RICESPRESSO

BUSINESS PLAN

A Business Plan
Presented to the College of Business and Accountancy
Bataan Peninsula State University

In Partial Fulfillment
of the Requirements for the
Degree of Bachelor of Science In Business Administration
Major in Marketing Management

CASTRO, ANGELICA GRACE

FLORES, XYRIL VAHNS
ISUAN, JERICK
MARZAN, SHAIRAH MIKAELLA
UMALI, DAIREEN DANNIELLE
ZABALA, JHONABELLE ANNE
November 2023

DR. EDGAR M. MORENO

Professor
 ACKNOWLEDGEMENT

As the journey of crafting this business plan comes to fruition, we extend our
heartfelt appreciation to those who have been instrumental in its development and
success. This endeavor would not have been possible without the support, guidance, and
inspiration provided by our classmates and professor.

We express our sincere gratitude to the faculty and administration of College of

Business and Accountancy of Bataan Peninsula State University - Balanga Campus, for
fostering an environment that encourages academic excellence and entrepreneurial spirit.
Your commitment to nurturing the growth of students has played a pivotal role in shaping
our perspectives and capabilities.

Special thanks are due to our esteemed mentors in the field of Marketing
Management whose invaluable insights, constructive feedback, and unwavering
encouragement have been instrumental throughout the planning process. Your dedication
to imparting knowledge and practical expertise has been a guiding light for our team.

To our classmates and fellow students who have offered their support and
camaraderie, we extend our gratitude. Your collaborative spirit and diverse perspectives
have enriched our learning experience and contributed to the holistic development of this
business plan.

Last but not least, we express our deepest appreciation to our families and friends
for their unwavering support, understanding, and patience. Your encouragement has been
the driving force behind our endeavors, and we are truly grateful for your belief in our
capabilities.

This acknowledgment is a reflection of the collective effort and collaborative

spirit that has fueled the creation of this business plan. As we embark on the next phase
of our academic and professional journey, we carry with us the lessons, encouragement,
and support that have shaped this endeavor.
 TABLE OF CONTENTS
CHAPTER I 1
PROJECT BRIEF 1
CHAPTER II 2
EXECUTIVE SUMMARY 2
Marketing Aspect 2
Production Aspect 3
Management Aspect 3
Financial Aspect 4
Collaboration of Stakeholders’ Commitments (Organization/ ACP, beneficiaries,
etc.) 5
CHAPTER III 8
ORGANIZATION/ PROPONENT OVERVIEW 8
History, Structure, and Organization 8
Strategic Direction 8
People and Relevant Skills & Expertise 9
Address/Location 9
CHAPTER IV 10
INTRODUCTION 10
A. BACKGROUND OF THE BUSINESS 10
B. OBJECTIVES 11
C. BENEFICIARIES: (direct and indirect) 12
D. BRIEF DESCRIPTION OF THE PROPOSED BUSINESS: 14
E. LOCATION: 14
CHAPTER V 16
PROPOSED BUSINESS PROJECT 16
 CHAPTER I
PROJECT BRIEF

Proponent : Isuan Group of Companies,

The Department of Agriculture (DA) -
Regional Field Office 3 (RFO 3) ,
BPSU - CBA & CEA
Name of Beneficiaries : Cooperative members,Owners,
Community members include all other
parties that will benefit from the projects
Project Title : Developing and Commercializing a
Rice-Based Coffee Product
Number of Beneficiaries : 15 - 50 Beneficiaries
Total Project Cost : Php 1,500,000 to Php 3,000,000
Contact Person :
Contact Number : (+63) 950 8569 063
Ricesppresso2022@gmail.com

1
 CHAPTER II
EXECUTIVE SUMMARY

Marketing Aspect

In delving into the marketing aspect of Ricespresso, it's crucial to recognize

the specific segments of our target audience. We're honing in on the dynamic
demographic of students and young professionals situated in the vicinity,
acknowledging the pivotal role that location plays in our outreach.
Simultaneously, we're reaching out to coffee enthusiasts who value the nuances of
unique flavors and local sourcing. Furthermore, our appeal extends to individuals
actively seeking a tranquil and productive space for studying, as well as
bookworms yearning for a cozy atmosphere to immerse themselves in their reads.

Our Unique Selling Proposition (USP) is embedded in the innovative fusion

of a coffee shop and a learning hub. This hybrid concept sets us apart, providing a
space that caters to both the desire for quality coffee and a conducive environment
for intellectual pursuits. Emphasizing sustainability, we proudly source our coffee
beans locally, specifically using rice coffee beans to offer a distinctive and
eco-friendly experience. The inclusivity of our space is a core value,
accommodating various needs—from coffee lovers and students to avid
bookworms. Located conveniently in proximity to schools and businesses, we aim
to be a go-to destination for a diverse audience.

In terms of our marketing strategies, we're committed to maintaining a

robust social media presence. Through visually captivating content, we showcase
the inviting ambiance, delectable coffee offerings, and the study-friendly
environment we provide. Collaborations with local schools and businesses are
integral to our approach, enabling us to organize promotions and events that
resonate with the community. We're implementing loyalty programs and rewards
to express appreciation for our frequent customers. Our storefront design is
strategically crafted to be eye-catching, enticing passersby to explore our unique
space. Additionally, we foster partnerships with local coffee roasters and book
vendors, enhancing our offerings with a diverse range of authentic products.
 Turning to branding, we're meticulous in developing a logo and brand
identity that effectively convey the hybrid nature of our business. The focus on
locally sourced coffee and inclusivity is embedded in every element of our
branding. Consistency in brand messaging is a non-negotiable aspect across all
our marketing channels, creating a cohesive and memorable identity that
resonates with our target audience.

Production Aspect
In the production aspect, our focus begins with coffee sourcing and
preparation. We establish partnerships with local rice coffee farmers, emphasizing
ethical and sustainable practices in our sourcing. The commitment to uniqueness
extends to our experimentation with various brewing methods, ensuring that the
distinctive flavors of rice coffee are highlighted. Our menu is crafted to offer a
diverse selection of coffee beverages, encompassing hot, cold, and blended
options. To complement the coffee experience, we explore the addition of food
items such as pastries and light snacks.

Moving on to the Study Hub amenities, our priority is to create a

conducive environment for learning and productivity. We provide comfortable
seating with good lighting, ensuring an atmosphere conducive to concentration.
Ample power outlets cater to the tech needs of our patrons, coupled with the
provision of free Wi-Fi and printing services. Designated quiet areas are
thoughtfully established to facilitate focused studying, and we contemplate
offering study supplies and accessories for purchase, further enhancing the
convenience for our customers.

In terms of inventory management, we implement a meticulous system to

track coffee bean and food inventory levels, mitigating the risk of stockouts.
Collaborating with reliable suppliers, we extend our inventory management
practices to include essential items such as cups, lids, and equipment. A key aspect
of our strategy involves minimizing waste and optimizing resource usage, aligning
with our commitment to sustainability and efficiency in the production process.
Management Aspect
In the management aspect, our primary focus revolves around building an
effective team and establishing efficient operations. In terms of team and staffing,
we prioritize the recruitment of friendly and knowledgeable staff who share a
passion for coffee and creating a welcoming environment. Comprehensive
training programs cover coffee preparation, brewing techniques, and customer
service practices, ensuring that our team is well-equipped to provide an
exceptional experience for our customers. Clear roles and responsibilities are
established to promote efficiency in daily operations.

Turning to operations management, we are meticulous in developing and

implementing clear policies and procedures for our daily activities. This
encompasses aspects such as opening and closing protocols, sanitation standards,
and customer service practices. A strategic scheduling system ensures adequate
staff coverage during peak hours, contributing to the smooth functioning of the
establishment. We maintain a commitment to cleanliness, fostering a clean and
inviting atmosphere in both the coffee shop and study hub sections, enhancing the
overall experience for our patrons.

In the realm of safety and security, we adhere to local regulations by

implementing robust fire safety and security measures. Our goal is to create a safe
and inclusive environment for all customers, fostering a sense of security and
comfort. Additionally, we consider innovative solutions, such as offering personal
belongings storage options for customers engaged in long-term study sessions,
further enhancing the overall safety and convenience of our establishment.

