M2:Lesson 1 Event  You establish a A previous (career) life

reputation as a
Proposal Components Maybe you worked in
reliable planner with
healthcare andknow exactly
Event Proposal an eye for detail.
what that group needs. Now
 Building a network of
An event proposal is a translate it to event
high-paying clients
document created to win planning.
brings in more
new business, detailing the revenue and An underserved group
fees an event manager/event opportunities for less
management company will effort. The Internet and online
charge for services to communities make it easy to
produce an event. Ferguson, How To Find Your Perfect learn about others’ needs.
2019 Event Niche & Get More Look for a group (or aspect)
Work that’s underserved in event
A good event proposal can
planning and become their
make the difference between One way to stand out from
expert.
winning a lucrative new the event planning crowd is
contract and being the star to find a niche. But how do Something you’re good at
of the week. you know your niche is the
right one? Look for something you excel
Know your market at and make that part of your
-The riches are in the niches specialty.
The biggest issue holding is a popular phrase,
back nearly half of event especially in today’s Hobbies & Passions
planners is not having solopreneur- driven world. Find something that drives
enough clients. Event Demonstrating that you are you. Now market yourself to
proposals are often an known for being the best at work with similar people.
effective way to get more organizing tourism
business.. conferences, for example, Something no one else likes
The Payoffs from Aiming will give the client If no one else likes to do it,
High with your Event reassurance and add you’ll have little competition.
Proposals strength to the proposal.
Why Differentiate by Niche?
Why work so much harder Finding Your Event Niche
on stunning proposals to -Differentiation is critical for
Becoming a niche expert is event planners. Since the
land these clients? There are important in differentiating
plenty of reasons: barrier to entry is minimal,
yourself from the crowd of many people are trying their
 The payoffs are event planners out there. But hand at ‘party planning’.
bigger, meaning each selecting your niche may
proposal nets more take a little thought. Here are -They think it will be fun and
profit. a few ways to find yours: easy. So the field is quite
 You have more time crowded. From part-time
to streamline and professionals to contractors,
improve your full-timers to everyone in
proposal strategies. between, you must stand out
in order land the best clients.
Finding a niche and excelling instructions, the order of  Use client focused
in it is a strong way to stand sections, how the budget is language
out, but it’s not the only one. handled or many other
Language articulated from
A few others include: things.
the client's perspective, the
 Differentiating on  Understand the basic better it is.
price client requirements
3.Imagery
 Differentiating on  Make sure your
service proposal meets ALL The middle layer of this
 Differentiating specified RFPRFP or pyramid is ‘images’ and this
through your team client requirements includes the use of photos,
 Differentiating  Answer all of the videos and graphics within
through your process criteria and the proposal.
 Differentiating questions on the
through your proposal document However, if you are not
expertise  Know that you can adding images or video to
deliver on these your proposals then you
How Does Your Event should start doing this
promises
Proposal Measure Up? straight away. Including
2.Messaging images in your proposal
Hopefully, you’ve heard of
helps drive your point home,
‘Maslow’s Hierarchy of -This is one of the most
especially in today’s visually
Needs’. If not, then it is a critical factors in the
oriented society where
theory of human motivation proposal as this is where you
millennials are taking center
usually depicted in a really show that you have an
stage as decision makers
pyramid. understanding of the client's
needs, desires, and fears. If  Paint a picture of the
Well, in just a second I am
you do not show that you experience you will create
going to show you the ‘Event
have a good grasp of these
Proposal Hierarchy of  Reassure and inspire your
then there are plenty of
Needs’, as this should make client
other proposals that will.
it crystal clear on where your
proposals currently stand  Demonstrate a good grasp  Deliver your message in a
and where you can make of clients needs, desires, and visually striking way
huge improvements today! fears 4.Design
1.Requirements Research ahead of time The top 20% of eventprofs
about your client`s also focus on professional
The bottom layer of this
background layout and design as a crucial
pyramid is the basic
foundation of all event  Show that your company factor in their proposals. I
proposals. This is making is the best fit for the event want to make it clear that
sure you are actually meeting there is no point focusing on
How your company will meet this if you do not have all the
all the specified RFP or client
or exceed them all, address other elements below in
requirements for the
issues & explain place.
proposal. This could come in
the form of formatting
Great event proposal design right from the first  Make it sizzle with good
will never make up for poor impression. They design and visuals.
messaging so it’s only when demonstrate innovation and
 Give some thought to how
you are confident that you show they have gone the
you approach the money
have all the elements in the extra mile, which ensures
conversation.
pyramid below this in hand they truly stand out from
that you should concentrate their competition. Innovation M2:Lesson 2-Supply and
on this area. is the key to differentiation Demand Side of MICE
which enables you to not
Having said that, if you are
have to compete on price..
meeting all the proposal
requirements, your  Innovation is how your best
messaging is great and you competitors are winning.
have used imagery well to
 Clients are engaged and
illustrate your event and
intrigued by things they
design concepts then getting
haven’t seen before.
a designer in to ensure the
look of the event proposal  Innovation can offset costs.
matches and elevates your
brand is the icing on the Event Proposal Template
cake. Event proposals are the
 Great event proposal embodiment of your style
design can make your pitch embodiment of your style
stand out from your applied to your clients’
competitors. vision, and they’re either
winning your business or
 Good event proposal opening the door for your
design emphasizes and competitors to slide in. With
reinforces messaging. so much at stake, what are
you doing using a one-size-
 Event proposal design
fits-all event proposal
reflects your personality,
template that you can found
professionalism, and level of
on the web?
service
For your event proposal, take
5. Innovation
the time to do the following:
Do you want to know how
 Tell a complete story with a
the top 5% of the industry
beginning, middle, and end.
get more business than all
the others with their  Take a stand with clear
proposals? positioning as the foremost
expert.
It’s simple. They WOW their
prospects with something  Nail the details by proving
they have never seen before, you’re a logistics wizard.