Annual Marketing Plan

1. Executive Summary
This marketing plan outlines the strategies, tactics, and actions to be undertaken
by Amigos Saving and Credit Cooperative to achieve its ambitious goal of
growing assets from 2 billion to 5 billion by the end of the next fiscal year. This
will be done through member acquisition, digital transformation, product
diversification, and enhanced stakeholder engagement.

2. Overview of the Annual Marketing Plan

The plan includes a detailed market analysis, strategic recommendations, and an
action plan that aligns with Amigos' mission, vision, and core values. The goal is
to position Amigos as a leading financial and non-financial service provider in
Ethiopia.

3. Key Objectives and Goals

● Increase Membership: By 100% through targeted marketing efforts.
● Asset Growth: Reach 5 billion ETB in assets by year-end.
● Digital Adoption: Increase the use of digital channels among members by
100%.
● Product Innovation: Launch diversified new products tailored to different
segments.
● Brand Visibility: Improve brand visibility by 50% through integrated
marketing efforts.
 Section 1: Introduction
1.1 About the Saving and Credit Cooperative Society
Founded in 2005 E.C. by 20 friends, Amigos has grown from a capital of 9,000
ETB to an organization with 7,000 members, 80 employees, and assets totaling 2
billion ETB. Amigos prides itself on its commitment to member success, treating
members and staff as family.

1.2 Mission, Vision, and Values

● Mission: Enhance living standards by providing financial and non-financial
services using up-to-date technology and a committed staff.
● Vision: To be a world-class financial and non-financial service provider by
2030.
● Core Values: Collaboration, Respect, Reliability, Simplicity, Inspiration.

1.3 Marketing Team Structure and Role

The team includes roles like Event Organizer team, Promotion and
communication team, Digital Marketing and Market research and product
development.

Amigos SACCO Marketing and Events Teams

├── Event Organizer Team

│ └── Event Organizer

├── Promotion and Communication Team

│ ├── Promotion Officer

│ └── Call Center Agents

├── Digital Marketing Team

│ ├── Production Specialist

│ └── Graphics Designer

 └── Market Research and Product Development Team

└── Market Research and Product Development Specialist

1.4. Roles and Responsibilities for the Marketing Teams

❖ Event Organizer Team
➢ Event Organizer: Responsible for planning, coordinating, and
executing all SACCO events, including member meetings,
promotional events, and community engagement activities. The
Event Organizer ensures that each event aligns with SACCO’s goals
and brand image.
❖ Promotion and Communication Team
➢ Promotion Officer: Manages promotional campaigns and
communication strategies, ensuring that SACCO’s offerings are
well-publicized. This includes overseeing advertising, social media
campaigns, and public relations efforts.
➢ Call Center Agents: Handle inbound and outbound communication
with members, providing support, answering queries, and promoting
SACCO’s products and services. They play a crucial role in
maintaining member satisfaction and engagement.
❖ Digital Marketing Team
➢ Production Specialist: Creates and manages content for digital
platforms, including video production, podcasts, and webinars. They
work closely with the Graphics Designer to produce engaging and
informative digital materials.
➢ Graphics Designer: Designs visual content for SACCO’s digital and
print materials. This includes social media graphics, promotional
flyers, event banners, and any other visual assets required by the
marketing department.
❖ Market Research and Product Development Team
➢ Market Research and Product Development: Conducts market
research to identify trends, member needs, and potential areas for
product development. This role is vital in shaping the SACCO’s
product offerings and ensuring they remain competitive and relevant
in the market.
 1.5. SWOT ANALYSIS
Strength
● Adaptability of our environment
● On time delivery
● Effective team communication
● Motivated

Weakness
● Geographical constraints
● Budget allocation
Opportunities
● Diverse audience
● Penetrating regional markets
● Digital transformation
● Product diversification
● Partnerships
Threats
● Political instability
● Economic uncertainty
● Intense competition

1.6 Strategic Recommendations

1. Product Development:

● Tailor New and Diversified Products to Member Needs:

Focus on creating financial products that are directly aligned with the
specific needs and preferences of your members. Leverage data-driven
insights and member feedback to design short-term loan products and
other financial services that address the unique requirements of different
member segments. This approach ensures that your offerings remain
relevant and valuable, thereby increasing member satisfaction and loyalty.