Financial Aspect

In terms of the financial aspect, Ricesspresso aims to carefully navigate its

investment and startup costs, including rent, equipment, furniture, inventory, staff
salaries, marketing, and other expenses. Funding sources such as loans, investors,
or personal savings will be explored to secure the necessary capital. The pricing
strategy will involve setting competitive prices for coffee and food items, taking
into account production costs and affordability for the target market. To enhance
 appeal, the consideration of offering package deals or student discounts is on the
table. The revenue projections emphasize realistic sales forecasts derived from
thorough market research, understanding the target audience, and implementing a
well-considered pricing strategy. Ongoing monitoring through key performance
indicators like customer traffic, average order value, and repeat business will be
crucial for assessing financial performance. Financial management practices will
include the implementation of robust accounting systems to track income,
expenses, and profits, as well as the development of a budget for both ongoing
operations and future investments. Seeking professional financial advice when
necessary will be a proactive step. With its unique concept, community focus, and
commitment to local sourcing, Ricesspresso is poised to become a thriving coffee,
community, and learning hub in Balanga City, Bataan, ensuring long-term success
with careful execution and adaptation of this comprehensive financial plan.

Commitment of Stakeholders’ Commitments (Organization/ ACP,

beneficiaries, etc.)

Ricesspresso thrives not just as a coffee haven, but as a vibrant tapestry

woven from dedicated hands. Local rice farmers flourish with a reliable market
for their ethically grown beans, fueled by fair trade practices and community
upliftment programs. Ricesspresso reciprocates by offering educational
workshops and mentorship, nurturing sustainable rice coffee production. Within
its welcoming walls, students and entrepreneurs discover a haven for learning and
collaboration, fostered by affordable rental options and engaging programs.
Sustainability threads through every facet of the business, from energy efficiency
and waste reduction to responsible sourcing. Local partnerships with schools and
businesses weave a vibrant community tapestry, enriching lives through
cross-cultural exchange and engagement. Transparent metrics and regular
reporting act as guiding lights, ensuring Ricesspresso stays true to its social and
environmental commitments. Through this unwavering dedication from all
stakeholders, Ricesspresso transcends a mere coffee shop, becoming a catalyst for
positive change, one steaming cup at a time.
Stakeholder: Department of Trade and Industry, Department of Agriculture,
Talaorani Multipurpose Cooperative and Local Farmers around Balanga City,
Bataan.

Commitment:
- Source at least 80% of coffee beans directly from local rice farmers, supporting
fair trade practices and community development.
- Offer educational workshops and mentorship opportunities for farmers on
sustainable rice coffee production.
- Provide a welcoming and inclusive learning space for students, entrepreneurs, and
community members through affordable rentals and programming.
- Implement sustainable practices in the business, including energy efficiency,
waste reduction, and responsible sourcing of all materials.
- Partner with local schools and businesses to promote community engagement and
cross-cultural exchange.
- Regularly measure and report on social and environmental impact through
transparent metrics.

Beneficiaries (Farmers, Students, Community)

Commitment:
- Farmers: Commit to providing high-quality rice coffee beans using sustainable
practices and participating in educational opportunities offered by Ricesspresso.
- Students and community members: Actively utilize the learning space for study,
workshops, and events, while respecting the shared environment and fostering a
positive community atmosphere.
- Participate in initiatives promoting awareness of local agriculture and sustainable
practices.
- Provide feedback and suggestions for improvement to Ricesspresso's services and
impact.
Government/Investors

Commitment:
- Government: Provide support for local agricultural initiatives and sustainable
business practices, potentially through grants, tax incentives, or partnerships.
- Investors: Offer funding and expertise to support Ricesspresso's growth and
impact, while aligning with social and environmental responsibility goals.
- Advocate for policies that promote sustainable agriculture and community
development.

Collaboration Mechanisms:
- Regular stakeholder meetings: Open communication forum to discuss progress,
challenges, and solutions.
- Joint committees: Collaborative working groups focused on specific areas like
procurement, education, or sustainability.
- Memorandums of understanding (MOUs): Formal agreements outlining
commitments and expectations from each stakeholder.
- Performance measurement and reporting: Tracking progress towards social and
environmental goals through transparent metrics.
 CHAPTER III
ORGANIZATION/ PROPONENT OVERVIEW

History, Structure, and Organization

Ricesspresso emerged on the scene in 2022 as the brainchild of Isuan Group of

Companies, fueled by a collective passion for outstanding coffee, vibrant communities,
and accessible education. The founders, driven by their commitment to enriching the
lives of patrons, embarked on a journey to create a unique space that goes beyond the
conventional coffee shop experience.

It operates as a Sole Proprietorship, a business structure where Isuan Group of

Companies assume full responsibility for the enterprise. This structure aligns with the
vision of creating a personalized and dedicated establishment, allowing for a hands-on
approach to both the coffee shop and the learning space components.

The establishment boasts a distinctive structure that seamlessly integrates a warm

and inviting coffee shop with a designated learning space. The coffee shop exudes a sleek
yet comfortable atmosphere, equipped with cutting-edge brewing equipment and a
welcoming barista counter. This carefully curated environment encourages patrons to
indulge in a sensory-rich coffee experience.

Simultaneously, Ricesspresso offers a designated learning space designed to

promote connection and intellectual exchange. This area is thoughtfully arranged with
modular furniture, high-speed Wi-Fi, and presentation capabilities, fostering a flexible
and inspiring atmosphere. The intentional blend of these two spaces underlines
Ricesspresso's commitment to providing a multifaceted environment where patrons can
savor exceptional coffee while engaging in educational and communal activities.
 The dedicated team at Ricesspresso, passionately committed to their mission,
plays a pivotal role in ensuring the success of this unique venture. Their combined efforts
contribute to the overall vibrancy and inclusivity that define the establishment's identity.
Through this innovative fusion of coffee culture and learning opportunities, Ricesspresso
aims to carve its niche as a community-centric hub that not only satisfies the palate but
also nourishes the mind.

Strategic Direction

Guided by our core values of community, sustainability, innovation, and

inclusivity, RICESSPRESSO pursues a two-pronged strategic direction:

Coffee Excellence:
Locally Sourced. We prioritize ethically sourced rice coffee beans from neighboring
farms, ensuring fair trade practices and supporting local agriculture.
Unique Offerings. We go beyond traditional brews, experimenting with innovative rice
coffee blends and brewing methods to provide an unparalleled coffee experience.
Educational Focus. We host workshops and events focused on coffee appreciation,
cupping techniques, and the origins of rice coffee.

Community Hub:
Open Environment. We cultivate a welcoming atmosphere open to students,
professionals, and coffee enthusiasts from all walks of life.
Learning Programs. We offer a curated selection of workshops, seminars, and book
clubs covering diverse topics, fostering intellectual exploration and knowledge sharing.
Collaboration Space. We provide a platform for individuals and groups to connect,
network, and co-create, further enriching the community experience.

People and Relevant Skills & Expertise

The Ricesspresso team is the heart and soul of our operation. We have
meticulously assembled a passionate and skilled group of individuals, each contributing
their unique expertise:
Coffee Masters. Our baristas are not just coffee makers; they are passionate artisans with
in-depth knowledge of rice coffee, traditional brewing techniques, and innovative
brewing methods.
Community Builders. Our facilitators and event coordinators possess exceptional
communication and organizational skills, ensuring engaging and inclusive learning
experiences.
Business Savvy. Our management team brings strong financial acumen, marketing
expertise, and customer service excellence to ensure RICESSPRESSO's sustainable
growth and success.

