What It Is and Why It Matters 2

Artificial Intelligence
What it is and why it matters

Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to
new inputs and perform human-like tasks. Most AI examples that you hear about today – from
chess-playing computers to self-driving cars – rely heavily on deep learning and natural language
processing. Using these technologies, computers can be trained to accomplish specific tasks by
processing large amounts of data and recognizing patterns in the data.
Artificial Intelligence trends to watch

Quick, watch this video to hear AI experts and data science pros weigh in on AI trends for the
next decade.
What is the role of ethics in the future of AI? How important is big data? Why is domain
knowledge crucial for the success of AI?
Most importantly: “It really is who has the data. That’s who will be the king,” says Harper Reid,
Technology Pioneer.
https://www.sas.com/en_hk/insights/analytics/what-is-artificial-intelligence.html
Why is artificial intelligence important?

AI automates repetitive learning and discovery through data. Instead of automating manual
tasks, AI performs frequent, high-volume, computerised tasks. And it does so reliably and
without fatigue. Of course, humans are still essential to set up the system and ask the right
questions.
AI adapts through progressive learning algorithms to let the data do the programming. AI
finds structure and regularities in data so that algorithms can acquire skills. Just as an algorithm
can teach itself to play chess, it can teach itself what product to recommend next online. And the
models adapt when given new data.
AI analyses more and deeper data using neural networks that have many hidden layers.
Building a fraud detection system with five hidden layers used to be impossible. All that has
changed with incredible computer power and big data. You need lots of data to train deep
learning models because they learn directly from the data.
AI achieves incredible accuracy through deep neural networks. For example, your interactions
with Alexa and Google are all based on deep learning. And these products keep getting more
accurate the more you use them. In the medical field, AI techniques from deep learning and
object recognition can now be used to pinpoint cancer on medical images with improved
accuracy.
AI gets the most out of data. When algorithms are self-learning, the data itself is an asset. The
answers are in the data – you just have to apply AI to find them. Since the role of the data is now
more important than ever, it can create a competitive advantage. If you have the best data in a
competitive industry, even if everyone is applying similar techniques, the best data will win. But
using that data to innovate responsibly requires trustworthy AI. And that means your AI systems
should be ethical, equitable and sustainable.
How Artificial Intelligence Is Being Used

Every industry has a high demand for AI capabilities – including systems that can be used for
automation, learning, legal assistance, risk notification and research. Specific uses of AI in
industry include:
Health Care
AI applications can provide personalised medicine and X-ray readings. Personal health care
assistants can act as life coaches, reminding you to take your pills, exercise or eat healthier.
Retail
AI provides virtual shopping capabilities that offer personalised recommendations and discuss
purchase options with the consumer. Stock management and site layout technologies will also be
improved with AI.
Manufacturing
AI can analyse factory IoT data as it streams from connected equipment to forecast expected
load and demand using recurrent networks, a specific type of deep learning network used with
sequence data.
Banking
Artificial Intelligence enhances the speed, precision, and effectiveness of human efforts. In
financial institutions, AI techniques can be used to identify which transactions are likely to be
fraudulent, adopt fast and accurate credit scoring, as well as automate manually intense data
management tasks.
How Artificial Intelligence Works

AI works by combining large amounts of data with fast, iterative processing and intelligent
algorithms, allowing the software to learn automatically from patterns or features in the data. AI
is a broad field of study that includes many theories, methods, and technologies, as well as the
following major subfields:
Additionally, several technologies enable and support AI:
Computer vision relies on pattern recognition and deep learning to recognise what’s in a
picture or video. When machines can process, analyse and understand images, they can capture
images or videos in real time and interpret their surroundings.
Natural language processing (NLP) is the ability of computers to analyse, understand and
generate human language, including speech. The next stage of NLP is natural language
interaction, which allows humans to communicate with computers using normal, everyday
language to perform tasks.
Graphical processing units are key to AI because they provide the heavy compute power
that’s required for iterative processing. Training neural networks requires big data plus compute
power.
The Internet of Things generates massive amounts of data from connected devices, most of it
unanalysed. Automating models with AI will allow us to use more of it.
Advanced algorithms are being developed and combined in new ways to analyse more data
faster and at multiple levels. This intelligent processing is key to identifying and predicting rare
events, understanding complex systems, and optimising unique scenarios.
APIs, or application programming interfaces, are portable packages of code that make it
possible to add AI functionality to existing products and software packages. They can add image
recognition capabilities to home security systems and Q&A capabilities that describe data, create
captions and headlines, or call out interesting patterns and insights in data.
In summary, the goal of AI is to provide software that can reason on input and explain on output.
AI will provide human-like interactions with software and offer decision support for specific
tasks, but it’s not a replacement for humans – and won’t be anytime soon.

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Artificial Intelligence

What it is and why it matters

Artificial Intelligence trends to watch

Why is artificial intelligence important?

How Artificial Intelligence Is Being Used

How Artificial Intelligence Works

Additionally, several technologies enable and support AI:

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