2. Marketing and Outreach:

 ● Enhance Digital Marketing and Community Outreach:
Strengthen your digital presence through targeted online campaigns that
promote the unique benefits of Amigos SACCO's short-term loans and
diversified product options. Additionally, invest in community outreach
programs to engage with members and potential customers in person. This
dual approach ensures that you reach a broader audience, including those
who prefer traditional methods of communication, while also appealing to
tech-savvy members through digital platforms.

Section 2: Marketing Goals and Objectives

2.1 Short-Term Goals
● Increase Brand Awareness:
Aim to enhance the visibility of Amigos SACCO within the target market by
intensifying marketing campaigns, both online and offline. Utilize social
media, community events, and partnerships to increase brand recognition
and recall among potential and existing members.
● Boost Digital Engagement:
Focus on increasing member interaction through digital channels, including
social media platforms, the SACCO’s website, and mobile applications.
Encourage members to use online services and engage with content that
highlights the benefits of short-term loans and diversified product options.
● Launch New Products:
Introduce new financial products that cater to the diverse needs of your
members. These products should be aligned with the market research
findings and tailored to meet the evolving financial needs of your target
segments.

2.2 Long-Term Goals

● Expand Membership Base:

Develop and implement strategies aimed at increasing the number of
members over time. This includes targeting untapped markets, enhancing
 the attractiveness of membership benefits, and ensuring that your financial
products meet the needs of a broader audience.
● Enhance Member Satisfaction:
Continuously improve the overall member experience by offering
personalized services, providing excellent customer support, and ensuring
that your products and services consistently meet or exceed member
expectations.
● Position Amigos as an Industry Leader:
Aim to establish Amigos SACCO as a recognized leader in the financial
cooperative sector. This involves consistently delivering high-quality
products and services, innovating within the industry, and maintaining
strong relationships with members and stakeholders.

2.3 Key Performance Indicators (KPIs)

● Membership Growth Rate:

Measure the rate at which the membership base is expanding. This KPI
will help assess the effectiveness of marketing and outreach efforts, as
well as the appeal of new products and services.
● Digital Adoption Rate:
Track the increase in members using digital platforms for their financial
needs. This includes the usage rates of mobile apps, online banking, and
other digital services, which reflect the success of your digital engagement
initiatives.
● Product Uptake and Revenue Generation:
Monitor the uptake of newly launched products and the revenue generated
from these products. This KPI will indicate how well the new offerings are
meeting member needs and contributing to the SACCO’s financial growth.

Section 3: Marketing Strategies and Tactics

3.1 Promotion and communication
1.Advertising

•Use traditional marketing like Billboard ads, radio spots, and television
commercials to reach a broader audience.
•Use different attractive marketing materials to engage our audience and
increase brand visibility (Car stickers )

•Use outdoor activities like tents

2. Public relation

•Press Releases: to announce new product launches, partnerships, community

initiatives, and other relevant company news to attract media coverage and
enhance brand visibility.
•Media Relations: increase relationships with journalists and media outlets to
secure coverage and interviews that show our unique value proposition and
position us as a trusted financial partner.
3. Marketing Campaigns:
• Develop campaign on different season to achieve specific goals within a
defined timeline
4. Sales Promotions:
• Discounts and Offers: Create promotional discounts, special offers, and referral
incentives to incentivize new customer acquisition, promote product
adoption, and reward customer loyalty.
•Contests and Giveaways: Conduct Q&A, and giveaways on Radio and social
media platforms to engage customers, and increase brand awareness.

5. Community Engagement:

•Sponsorship and Events: Sponsor local community events (Bazaars and ECC),
financial literacy program, and educational seminars to demonstrate our
commitment to community engagement and provide value to our target audience.
•Partnerships: Collaborate with local businesses, schools, non-profit
organizations, and community groups to expand our reach, build relationships,
and amplify our impact through cross-promotional opportunities.

6. Collaboration and communication: Working closely with teams to create

promotional materials like brochures, flyers, and newsletters could help ensure
everything aligns with the overall marketing strategy

•Develop well defined SOP for our call center

3.2 Digital marketing strategy plane

Within the Corporate Marketing team is Digital Marketing. Among the activities
planned to be carried out in the 2017 fiscal year are designing effective
movement and revitalization activities, advertising and documentation activities,
public relations and media activities, public relations activities, testimonial
recordings, and digital marketing activities for the media activities. The details are
presented in the table below.