Address/Location

Ricesspresso enjoys an advantageous location at Saint Joseph Street, Barangay

Poblacion Balanga City, Bataan, strategically positioned to capitalize on its surroundings.
Situated in the heart of activity, the café is surrounded by key landmarks, including the
bustling Bataan Peninsula State University, the popular SM City Bataan, and the lively
Plaza Mayor de Ciudad de Balanga. This prime location ensures convenient accessibility
for our target audience, fostering a seamless connection with students, shoppers, and
locals alike. By being at the crossroads of these significant hubs, Ricesspresso not only
provides a central meeting point but also actively contributes to the dynamic energy of
the surrounding community. The strategic placement enhances the visibility and
accessibility of the cafe, creating an inviting space that aligns with the vibrancy of its
urban environment.
 CHAPTER IV
INTRODUCTION

A. BACKGROUND OF THE BUSINESS

A coffee shop is a type of entity that primarily serves coffee and other beverages,
as well as light snacks and pastries. They are designed to attract customers with their
homey and comfortable ambiance, which encourages people to come and try.
Additionally, the first coffee shops are believed to have originated way back in the 16th
century in a specific place called Constantinople or Istanbul, Turkey, in the present era. It
was invented with the purpose of gathering prominent people such as artists, writers, and
intellectuals. On the other hand, a study hub or learning hub is a type of establishment
that offers a space for students and office workers to do their studies and office
paperwork. This is designed to be quiet and must be aligned with studying, which creates
a comfortable and productive environment for them. Hence, the discovery of study hubs
comes from the growth of the internet, or between the late 20th century and early 21st
century, with the purpose of continuing the process of learning from distances.

In recent years, due to the growth in the population of workers and students,
places like libraries and coffee shops have become too densely populated. Many students
or office workers find it hard to find a place where they can study and do their paperwork
outside their school and offices. Proposing a new business venture, which the proprietor
and the target market can both benefit from, is a good answer to this dilemma. This plan
is to create a coffee shop that has a library or study hub inside where people can
brainstorm, study, or read while sipping the coffee of their choice, and that is
Ricespresso.

Ricespresso is a new type of business that integrates different businesses with the
primary goal of creating the utmost satisfaction for its customers. It can be addressed as a
hybrid enterprise, having a coffee shop and a learning or study hub in one. Additionally,
Ricespresso serves the unique taste of being a coffee lover, a student or worker, a book
lover, or even someone who just wants peace.

B. OBJECTIVES

1. Establish a central hub for coffee enthusiasts: Create a space that serves as a gathering
place for coffee lovers, providing a platform for education, community engagement, and
fostering a shared passion for coffee.

2. Develop a diverse coffee menu: Curate a menu that offers a wide range of coffee
options, including specialty brews, unique flavor profiles, and a variety of brewing
methods, catering to the discerning taste preferences of coffee connoisseurs.

3. Expand coffee education and training programs: Offer workshops, classes, and tasting
sessions to educate customers about different coffee beans, brewing techniques, latte art,
and other aspects of coffee culture, empowering them to deepen their knowledge and
appreciation for the craft.

4. Foster collaborations with local coffee roasters and suppliers: Establish partnerships
with local coffee roasters and suppliers to source high-quality beans and foster a sense of
community, supporting local businesses while offering customers the best possible coffee
experience.

5. Cultivate a welcoming and inclusive atmosphere: Create a hub that promotes

inclusivity, diversity, and a sense of belonging for all customers, regardless of their
background or level of coffee knowledge, fostering an environment where everyone feels
comfortable and valued.

6. Engage in sustainable practices: Implement environmentally friendly practices such as

compostable or reusable packaging, coffee ground recycling, energy-saving measures,
and sourcing from environmentally conscious suppliers to reduce the coffee hub's
ecological footprint.
7. Host coffee-related events and collaborations: Organize events like coffee tastings,
barista competitions, guest speaker sessions, and collaborations with local artists or
artisans to create a vibrant and dynamic space that attracts a diverse range of customers
and encourages continued engagement.

8. Develop a strong online presence: Build a robust online platform through a

user-friendly website, active social media presence, and online marketing campaigns to
reach a broader audience, promote upcoming events, and share coffee-related content to
keep customers engaged and informed.

9. Measure and improve customer satisfaction: Implement regular customer feedback

mechanisms such as surveys, ratings, and reviews to gauge customer satisfaction levels,
identify areas for improvement, and continually enhance the coffee hub's offerings and
services.

10. Establish a profitable business model: Set revenue and profitability targets, monitor
and analyze financial performance, and make necessary adjustments to pricing, product
offerings, and operations to ensure the coffee hub's long-term sustainability and growth.

C. BENEFICIARIES: (direct and indirect)

A Ricespresso provides a study space and offers rice coffee that can benefit a lot
of people directly and indirectly because it does more than just coffee. The following are
Ricespresso's beneficiaries, both directly and indirectly:

Direct Beneficiaries:

Students: The student is the primary target group for a rice coffee shop that offers a
study hub. Having an accessible and comfortable space to study, finish their homework,
and get ready for their examinations is directly beneficial to them.
Freelancers and Remote Workers: Riceespresso will provide a relaxed environment
and availability of coffee and snacks, people who work remotely or as freelancers may
also use the coffee shop as a workspace.
Ricesspresso Owners: A devoted owner of Ricesspresso directly benefits by increasing
sales and having a strategic technique to operate the business.
Ricesspresso Personnel: Ricesspresso will give employment opportunities and they can
also receive a gratuity tip from customers that directly benefit coffee shop workers.
Educational Institutions: By giving their students access to extra study space,
surrounding colleges, universities, and schools can gain an indirect advantage from the
study hub's existence.
Local Community: By acting as a social hub for the neighborhood, a coffee shop with a
study area can foster connection and social interaction.

Indirect Beneficiaries:

Local Economy: By attracting more people to the area and possibly increasing business
for surrounding businesses and services, the coffee shop with the study hub can have a
positive impact on the local economy.
Property Owners: The property owners of rent-out spaces in Balanga may benefit from
using their commercial space and they receive a monthly rent fee.
Farmers and other suppliers: Higher sales to the Ricespresso will benefit the suppliers
of rice, coffee, pastries, and other items used in the business.
Local Events and Activities: The Ricesspresso can host workshops, get-togethers, and
events that will be beneficial to the hosts and the attendees.
Tourism: Since Balanga is the center of Bataan, it will attract travelers who are looking
for a place to unwind and work, which will boost the city's tourism sector.
Mental Health: A Ricesspresso with a study hub can indirectly enhance the mental
health of the customers by fostering a welcoming and cozy environment that makes
working and studying comfortable and motivating.
Social Interaction: The Ricesspresso can give the customer opportunities to meet new
people and potentially form advantageous personal or professional relationships by
promoting gathering and social interaction.
D. BRIEF DESCRIPTION OF THE PROPOSED BUSINESS:

Ricesspresso is the ideal combination of a welcoming coffee shop and inclusive

learning space, conveniently located near schools and businesses. Our dedication to
utilizing locally obtained rice coffee beans supports our local farmers, while providing
you with a remarkable coffee experience.

Coffee: Ricesspresso is delighted to offer memorable rice coffee beans, which are
produced by local farmers. These beans are carefully prepared to ensure an exceptionally
fragrant aroma with gentle traces of earthiness and nuttiness. The menu we offer includes
classics like Rice Latte, and occasional treats.
Learning Space: Ricesspresso was created to foster a peaceful atmosphere for learning
by providing cozy seats along with tables to study, Wi-Fi at high speeds for uninterrupted
classes via the internet, power outlets, and lastly, a tranquil setting ideal for concentrated
learning sessions.

E. LOCATION:

The location of any business, regardless of industry or size, is one of the most
important factors in its success. The right location can help a business in attracting and
retaining customers, employees, and suppliers. It can also help a company save money,
increase efficiency, and gain a competitive advantage.

Location can help businesses attract and retain employees in addition to attracting
customers. Employees are more likely to work for and stay with companies that are in
convenient and desirable locations. Businesses near major transportation hubs or in areas
with a variety of amenities are more likely to attract employees.

Furthermore, location can provide a competitive advantage for businesses.

Businesses located near competitors may be able to provide more convenient or
accessible services. Businesses in prestigious business districts or in areas with plenty of
high-income customers may be able to charge higher prices as well.

In general, location is an important factor in the success of any business. When

selecting a location, businesses should carefully consider their needs and target market.

