Quản Trị Căn Bản Note
Quản Trị Căn Bản Note
Quản Trị Căn Bản Note
Assessment
• Class participation: 10%
• Group presentation: 15% (top 1:+0.6, top 2: 0.4,top 3: 0.2)
• Mid term: 15%
• Final exam: 60%
Lecture 2
“Organization is an open system” - Peter Drucker
What is open system? Why organization must be an open system?
1. External interaction
2. Adaption and developing => work effectively
SWOT- Strengths - Weaknesses - Opportunities - Threats (Internal & External)
Example: Cactus (sống với môi trường khắc nghiệt -> học được cách thích nghi phát
triển -> làm việc cũng thế -> cần phải đối mặt với nhiều khó khăn thử thách thì mới có
cơ hội phát triển) -> Organization must be an open system
Open system
Example
Examples (Mid-term)
A manager analyzes the business environment.->planning
A manager recruits new employees. -> Organizing
A manager motivates his/her employees.-> Leading
A manager observes employees working.-> Controlling
A manager sets up new strategy.-> planning
A manager designs the organizational structure.->organizing
A manager evaluates performance of employees.-> Controlling
A manager supports and trains his/her employees.-> Leading
A manager defines which actions need to be done.-> planning
A manager punishes his/her employees.-> Leading
Organizational goals
• Efficiency: Methods (Cách đi đến trường)
• Effectiveness: Results (đến được trường nhanh)
1. Effectiveness:
• It refers to the results
• The ability to achieve organizational goals
• It refer to “doing the right things”
2. Efficiency
• It refers to the methods
• The ability to achieve goals with minimum waste of resources; that is to make
best use of available resources
• It refer to “doing things right”
3. Example: When a leader wins in a battle, he achieves the effectiveness, but the
number of soldiers died and weapons he used refer to the efficiency
Level of management:
1. Top managers:
• Set up long-term goals and plans
• Evaluate the overall performance of all departments
• Select key personnel
2. Middle managers:
• They are considered as the link between top and first-line managers
• Set up mid-term goals and plans, prepare long-term plans for top managers to
review
• Evalutate the performance of all departments/division
3. First-line managers:
• Set up short-term goals and plans
• Supervise specific operation and daily activities
• Work directly with non managerial employees
Examples:
First-line managers Middle managers: Top managers
Lecture 3
Managerial Skills
• Technical skills: reflect both an understanding of and a proficiency in a specified
field
• Human skills:(soft skill)
• refer to a manager’s competencies to work well with others, both as a
group member and a leader.
• the ability to lead, motivate, and communicate effectively with others
• Conceptual skills:(mid, brain, thinking, analyze, see problems, develop solution,
good long-term)
• visualise the organisation as a whole
• recognise interrelationships among organisational parts
• understand how the organisation fits into wider context of industry,
community and world.
Examples:
1. Communication skills => human
2. Teamwork skills=> human
3. Computer skills=> technical
4. Analyzing skills => conceptual
5. Prediction skills => conceptual
6. Driving skills => technical
7. Public presentation skills => human
8. Problem solving skills=>conceptual
9. Decision making skills => conceptual
10. Critical thinking skills => conceptual
11. Accounting skill => technical
Technical Skills Human Skills Conceptual Skills
- Computer skills - Communication skills - Critical thinking skills
- Driving skills - Teamwork skills - Decision making skills
- Accounting skill - Public presentation - Problem solving skills
skills - Prediction skills
- Analyzing skills
No.of principles 4 14
Basic need => don want to be hurt -> dont want to be alone ->want to want to
achieve more
For Maslow, needs appear one by one from the _lower____(1) to the
__higher____(2).
For Maslow, when a need is satisfied, it is no longer a __motivator_____(3).
Examples:
Physiological Social Safety Esteem Self-actualization
- David wants - Tom wants to - Hannah - Daisy wants to - Andrew wants to
to have a make friends wants to have job have more
short break with other wear helmet promotion achievement.
- Lana wants to students - Paul wants to
have a meal. have good marks.