Making Successful Members Productions

Specification

Unit Plane action goal

 Year of Monthl Made Mad
the Plan y plane so far e so
this far
mont this
h mon
th

Identificationofsucces By 60 12
sful members by number
number

Production Making by By 60 4
Number number

Release by social By 48 4
media at number number

Preparation in writing By 60 12
by number number

Website Information By
Improvement number

Increasing the By
capacity of Facebook number
user

Increasingthecapacity By
of telegram user number

Monitoring of social networking sites

Facebook By number 26,000

Telegram By number 50,000

YouTube By number 3000

Website By number -

Tik tok By number 40,000

Linkedln By number 1000

Work to improve social media

Facebook By number 6 Once

boost in two
month’
s

Telegram By number 6 Once

boot in two
month’
s

YouTube By number 24 2
videos

Making reports

Miscellan
eous
News
 Social
issues

Miscellan
eous
events

Media invitation and coverage

Television 20

Radio 25

Social 30
,media

Printing 10
media

Sponsorship

Television 2

Radio 10

Social 10
media

Printing 5
media

Making a Sponsorship Request

 Making a 12 ( banks,
request to insurance,others
an organization)
organizati
on

Expected 6
organizati
ons

Expected 1.5 million

amount of
money

Producing a documentary film

Broadcast Once a year before

on select anniversary
television
channels

Posting Information on social media

New 50
product
Graphics

Generic 50
graphics

Holiday 36
graphics

Report
 Weekly 48

Monthly 12

Quarterly 4

3.3 Market Research and Product Development

1. Market Research Strategies

A. Member Needs Assessment

➔ Strategy: Regularly assess the needs and preferences of SACCO

members.
➔ Tactics:
◆ Conduct quarterly member surveys to gather feedback on loan
products, services, and overall satisfaction.
◆ Host focus group discussions with a diverse set of members to gain
deeper insights.
◆ Analyze transaction data to identify trends in loan usage, savings
patterns, and repayment behavior.

B. Competitor Analysis

➔ Strategy: Stay ahead by understanding competitor offerings and market

positioning.
➔ Tactics:
◆ Perform a bi-annual SWOT analysis of key competitors to identify
gaps and opportunities.
◆ Track competitors' marketing campaigns and promotions to identify
successful tactics.
◆ Regularly review industry reports and financial statements of
competing SACCOs.

C. Market Trends Monitoring

➔ Strategy: Keep the SACCO updated on emerging trends in the financial
sector.
➔ Tactics:
◆ Subscribe to industry publications and participate in relevant
webinars and conferences.
◆ Use data analytics tools to track macroeconomic trends that may
affect member behavior (e.g., interest rate changes, inflation).
◆ Develop a monthly report summarizing key market developments for
the management team.

2. Product Development Strategies

A. Diversification of Loan Products

➔ Strategy: Expand the loan product portfolio to meet diverse member

needs.
➔ Tactics:
◆ Introduce specialized loans (e.g., education loans, home
improvement loans) based on market research findings.
◆ Develop flexible repayment options to cater to different income
levels.
◆ Pilot test new loan products with a small group before a full rollout.

B. Member-Centric Product Design

➔ Strategy: Ensure products are tailored to the specific needs of members.

➔ Tactics:
◆ Create a member advisory panel to provide input on new product
ideas.
◆ Use survey data to refine product features (e.g., adjusting loan terms
or interest rates).
◆ Introduce financial literacy programs to help members understand
and make the most of new products.

C. Continuous Product Improvement

➔ Strategy: Regularly update and improve existing products based on

feedback and performance metrics.
➔ Tactics:
 ◆ Analyze product performance quarterly, focusing on uptake rates,
default rates, and profitability.
◆ Incorporate member feedback into product enhancements, such as
adding digital channels for loan applications.
◆ Phase out underperforming products and redirect resources to more
successful ones.

3. Implementation and Monitoring

A. Cross-Departmental Collaboration

➔ Strategy: Work closely with other departments to ensure seamless product

development and marketing.
➔ Tactics:
◆ Establish a product development committee with representatives
from marketing, finance, and customer service.
◆ Create joint marketing campaigns for new product launches,
emphasizing the unique selling propositions (USPs).
◆ Develop training sessions for customer service teams to ensure they
are well-versed in new product features.