Considering the above-mentioned factors, Ricespresso chose to open in Balanga

City, one of the richest towns in Bataan. The exact address is Saint Joseph Street,
Balanga, Bataan, formerly Stregato Gelateria. The location is ideal for our business as it
is close to schools and has many businesses nearby, meaning there are many students and
employees walking around.
 CHAPTER V
PROPOSED BUSINESS PROJECT

A. MARKETING PLAN:

Analysis of the Market

The marketing of Ricespresso will be using a unique selling proposition

(USP) strategy that has a distinctive ambiance designed for study and work, with
comfortable seating and ample charging outlets. By having high-quality coffee
offerings, including specialty drinks and a variety of brews, and extended
operating hours to accommodate both daytime and evening study sessions. In
addition, the value proposition of ricespresso is providing a welcoming and
productive environment for students and professionals, offering a diverse menu to
cater to different tastes, and emphasizing the importance of community and
collaboration.

The competitors of Ricesspresso are the following:

1. CHN Cafe Balanga City
2. Starbucks SM Bataan
3. Natalia’s Cafe
4. Plaza Brew

Opportunities
1. Collaboration with Local Farmers: By establishing partnerships with local
rice farmers for a sustainable and community-centric supply chain that
highlights the story of locally-sourced rice in marketing efforts.
2. Cultural Events and Festivals: Participate in local events and festivals to
introduce rice coffee to a broader audience and offer special promotions
during community gatherings.
3. Educational Campaigns: The Ricesspreso will educate the community
about the health benefits of rice coffee through online and offline
channels. Additionaly, conducting tasting sessions to familiarize
customers with the unique flavors.

Threats
1. Resistance to Change: Some customers may be hesitant to try a new type
of coffee.
 2. Price Sensitivity: The customers may think that coffee rice will be more
expensive than normal coffee beans.

Product or services to be offered

● Quality

Quality of Ricespresso is not just your ordinary coffee shop, it is a unique

blend of a coffee shop and a study hub. With its exceptional products and
services, it aims to cater to the needs of both coffee enthusiasts and students alike.
The coffee menu boasts a wide variety of premium coffee blends sourced from the
finest coffee beans around the world. Whether you prefer a rich and bold espresso
or a smooth and creamy latte, Quality of Ricespresso has something to satisfy
every coffee lover's palate. Additionally, the study hub provides a conducive
environment for students to focus and concentrate on their studies. With
comfortable seating, ample lighting, and a quiet atmosphere, students can truly
immerse themselves in their academic pursuits. Not only does Quality of
Ricespresso offer delicious coffee and a conducive study environment, but it also
provides free high-speed Wi-Fi, allowing students to stay connected and access
online resources. It truly is the perfect place to enjoy a great cup of coffee while
studying or to simply unwind after a long day.

● Affordability

Affordability is the key principle at Ricespresso, a coffee shop and study

hub rolled into one. This unique establishment is dedicated to providing
high-quality products and services at reasonable prices, making it accessible to
students and coffee lovers on a budget. Ricespresso offers a wide range of coffee
options, from classic brews to specialty blends, all crafted from carefully selected
coffee beans. The menu also includes an assortment of snacks and pastries that
perfectly complement the delightful beverage offerings. Moreover, the study hub
provides a comfortable and welcoming environment for students to concentrate on
their studies without breaking the bank. With affordable pricing, Ricespresso aims
to create a space where everyone can enjoy a delicious cup of coffee and excel in
their academic endeavors. So, why not treat yourself to a pocket-friendly coffee
break at Ricespresso?

Brand Strategy

Ricespresso is an innovative coffee shop and study hub that offers a

unique blend of products and services. The café provides a diverse range of
specialty coffee drinks, including espresso-based beverages like cappuccinos,
macchiatos, and lattes, to name a few. This extensive coffee menu, combined with
the cozy and stimulating atmosphere, makes Ricespresso an ideal study hub. The
study hub side of Ricespresso offers a variety of study materials, including books,
notebooks, and stationery. Additionally, comfortable seating arrangements and
free Wi-Fi make it an ideal space for students and professionals to study, work, or
simply relax. One of the unique features of Ricespresso is its focus on
sustainability. The café uses biodegradable cups, and it encourages customers to
 bring their own reusable items, further reducing waste. The café also hosts
regular events, such as book launches and writing workshops, fostering a sense of
community among its patrons. In conclusion, Ricespresso is an innovative coffee
shop and study hub that offers a unique blend of products and services

● Advantage against competitors

Ricespresso, the coffee shop and study hub in one, has a number of
advantages over its competitors that set it apart in the market. One major
advantage is the convenience it offers to customers. By combining a coffee shop
and study hub, Ricespresso provides a one-stop solution for those looking for a
place to both caffeinate and focus on their studies or work. This eliminates the
need for customers to visit multiple locations, saving them time and effort.
Additionally, Ricespresso stands out through its emphasis on creating a
welcoming and conducive environment for studying and working. With
comfortable seating, ample lighting, and a quiet atmosphere, it provides the
perfect setting for concentration and productivity. Furthermore, Ricespresso's
commitment to sustainability gives it an edge over competitors. By using
biodegradable cups and encouraging customers to bring their own reusable items,
it appeals to environmentally conscious individuals who value eco-friendly
practices. Finally, Ricespresso's regular events, such as book launches and writing
workshops, enhance its appeal as a community space, fostering a sense of
belonging among its customers. Overall, Ricespresso's combination of
convenience, conducive environment, sustainability, and community engagement
gives it a competitive advantage in the market.

Distribution Strategy

The volume requirement for Ricespresso in its distribution strategy can

vary depending on factors such as the demand from customers, the scale of
operations, and the growth trajectory of the business. As Ricespresso aims to cater
to a diverse range of customers, including coffee enthusiasts and students, the
volume requirement needs to be flexible to accommodate fluctuations in demand.
To determine the specific volume requirement, Ricespresso analyzes
various factors such as historical sales data, market trends, and customer
feedback. This helps them estimate the quantity of coffee beans, ingredients, and
other supplies needed to meet the demands of their customers. By closely
monitoring these factors and adjusting their production and inventory levels
accordingly, Ricespresso ensures that they can consistently fulfill their customers'
orders without experiencing shortages or excesses.
It's important for Ricespresso to strike a balance between meeting the
volume requirement and maintaining product quality. They need to ensure that
their distribution strategy can efficiently handle the necessary volume without
compromising on the freshness and taste of their products. This may involve
partnering with reliable suppliers, optimizing storage and inventory management,
and having efficient logistics in place.
As Ricespresso continues to grow and expand its customer base, the
volume requirement in its distribution strategy will likely evolve. By staying
attuned to market dynamics and customer preferences, Ricespresso can adjust its
volume requirements accordingly, ensuring a smooth and efficient distribution
process.
Delivery Schedule
The delivery schedule of Ricespresso is carefully planned to ensure that
customers receive their orders in a timely manner. Ricespresso understands the
importance of efficient and reliable delivery to maintain customer satisfaction.
The specific delivery schedule for Ricespresso may vary depending on
factors such as location, order volume, and operational capabilities. Typically,
Ricespresso aims to offer daily deliveries to ensure that customers can enjoy their
coffee and study hub experience without interruptions. This allows for a
consistent supply of freshly brewed coffee, study materials, and other products.
To optimize the delivery schedule, Ricespresso may employ different
strategies. For example, they may divide their delivery areas into zones and
allocate specific days for each zone. This helps streamline the delivery process
and ensures that customers in different areas receive their orders on designated
days.
In addition, Ricespresso may also offer express or same-day delivery
options for customers who require their orders urgently. This provides flexibility
and convenience for those who need immediate access to their favorite beverages
or study materials.
Ricespresso's delivery schedule is designed to meet the needs and
preferences of its customers, ensuring that they can enjoy the products and
services of the coffee shop and study hub without any hassle or delays.

