.

Sharad Saxena
dr,sharadsaxena2611@rediffmail.com
md.pinnacle.consultants@gmail.com
Contact.no-8504095505
.
Real-estate/Hospitality /wellness

CEO/COO/ Group Vice President

CORECOMPETENCE
Head Projects, Total P&L, Strategy Planning, Business Acquisition, Project Management,
Marketing& Sales, Franchise Development, Start-up operations, Project launch , Technology
transfer- Market Networking , Supply chain ,Recruitment and training, Administration and
Overall operation of Real estate , Hospitality ,Wellness ,
PROFILE
Experienced Professional, my corporate experience of 41 years encompasses Administration, Strategic
Alliances, Business Leadership, Production, Research and development, Planning, Process Control, Start - up
Operations, Resource Management, Product Launch, Project Management, Marketing, Networking, and Team
Leadership.

Specialized in search out for new business through acumen, new marketing initiatives to maximize business
profitability, establishing the brand image of the organization to achieve high turnover, boosting turnovers in
product sectors with an ability to stimulate relationships with customers and business partners

Farsighted with global vision. Capable of delineating objectives of the company and driving all available
resources judiciously to realize these objectives.

Formulating and implementing corporate strategy and control systems to achieve corporate objectives. Adept in
setting direction for the company and defining mission statement. ‘Lead by example' style of management

Recognized as a hands-on results-oriented professional who can identify problems, formulate tactical plans,
initiate change and implement effective process, programs and manage modern business systems and ventures in
challenging and diverse environments

Creating long term as well as short term brand communication strategies & media planning. Handling Media
Planning
 Develop Integrated Marketing Communication plan across all media to meet the set objectives for the diverse
customer base. Maintaining social media profile.
Be the eyes and ears in the market and constantly be in touch with competitive marketing activities.

Sales and marketing of Real estate along with the leasing of commercial space, IT space and show room space to
the domestic and international brands ,sold more than 150 million sq ft across country of more than 50 different
construction companies(MPO Venture)
Size of team monitored- 800plus volumeofbusinessturnover-500cr (Multi location, multiple
projects)
PROFESSIONAL-HIGHLIGHTS
Pinnacle Consultants-Group Vice President promoted to COO -From06-01-2017
(Real estate/hospitality ,wellness, projects and finance) Global operations
Job Profile
Responsible and accountable for the overall operation and management of the company, looking after strategic
direction and priorities ,and monitor the performance of the company as well as the performance of each project.
Guide, direct and lead the Executive Management Team, which is made up of the following: - General Manager
of Business Development & Funds /Coordination Project Management & Operations/ HR &Corporate Services/
Finance

Major Duties and Responsibilities

- Provide the required linkage between the Board of Directors and the Executive Management Team and
provide them with adequate information to carryout their responsibilities.
-Provide advice, guidance, direction, and authorization to the Executive Management Team to carryout major
plans and procedures, consistent with established policies.
- Assist the Board of Directors in setting strategic goals, objectives, budgets, policies, and procedures to
enhance its market share, profitability and return on investment.
-Conduct a strategic review of performance on a regular basis to determine whether the company is meeting its
short-and long-term objectives (increase in profits, increase in market share, return on investment, etc.).
-Develop, in coordination with the Executive Management Team, an integrated business plan that optimizes
market share and profitability of existing or new activities
-Set departments' high-level goals, objectives and plans and work with them on attaining such goals by closely
monitoring their operations.
-Review the operating results of the company& compare them to established objectives and goals, and follow-
up to ensure appropriate measures are taken to correct unsatisfactory results.
-Establish and maintain an effective system of communications throughout the company to ensure that the
responsibilities, authorities, and accountabilities of all executives are clearly defined and understood.
-Periodically review and check the performance of the Executive Management Team and recommend remedial
action and improvements.
- Promote the companies direction and momentum ,its business performance ,the positive external impact
(image), internal business climate, people and services.
- Act as the principal public relations officer of the company and represent them with major customers,
government entities, the financial community, and the public.

-Ensure development of an effective organizational structure and the promotion of a positive internal climate in
which management development for succession is nurtured.
- Delegate some responsibilities to appropriate executives in order to ensure smooth running of the company.
- Conduct annual performance appraisal for all executives and recommend salary adjustments ,rewards and
promotions.

- Monitor the adherence of employees to guidelines ,policies ,and procedures.

