’ and ‘Fendi by Versace’ fashion today rather than strategy, aimed to
collections will be available at a series of global connect to the growing Gen-Z luxury consumer.
pop-ups located in New York City, Los Angeles, Models like Kristen McMenamy, Kate Moss,
London, Paris, Tokyo, Osaka, Shenyang, Kuwait, Amber Valetta, Shalom Harlow, Precious Lee,
and Dubai. In addition, Fendace co-branded Naomi Campbell and Gigi Hadid; they all paid
looks will be available for sale from both fashion homage to the party-dwelling It-girl in a dark
houses. atmosphere to make the dazzling pop.
Place Promotion
COLLECTION REVIEW
Even as Milan Fashion Week had kicked off, the mostly widely known ‘secret’ was
already tickling anticipation: there would be a collaborative by Versace and
Fendi.The different patterns and styles created a collection like no one has ever
seen before.It was interesting to see the different outlooks each designer had on
the brands. While Fendi focused on colorful print designs, Versace focused more
on details, bodycon dresses and current fashion trends.
While some might decry the event as a marketing exercise, Fendace will
nonetheless be remembered as one of the great fashion moments in the sartorial
history books.
TARGET AUDIENCE
Age=20 - 40
Aimed to connect to the growing Gen-Z luxury consumer.
The two-part collection played on the strengths and
iconographies of each house, a formula aimed at a Tik Tok
audience.
College/ grad students who are potential brand loyalists for
(SL)
INSPIRATION
EXPLORATION
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BROCHURE MOCKUP
FONTS
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