Mode of Selling
Ricespresso offers customers the convenience of multiple modes of
payment. Recognizing the need for flexibility, Ricespresso accepts both cash and
online payments. Customers who prefer the traditional method can easily settle
their bills with cash at the counter. This allows for a seamless transaction process
for those who prefer to use physical currency.
In addition to cash, Ricespresso also understands the growing trend
towards digital payments. To cater to this, the coffee shop and study hub provides
online payment options. Customers can choose to pay through various online
platforms, such as mobile wallets or credit/debit cards, using secure and encrypted
payment gateways. This enables a hassle-free and contactless payment
experience, which is especially relevant in today's fast-paced and
technology-driven world.
By offering both cash and online payment methods, Ricespresso ensures
that customers have the freedom to choose the mode of payment that best suits
their preferences and convenience. Whether they prefer the familiarity of cash
transactions or the ease of online payments, Ricespresso strives to provide a
seamless and customer-centric payment experience.

Product Strategy

To sustain the delivery of products and services, Ricespresso employs a

comprehensive approach that focuses on several key factors:

1. Efficient logistics management: Ricespresso invests in a well-organized

logistics system to ensure smooth operations and timely deliveries. This includes
optimizing routes, utilizing appropriate transportation methods, and coordinating
 with reliable delivery partners. By streamlining the logistics process, Ricespresso
can sustain the delivery of its products and services efficiently.

2. Quality control measures: Ricespresso places a strong emphasis on maintaining

the quality of its products and services during the delivery process. This involves
implementing rigorous quality control measures, such as proper packaging to
preserve the freshness of coffee beans, ensuring the accurate preparation of study
materials, and conducting regular checks to guarantee that orders are complete
and in excellent condition upon delivery.

3. Continuous process improvement: Ricespresso is committed to continuously

improving its delivery operations. This includes regularly evaluating customer
feedback, analyzing delivery performance metrics, and implementing necessary
adjustments to enhance efficiency and customer satisfaction. By consistently
monitoring and refining their delivery processes, Ricespresso can sustain reliable
and satisfactory services.

4. Technology integration: Ricespresso leverages technology to support its

delivery operations. This may involve using delivery management software to
track orders, employing online platforms for seamless order placement and
tracking, and utilizing communication tools to keep customers informed about
their delivery status. By embracing technology, Ricespresso enhances its ability to
sustain and optimize the delivery of its products and services.

By focusing on efficient logistics management, maintaining quality

control, continuous process improvement, and technology integration,
Ricespresso ensures that its delivery operations remain reliable and sustainable
over time.

Pricing strategy
The pricing strategy of Ricespresso is carefully designed to cater to its
diverse customer base. Ricespresso understands the importance of providing value
for money while maintaining a competitive edge in the market. With this in mind,
they offer a tiered pricing system that caters to different customer needs. Students
can enjoy discounted rates during designated study hours, encouraging them to
make Ricespresso their go-to study spot. Additionally, Ricespresso offers loyalty
programs and membership benefits to reward their regular customers. By
combining the appeal of a cozy coffee shop with a conducive study environment,
Ricespresso's pricing strategy aims to create a win-win situation for both students
and coffee lovers.

Promotion Strategy
 Ricespresso has devised an effective strategy to promote its products and
services. Firstly, Ricespresso will leverage the power of social media platforms to
create a strong online presence. Through engaging content, captivating visuals,
and regular updates, Ricespresso will connect with its target audience and build a
community around its brand. Additionally, the coffee shop and study hub will
implement targeted advertising campaigns on platforms like Facebook and
Instagram to reach potential buyers in Balanga City, highlighting the unique
features and benefits of its offerings.
Furthermore, Ricespresso understands the importance of word-of-mouth
marketing and aims to create memorable experiences for its customers. By
delivering exceptional customer service, providing a comfortable and conducive
environment for studying, and serving high-quality coffee and other beverages,
Ricespresso will encourage satisfied customers to share their positive experiences
with their friends and peers, expanding the reach of its promotional efforts.
Ricespresso also plans to collaborate with local businesses and
organizations to cross-promote its services. This could involve partnering with
nearby schools, libraries, or bookstores to offer exclusive discounts or study
packages for students. By tapping into existing networks and establishing
strategic alliances, Ricespresso will be able to tap into new customer bases and
increase its visibility within the community.
Through a multi-faceted approach focused on social media marketing,
exceptional customer experiences, and strategic collaborations, Ricespresso is
poised to effectively promote its products and services to the residents and visitors
of Balanga City.

Prospective Buyers

Ricespresso, a unique coffee shop and study hub located in Balanga City,
Bataan, attracts a diverse range of buyers. Students from nearby schools flock to
Ricespresso to find a peaceful and conducive environment for studying,
accompanied by the aroma of freshly brewed coffee. Working professionals,
seeking a change of scenery from their usual office spaces, find solace in the cozy
ambiance and ample seating options offered by Ricespresso. Additionally, coffee
enthusiasts and locals in search of a quality cup of joe appreciate the expertly
 crafted beverages and specialty blends available. The bustling nature of Balanga
City ensures a steady stream of customers, as people from all walks of life are
drawn to Ricespresso's unique combination of a coffee shop and study hub.
Whether it's for caffeine-fueled productivity or a moment of relaxation,
Ricespresso caters to the diverse needs and preferences of its discerning buyers.

Market Share
Ricespresso has established a significant market share in its local area.
With its unique concept of combining a coffee shop and study space, Ricespresso
has successfully tapped into the needs of students, young professionals, and
coffee enthusiasts in the community. Its strategic location near universities and
colleges has allowed Ricespresso to become a preferred destination for students
seeking a conducive environment for studying. Additionally, its cozy ambiance,
quality coffee, and attentive customer service have contributed to its growing
popularity among coffee lovers in the area. While the exact market share cannot
be determined without specific data, Ricespresso's strong presence and positive
reputation suggest a considerable share of the local market.

Profit Sharing Scheme – (How the profit will be divided among

owners/members)

B. PRODUCTION PLAN

Production Cycle
The production cycle for a coffee shop involves a series of interconnected
processes that ensure the smooth operation and delivery of high-quality coffee and
other beverages to customers. Here is an overview of the product life cycle or the
production cycle of Ricespresso:

Step 1. Sourcing of Ingredients: The first step is to source high-quality

ingredients for Ricepresso products. This includes selecting the finest
rice, coffee beans, and other flavorings to ensure the best taste and
quality. The selected rice is processed to create the base ingredient for
Ricepresso products. This may involve cleaning, milling, and polishing
the rice to remove impurities and achieve the desired texture.
Step 2. Roasting: The rice beans are roasted to bring out their unique
flavors and aromas. The roasting process requires expertise to achieve the
desired roast level, whether it's light, medium, or dark roast.
Step 3. Grinding: The roasted rice beans are ground just before brewing
to preserve freshness and flavor. Different brewing methods require
different grind sizes, so the coffee beans are ground accordingly.
Step 4. Brewing: The ground rice is brewed using various methods such
as espresso machines, pour-over, French press, or cold brew. Each
brewing method requires specific equipment and techniques to extract the
flavors and create the desired beverage.
Step 5. Beverage Preparation: The brewed rice coffee serves as the
base for a variety of beverages, including espresso-based drinks like
cappuccinos, lattes, and Americanos. The coffee shop also prepares other
beverages like teas, hot chocolates, and specialty drinks.
Step 6. Milk Steaming and Frothing: For milk-based beverages, such
as lattes and cappuccinos, the barista steams and froths milk to create the
desired texture and consistency. This step requires skill and precision to
achieve the perfect balance of milk and coffee.
Step 7. Flavoring and Customization: The coffee shop offers options
for customers to customize their beverages with syrups, sweeteners, and
alternative milk options. Baristas carefully add these flavorings to meet
individual preferences.
Step 8. Presentation: The prepared beverages are presented in cups or
glasses, often with latte art or decorative garnishes. Attention to detail in
presentation enhances the overall customer experience.
Step 9. Quality Control: Throughout the production cycle, quality
control measures are implemented to ensure consistency and excellence.
This includes monitoring the brewing process, taste testing, and
maintaining cleanliness and hygiene standards.
 Step 10. Service and Delivery: The prepared beverages are served to
customers either at the counter or through table service. The Ricespresso
staff ensures prompt and friendly service, making sure customers' orders
are accurate and delivered efficiently.