- Mary wants to - Peter wants - Britney wants
get married to buy to have more
insurance power
o Douglas McGregor:
• Theory X is the assumption that employees dislike work, are lazy, avoid
responsibility, and must be coerced to perform -> manage X people: punishment,
supervision,
• Theory Y is the assumption that employees are creative, enjoy work, seek
responsibility, and can exercise self-direction -> manage Y people: reward,
opportunity to show more, promote, empower
• Rule “stick and carrot”
Lecture 5
IV. Quantitative Approaches:
- W. Edwards Deming and Joseph M. Duran ‘s ideas became the basis for total
quality management (TQM)
- Robert McNamara:
- Not everything can count as number
V. Contemporary Approaches:
- Process approach: POLC (Henri Fayol)
- Systematic Approach: mentions that organization must be an open system
included 4 parts: input, transformation, output, external environment (Peter
Drucker)
-
Chapter 3: The management environment
- Dimensions in the broader society that influence the industry and the firms within
it.
- PESTEL – Political, Economic, Social, Technological, Environmental and Legal
- A PESTLE/PESTEL analysis is a tool that can provide prompts to the governors,
management and staff involved in the analysis of the changes in the environment
that could impact future management decisions.
- A PESTLE is usually as a part of the strategic development of a business plan
however a PESTLE analysis can be used as part of identifying the opportunities
and threats for operational planning within environments.
- The PESTLE provides a simple framework within which to consider external
factors.
- Examples:
Political Economic Social Technological Environmental Legal
- Stability - GDP - Gender - Invention - Weather - Trade policy
of the - Income and age - Machines - Laws
country - Interest - Tradition and process
rate and - Innovation
- Inflation customs
- Exchange - Life style
rate
- 5 forces model of Micheal E.Potter (Mô hình 5 lực lượng cạnh tranh)
Bargaining Power of Suppliers increases when
1. Suppliers are _large___ and _few___ in number
2. Suitable substitute products are not __available______
3. Individual buyers are not _main/big/major__ customers of suppliers and there
are _many__ of them
4. Suppliers’ goods are _important/essential/critical__ to buyers’ marketplace
success
5. Suppliers’ products create __high__ switching costs.
6. Suppliers pose a threat to integrate __forward__ into buyers’ industry
Barriers to entry. These barriers are high when:
1. Economies of scale are __high____.
2. Product differentiation is __high______.
3. __high______ Capital requirements
4. __high______Switching costs
5. __difficult______ Access to distribution channels
6. Government policy __restrict/discourage______.
Threat of Substitute Products increases when:
1. Buyers face __low_____ switching costs
2. The substitute product’s price is ___lower/cheaper____ than the firm’s.
3. Substitute product’s quality and performance are _equal_____ to or
__better/superior____ than the existing product
Bargaining Power of Buyers increases when:
1. Buyers are __large_____ and __few____ in number
2. Buyers purchase a _significant_____ portion of an industry’s total
_revenues/sales______
3. Buyers’ purchases are a __large_____ portion of a supplier’s annual revenues
4. Buyers can switch to another product without incurring __high____ switching
costs
5. Buyers pose threat to integrate _backward__ into the sellers’ industry
Intensity of Rivalry Among Competitors increases when:
1. There are __numerous/many______ or __equally______ balanced competitors
2. Industry growth __slows______ or __decreases/declines_____
3. There are __high_____ fixed costs or __high____ storage costs (chi phi kho)
4. There is a __lack/shortage_____ of differentiation opportunities or ___low____
switching costs
5. When __high_____ exit barriers prevent competitors from leaving the industry
Mid-term: Buyers & Rivals
External Environment
+ General: PESTEL
+Industry: 5 Forces
Goals Setting
- Traditional goal setting
- Management By Objectives (MBO)
o A process of setting mutually agreed-upon goals and using those goals to
evaluate employee performance.
Traditional goal setting MBO (Management
Top down (1 way) Top down and bottom up (2 ways)
General Specific
Cons: Take time
Depends on the types of goals, company, employees, situation
How to set up a good goal?
SMART WC
➢ S: Specific ➢ W: Written down
➢ M: Measurable
➢ C: Challenging
➢ A: Achievable/Attainable
➢ R: Relevant/ Realistic
➢ T: Timed/ Time framed/ Time
bound
Strategy
Strategy is a set of actions in a particular way to achieve the goals in long-term
Strategic Management is a process of planning, organizing, leading and controlling the
strategies to achieve the goals.
The aims of Strategic Management are to compete with rivals and attract the
customers.