B. KPI Tracking and Reporting

➔ Strategy: Monitor the success of market research and product

development efforts.
➔ Tactics:
◆ Set specific KPIs, such as member satisfaction with new products,
uptake rates, and revenue generated from new offerings.
◆ Generate monthly reports on these KPIs and adjust strategies as
needed.
◆ Use A/B testing to refine product features and marketing messages.

4. Budgeting and Resource Allocation

A. Budget for Research and Development

➔ Strategy: Allocate sufficient funds to support research and product

development activities.
➔ Tactics:
 ◆ Ensure a portion of the marketing budget is dedicated to conducting
research, piloting products, and member outreach.
◆ Invest in technology tools that facilitate data collection and analysis.
◆ Budget for staff training and development to enhance the team's
skills in market analysis and product design.

3.4 Events and Stakeholders Relation

Section 4: Action Plan

4.1 Monthly and Quarterly Action Plans
A. Promotion and Communication
Quarterly breakdown of promotional activities
- Q1: Launch New year campaign , Customer Appreciation Month ,Community
engagement (Charity) ,Prepare Marketing Materials for half year and

- Q2: Re-engage with the audience (how their new year’s goal progresses)
,Introduce Mid - Year saving challenge, Prepare Financial Trainings(Share,
Savings, SACCO …), Christmas campaign and etc.….

- Q3: Mid-Year Assessment (Adjust Campaigns) , Launch women campaign ,

Easter Promotion , Encourage Business owners (Training), Community
engagement( and etc.….

- Q4: Entrepreneur campaign , create different engaging activities, Encourage

customers to plan and save for the new year.

B. Digital marketing and production

1. Making Successful Members Production
Task Unit Yearly Quarterly Q1 Q2 Q3 Q4
Goal Goal

Identification By 60 15 15 15 15 15
of Successful number
Members

Production By 60 15 15 15 15 15
Making number

Release on By 48 12 12 12 12 12
Social Media number

Preparation in By 60 15 15 15 15 15
Writing number

2. Website Information Improvement

Task Unit Yearly Quarterly Q1 Q2 Q3 Q4

Goal Goal

Website By - Continuou Con Contin Conti Conti

Information number s tinu uous nuous nuous
Improvement ous

3. Monitoring of Social Networking Sites

Task Unit Yearly Quarterly Q1 Q2 Q3 Q4

Goal Goal

Facebook By 26,000 6,500 6,500 6,500 6,500 6,500

number
Telegram By 50,000 12,500 12,500 12,500 12,500 12,500
number

YouTube By 3,000 750 750 750 750 750

number

Website By - Continuous Conti Conti Contin Contin

number nuous nuous uous uous

Tik Tok By 40,000 10,000 10,000 10,000 10,000 10,000

number

LinkedIn By 1,000 250 250 250 250 250

number

4. Work to Improve Social Media

Task Unit Yearly Goal Quarterly Goal Q1 Q2 Q3 Q4

Facebook By number 6 2 2 2 1 1
Boost

Telegram By number 6 2 2 2 1 1
Boost

YouTube By number 24 6 6 6 6 6
Videos

5. Making Reports

Task Unit Yearly Quarterly Q1 Q2 Q3 Q4

Goal Goal
Miscellane - - Continuous Continuou Continuou Continu Conti
ous News s s ous nuous

Social - - Continuous Continuou Continuou Continu Conti

Issues s s ous nuous

Miscellane - - Continuous Continuou Continuou Continu Conti

ous Events s s ous nuous

6. Media Invitation and Coverage

Task Unit Yearly Quarterly Q1 Q2 Q3 Q4

Goal Goal

Television By 20 5 5 5 5 5
number

Radio By 25 6 6 6 6 7
number

Social By 30 7-8 7-8 7-8 7-8 7-8

Media number

Printing By 10 2-3 2-3 2-3 2-3 2-3

Media number

7. Sponsorship

Task Unit Yearly Quarterly Q1 Q2 Q3 Q4

Goal Goal

Television By 2 0-1 0-1 0-1 1 1

number
Radio By 10 2-3 2-3 2-3 2-3 2-3
number

Social By 10 2-3 2-3 2-3 2-3 2-3

Media number

Printing By 5 1-2 1-2 1-2 1-2 1-2

Media number

8. Making a Sponsorship Request

Task Unit Yearly Quarterly Goal Q1 Q2 Q3 Q4

Goal

Request to an By 12 3 3 3 3 3
Organization number

Expected By 6 1-2 1-2 1-2 1-2 1-2

Organizations number

Expected By 1.5 0.375 million 0.3 0.3 0.3 0.3

Amount of number million 75 75 75 75
Money mill mil mill mill
ion lio ion ion
n

9. Producing a Documentary Film

Task Unit Yearly Quarterly Q1 Q2 Q3 Q4

Goal Goal
Broadca Onc 1 0-1 Planning Produ Finalizing Broadc
st on e a ction asting
Select year
TV
Channel
s