- Recruit, develop, manage and motivate executives and employees reporting directly to chairman cum
Managing Director
 Sales and Marketing
- Designing and implementing systems, processes, and procedures to facilitate smooth functioning of sales
operations and enhance operational efficacy.
-Responsible to oversee the entire Marketing and transaction function This would consist of Sale/ Lease of
Commercial and Office Space as well as sale of residential space. To oversee senior managers and managers
working on commercial space marketing engagements within project.
-Networking & alternate channel management - using existing customer network to generate extra sale and
maintaining healthy relationship with real estate consultant to ensure higher sales
-Responsible for planning, development and implementation of all of the company's marketing and sales
strategies for commercial space, communications, and public relations activities, both external and internal.
-Corporate Marketing. Develop and maintain client relationship, enable smooth co-ordination to ensure efficient
and effective customer service.
-To assess the demand of products and services in the Real estate sector in the micro and macro market and
accordingly plan the positioning of products and services offered by the company.
-To set and achieve both financial and non-financial targets in the marketing domain. To lead and motivate the
retail marketing vertical to maximize efficiency and profitability of the company.
-To liaison with the internal and external agencies and ensure articulation of Company's desired image and
position, to agencies both internal and ensure that the Company regularly conducts relevant market research and
coordinate and oversee this activity and monitor market trends.
-Responsible for the achievement of marketing/communications/public relations mission, goals and financial
objectives. Ensure that evaluation systems are in place related to these goal sand objectives and report
-To direct efforts of the marketing of commercial space, communications and public relations staff and
coordinate at the strategic and tactical levels with the other functions.
-Corporate Marketing. Develop and maintain client relationship, enable smooth co-ordination to ensure efficient
and effective customer service.
-To assess the demand of products and services in the Real estate sector in the micro and macro market and
accordingly plan the positioning of products and services offered by the company.
-To set and achieve both financial and non-financial targets in the marketing domain. To lead and motivate the
retail marketing vertical to maximize efficiency and profitability of the company.
-To liaison with the internal and external agencies and ensure articulation of Company's desired image and
position, to agencies both internal and ensure that the Company regularly conducts relevant market research and
coordinate and oversee this activity and monitor market trends.
-Responsible for the achievement of marketing/communications/public relations mission, goals and financial
objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress
to the Board.
Develop and maintain relationship with financial institution for project financing/housing loan tie
up/promotional scheme
Strategic Consulting, including business plan & sales strategy development.
Advising new businesses on formation of corporations and business structures, drafting privacy policies and
structuring commercial transactions.

ROYAL PALMS INDIA PVTLTD' Since Dec20th,2010 ,to Dec2016 GROUP VICE
PRESIDANT (Real estate and Hospitality)-Royal palms Estate/Imperial palace Mumbai and Palms Hotel
Mumbai

REAL ESTATE PROFILE

Designing and implementing systems, processes, and procedures to facilitate smooth functioning of sales
operations and enhance operational efficacy.
Responsible to oversee the entire Marketing and transaction function of Commercial and Office Space&
residential segment of the Project. This would consist of Sale/ Lease of Commercial and Office Space as well as
sale of residential space. To oversee senior managers and managers working on commercial space marketing
engagements within project.
Networking & alternate channel management - using existing customer network to generate extra sale and
maintaining healthy relationship with real estate consultant to ensure higher sales
Responsible for planning, development and implementation of all of the company's marketing and sales
strategies for commercial space, communications, and public relations activities, both external and internal. To
direct efforts of the marketing of commercial space, communications and public relations staff and coordinate at
the strategic and tactical levels with the other functions.
Corporate Marketing. Develop and maintain client relationship, enable smooth co-ordination to ensure efficient
and effective customer service.
 To assess the demand of products and services in the Real estate sector in the micro and macro market and
accordingly plan the positioning of products and services offered by the company.
To set and achieve both financial and non-financial targets in the marketing domain. To lead and motivate the
retail marketing vertical to maximize efficiency and profitability of the company.
To liaison with the internal and external agencies and ensure articulation of Company's desired image and
position, to agencies both internal and ensure that the Company regularly conducts relevant market research and
coordinate and oversee this activity and monitor market trends.
Responsible for the achievement of marketing/ communications/public relations mission, goals and financial
objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress
to the Board.
Develop short- and long-term plans and budgets for the marketing/communications/ public relations program
and its activities, monitor progress, assure adherence, and evaluate performance.
introducing and promoting new projects & services. Proficient in strategy building for new projects launch,
product positioning and brand management by developing and leveraging strong relationships with key decision
makers.
Responsible for managing all the administrative & official activities while maintaining the healthy work
environment & discipline
Develop and maintain relationship with financial institution for project financing/housing loan tie up/
promotional scheme
Strategic Consulting, including business plan & sales strategy development.
Advising new businesses on formation of corporations and business structures, drafting privacy policies and
structuring commercial transactions.
Generated new development deals for 5 star hotels and development company that focuses on multi- family
residential projects, including real-estate market analysis.
Maintaining relationship with more than 500 corporate in Pharmaceuticals /Media/ Financial/ IT /Educational
and other sectors for hotel sales and looking into requirement of their real estate space requirement.

