presents

CASE
COMPETITION
GUIDE
2.0
A PRIMER TO ACE CASE COMPETITIONS
 HOW TO MAKE AN EFFECTIVE PRESENTATION?
FONT CONSISTENCY & LEGIBILITY NAVIGATION
A. Font Size A. Heading and explanation
Make sure to keep your font size big enough, Divide the solution into parts and use relevant
preferably a minimum of 9- 10 to make sure it's easy headings with their explanations to structure
to read. everything in place.
Font Consistency & B. Font Style B. Sub-headings
Legibility Ensure that you use a simple and easy font Use subheadings wherever possible to display the
throughout the presentation to maintain flow of ideas clearly and make the relevant points
consistency. Try to keep the background light, to more conspicuous.
ensure that the content is visible.
C. Runner
C. Font Colour
Navigation Make sure to include a runner at the bottom
ESSENTIALS Follow a consistent colour scheme throughout the
presentation for uniformity.
highlighting the topic of the slide that you are
currently on for easier navigation.
FOR AN
EFFECTIVE
AESTHETICS ADD-ONS
PRESENTATION
Aesthetics A. Visual appeal
A. Appendix
Use an appendix to link all your backend
Try to make the content concise and less text-
calculations and assumptions (if any) to add
heavy. Use infographics, graphs, and other tools to
comprehensiveness and credibility to your solution.
present your data properly.
B. Financials
Add Ons B. Highlighting
Use various graphs and charts to effectively display
Bold and (or) use different colors to highlight the the predicted performance of the business or any
important points or headings. other relevant financial or quantitative data.
C. Mock-ups
C. Mentioning Sources
To aid the viewers in visualizing the solution, create Provide references and cite the sources of the data
mockups (a prototype of the solution) wherever and factual figures used to back your solution up to
possible. improve the reliability of your suggestions.

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 HOW TO NAVIGATE THIS GUIDE
1 2

3
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6

1 Competition Name 2 Intricacies 3 Problem Overview

Various Details about the competition A Brief Overview of the Problem

Name of the Competition from
and the deck including organising Statement, highlighting the most
which the Solution deck has been
body, type of case, slide limit, round important questions asked in the Case
extracted
number and the rank of the deck Study provided to the participants.

4 Solution Overview 5 Solution Glimpses 6 Clickable Links

A Brief order in which the solution Glimpses of some of the Links to access the actual problem
has been provided in the Deck along aesthetically pleasing slides from statements and the respective
with intricacies that helped the deck the solution deck. solution decks for the viewers to get a
to stand out from its competitors. complete idea about the solution.

© 180 Degrees Consulting - Shri Ram College of Commerce 06

 POLICY (K)NIGHTS
Case Type Organizing Body No of Slides Round Rank
Policy SRCC 5 Final Winners

PROBLEM OVERVIEW SOLUTION OVERVIEW

The Chief Minister of Jharkhand formed a task force The solution begins with a condensed analysis of the
to retain adolescent girls in education, offer state of Jharkhand providing key insights and
vocational training, and increase female breaking down the problem in parts. It was followed
employment readiness. To Develop a five-year by the actual Program which was developed along
strategic plan aligning with Sustainable with its cost and implementation strategy and the
Development Goals to halve dropout rates through KPIs (Key Performance Indicators) to assess the
an inclusive, multi-stakeholder approach. strategy.

GLIMPSES OF THE SOLUTION

PROBLEM OVERVIEW

SOLUTION OVERVIEW

© 180 Degrees Consulting - Shri Ram College of Commerce 12

 CASE 180
Case Type Organizing Body No of Slides Round Rank
Crisis SRCC 5 Final Winners

PROBLEM OVERVIEW SOLUTION OVERVIEW

An IT company faces revenue decline due the The team analyses the most feasible growth
pandemic. Layoffs add to employee morale issues. opportunities, along with ways to drive digital
Key problems include identifying growth opportunities, transformation. They suggest ways to boost employee
establishing financial resilience, maintaining well being and list value propositions of the company.
employee engagement, enhancing competitiveness, They suggest ways to enhance financial resilience like,
and prioritizing digital transformation initiatives. automation of cash flow management.

GLIMPSES OF THE SOLUTION

PROBLEM OVERVIEW

SOLUTION OVERVIEW

© 180 Degrees Consulting - Shri Ram College of Commerce 16

 INVESTMENT ODYSSEY
Case Type Organizing Body No of Slides Round Rank
Marketing NARSEE MONJEE 15 Final Winners

PROBLEM OVERVIEW SOLUTION OVERVIEW

SBI Securities' brand makeover targets 3 million new The team analyses the industry followed by an in
accounts; campaigns blend digital launches with depth overview of the competition and demographics.
personalized sustenance, informed by thorough Drivers for expansion and problems are analysed,
market research. Marketing budget for the year 2023- followed by marketing strategies, sustenance
24 and its application. campaigns, timeline and penetration.

GLIMPSES OF THE SOLUTION

PROBLEM OVERVIEW

SOLUTION OVERVIEW

© 180 Degrees Consulting - Shri Ram College of Commerce 17

 ARMAGEDDON
Case Type Organizing Body No of Slides Round Rank
Market Expansion IIM Ahmedabad 8 Final Winners

PROBLEM OVERVIEW SOLUTION OVERVIEW

In light of shifting consumer dynamics and The company’s current overview and industry
emerging market trends in the food industry, the analysis was carried out to delve into the target
challenge was to analyze how Costa Coffee can group’s user personas. A targeted marketing plan
strategically reposition its brand and offerings to was crafted for Costa Coffee to garner loyalty. The
emerge as the favourite café destination for the 20– solution also included new product offerings as well
30-year age group in India? as a financial model for the same.