10. Posting Information on Social Media

Task Unit Yearly Quarterly Q1 Q2 Q3 Q4

Goal Goal

New By 50 12-13 12-13 12-13 12-13 12-13

Product number
Graphics

Generic By 50 12-13 12-13 12-13 12-13 12-13

Graphics number

Holiday By 36 9 9 9 9 9
Graphics number

11. Report

Task Unit Yearly Quarterly Q1 Q2 Q3 Q4

Goal Goal

Weekly By 48 12 12 12 12 12
Report number

Monthly By 12 3 3 3 3 3
Report number
Quarterly By 4 1 1 1 1 1
Report number

C.Market research and product development

QUARTER 1: July - September 2024

Category Action Timeline Responsibility

Market Research Conduct market August Market Research Team

research in Mekelle

Conduct third member Quarterly Market Research Team

survey & focus group

Develop monthly Monthly Market Research Team

market trend reports

Product Develop new product Septembe Product Development

Development based on Mekelle r Team
research

Analyze quarterly Quarterly Product Development

product performance Team

Implementation & Begin development of August Marketing Team

Monitoring brand guidelines

Plan & execute Septembe Marketing Team

gratitude month/event r

Budgeting & Review budget for Quarterly Finance Team

Resource ongoing initiatives
Allocation

QUARTER 2: October - December 2024

Category Action Timeline Responsibility

Market Research Conduct final round of Quarterly Market Research

member surveys & focus Team
groups

Complete second SWOT Bi-annual Strategic Planning

analysis on competitors Team

Prepare monthly market Monthly Market Research

trend reports Team

Product Develop stable women’s October Product

Development product Development
Team

Implement customer November Product

experience strategy (CX) Development
Team

Document manual for December Product

product development Development
Team

Implementation & Execute annual Christmas December Marketing Team

Monitoring product campaign

Launch charity campaign as December Marketing Team

part of branding initiative

Budgeting & Finalize budget for next December Finance Team

Resource year’s R&D
Allocation

QUARTER 3: January - March 2025

Category Action Timeline Responsibility

Market Research Conduct the first Quarterly Market Research
round of quarterly Team
member surveys

Host focus group Quarterly Market Research

discussions Team

Track competitor Continuous Marketing Team

campaigns &
promotions

Product Introduce first Quarterly Product

Development specialized loan Development Team
product

Pilot test new As Needed Product

product Development Team

Create member Quarterly Product

advisory panel Development Team

Implementation & Establish product Immediate Management Team

Monitoring development
committee

Set specific KPIs & Monthly Reporting Team

generate monthly
reports

Budgeting & Invest in technology Immediate Finance & IT Teams

Resource Allocation tools for data
analysis

QUARTER 4: April - June 2025

Category Action Timeline Responsibility

Market Research Conduct second Quarterly Market Research

round of member Team
surveys & focus
groups
 Complete first Bi-annual Strategic Planning
SWOT analysis on Team
competitors

Continue developing Monthly Market Research

monthly market Team
trend reports

Product Introduce flexible Continuous Finance Team

Development repayment options

Launch financial Quarterly Education &

literacy programs Outreach Team

Implement product Continuous Product

enhancements Development Team
based on feedback

Implementation & Launch second joint As Needed Marketing & Product

Monitoring marketing campaign Dev. Teams

Budgeting & Allocate resources Quarterly HR & Finance

Resource Allocation for staff training Teams

D. Event organizing

4.3 Collaboration and Coordination among Team Members

Regular team meetings and cross-departmental coordination to ensure

alignment.

Action Timeline Responsibility

Regular Team Meetings Weekly Team Leads

Schedule and conduct weekly team meetings Ongoing All Team Members
to discuss progress, resolve issues, and plan
upcoming tasks.
Cross-Departmental Coordination Bi-weekly Marketing, Finance,
or Monthly Product Development
Teams

Organize cross-departmental meetings to Ongoing Department Heads

ensure alignment on projects, share insights,
and address any inter-departmental
challenges.

