凡客诚品新品发布会策划方案

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4
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www.vancl.com
չ♧⟝邔邓պ
ꨭⱙ
ㅞ腊♶腊⯓⨞㥩♧⟝邔邓
佅腊駵ⴔ涸邔邓
罈⛵勻✫
ㅞ腊♶腊⯓⨞㥩♧⟝邔邓
侢歷⛓䗱
㼆欽䨪㼆❡ㅷ㼆ざ⡲⠑⠶
♧⟝㥩邔邓
腊䙦呋♶腊䙦呋
㏀㏀㹈餍䧮昶⡹腊剣㘗♶腊淿䊼䊼涸կ㼭脓'JHIUJOH腊䒓⽁♶腊䱗ꢭ幡宐藃蛁涯邔邓餘ꆀ⨞䊨♧㹁銳㥩♶腊㣖謭餘ꆀ㥩涸䋒俱剣
餘䠭瑬饰勻孞㸙ꬋⳝ瑬满莞鷓䯆䬬䘯⿡㤃修@㼭㧙♶腊〄랕䧮涸涯邔邓㔔⚹鵯⚡⾲㔔嫈䱈⟝✫ⲇ滚⿶錛⚆歲腊㥩溏㥩瑬♶腊㣖
餥军军涸㼭瀊〄剒⡛涸銳宠̔@̔♶腊馄ⴀ곥㹐곫皾♶饰鈗♶〄랕կ䧮昶㣐晥PS[宠♶銳淿♶〄랕⾲碰䔀腊莞鷓♶腊ⵞ淼肌銳剣㘗
♶腊淿淿涸剒㥩僽齡猫♶欽攒掘溏饰勻鵮僽䖎侮룅劼兰Ⱆ㶩腊䫔〜ծ⡎僽♶腊剣䫔〜汚货랾疼淛䗳곢銳峤㸤⛓た䎂㾝♶腊属宐㽠⠔❡欰鈗淿
Ⱖ妃銳剣齡猫屘忹忹♳⿡⽲♶⠔鄄〄梡涸馄腊⸂㔔⚹䧮♶䟝絑䌢䰃邆剪刿♶䟝♴㹁Ɀ䗱峤邆剪涸傞⦫鵮㖈峤㸤⛓た偽㣽涸㼜Ⱖ攒䎂꣥䚪⡹腊♶腊ⵖ鸣♧
⟝忘駈䧮鵯⚙⚡䡦劅涸邔邆傈罏腊䷫莞剪կ剣㘗կկ♶腊淿HDKOV♧⟝涯邔邓腊⥝魧莞鷓餘ꆀㄤ晜㘗㥩♧㹁♶腊峤
鵂⛓た」䕎鈗淿鵂㢴呠㼭单单单腊⫸ꨭⱙ〈〈齡呋♶腊淿㣔⢪♶溻滚〫僽꡸鷳孞넞咓䒴Ɤ猖YG♧⟝涯邔邓腊歑㥎鿪〳⟄瑬ծ䊨⡲瑬ծ♴
棴瑬♶腊㣖鷳ծ〄랕կ僤鴆럨帜✫♧⟝涯邔邓腊ꂁ邆剪涰䵨♶腊瑬满儑胱ծ尵魧䕎կ㢙荛劢荛♧⟝涯邔邓銳ざ⡤〳⠅ꢀծ〳♳棴♶腊㣖
餥կ卌䠁꫽굥♶姺銳䎃鲽銳皍峇哆蔄捺⠛㣼♧⟝涯邔邓銳剣㘗銳罣腮鵯呋涸梚槔♧⟝涯邔邓腊㥩溏銳剣㘗♶腊」㘗勚疭猖櫶
銳莞剪⛲銳剣餘䠭䧮僽㣐㣢䧮䙲♴ꨍ곭㶩♶腊」䕎♶腊鈗銳鷳孞❵肌統ꢉ㥎㷛(PTTJQ(JSM涯蒀邔邓 ˘˘澕ꢂ⿿䎾ⵌ䊨剪鈗淿冝