By following this production cycle, Ricespresso can consistently

deliver delicious coffee and beverages to its customers. The focus on
quality, customization, and customer service contributes to creating a
positive and enjoyable coffee shop experience.
● Plant/ Workplace (building, size, lay-out, location)

Raw Materials

Description Supplies Quantity Measurement Price Total Cost

Item

Rice and Coffee Raw Materials

Rice Beans 2 25 kg Php 2,000 Php 4,000

Coffee Beans 2 500 g Php 399 Php 798

Brown Sugar 10 1 kg Php 90 Php 900

Cinnamon 5 500 g Php 189 Php 945
Powder

Vanilla 10 60 ml Php 49 Php 490

Extract

Honey 10 100 ml Php 65 Php 650

Coffee Filters 10 100 pcs Php 93 Php 930

Condensed 15 377 g Php 74 Php 1,110

Milk

Almond Milk 10 946 ml Php 230 Php 2,300

Skim Milk 5 1 gallon Php 480 Php 2,400

Pastries Raw Materials

Flour 10 kg 1 kg Php 65 Php 650

White Sugar 10 kg 1 kg Php 90 Php 900

Butter 10 pcs 200 g Php 179 Php 1,790

Eggs 12 trays 1 tray Php 108 Php 1,296

Yeast 5 boxes 500 g Php 129 Php 645

Milk 10 pcs 1 liter Php 115 Php 1,1150

Baking Soda 5 boxes 45 g Php 61 Php 305

Salt 3 kl 1 kl Php 50 Php 150

Chocolate 10 pcs 160 g Php 120 Php 1,200

Matcha 10 pcs 100 g Php 189 Php 1,890
Powder

Strawberry 10 pcs 100 g Php 179 Php 1,790

Powder

Cashew Nuts 5 packs 250 g Php 117 Php 585

● Facilities required and their production capacity (equipment, tools, and

materials)
Table : Equipment

Descriptio Equipmen Unit Unit Cost Total Cost Estimated Depreciation

n t Useful Life Expense
(Years)

Cashier 1 Php 31,800 Php 31.800 5 Php 6,360

Computer

Gas Stove 1 Php 46,350 Php 46,350 5 Php 9,270

and Oven

Coffee 1 Php 21,135 Php 21,135 5 Php 7,045

Grinding

Coffee 1 Php 1,650 Php 1,650 3 Php 550

Maker
Coffee 2 Php 1,177 Php 2,354 3 Php 392.33
Dripper
(V60 or
Chemex)

Non-Stick 2 Php 650 Php 1,300 3 Php 216.67

Wok Pan

Aircon 1 Php 65,780 Php 65,780 8 Php 8,222.50

CCTV 2 Php 1,986 Php 3,972 5 Php 397.20

Monitor 1 Php 10,599 Php 10,599 5 Php 2,119.80

TV

Table : Materials and Tools

Description Supplies Quantity Measurement Price per Total Cost

Item Item

Measuring 1 set Php 115 Php 115

Cup and
Spoon

Rice and 4 pcs Php 180 Php 720

Coffee
Storage
Containers

Kettle 1 pc Php 399 Php 399

Timer 1 pc Php 65 Php 65

Food Scale 1 pc Php 115 Php 115

Stirring 3 pcs Php 49 Php 147

Utensil

Cocktail 1 set Php 215 Php 215

Shaker

Coffee Cups 20 25 pcs Php 100 Php 2000

Plastic Cups 10 50 pcs Php 115 Php 1,150

Tissue Paper 5 10 pack Php 120 Php 600

Take out 5 50 pcs Php 399 Php 1,995

paper

Plastic Bag 5 50 pcs Php 110 Php 550

Sanitizing 2 500 ml Php 280 Php 560

soap
 Dishwashin 2 500 ml Php 220 Php 440
g Soap

Personnel
In the current time setting, A personnel in a coffee shop refers to the individuals who
work in various roles to ensure the smooth operation of the coffee shop. They are
responsible for providing excellent customer service, preparing and serving coffee and
other beverages, taking orders, handling cash transactions, maintaining cleanliness and
hygiene standards, and sometimes even assisting with food preparation. The personnel in
a coffee shop may include baristas, cashiers, servers, and managers, among others. They
play a crucial role in creating a pleasant and enjoyable experience for customers.
Ricespresso has their own personnel that gives their absolute best and dedication to serve
their customers with bliss and happiness.

Owner/ Manager
● Involved in setting strategic goals and objectives for the team or department.
● Responsible for organizing and allocating resources such as manpower, budget,
and equipment to ensure that the team has everything they need to perform their
tasks effectively.
● Provide leadership and guidance to their team members
● Involved in making important decisions for the team or department
● Facilitate effective communication within the team and between different
departments
● Responsible for evaluating the performance of their team members, providing
feedback, and identifying areas for improvement.
● Also be involved in conducting performance appraisals and implementing
performance improvement plans.
● Responsible for identifying and analyzing problems, finding solutions, and
implementing effective strategies to overcome obstacles.

Head Barista/ Barista

● Responsible for preparing and serving coffee and other beverages to customers
 ● The face of the coffee shop and play a crucial role in providing excellent customer
service
● They strive to create a friendly and welcoming atmosphere for customers and
ensure their satisfaction with the beverages and service
● Handle cash transactions, including taking customer payments, providing change,
and operating the cash register
● Maintain cleanliness and hygiene standards in the coffee shop
● They provide guidance, share knowledge and skills, and ensure that all baristas
are performing their duties effectively.

Kitchen Staff
● Responsible for preparing food items according to the coffee shop’s menu
● Ensuring that all food items are prepared and presented according to the coffee
shop’s standards and recipe
● Helps to maintain a clean and organized kitchen
● Assisting in managing inventory by monitoring stock levels of food ingredients
and supplies

Safety and Health

Safety and health measures are crucial in a coffee shop to ensure the well-being of
both customers and staff. Ricespresso maintains high standards of cleanliness and
sanitation. This includes regular cleaning of surfaces, equipment, utensils, and seating
areas. Proper sanitization of food preparation and service areas is essential to prevent the
spread of germs and maintain a hygienic environment. Additionally, Coffee shop staff are
trained to practice proper hand hygiene. This includes frequent handwashing with soap
and water for at least 20 seconds, especially before handling food or beverages.
Furthermore, Hand sanitizers are also provided for staff and customers and the coffee
shops follow food safety guidelines to ensure that food and beverages are prepared,
stored, and served safely. This includes proper storage of perishable items, maintaining
appropriate temperatures, and preventing cross-contamination. Ricespresso coffee shops
also take measures to manage allergens and inform customers about potential allergens in
their products. Clear labeling of allergens is important, and staff are trained to handle
allergen-related inquiries and requests.
 With that, Coffee shop staff are trained in safe food handling practices, including
proper storage, cooking, and reheating techniques. This helps prevent foodborne illnesses
and ensures the safety of the food served. As well as, regular maintenance and inspection
of coffee machines, grinders, and other equipment are essential to ensure their safe and
efficient operation. This includes cleaning and descaling to prevent the buildup of
bacteria or mold. Not only safety hazards for the product, the coffee shop has fire safety
measures in place, such as fire extinguishers, smoke detectors, and evacuation plans.
Staff are trained in fire safety protocols to respond quickly and effectively in case of
emergencies. Proper ventilation is also important in a coffee shop to maintain good air
quality and reduce the risk of airborne contaminants Proper ventilation systems help
remove odors, smoke, and steam from the coffee-making process.To regulate all of that,
Ricespresso coffee shop staff receive training on safety and health practices, including
proper handling of equipment, emergency procedures, and personal hygiene. Ongoing
training ensures that staff stay updated on best practices and regulations.