Alignment on Key Initiatives As Management Team

Needed

Ensure that all team members are aware of Ongoing Management Team
major strategic initiatives and their roles in
them.

Documentation and Follow-Up Ongoing Team Leads

Document decisions and action items from Ongoing Team Leads

meetings, with follow-up on implementation.

4.4 Event Calendar and Schedule

AMIGOS SACCO
Eventfull days of the year
For
Date Name of the event content For event
September
5th International Day of Charity TRUE FALSE
11th Ethiopian New Year TRUE TRUE
15th Mawlid TRUE FALSE
21th World Gratitude Day/ Members Day TRUE TRUE
27th Meskel Festival TRUE FALSE

October
6th Irrecha Festival TRUE FALSE
14th International SACCO Day TRUE TRUE
17th International Credit Union Day TRUE FALSE

November
20th World Children's Day TRUE FALSE
FALSE FALSE
FALSE FALSE
FALSE FALSE
FALSE FALSE
December
25th Christmas Day TRUE TRUE

January
1st New Year's Day TRUE FALSE
7th Ethiopan Christmas Day TRUE TRUE
19th Ethiopan Epiphany Day TRUE FALSE
General Assembly TRUE TRUE
Anniversary TRUE TRUE
Feburary
FALSE FALSE
FALSE FALSE
FALSE FALSE
FALSE FALSE
March
2nd Adwa TRUE FALSE
8th International Women's Day TRUE TRUE
10th Ramadan Start TRUE FALSE
20th Iftar Festival TRUE TRUE
21st World Down Syndrome Day TRUE TRUE
April
2nd World Autism Awareness Day TRUE TRUE
9th/10th Eid al-Fitr TRUE FALSE
18th Good Friday TRUE FALSE
20th Ethiopian Easter TRUE TRUE
21st World Creativity and Innovation Day TRUE TRUE

May
1st Labour Day TRUE FALSE
5th Memorial Day TRUE FALSE
11th Mother's Day TRUE FALSE
Chambalaalla (New Year Festival of the Sidama People) TRUE FALSE

June
6th/7th Eid al-Adha TRUE FALSE
14th World Blood Donor Day TRUE TRUE
15th Father's Day TRUE FALSE
27th Micro-, Small and Medium-sized Enterprises Day TRUE TRUE
July
5th International Day of Cooperatives TRUE FALSE
August
19th Buhe TRUE FALSE
22th Ashenda TRUE FALSE

Section 5: Budget Breakdown

5.1 Overall Budget Allocation
 ● Allocate funds across events, digital marketing, PR, and customer service.

5.2 Budget for Events and Stakeholder Relations

● Major budget allocation for the Annual Member Conference and regular
stakeholder meetings.

5.3 Budget for Branding and Promotions

● Significant investment in the brand refresh and targeted promotional

campaigns.

5.4 Digital Marketing Budget

● Funds for social media, SEO, and email marketing.

●

Section 6: Sales Strategy Integration

Subsection Details Action Items

1. Sales Team Align marketing efforts with Conduct regular alignment

Strategy Overview sales goals to ensure meetings with sales teams to
consistent messaging and review goals and adjust
target achievement. strategies as needed.

2. Collaborative Efforts Foster regular collaboration Establish joint planning

between Marketing between marketing and sessions, share insights from
and Sales sales teams for seamless both departments, and
lead generation and coordinate on key campaigns.
conversion.

3. Lead Generation Implement lead generation Optimize digital marketing

and Conversion strategies focusing on digital efforts (SEO, PPC, social
Strategies channels and referral media) and develop referral
programs to drive sales. programs with incentives.
Section 7: Monitoring and Evaluation

Subsection Details Action Items

Performance Use KPIs to monitor progress Set specific KPIs for each
Tracking Methods across all marketing campaign, track performance
initiatives. regularly, and adjust tactics as
needed.

Reporting and Generate monthly and Compile and review data on key
Analysis quarterly reports to track and metrics, share insights with the
analyze overall marketing team, and identify areas for
performance. improvement.

Review and Conduct regular strategy Schedule quarterly strategy review

Adjustment reviews to make necessary sessions, assess outcomes, and
Procedures adjustments based on refine strategies for better results.
performance data.

7.1. Sample Key Performance Indicator

KPI’S to be divided into two hard targets consisting of 70% and soft targets
consisting 30%. To be assessed or measured weekly and/or monthly.