no levels are met and to make arrangements to insure such. Create and maintain positive, professional working
environments in all hotels.
16- Make sales calls to our top ten accounts at least thrice each year and targeted accounts at each hotel
quarterly. Source, interview, hire and train General Managers and Directors of Sales. Coach and council all
management
17- Insure that all safety and brand standards are maintained.
18- Assist hotel management and teams in successful completion of all goals ,plans and reports.
19- Reviewallappropriaterequireddocumentationincludingfinancialreports.
Maintaining relationship with more than 500 corporate in Pharmaceuticals /Media/ Financial/ IT /Educational
and other sectors for Hotel sales and looking into requirement of their real estate space requirement.

HOSPITALITYPROFILE
Successfully handling Sales of ,Five star hotels IMPERIAL PALACE and PALMS HOTEL as well as Sales of
Real estate 45 projects (commercial and residential projects )Strategy planning to achieve set goals review and
control.
Achieved90% occupancy at960 room nights available per day (Hotel Sales)
1- Responsible for overall operations for an assigned group of hotels.
2- Responsible for directing all employee functions of the hotel properties in accordance with the policies and
practices of the company. Responsibilities include the development and implementation of strategies for
meeting goals in the areas of revenue generation, market share performance, Guest satisfaction scores, associate
opinion scores, and net operating income.
3- High ethical standards, analytical ability, excellent communicator Diverse sales, management and
administration, company policies and procedures included but not limited to accounting, human resources,
operations and sales.
4- Assistincreatingannualrevenuebudgetsanddevelopingannualmarketingplans.
5- Coordinate the sales effort so hotels in their assigned region or area.
6- Generate top-line revenue to exceed budget goals.
7- Review/evaluate end-of-month reports of.
8- Assist in developing/reviewing quarterly SMART plans.
9 Participate in bi-weekly forecast conference calls.
 10- Communicate company direction, process, and expectations to those hotels within assigned region or
area .Ensure that all due dates are met for properties within region.
11- Take a leadership role in training and development of sales staff including completion of new hire
DOS/Account Manager checklist.
12- Develop short term action plans and long-range planning for new programs and strategies that impact the
hotels based on the existing corporate directed goals and any new goals that are created.
13- Establish training and development programs to enhance employee knowledge of best practices.
14- Effectively manage the people resources of the corporation to meet the needs of the organization including
career development.
15- Provide day-to-day support to our Hotel including but not limited to insuring that all staffing levels are met
and to make arrangements to insure to Create and maintain positive, professional working environments in
allhotels.
16- Make sales calls to our top ten accounts at least thrice each year and targeted accounts at each hotel
quarterly. Source, interview, hire and train General Managers and Directors of Sales. Coach and council all
management
And teams in successful completion of all goals, plans and reports.
19-Reviewal appropriate required documentation including financial reports.
Maintaining relationship with more than 500 corporate in Pharma /Media/ Financial/ IT /Educational and other
sectors for Hotel sales and looking into requirement of their real estate space requirement.

THEPROPMALL-CEO.From23January2007to18thDecember2010.(Real Estate)
Profile
Successfully introducing and promoting new projects & services. Proficient in strategy building for new projects
launch, product positioning and brand management by developing and leveraging strong relationships with key
decision makers
Responsible for managing all the administrative & official activities while maintaining the healthy work
environment & discipline
Sales and marketing of Real estate along with the leasing of commercial space, IT space and show room space
to the domestic and international brands ,more than 150 million sqft across country of more then 50 different
construction co
Relationship with more then 5000 corporate clients in India, Europe, United States, Middle East and other parts
of the globe.
Assist the HR department to guide, direct, recruit and train the employees for their professional and
organizational growth
Strategizing long term business direction of the region to ensure maximum profitability inline with
organizational objectives
Collaborating with the stakeholders for smooth business operations within confined guidelines and influence
business managers for effective decision taking regarding people matters during key people processes
Accomplished responsibility for successful marketing of various projects within specified time and budget
Nodal person in Event Planning ,Fund management and financing for specific projects and initiate effective
budgetary controls
Final accountability for top and bottom-line performance of the company and value creation for stakeholders
Monitoring team performances on regular basis and contributing corrective inputs to check negative variances
Designing and implementing systems, processes and procedures to facilitate smooth functioning of overall
operations and enhance operational efficiency