랕ꦼ䩧椚㹈餍䪋䪋♶腊〄랕〄淿銳峇涯㥵倝㣐昶㋾㋾㋾ㅔ妴㘗匣䒭剒䚪銳鵴㕂⿬㣔瑬♳銳剣㘗♶銳〄랕傈♶衅䗎⽇㖈姼腊姻
鄳腊⠅ꢀ♶暵肍㣐Ⱖ㹊䎋犷鵮尵勻腊⤑㹆腊儑㥩溏♶腊僒淿♶腊㣖㺈匠կ➢勻♶く됎涸枾⯄⥝魧ծ礵荝ծ岤ꅾ絈蒜괃蒀紱ⲙ齌嶹䧭䗳
곢⥝魧♶腊㣖騗♲宐加加腊剣㘗♶腊饰淿<昶⡹>㔔⚹銻渷Ⰼ⚆歲⛼♳霹剣䞔➃⼪ꅽ腊㢿㮱㫱欽俱罌瑕剣㘗♶腊英胅㔔⚹邔邓僽歑➃涸叻䘋㥩
涸邆剪㽠⫸➃կ⚹✫♧⟝㥩涸❡ㅷ㤕岚⸈屘♧䒒⛓ꢂ腊腮♶腊淿䧮㹻剣⚡⛤⛤㦴腊涯涸剣㘗♶腊淿ㆁㆁ紤㣖龻妴䒭腊皍⽀勞餘♶腊皍
⽀㋐妅疴䯆涸♶腊㣖謭HDKOV腊⥝魧♶娥匣♧㹁♶腊剣鈗淿˘鵯僽霹銳㖈鵯❈㙹䋑鿪䒓⽁涸蒜㤉に鵮僽霹饥麑✫鵯❈㖑倰㼊䪪㥩涸倰呩˘
⤑䔲㼱䎃♶腊〄랕罣腮饭㷆剶涯邔邓銳瑬满䖎繠兰腊猰䪮䱽♧㹁銳傞㼿⚂罣瑬♶銳岌랕⚂〄淿饋䊼⛠俒猰腊剣㘗♶腊♶罣腮鈷꣉
➃緸♧⟝涯邔邓腊瑬ⴀ傞㼿ㅷ⡙♶腊瑬ⴀ⛵勠㣐〈涸䠭錣RR腊罣腮♶腊淿랓CFFS♶盗劼峤䩛峤郜〡곭〡銳䯆䬬䋒俱銳厫鲱莞剪䌢峤
䌢倝♶〄랕ⶨ鄪銳ざ椚꣉⯕♴涸〽㶩峤鵂O妃た⣜搬䎂侮㥵ⴲ暵ⵆ僽곭〡㢅♶腊」䕎Ⱎ꤯㼭㼭欰@銳剣㄂麤剣䞔䙕〳⟄⸈❈㼭劼䗱
⡎♶腊鼻黌կ騗馊齡⛎㢴㖑倰〫⚹礵渤宠礵暟剣䨾⧩Ⳡ唄됮啿銳腊⥝魧ծ❵肌♶腊淿ծ♶腊〄랕կ@:V@4BO唼厫涸莞剪涸餤魧涸ꅾ䎧涸
➃鲮饰կկկ僕⡮䙁♫猲グ䙁♫䎃銳剣㘗♶腊峤✫㽠」䕎⼧♲プ㢪腊䯆孞♶腊鼻黌կ寖崼銳腊⥝魧ծ❵肌♶腊淿ծ♶腊♶ざ魧ծ♶腊尵剣
餘䠭կ)BMFO@[;銳䎂♶銳淿敵莺敵莺♧刼姐勻♧晙䞔銳莞剪ծ剣㘗ծ⯝掘ծ㢿涯♶銳饰淿ծ〄랕㉻㉻㉻㉻㉻昶疭涸䧮銳莞剪⛲銳剣餘䠭
欽䨪滚⚥涸㥩邔邓
❵肌鷳孞♶腊淿♶腊㙌銳剣㘗僒䩧椚
ぐ唼蔄ㅷ猫䭷叻
絈絔唼 Ɤ絔唼磦絔唼䕙唼
䚍腊絈絔唼 Ɤ絔唼磦絔唼㣔搬䕙蒀唼
Ɤ䏞 NN    
絁㺙䏞 UFY    
䔂䏞 D/呏    

