Content 2 - ADDRESSING YOUR VALUE TENDENCIES

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2 ASSESSING YOUR INDIVIDUALISM AND COLLECTIVISM VALUE TENDENCIES


Instructions: The following items describe how people think about themselves and
communicate in various situations.
Let your first inclination be your guide and circle the number in the scale that best reflects your
overall value. The following scale is used for each item:
4 = SA = Strongly agree
3 = MA = Moderately agree
2 = MD = Moderately disagree
1 = SD = Strongly disagree
1. Act assertively to get what you want. 4 3 2 1
2. Be sensitive to the needs of others. 4 3 2 1
3. Be competitive and move ahead. 4 3 2 1
4. Blend in harmoniously with the group. 4 3 2 1
5. Act on independent thoughts. 4 3 2 1
6. Be respectful of group decisions. 4 3 2 1
7. Value self-reliance and personal freedom. 4 3 2 1
8. Consult family and friends before making decisions. 4 3 2 1
9. Voice my personal opinions when everyone else disagrees. 4 3 2 1
10. Be sensitive to the majority views in a group. 4 3 2 1
Scoring: Add up the scores on all the odd-numbered items and you will find your individualism
score. Individualism score: _________.
Add up the scores on all the even-numbered items and you will find your collectivism score.
Collectivism score: _______.
Interpretation: Scores on each value dimension can range from 5 to 20; the higher the score,
the more individualistic and/or collectivistic you are. If all the scores are similar on both value
dimensions, you are a bicultural value person.
Reflection probes: Take a moment to think of the following questions: Do your values reflect
your family of origin’s values? How have your values changed over time? What can you do to
achieve greater understanding of people from a different value system?

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