Dinesh Kumar

DINESH KUMAR
Senior Management Professional- Sales & Marketing | Business Operations

A strategic & highly-accomplished professional with over 20 years of experience in conceptualizing & orchestrating business
operations, sale strategies & trade marketing campaigns that effectively increase revenue and build brand image
Email: dinesh_kumar1in@yahoo.com | Phone: +234 8055299620, +919871019771 | LinkedIn:

https://ng.linkedin.com/pub/dinesh-kumar/58/942/935
Executive Profile
Currently associated as GM-Sales & Marketing with Fareast Mercantile Co. Ltd.; identifying new & untapped business opportunities,
driving revenue & augmenting profitability across Nigeria for Confectionary, Food seasoning and Breakfast (Cereals & Milk based beverage)
division by achieving desired sales goals
Budgeting, execution and P&L responsibility for division.
Devising business development & retail sales strategies to build preference & augment marketing evolution, mapping business
potential & identifying profitable markets for the company’s products; performing competitor analysis and analyzing market trends to
achieve market share metrics
Rendered leadership while collaborating with C-level authority in managing 360* business operations including budgeting, sales planning
& forecasting, channel standards, training and developing new system
Fostered lasting relationships and promoted organic growth with distribution intermediaries and key accounts through value-added
strategic analyses and execution of consultative solutions
Experienced in increasing sales revenues, exceeding targeted sales by managing sales operations and enabling negotiations
regarding variations in prices, delivery and customer specifications to the management
Skilled in developing consistent & powerful brand messaging for enhancing Product visibility & coverage by organizing
promotional activities, product launch & global events
Product Portfolio expertise entails:

o FMCG- (Confectionary- Sweets, Candy, Biscuits, Wines, Liquor, Foods, Health Care, Beverages)
o FMCG Non-Food- (Cosmetic, Hair Care, Personal Care, Soap)
o Computer Peripherals / PCs / Laptops
o Multimedia Products/ High-end Audio Solutions
Highlight: Successfully achieved 70% in candy business and 17% in biscuit business for 2019-20 FY against the category growth
of 9% in confectionary in Nigeria
Key Skills
Sales & Business Development Operations || Modern Trade Strategies || Retail Sales & Operations || Channel
& Distributor Management || Competitive Analysis || Key Account Management || Commercial Negotiations ||
Revenue Growth & Expansion || Go-to-market Strategies || Brand Strategy & Product Launch|| Strategic
Alliances & Partnerships || Market Intelligence || Media Planning || Training & Team Management
Career Timeline
Oct’97-Apr’99 Jan’04-Dec’08
P.R Infotech Pvt. Ltd., New Delhi, Compuage Infocom Ltd., New
India as Sr. Executive- Sales Delhi, India as Zonal Manager &
Branch Manager
Apr’99-Dec’03 Dec’08-till date

Intex Technologies India Pvt. Ltd., Fareast Mercantile Co. Ltd.,
Mumbai, India as Branch Manager Nigeria as Sr. DGM
Professional Experience
Dec’08 till date: Fareast Mercantile Co. Ltd., Nigeria as General Manager-Sales (GTM/RTM Expert)
Role:
Working as Divisional Head and formulating & implementing sale & business operations strategies to manage various food division
in Nigeria & reach out to the unexplored market segments for business expansion
Leading, mentoring & monitoring the performance of large teams to ensure efficiency in process operations and meeting of
individual & group targets; organizing workshops and providing product training to team & branches
Driving short term & long term sale strategies for attainment of periodical targets with a view to optimize revenue and achieve
top-line & bottom-line results
Providing strategic leadership to Management for building product portfolio while establishing foresight, conceptual capability and
market awareness
Communicating & coordinating with channel partners and devising module for proper sales channel (GTM & RTM) and
implementation of value chain across levels
Achieving media planning & sales planning by administering planning of product Mix
Heading the entire product management lifecycle right from ideation to launch of products across Nigeria markets
Implementing marketing strategies based on consumer preference and driving volumes; providing direction to execute
promotions/launches as a part of brand building and market development effort
Defining allocation of sales targets to the different territories; planning & achieving distribution expansion as per budget plans
Heading the implementation of redistribution in terms of direct coverage and indirect coverage
Generating & presenting MIS reports to Top Management for further review
Managing inventory planning, channel profitability, trading terms negotiations, key investments in building people, process &
channel capabilities and so on
Previous Work Experience

Jan’04-Dec’08: Compuage Infocom Ltd., New Delhi, India
Growth Path:
Jan'04-Mar'06: Branch Manager, Delhi Mar'06-Dec'08: Zonal Manager, Delhi & NCR
Role:
Accountable for managing sales operations & market development across Delhi & NCR region
Managed multi-disciplinary functions entailing achievement of annual operating plans, sales budgeting & forecasting, promotional
activities, channel management, retail store operations and training
Apr’99-Dec’03: Intex Technologies India Pvt. Ltd., Mumbai, India as Branch Manager
Role:
Headed sales operations for Intex range of products in Maharashtra and effectively managed Turnkey Projects
Appointed & assisted dealers in institutional sales from Govt. undertakings as well as large private enterprises
Oct’97-Apr’99: P.R Infotech Pvt. Ltd., New Delhi, India as Sr. Executive- Sales
Role:
Managed Institutional Sales for U.P and Rajasthan states
Education & Credentials

1997: PGDBA (Marketing) from Hilton School of Management, ISSR, Vellore, Tamil Nadu, India
1995: B.A. (Economics) from Banaras Hindu University (BHU), Varanasi, India
IT Skills
Working in ERP Environment
Windows and MS Office Suite
Trainings
Attended multiple Trainings including
o CEO Training Program on the Topic-What brought you here will not get you there
Personal Details
Date of Birth: 19th January 1974 | Languages Known: English & Hindi
Address: 13, Fatai Atere Way, Matori, Mushin, Lagos, Nigeria
Marital Status: Married | Passport No.: H1692128 |. Driving License: Valid Nigerian & Indian driving licenses
Passport Details: Indian Passport H 1036386; Valid till 23.10.2028

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DINESH KUMAR

Senior Management Professional- Sales & Marketing | Business Operations

Email: dinesh_kumar1in@yahoo.com | Phone: +234 8055299620, +919871019771 | LinkedIn:

Budgeting, execution and P&L responsibility for division.

Product Portfolio expertise entails:

Apr’99-Dec’03 Dec’08-till date

Previous Work Experience

Education & Credentials

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