How Can You Maintain Customer Relationship in Business Growth?

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How can you maintain customer relationship in business growth?

To maintain customer relationships, try these key methods:


1. be respectful and trustworthy
Strive to greet every customer with an enthusiastic attitude and respect. You can learn more
about them so you can meet their expectations for the service or product you're offering. By
starting relationships with customers with respect, people may feel more willing to conduct
business with you.

2. Communicate consistently
Maintain a consistent customer service tone across all the ways you communicate with
customers. This consistency can include new and existing customers and in-person, telephone
and virtual communications.

3. Get to know your customers


As customers return, consider learning their names and preferences. By personalizing your
interactions, you can show customers you care about them and listen.

4. Stay connected
Another way to maintain customer relationships is by staying connected. There are various ways
you can maintain a connection, whether you choose to send a holiday card or add people to a
company mailing list.
5. Offer incentives
Consider offering rewards programs such as discounts, store credit for referrals or the ability to
earn free products after a certain number of visits. Customers might be happy to receive a
reward, and the chance to earn something can encourage them to come back more often.
Another option is to identify repeat or most loyal customers and send them personalized offers
and gifts.
6. Ask for feedback
Consider requesting feedback from new and existing customers to check in with people
consistently. Note how many customers return after their first visit and try to determine what
brought them back
7. Hire dedicated customer service staff
Along with customer-facing positions such as reception or sales, a company may hire people
with the specific job of developing and maintaining customer relationships.
8. Address any issues promptly
If one of your customers offers criticism or has a negative experience, you can minimize the
damage to your relationship by addressing their concerns immediately and offering a solution.
Often, people want to feel heard and respected. By listening and suggesting an appropriate
remedy to the problem, you may salvage and even strengthen the relationship.

Explain why we use consulting approach for our customer?

Consulting is a process that leads to changes in behaviour and decision-making. It amplifies your
clients' abilities to better understand internal processes, strengths, weaknesses, threats and
opportunities, and leads to ideas on how to reach the full potential of their company. A
consulting approach enhances a customer's value and overall experience with your brand.

Explain the methodology of consulting approach in detail?

Consulting methodologies are a professionally designed framework of information and analyses.


The analyses you develop should be based on a proven and structured system of tools and actions
to resolve your client's issues in a beneficial manner.

Explain how you can monitor the promotional activity?


The planning phase S.M.A.R.T goals
Before execution
Monitor the campaign
Asset coordination and management
Good and bad campaign examples
Explain these promotional categories in detail?
Direct marketing
Direct marketing is a type of marketing that involves communicating directly with customers and
potential customers in order to promote products and services. Direct marketing can be
conducted in various ways, including email, text messages, catalogs, phone calls, and direct mail.
Sale promotion
A sales promotion is a marketing strategy in which a business uses a temporary campaign or
offer to increase interest or demand in its product or service. There are many reasons why a
business may choose to use a sales promotion (or 'promo'), but the primary reason is to boost
sales.
Digital marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with
potential customers using the internet and other forms of digital communication. This includes
not only email, social media, and web-based advertising, but also text and multimedia messages
as a marketing channel.
Personal selling
Definition: Personal selling is also known as face-to-face selling in which one person who is the
salesman tries to convince the customer in buying a product. It is a promotional method by
which the salesperson uses his or her skills and abilities in an attempt to make a sale.
General advertisement
General advertising is a promotional method that doesn't target a particular audience but aims to
promote general awareness of a company or product. With this method, businesses use mass
media advertising, such as magazines, billboards, radio, and television, to improve their brand
recognition.
Public relation
public relations is a valuable tool in the promotional mix. Unlike paid marketing programs such
as advertising your business, public relations is focused on earned media and can take advantage
of unpaid communication channels. Public relations is about managing perceptions – how people
think about your business.
Sponsorship
sponsorship marketing occurs when two brands decide to work together professionally.
Basically, one brand will sponsor the other brand in some form, such as resources, funding, or
services.

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