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32 views

A Few Presentation Slides

Uploaded by

nishantkumar23102
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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You are on page 1/ 10

CASE AS A RESEARCH STRATEGY

BUILDING THEORY – ENHANCING CONTRIBUTION

Dr. Ajoy K Dey


2 THEORY METHOD FIT

Edmondson, A. C., &


McManus, S. E. (2007).
Methodological fit in
management field
research. Academy of
management review, 32(4),
1246-1264

Maturity is determined
by how much we know
about the:
Constituents
Antecedents
Consequences
Theory
Dr. Ajoy K Dey
3 WHAT IS NOT THEORY
• Sutton, R. I., & Staw, B. M. (1995). What theory is not. Administrative science quarterly, Sept 1, 371-384.

• References are not theory


• Data are not theory
• Lists of Variables or Constructs are Not Theory
• Diagrams are Not Theory
• Hypothesis (or predictions) are not theory
• Identifying Strong Theory
• A theory is a statement of what causes what, and why
• A theory is built upon a sound classification scheme, it can explain what causes what, and why, and
under what circumstances.
• Theory must answer “why?”
• It's about connections among phenomena. It delves into underlying processes

Dr. Ajoy K Dey


Careful field based
Theory Building Process research
4
Descriptive Theory
Statement of Inductive
Causality Confirm
Deductive
Predict
Categorization of the
Circumstances in which we
Might Find Ourselves

Anomaly

Preliminary
Statements Observe, Describe, and
of Measure the Phenomena
Deductive Correlation
Predict Inductive
Normative Theory
Confirm
Categorization by
the Attributes of the
Phenomena
Anomaly

Descriptive Theory

Dr. Ajoy K Dey


PROPONENTS OF QCSR
Robert K Yin Robert Stake Kathleen Eisenhardt

Sharon Merriam Ann Langley Dennis Gioia

Dr. Ajoy K Dey


6 SAMPLE FOR QUALITATIVE RESEARCH

• “Talking Pig”: Siggelkow, N. (2007). Persuasion with case


studies. Academy of management journal, 50(1), 20-24.
• If it is a unique phenomenon, even a single case can be
powerful
• Sampling technique should always be purposive
• Respondents must have experiences of the phenomenon
• Primary data must be taken. These can be supported by
secondary data.
• Data must be collected from more than one sources

Dr. Ajoy K Dey


7 SAMPLE FOR QUALITATIVE RESEARCH

• Phineas Gage: The man with a hole in his head


(BBC March 6, 2011 - https://www.bbc.com/news/health-12649555)
• To clear rocks for railway lines; used to drill hole in big rocks, put gunpowder and
tamp down with an iron rod to the middle; on 13 September 1848 the iron rod
apparently scraped the side of the rock, creating a spark which set off the
gunpowder early; the rod - about 1m long and 3cm in diameter – pierced his skull,
landing some 30m away
• Phineas survived and lived for another 12 years un medical care
• This single case became most famous case studies in brain science to this day.

Dr. Ajoy K Dey


8 THEORY BUILDING WITH SINGLE CASE STUDY
• Common reasons that reviewers and editors reject research articles
• Does not match the scope
• Lack of clear theoretical contribution
• Scholars might enhance the power of their research if they narrowed their focus to study
phenomena within the boundaries of a real-world context – Case study approach
• For studying a phenomenon a unique context can be carefully selected so that
theoretical limits are found beyond which the existing theory fails to explain the
phenomenon
• This is an opportunity for a researcher to generate new understanding by studying the
phenomenon beyond the limit
• Workplace bullying of neurodiverse employees – in three countries
• Empowerment of marginalized women

Dr. Ajoy K Dey


9 A NEED TO UPSKILL
• Most of us are adept at conducting quantitative studies

• But to adopt the case method as a research strategy, we need to understand the following issues:
• Understand how to formulate the “what”, “how” and “why” research questions that are critical to
qualitative inquiry.
• Distinguish between deductive and inductive approaches
• Difference between theoretical anchoring (What we know?) and literature review (What we do not
know?)
• Develop expertise at collecting data by conducting in-depth interviews and scanning secondary sources.
• Familiarize with Gioia's method of data visualization, which can be used to draw out themes from data.
• Learn Grounded Theory, Thematic Analysis or any other analysis method
• Learn to build a theory through single case or multi-case studies, as well as to conceptualize a process
model to explain how phenomena emerge, develop, change, and terminate over time.

Dr. Ajoy K Dey


REGISTER FOR THE WORKSHOP
https://docs.google.com/forms/d/e/1FAIpQLScpIKgBTJUz4gC3yP0OMNqN4TDONLTYsnhI
UNkoFCXUslOLIg/viewform?vc=0&c=0&w=1&flr=0

Dr. Ajoy K Dey 10

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