䎃⚥㕂唼❡ꆀ
Ɤ絔唼

Ⱖ➭唼

Ⱖ➭唼 Ɤ絔唼
⟟呔㼆嫱
龨唼劍餗絈絔唼蔄♰⯋♧ょ
Ɤ絔唼♰⯋♧ょ
倝毐꣚⯘蔼Ɤ絔唼
紦絶Ɤ䏞
38-40mm
倝毐꣚⯘蔼Ɤ絔唼㙩⿺Ɤ絔唼繠㕂1*."唼絈絔唼
꣚⯘蔼Ɤ絔唼
唼紦絶Ɤ鴪NN
紳絁䔂䏞넞
⥂霆⯝掘邔邓涸罣熋䚍ծ䫒丘鄬䚍
莞鷓䏞
餥
佅
䧭邆⯝掘邔邓涸剒䎂邂佅侨
剒⢕䚍⟟嫱
⯝掘僽鵯⟝邔邓涸抳뇹
I WANT TO BE A CHIC COAT HANGER
䧮䋞劅」䧭♧⚡ⵆ荝涸邆卹
⽓㼷䬘呔信
⚹➊⛎淿
孲ꝶ繿㛇
<RÌOHKJO> <RJãOHKÌ>
㣐ⴔ㶩⡙獴
孲ꝶ倗鄬
䙦⛎䩞腊♶淿
㖈紦絶稇紦絶㣐ⴔ㶩ꢂ
䒸Ⰶ埇ぢⰟ⟟❜翫
$7$⯝掘 ꬗俱⯝掘䧭邆⯝掘
$7$唼嶷紸
꬗俱⯝掘
䬝䎂捷㛆鄪ⶨ
捷䎁
⸈⸔⵫ 擿⻊넞庛鲨綟
䧭邆⯝掘
鄪ⶨ 䧭邆捷㛆
》ⴀ 捷䎁攒掘
鲨綟嵵岙擿⻊넞庛
倝끩翫⚌됓岲
䅺勵僽鵯⟝邔邓涸낧卹
翸掜捎謭芘䅺勵
<K¸YÌUÌOH>
邔邓饰淿⚺銳꧋⚥㖈剣僈絁涸鿈⡙
⚡鿈⡙⸈Ⰶ⸣䬘暵ⵖ䅺勵
⢪侮⟝邔邓⟣⡦♧⚡䱹綟㢅鿪♶⠔淿
䅺勵綟ⵖ䊨蒌
邆晙
䅺勵
郜晙
Ӣ䅺勵綟ざ㖈䱹綟㢅涸佪卓㕃Ӣ
䅺勵⾓掘⿬侨
䎸〿鿈⡙ 㘗〿庛䏞 ˫ ⾓⸂ CBS ⾓掘傞ꢂ ⲇ⽲傞ꢂ
㢕぀兽♶Ⱆ䒓
♳곭 兽♶Ⱆ䒓 T T
⯘㣗兽♶Ⱆ䒓 T T
郜⿸ 兽♶Ⱆ䒓 T T
鵂肕兽♶Ⱆ䒓 T T
郜瘇兽♶Ⱆ䒓 T T
⣩綟兽♶Ⱆ䒓 T T
㔔⚹䅺勵䩞剣✫ⳝ㹐⯝掘邔邓涸낧䠭կ
傞ⵠ⥂䭯䎂侮剪䋫涸肕鿈䱹綟㢅կ
宐峤30 妃⣜搬䎂侮㥵倝
剒넞⯝掘䊨蒌
宐峤妃♶」䕎
䩛䠭⚪忘厫鲱
❵肌鷳孞
梠⥂⨴䐀
餥
⸣䬘䅺勵
猰䗞㹈㹈绘邔
넞㡦綟紭絁
Ⰼ⚆歲剒㥩涸⯝掘邔邓ㅷ晥
➭⟌涸ꅾ銳欽䨪
1953
- BROOKSWEAVE -
***
痦♧⟝⯝掘邔邓
$7$꬗俱
1998
- Good Buy Award -
***
痦♧⟝䧭邆⯝掘邔邓
蜦㤙椚歋
紱唼䋒俱絑歋暵婋㢅椚
腊傞ⵠ⥂䭯邔邓疴䯆
¥1600
饰
霃雦椚䙁
Dieter Rams
霃雦⼧⾲ⴭ
㥩霃雦僽剣⴯䠑涸 *OOPWBUJWF
㥩霃雦雮❡ㅷ㥩欽 .BLFTQSPEVDUVTFGVM
㥩霃雦僽繠涸 "FTUIFUJD
㥩霃雦雮❡ㅷ僒鄄椚鍒 #FVOEFSTUPPE
㥩霃雦僽♶㇫瑲涸 6OPCUSVTJWF
㥩霃雦僽霟㹊涸 )POFTU
㥩霃雦僽♶鵂傞涸 %VSBCMFUJNFMFTT
㥩霃雦餟瑬ⵌ嫦⚡絈蒜 5IPSPVHIUPUIFMBTUEFUBJM
㥩霃雦Ⱒ䗱梠㞯 $PODFSOFEXJUIFOWJSPONFOU
㥩霃雦僽㽴〳腊涸偽霃雦 "TMJUUMFEFTJHOBTQPTTJCMF
霃雦
♶➑➑僽㹎繠껷⯓僽欰崞涸椚歋
剪鄳霃雦
僽剪鄳♸魧⡤涸Ⱒ禹
桬갉꡼
⚹➊⛎傈劥➃瑬涸邔邓ㄤ銯鄳㽠⫸僽荈䊹涸
し㕜娀
し㕜娀
㷖⛴傞ꢂꟋ〫⨞♧⟝✲կ
邔邓⾎〷
⚆紬ⴲ
⚆紬劣
䎃➿
㥵卓⡹꡼䧮㖈䊺剣涸傞㼿⚥䧮剒㋐妅➊⛎կ
䧮⠔霹涯邔邓կ
㼆䧮罜鎊邔邓僽傞㼿涸饰挿
㖑⡙⛓넞偽ⴀⰦ〸կ
Ղ⽓㼷䬘呔信
瑬♧⟝邔邓
腊䙦呋♶腊䙦呋
Der Gentleman.
Handbuch der klassischen Herrenmode
絇㡦v宕䛎涸傞㼿㼋靀
郜㶩
ꝡ霴姻烁
곭㶩㢪続
ꝡ霴姻烁
곭錭
ꝡ霴姻烁
곭넞
ꝡ霴姻烁
곭㶩涸鷥䭊
8*/( 4&.*8*%& 8*%& )03*;0/5"-
306/% 4)03510*/5 3&(6-"3 -0/(10*/5
45"/% #6550/%08/ 01&/ *5"-*"/