THE PROP WORLD, September 2005 - December 2006 (Real Estate) Chief General
Manager- Out source property marketing organization handled more than100 projects of real
estate.
Profile
Directed the operations and administration of the system globally having international branches in US, Dubai,
Bahrain, Kuwait, Malaysia and Singapore and domestic branches in Bangalore Chennai, Cochin and Pune
Responsible for project sourcing, management of resources, strategy building for driving marketing operations
along with managing branch profit center operations with profitability excellence
Imparted training to sales team, call centers, customer support and public relations officers
Planned various events and steered operations for their successful implementation and exhibition at national
and international level
Managed financial resources and developed 34branches across the globe and turned them into a profit center
ADI.RASAYAN, LIMITED-(Executive Director ) January2001 to August.2005Steered
wide array of responsibilities including commissioning, technical knowhow and entire functioning of pigment
plant and its diversification into import substitute for pharmaceutical intermediates
Spearheaded strategic alliance efforts by driving corporate alliances. Constantly worked on New Alliances/
Partnerships
Made strategies for penetrating products in domestic and international market and for profitable tie ups with
multinationals
Responsible for entire functioning of the group, Finance generation and funds diversification
SHREYA'S INTERMEDIATE LIMITED, January 2000 - January2001 General Manager
R&D
SHAHNAZ HERBALGROUP OF INDUSTRIES,November1987-December1999
Group General Manager
Administered overall operations of the group developed and handled marketing through franchisees for the chain
of 200 clinics in India and abroad
Enhanced growth of the group to600% in three year
Task responsibilities included launch of the products in domestic market
FRANCOINDIANGROUPOFINDUSTRIES,April1986-October1987
Manager Quality Control/Deputy General Manager
RANBAXYLABORATORIESLIMITED,October1981-March1986(Joined as
Analytical and Development Scientist and became techno-commercial),
Analyzed raw materials, finished products and packaging materials along with chemical ,microbiological,
instrumental analysis
Liaison with loan license parties manufacturing for Ranbaxy labs and se- up laboratory for M/S Montari Labs
Ltd, a sister concern of Ranbaxy labs
Directed team of analysts for the analysis of fertilizers, cosmetics, food products ,milk products, chemicals, ISI
products and Animal poultry feed. Leader of quality circle with the company

EDUCATIONALCREDENTIALS
M.B.A(Marketing and Finance)1987-London School of Economics and Political science
M. Phil (Life sciences)1984 JNU, New Delhi(Research topic:"Effect of chemical agents on carcinogenic cells")
M.Sc.(Organic Chemistry)1981Delhi University
Computer Proficiency: M.S Office with Microsoft Word, Excel ,Power Point and Internet

Member of following Professional groups

1- Business Intelligence Professionals
2- Business Solutions Exchange
3- London & Partners FDI group
4- Infrastructure Economics
5- Private Equity and Venture Capital Group
6- Brand & Communications Management
7- BIZMENTORS360°★MASTERMIND subgroup
8- BUSINESSMASTERS360°
9- TOPLEADERS/EXECUTIVES-CXO/CEO/CIO/COO/CFO/President/VP/AVP/Director/Head/ Managers
10- CROandCMO,CRAMS,CDMO(ContractResearch/Development/ManufacturingOrganizations)
Professionals
11- Logistics and Supply Chain professionals
12- Media Professionals Worldwide
13- India Event & Entertainment Marketing Network
14- The Global Urbanist
15- United Kingdom(UK)(TGL)
16- Worldwide Management Consultants
17- Real Estate Investment Guild: Investors ,Capital Raising, Fund Formation &Fund Administration18-18-
Health Care, Bio, Pharma and Life Sciences
19- Elite Properties Real Estate Group
20- Food Hygiene Asia
21HOSPITALITY360°|TRAVEL INDUSTRY MASTERS a sub group of BUSINESS MASTERS360°
22- HVS-Global Hospitality Services
23- Hotel Profitability &Asset Management(Worldwide)
24- Hotel Sales &marketing a sub group of Hotel Group
25-Hospitality Trends Hotel Group Network
26-HotelIndustryProfessionalsWorldwide
27-HotelPre-OpeningProjects28-HotelPre-Opening
29-India Hotels, Serviced Apartments, Home stays B&B, Restaurants, Nightlife,
30HospitalityProfessionals
31-Global Executive Search for Luxury Hotels - Red Kite
32-Executives and Managers:Networking,ForumandJobs
33-Hospitality Recruiting Network {7,600++Hospitality Recruiters

References will be provided when asked for

Sharad Saxena
PLACE:
Date-