Productivity
The productivity of Ricespresso can be measured by its ability to efficiently
utilize its resources to produce and deliver coffee and other products that they offer.
Ricespresso emphasizes effective time management to maximize productivity. This
includes scheduling staff shifts, breaks, and tasks in a way that optimizes workflow and
minimizes downtime. By efficiently allocating time and resources, Ricespresso can
handle customer orders promptly and minimize waiting times. They also invest in
training their staff to ensure they have the necessary skills and knowledge to efficiently
prepare and serve coffee. Well-trained baristas can handle customer orders quickly,
maintain quality standards, and provide excellent customer service. This leads to faster
service and increased productivity. Moreover, Ricespresso focuses on optimizing its
workflow and organization to enhance productivity. This involves arranging
workstations, equipment, and supplies in a logical and efficient manner to minimize time
wasted on unnecessary movement and ensure smooth operations. By streamlining
processes and eliminating bottlenecks, Ricespresso can increase productivity. With the
line of business Ricespresso has, utilizing high-quality coffee machines, grinders, and
other equipment to support its production processes is important. By investing in
advanced technology and equipment, Ricespresso can improve efficiency and consistency
in coffee preparation and delivery. This allows for faster and more precise production,
leading to increased productivity.
They are also taking notes that effective inventory management is crucial for
Ricespresso's productivity. By monitoring and controlling inventory levels, Ricespresso
ensures an adequate supply of coffee beans, milk, syrups, and other ingredients. This
helps minimize waste, avoid inconsistency in stocks, and optimize production. Efficient
inventory management contributes to the smooth operation of Ricespresso and enhances
productivity. Furthermore, Ricespresso places a strong emphasis on providing excellent
customer service. This includes efficient order taking, quick and accurate preparation of
beverages, and friendly and attentive staff. By delivering a positive customer experience,
Ricespresso can attract more customers and increase productivity through repeat business
and positive word-of-mouth.

Space
In determining the total space area of Ricespresso involves considering the
specific needs of the business, the number of employees, the volume of transactions, and
other operational requirements.
Here's a basic layout plan that includes production, stockroom for raw materials,
and office/transaction areas:
1. Reception/Transaction Area
Cashier Counter. Cash register, POS system, and order pickup counter.
Service Counter. A counter for serving prepared food and drinks to customers.
Menu and Food Display. Display area for pastries, cakes, or other items.
2. Seating / Study Area
Dining Area. Comfortable seating arrangements with a mix of tables and chairs,
as well as some cozy corners. Consider different seating options such as high
tables, lounge chairs, and traditional cafe seating.
Study/Work Area. Create a dedicated space with tables and chairs suitable for
studying or working. Install ample power outlets and provide free Wi-Fi for
customers.
3. Coffee Production Area
Rice and Coffee Production. Espresso machines, rice and coffee grinders, and
brewing stations.
 Production Area. Adequate counter space for preparing drinks and overhead
shelving for mugs, coffee beans, and other necessary items.
4. Kitchen Area
Working Area. Cooking appliances like stovetop, oven, and microwave for
preparing food items. Food preparation counters with sinks for washing and
cutting ingredients and storage space for kitchen utensils and equipment.
5. Stockroom for Raw Materials
Inventory. Shelves and storage units for coffee beans, tea leaves, syrups, and
other raw materials. A dedicated area for receiving and unpacking deliveries.
6. Restrooms
Adequate and easily accessible restroom facilities for customers and staff.

C. MANAGEMENT PLAN:
The management team in a coffee shop consists of individuals who oversee
various aspects of the business to ensure its smooth operation. Here's an overview
of key positions, along with their qualifications, duties, and responsibilities:

1. Owner/Manager
Qualifications:
- Any business or hospitality management degree
- Has an experience in the food and beverage industry
Duties and Responsibilities:
- Overall strategic planning and decision-making.
- Financial management, including budgeting and financial analysis.
- Setting business goals and objectives.
- Day-to-day operations management
- Staff recruitment, training, and supervision.
- Customer service management.
- Inventory control and supply chain management.
- Ensuring compliance with health and safety regulations.
- Implementing marketing and promotional strategies.

2. Head Barista/Barista
Qualifications:
- High school diploma or equivalent.
- Barista training or certification is a plus.
- Previous experience in a customer service role, especially in a cafe
or coffee shop.
- Knowledge of coffee beans, brewing methods, and drink
preparation.
 Duties and Responsibilities:
- Overseeing coffee preparation and quality.
- Managing inventory of coffee beans and related supplies.
- Operate a cash register and handle payments.
- Ensuring cleanliness and sanitation in the coffee preparation area.
- Be flexible and able to handle a variety of tasks, including cashier
duties, restocking, and cleaning.

3. Head Chef or Kitchen Staff

Qualifications:
- Culinary or hospitality management degree
- Extensive experience in food preparation and kitchen management.
Duties and Responsibilities:
- Menu planning and development.
- Ensuring food safety and quality standards.
- Managing inventory and ordering supplies.
- Supervising kitchen staff during food preparation.
- Maintaining cleanliness and organization in the kitchen.

D. TRAINING NEEDS:

The stakeholders of Ricespresso are required to undergo a series of necessary

training in order for them to be equipped with the necessary skills and
knowledge about the proper handling of this business.

1. Baristas

Coffee Brewing Techniques. Ensure baristas are well-trained in the unique

process of brewing coffee made from rice, maintaining quality and taste.
Customer Service. Provide training on creating a positive customer experience,
handling inquiries, and addressing customer preferences.
Study Hub Integration. Familiarize baristas with the study hub environment,
encouraging them to facilitate a conducive atmosphere for studying.

2. Study Hub Staff

Facilities Management. Train staff to manage study spaces efficiently, ensuring

a comfortable and productive environment for patrons.
Technology Assistance. Equip staff with knowledge on technology used in the
study hub, including Wi-Fi troubleshooting and basic tech support.

3. Managers
 Product Knowledge. Ensure managers have a comprehensive understanding of
the coffee made from rice, enabling them to guide and educate both customers
and staff.
Team Leadership. Provide leadership training to managers for effective team
coordination, fostering a positive and collaborative workplace.

4. Sales and Marketing Team

Product Promotion. Equip the team with strategies to effectively market and
promote the unique coffee offerings, emphasizing the benefits of studying in the
coffee shop.
Customer Engagement. Provide training on engaging customers through
promotions, loyalty programs, and community events to enhance the study hub's
visibility.

5. Security and Safety Personnel

Emergency Response. Train security personnel in emergency procedures to

ensure the safety of both customers and staff.
Customer Interaction. Provide guidance on maintaining a welcoming
atmosphere while ensuring the security of the study hub.

6. All Staff
Diversity and Inclusion. Foster a diverse and inclusive environment through
training sessions that promote understanding and respect among the staff.
Continuous Learning. Encourage a culture of continuous learning to keep the
team updated on industry trends, customer preferences, and new technologies.

Tailoring training programs to the specific needs of each stakeholder group will
contribute to the overall success of the Ricespresso.

E. COMMITMENT OF STAKEHOLDERS

The commitment of stakeholders for Ricespresso, a dynamic coffee shop with

an integrated study hub, revolves around a shared dedication to excellence in
both coffee craftsmanship and study experiences. Baristas pledge to consistently
deliver high-quality rice-based coffee, showcasing expertise in brewing
techniques. Simultaneously, study hub staff commit to maintaining a conducive
study environment, ensuring cleanliness, comfort, and providing technological
support. Managers promise to prioritize customer satisfaction, creating a
welcoming atmosphere for both coffee enthusiasts and students. The sales and
marketing team commits to effectively promoting Ricespresso, engaging
customers, and enhancing the overall experience. All staff members embrace a
 culture of continuous learning, staying updated on industry trends, and adapting
services to evolving customer needs. Security and safety personnel focus on
ensuring a secure environment and adhering to emergency response procedures.
Embracing diversity and inclusivity, all staff members work together to foster an
atmosphere that respects differences among team members and customers alike.
Open and transparent communication is emphasized among all stakeholders,
fostering collaboration between baristas, study hub staff, managers, and other
team members. Additionally, the sales and marketing team actively engages
with the local community through promotions, events, and partnerships,
contributing to Ricespresso's success as a community-oriented coffee shop and
study hub. This collective commitment aims to establish Ricespresso as a
premier destination for unique coffee experiences and productive studying,
ensuring stakeholder alignment and long-term success.