㼭倰곭 庛蛎곭
㼭倰곭
㼭倰곭
饰彂✵⚆紬劣涸ⱙ鄳
곫猰欰굥呔
䌢僱谐
John F.Kennedy
繠䒭굥呔莞鷓晜㘗
ⳝ㹐⯝掘邔邓㼭倰곭
庛蛎곭
庛蛎Ⱆ昽
Edward Albert Christian George
Andrew Patrick David
妍䒭굥呔⥝魧晜㘗
ⳝ㹐⯝掘邔邓곭䏠⼱邔霃雦կ
ⳝ㹐⯝掘邔邓郜〡Ⱉ鈗霃雦կ
ⳝ㹐⯝掘邔邓郜〡⚙欽霃雦կ
ⳝ㹐⯝掘邔邓ⴔ⡤た㢕぀霃雦կ
ⳝ㹐⯝掘邔邓た胜⥝魧霃雦կ
ⳝ㹐⯝掘邔邓し㕜娀
刿㢴汥挿
ⳝ㹐⯝掘邔邓紿䩾뛒昨䩾霃雦կ
ⳝ㹐⯝掘邔邓偽榡䩾꡶霃雦կ
絟㼆㸝Ⰼ涸邆Ɤ
皍⻊㽯瀦錞呔
偽곭叻
괃蒀
涯蒀
覰蒀
ⳝ㹐⯝掘邔邓
ⳝ㹐⯝掘邔邓
ⳝ㹐⯝掘邔邓
ⳝ㹐⯝掘邔邓
ⳝ㹐⯝掘邔邓
ⳝ㹐⯝掘邔邓
♧⟝邔邓㢴㼱꛸
¥799
¥299
¥129
ⳝ㹐⯝掘邔邓㼭倰곭
♳䋑傞ꢂ
9.1
ⳝ㹐⯝掘邔邓し㕜娀
♳䋑傞ꢂ
9.9
鵯⟝邔邓靆剒霪䭆剣
Ꜿ遤ծⰖ⸉プծ4䏅ㄤ⥂ꤗծ*5고湡歑ծ
罈䋗ծ倝龥ծ〄㘗䋗
⋯⋯
ⵌ䏀靆
LOW
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5

絈絔唼 Ɤ絔唼磦絔唼䕙唼

䚍腊絈絔唼 Ɤ絔唼磦絔唼㣔搬䕙蒀唼

Ɤ䏞 NN    

絁㺙䏞 UFY    

䔂䏞 D/呏    

䎸〿鿈⡙ 㘗〿庛䏞 ˫ ⾓⸂ CBS ⾓掘傞ꢂ ⲇ⽲傞ꢂ

306/% 4)03510/5 3&(6-"3 -0/(10/5

45"/% #6550/%08/ 01&/ 5"-"/

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凡客诚品新品发布会策划方案

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5

絈絔唼 Ɤ絔唼 磦絔唼 䕙唼

䚍腊 絈絔唼 Ɤ絔唼 磦絔唼 㣔搬䕙蒀唼

Ɤ䏞 NN    

絁㺙䏞 UFY    

䔂䏞 D/呏    

䎸〿 鿈⡙ 㘗〿 庛䏞 ˫ ⾓⸂ CBS ⾓掘傞ꢂ ⲇ⽲傞ꢂ

306/% 4)03510*/5 3&(6-"3 -0/(10*/5

45"/% #6550/%08/ 01&/ *5"-*"/

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絈絔唼 Ɤ絔唼磦絔唼䕙唼

䚍腊絈絔唼 Ɤ絔唼磦絔唼㣔搬䕙蒀唼

Ɤ䏞 NN    

絁㺙䏞 UFY    

䔂䏞 D/呏    

䎸〿鿈⡙ 㘗〿庛䏞 ˫ ⾓⸂ CBS ⾓掘傞ꢂ ⲇ⽲傞ꢂ

306/% 4)03510/5 3&(6-"3 -0/(10/5

45"/% #6550/%08/ 01&/ 5"-"/