GLIMPSES OF THE SOLUTION

PROBLEM OVERVIEW

SOLUTION OVERVIEW

© 180 Degrees Consulting - Shri Ram College of Commerce 19

 STRATATHON SEASON 6
Case Type Organizing Body No of Slides Round Rank
Strategy IIM Lucknow 10 Final Second Runner-Up

PROBLEM OVERVIEW SOLUTION OVERVIEW

The escalating plastic pollution crisis demands According to the consumption pattern and present
immediate and multi-pronged solutions to protect infrastructure in Uttar Pradesh, a 4-step holistic
Uttar Pradesh's environment. The problems solution is devised including the aspects of
demands to propose strategies aligned with the awareness, regulations and innovation. The solution
UPPCB's mission to prevent and control pollution, includes tax implementation, collaborations with start-
with a focus on plastic waste management. ups and integration of AI.

GLIMPSES OF THE SOLUTION

PROBLEM OVERVIEW

SOLUTION OVERVIEW

© 180 Degrees Consulting - Shri Ram College of Commerce 24

 OPS-COGITATE
Case Type Organizing Body No of Slides Round Rank
Market Expansion IIM Raipur 5 Final Winners

PROBLEM OVERVIEW SOLUTION OVERVIEW

Tidal Wave, one of the largest suppliers of braking The solution includes an analysis of trends and
systems for several OEMs, needs to integrate its complexities in supply chain’s carbon emissions. A 4
suppliers and customers into its decarbonization year action plan is developed to reach the goal using
strategy in order to accomplish its aim of a low- a 3-scope plan and the PESTEL analysis. The supply
emission supply chain. The challenge is to obtain chains after the solutions are assessed and an
high-quality & large scale emissions data. outcome journey is mapped.

GLIMPSES OF THE SOLUTION

PROBLEM OVERVIEW

SOLUTION OVERVIEW

© 180 Degrees Consulting - Shri Ram College of Commerce 26

 AIR INDIA SOAR 2023
Case Type Organizing Body No of Slides Round Rank
Management AIR INDIA 28 Final First Runner-Up

PROBLEM OVERVIEW SOLUTION OVERVIEW

Evaluating Air India’s customer experience and finding The team created a comprehensive user journey map
potential solutions to enhance the end-to-end to find out the deficiencies in the customer experience
innovative services. Increasing brand differentiation and then proceeded to conduct primary research and
to drive up website and app traffic and a competitor benchmarking to find out potential
comprehensive 3 year digital marketing strategy to improvements. The team supplemented it with a
enhance customer engagement. Maximizing comprehensive marketing and app development
integrated human capital. budget

GLIMPSES OF THE SOLUTION

PROBLEM OVERVIEW

SOLUTION OVERVIEW

© 180 Degrees Consulting - Shri Ram College of Commerce 28

 TATA STEEL-A-THON X 2023
Case Type Organizing Body No of Slides Round Rank
Go-to-Market TATA STEEL 10 Final Winners

PROBLEM OVERVIEW SOLUTION OVERVIEW

The participants needed to Route-to-Market(RTM) for
The team focussed on Digital Means for Tata Steel
Tata Steel and also evaluate how dealers for the client
based on the sentiment analysis of the existing
would operate in the future. They were also required to
customer base. They also found out alternate Route-
identify the digital means that Tata Steel must deploy
to-Market strategies using various customer
for routing leads. The challenges included steel
personas. The solution also shed light on the future of
distribution, consumer behaviour and tec.hnological
RTM and gave certain KPIs to quantify.
advancement

GLIMPSES OF THE SOLUTION

PROBLEM OVERVIEW

SOLUTION OVERVIEW

© 180 Degrees Consulting - Shri Ram College of Commerce 31

 UNLOCK CONSULTANCY GLOBAL 2023
Case Type Organizing Body No of Slides Round Rank
Management UNLOCK CONSULTANCY 10 Final First Runner-Up

PROBLEM OVERVIEW SOLUTION OVERVIEW

The participants were required to devise strategies to The team primarily analysed synergies between the
enhance sustainability across the supply chain. for brands and evaluated the potential collaborations that
three brands: one in clothing(Indian), One in could be done. This also involved finding out where in
jewellery(International) and one in the supply chain, more sustainability could be
Honey(International). There were specific cases achieved. The team also provided recommendations
provided for the participants to identify where in the regarding marketing, pricing and inorganic
supply chain arises the problem. collaborations.

GLIMPSES OF THE SOLUTION

PROBLEM OVERVIEW

SOLUTION OVERVIEW

© 180 Degrees Consulting - Shri Ram College of Commerce 32

 MICC 2024
Case Type Organizing Body No of Slides Round Rank
Marketing USC Marshall 29 Final Winners

PROBLEM OVERVIEW SOLUTION OVERVIEW

LAFC aims to gain an edge in the competitive sports
The team aims to resolve challenges by aligning LAFC
market by enhancing engagement, differentiating
with Los Angeles' core values, building a global
itself in the LA sports scene, and expanding its brand
platform for these values, and fostering community. It
recognition . To achieve this, they need to revamp their
analyzes social media trends and proposes marketing
strategies and elevate their status within MLS and gain
strategies, including rebranding the Metro Expo line in
recognition on the global football stage.
LAFC's black and gold colors.

GLIMPSES OF THE SOLUTION

PROBLEM OVERVIEW

SOLUTION OVERVIEW

© 180 Degrees Consulting - Shri Ram College of Commerce 38