PROFIT SCHEME

This is for presentation purposes only. Here’s a profit-sharing scheme for a 6-person team.
Where profits are distributed in equal parts, the first step is to determine the team’s
 overall profit. The second step is to calculate the equal share ratio. Each team
member will earn an equal portion of the profits, which will be determined by
dividing the total profit by the number of team members. In this scenario, because
there are six team members, each will receive one-sixth (or 16.67%) of the total
earnings. The next thing to do is to assign base compensation to each team
member, which should be independent of profitability. This can be based on their
experience, skills, or any other relevant criteria. Then calculate bonuses using the
equal share ratio. To compute the bonus for each team member, multiply their base
income by the equal share ratio. Person 1: PHP50,000, Person 2: PHP45,000,
Person 3: PHP55,000, Person 4: PHP40,00, Person 5: PHP60,000, Person 6:
PHP35,000. To calculate total earnings, add the bonus amount to each team
member's base income. This profit-sharing plan assures that each team member
receives an equal portion of the profit while taking into account their basic wages.

5.6 FINANCIAL PLAN

This subsection details shows the essential financial needs for initiating the
proposed project, encompassing the monthly working capital required to sustain the
business's expansion.

5.6.1 Monthly Working Capital Requirements

A. Direct Material Cost

Particulars Amount

Total raw material procurement 450,000.00

cost

Indirect Tax Expense 36,000.00

Labels, Cartons, and Cups with 8,000.00
Lid Charges Paid

Transportation Cost 2.500.00

Total Direct Materials Cost PHP 496,500.00

B. Direct Labor Cost

Labor Rate Quantity Total Cost

Production Worker 300.00 70 hours 21,000.00

Maintenance Crew 80.00 50 hours 4,000.00

Total Direct Labor PHP 25,000.00

C. Indirect Labor Cost

Position Rate Quantity Total Cost

Cashier 350 70 hours 24,500.00

Administrative Staff 200 30 hours 6,000.00

Total Indirect Labor Cost PHP 30,500.00

Indirect Materials

Other Manufacturing Overhead

1. Utilities : 1,000.00

2. Rent : 4,000.00

3. Others : 7,000.00
 D. Capital Expenditure

Item Unit Cost Quantity Total Cost

Machinery 20,000.00 1 unit 20,000.00

Measuring Tools & 800.00 1 unit 800.00

Basic Utensils

Storage Containers 150.00 10 units 1,500.00

POS System 18,000.00 1 unit 18,000.00

Tools and 1,000.00 1 unit 1,000.00

Instrument

Total Capital Expenditure PHP 41,300

Ø Pre-operating Cost

I. Cost of Training (This shows the computation per training)

Training Program Description Participants Total Cost

Coffee Brewing Training on proper 2 people 3,000.00

Techniques brewing methods and
measurements for
rice coffee.

Barista Skills Training to become 2 people 3,000.00

proficient in
preparing rice coffee
beverages using
various equipment.

Customers Service Training on effective 1 people 1,500.00

customer interaction,
 order-taking, and
issue resolution.

Food Safety and Training on food 3 people 9,000.00

Hygiene handling, hygiene
practices, and
sanitation
procedures.

Operational Training on 2 people 4,000.00

Procedures opening/closing
procedures, cash
handling, and
maintaining
cleanliness.

Total Capital Expenditure PHP 20,500.00

II. Licenses and Permits

Licenses / Permits Description Total Cost

Operating License Legal authorization 2,000.00

Health and Sanitary Permit Ensures compliance with 2,000.00

health and sanitation
standards, particularly if
serving food and beverages

Fire Safety Inspection Confirms compliance with 1,500.00

Certificate fire safety standards and
regulations, issued by the
Bureau of Fire Protection
(BFP).

Total Licenses / Permits PHP 5,500.00

III. Other Operating Expenses

Attendant Cost Description Total Cost

 Marketing Event Product Promotions 3,000.00

Employee Benefits Food Allowance and 1,700.00

Employee Discount

Office Supplies Equipment 1,000.00

Miscellaneous Cost Unforeseen Expenses 4,000.00

Total Other Cost PHP 9,700.00

5.6.2 Total Project Cost

Project Cost Category Total Cost

Direct Material Cost 496,500.00

Direct Labor 25,000.00

Indirect Labor 30,500.00

Indirect Materials 12,000.00

Capital Expenditure 41,300.00

Cost of Trainings 20,500.00

Licenses / Permits 5,500.00

Other Attendant Cost 9,700.00

Total Project Cost PHP 641,000.00

WORK PLAN
 NEEDS ISSUE/ SPECIFIC SCHEDULE BUDGET RESPONSIBLE
CONCERN SERVICES AGENCY

ntroducing new Php

Analyze current market variety of 1-3 months 80,000 Lead brewer
trends in the craft coffee coffee.
industry.

Collect feedback from Enhance Php Store

existing customers and customer 1-2 months 35,000 Management and
identify preferences. experience in marketing
the store. department

Review the Upgrade 1-2 month Php Sales and

manufacturing plants brewing 600,000 distribution
capacity and efficiency. equipment and department
facilities for
increased
production.

Evaluate the current Expand the Quality control

distribution channels distribution 1-3 months Php Manager and
and identify potential network to 65,000 Engineering
gaps. reach new Department.
market.

FINANCIAL STATEMENT ( THREE (3) YEAR PERIOD).

RICEPRESSO

STATEMENT OF PROFIT AND LOSS

YEAR 1 YEAR 2 YEAR 3

 Revenue 1,200,000 1,800,000 2,500,000

Cost of goods sold (COGS) 1,000,000 1500,000 2,000,000

Gross Profit 1,000,000 1,500,000 2,000,000

Operating expenses:

Selling and marketing 80,000 100,000 120,000

General Administrative 65,000 80,000 100,000

Research and Development 40,000 50,000 55,000

Total operating expenses: 185,000 230,000 275,000

Operating Income 815,000 1,270,000 1,725,000

Other Income and Expenses:

Interest Income 7,000 8,000 9,000

Interest Expense 11,000 13,000 15,000

Tax Expense 100,000 105,000 110,000

Net Income (Loss) 697,000 1,144,000 1,591,000

RICEPRESSO

STATEMENT OF CASH FLOW

YEAR 1 YEAR 2 YEAR 3

Cash flow from operations:

Net earnings 2,000,000 2,500,000 3,000,000

Addition to cash:

depreciations 10,000 13,000 15,000

Decrease in Accounts Receivable 15,000 18,000 20,000

Increase in Accounts Payable 15,000 16,000 22,000

 Increase in taxes Payable 4,000 5,000 7,000

Subtractions from Cash:

Increase in inventory -45,000 -50,000 -60,000

Net cash from operations 1,999,000 2,502,000 3,004,000

Cash flow from investing

Equipment 250,000 300,000 450,000

Cash flow from financing

Notes payable 45,000 50,000 55,000

Cash and Cash equivalent, Beginning of (295,000) (350,000) (505,000)

period

Cash and Cash equivalent, End of period 1,704,000 2,152,000 2,499,000

RICEPRESSO

STATEMENT OF BALANCE SHEET

YEAR 1 YEAR 2 YEAR 3

Assets:

Current assets

Cash And Cash Equivalents 1,704,000 2,152,000 2,499,000

Accounts Receivable 200,000 350,000 500,000

Inventory 100,000 200,000 250,000

Total Current Assets 2,004,000 2,702,000 3,249,000

 Non-Current Assets

Property Plant and 400,000 450,000 500,000

equipment

Intangible Assets 50,000 65,000 70,000

Other assets 35,000 40,000 45,000

Total non-current assests 485,000 555,000 615,000

Total Assets 2,489,000 3,257,000 3,864,000

Liabilities and Equity

Current Liabilities

Accounts Payable 100,000 110,000 120,000

Short-term debt 150,000 55,000 60,000

Total Current Liabilities 150,000 165,000 180,000

Long-term Debts 1,434,500 2,150,000 2,500,000

Equity:

Common Stocks 450,000 300,000 384,000

Retained Earnings 454,500 642,000 800,000

Total Equity 2339,000 3,092,000 3,684,000

Total Liabilities and Equity 2,489,000 3,257,000 3,864,000