6 steps in strategic management process
• STEP 1: Identifying the organization’s current mission, goals and strategies
• STEP 2: Doing an external analysis
• STEP 3: Doing an internal analysis
• STEP 4: Formulating the strategies
• STEP 5: Implementing strategies
• STEP 6: Evaluating results
What is the most important step? -> Step 1 -> set the base
The strategic management process:
Corporate level
- Growth Strategy: (SO)
o Concentration growth: concentrate on 1 SBU
o Use diversification (new SBU) >= 2 SBU
➢ Related
▪ Open
▪ M&A (Merge and Acquisition)
➢ Unrelated
o Integration
➢ Vertical: Do not rely on suppliers and distributors (input (suppliers) >
process > output (distributors))
➢ Horizontal: You will be stronger if you coporate with other company
- Stability Strategy: (ST, WO)
o It is implemented when the environment is stable and the company does not
have many strengths as well as weaknesses, or there are some opportunities,
but the company is very weak, or the company has some strengths, but there
are many threats
o When implementing this strategy, the company does not have much changes
in size or product diversification
- Retrenchment: (WT)
o It is implemented when there are many threats and the company is weak
o When implementing this strategy, the company will close some branches or
subsidiaries (cong ty con -> cong ty me: parent company), or reduce product
diversification.
o Examples (Final)
➢ Vietcombank opened new branches in Haiphong. -> Concentration
➢ Coca Cola launched Dasani mineral water-> related diversification
➢ SHB merged with Habubank-> Related diversification
➢ Kinh Do bought Wall ice-cream from Unilever-> Related diversification
➢ FPT opened FPT University-> unrelated diversification
➢ TH true milk opened a cow farm in Nghe An.-> vertical integration
➢ HP merged with Compaq-> Related diversification
➢ Coca Cola launched Dasani mineral water. -> Related diversification
➢ Sony cooperated with Erikson to produce cellphone. -> Horizontal
integration
➢ Toyota and GM opened a factory in California to produce cars ->
Horizontal integration
Competitive level
Eg: Focus strategy focus on cost: “Bột giặt Vì dân“ -> focus on geographic segment -
> region: countryside
+ 1990, countryside 80% -> easy to chiem linh thi truong
+ Low demand -> lower manufacturing cost, packaging cost, research cost
Focus strategy focus on differentiation: Ivy Moda -> women office fashion -> not
like H&M, Uniqlo, Zara -> kids, old, ….
BCG Matrix
Definition (Final)
1. Motivation is a process in which individual efforts is energized, oriented and
reinforced.
2. 2 types of motivation: intrinsic & extrinsic motivation
3. Work motivation includes direction of behaviors, level of effort and level of
persistence
4. According to researchers, motivation + performance = outputs
5. Performance = Motivation + Ability + Opportunity
Many questions in thisssssss
Exist together
Equity Theory Relationship
1. According this theory, people often compare what with what?
Input & Outcome; this ratio & ratio of other people (same job, same company,
other job at the same company, same job at other company or in others city)
Khối gv cạnh tranh với khối văn phòng
Chapter 9: Leadership
Definition
• Leader
– Someone who can influence others and who has managerial authority
• Leadership
– The process of leading a group and influencing that group to achieve its
goals
Power
– Refers to an individual’s capacity to influence decisions.
– Authority is part of the larger concept of power.
Types of power
Referent power (quyền lực tham chiếu): người có những cái nguồn lực đngá mong
muốn (kiểu ca sĩ nhiều fan, nhiều followers, đóng phim hay, hát hay) & phẩm chất cao ->
cô thư ký sếp, vợ sếp (kp sếp nma mình sợ huhu)
Approaches to leadership
Trait Theories of Leadership (Học thuyết vĩ nhân)
Theories that isolate characteristics (traits) that differentiate leaders from nonleaders.
The seven traits shown to be associated with effective leadership
Managerial Grid: 81
– A two-dimensional grid for appraising leadership styles based on
• Identified five styles for management:
– impoverished management
– task management
– middle-of-the-road management (quản trị thỏa hiệp)
– country club
– team management (leader care about 2 side at maximum level)
➔ Team management is the best
Situational Approaches
• Situational Leadership Theory (SLT)
A leadership contingency theory that focuses on followers’ readiness (by Hershey &
Blanchard)
R1 = Not willing + Not able
➔ S1 = Telling - Defines roles and tells people what, how,
R2 = Willing + Not able
➔ S2 = Selling - Provides directive and supportive behavior
R3 = Not willing + Able
➔ S3 = Participating - Shared in decision making; leaders’
R4 = Willing + Able
➔ S4 = Delegating - Provides little direction or support.
Comtemporary approaches
1. Visionary leadership
2. Charismatic leadership
3. Transactional leadership
4. Transformational leadership