CSR 2021 Mexico Report
CSR 2021 Mexico Report
CSR 2021 Mexico Report
CONTENTS
4. Strategic partnerships 17
Social Partners 18
Collaboration for Mexico 23
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 3
CONTENTS
6. Regional Impact 42
APPENDICES 45
Our people 46
Commitment to the environment 50
Ethics and Compliance 53
2030 Agenda Task Force on Innovation
and Technology 54
Awards and certifications 55
Previous reports 59
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 4
ABOUT THIS
REPORT
CHASING
ZERO
INEQUALITY
A message from Raquel Macias
Head Corporate Affairs & Corporate
Social Responsibility
SAP Mexico
PURPOSE AND
SUSTAINABILITY
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 8
T Path to Zero
he number of weather, climate, and water
extremes are increasing and will become
more frequent and severe in many parts SAP’s purpose is to help the world run better
of the world as a result of climate change,” said and improve people’s lives with sustainability
World Meteorological Organization (WMO) Se- at the core of its business model, and for such
cretary-General Petteri Taalas1. purpose it has defined three pathways.
Such events are a consequence of the linear Zero emissions: Sustainable, intelligent enterprises
“take-make-dispose” economy we follow: a model manage their “green line” to reduce their carbon
in which over 91% of our raw materials, fossil footprint.
fuels included, are thrown away because they
Zero waste: Rethinking business processes
cannot be reused.2
across the entire supply chain will protect our
This business model in which we mine, process, planet, its species, and our collective prosperity.
and then throw away must be replaced by a sus-
Zero inequality: As humans responsible for social
tainable model based on a circular economy.
progress, we must not only embrace, but also
This is why creating a cleaner, greener future
connect and intersect, our diverse experiences to
with clean water, renewable energies and zero
build an inclusive society where everyone thrives.
inequality is not only SAP’s ambition, but a goal
it strives to achieve using technology.
1
United Nations (UN). (2021). Climate and weather-related disasters surge five-fold over 50 years, but early warnings save lives. December 23, 2021,
UN News website: https://news.un.org/en/story/2021/09/1098662.
2
SAP. (2021). Chasing Zero, la nueva apuesta de SAP para lograr la sostenibilidad. December 18, 2021, SAP News Center Latinoamérica website:
https://news.sap.com/latinamerica/2021/07/chasing-zero-la-nueva-apuesta-de-sap-para-lograr-la-sostenibilidad/
2
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 9
POSITIVE ECONOMIC,
ENVIRONMENTAL, AND
SOCIAL IMPACT WITHIN
PLANETARY BOUNDARIES
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 10
SAP helps build a peaceful and fair society through As we look back at the sustainability journey
better education and access to technology. that SAP has been on for more than a decade,
we reinforce our pledge to make a positive global
To safeguard the planet that sustains us impact.
SAP helps protect the environment by delivering That is why we help countries, private and pu-
solutions that address the challenges facing our blic sector organizations, and the society at
planet today. large control risk, achieve regulatory compliance,
use resources efficiently, measure and reduce
carbon emissions, and innovate new business
models to thrive in the digital economy.
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 11
Corporate Social
Responsibility at SAP
Creating Positive Economic, Environmental and Social Impact within
Planetary Boundaries
Enabler Exemplar
Providing products and services Leading by example in our own
that meet the sustainability sustainable business operations
challenges and opportunities of and practices
our customers
Committing to UN
SDGs as common
global framework
PILLARS OF
CORPORATE SOCIAL
RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 14
A
s a global leader in technology and inno- exacerbated by the health emergency of the past
vation, our purposes go beyond economic two years made it urgent to respond with initia-
success. According to World Bank data, tives to buffer any impact caused by the crisis
over half of the Latin American population re- to various groups, such as students, teachers,
mains excluded from the digital economy3. This MSMEs and NGOs.
is why SAP seeks to generate opportunities for
all people to reap the benefits of today’s digital Building Digital Skills
world.
Undoubtedly, the health crisis of 2020 and 2021
To achieve this goal, SAP’s Corporate Social heightened the need to design inclusive educa-
Responsibility (CSR) programs are focused tion and development programs for underserved
on building, providing access, and applying people, communities and nations. This is why
21st-century skills-based on three pillars: 1) buil- education and closing the digital gap are still
ding digital skills; 2) accelerating nonprofits and central to our activities.
social enterprises (ONGs); and 3) connecting
employees with purpose. On the other hand, the world context in the past
years also opened opportunities to pivot and
While the first pillar is centered on SAP’s actions, innovate SAP’s Corporate Social Responsibility
the second and third pillars are the basis upon strategy. In the case of SAP Mexico, given the
which SAP conducts such actions. Further, the country’s context, education programs were
programs in each pillar respond to the UN SDGs, adapted to a hybrid format, making it possible
especially to three of the total 17 SDGs: Quality for more boys, girls, and young people in need
Education (SDG 4); Decent work and economic to take part. Online teacher training was also con-
growth (SDG 8); and Partnerships for the goals solidated (i.e., training trainers), and partnerships
(SDG 17). were strengthened with strategic NGOs to
improve their reach.
While SAP’s CSR programs have been gover-
ned by these pillars for years, the disparities Thus, SAP implemented various programs in
3
Jaramillo, C. (2020). Closing the digital gap to end poverty in Latin America and the Caribbean. December 21, 2021, World Bank website: https://
https://blogs.worldbank.org/latinamerica/closing-digital-gap-end-poverty-latin-america-and-caribbean
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 15
In this sense, SAP Mexico worked closely with Traditional volunteering: Initiatives that
NGOs and universities to support enterprises that allow employees to connect with their per-
currently benefit their communities from a sus- sonal passions, supporting specific causes.
tainable development perspective. Entrepreneurs Some examples include helping in the
in receipt of this support received training and revamp of schools or parks or in reforestation
mentoring in areas such as technological skills, programs, as well as donating materials.
digital transformation, and market access. Here at SAP, volunteering is an essential part of
SAP also walked with various NGOs through our CSR strategy: It not only has a significant so-
the transformation of CSR programs so that they cial impact, but also helps employees grow pro-
could be replicated, more sustainable, and cause fessionally. Employees involved in SAP initiatives
greater impact. receive constant training and guidance, motiva-
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 16
STRATEGIC
PARTNERSHIPS
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 18
Social Partners
I
n Mexico, there are 4 million SMEs, 97% of
which are micro-enterprises with a 12% share
of GDP, and which employ almost 50% of the
labor force4. This is why supporting them and
offering them specialized mentoring programs,
as well as for their digitalization, is vital.
4
Organization for Economic Cooperation and Development (OECD). (2020).
Financing SMEs and Entrepreneurs 2020. December 27, 2021, OECD website:
https://www.oecd-ilibrary.org/sites/c2314a63-en/index.html?itemId=/
content/component/c2314a63-en
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 19
A
ccording to a survey on the impact of
COVID-19 on education (ECOVID-ED
2020) conducted by the National Institute
of Statistics and Geography (INEGI, for its
Spanish acronym), more than 5 million people
aged 3-29 i.e., 10% of the population in that age
range, failed to enroll to the 2020-2021 school
year for reasons related to COVID-19 or owing to
a lack of money or resources5.
5
INEGI. (2020). Encuesta para la Medición del Impacto COVID-19 en la
Educación (ECOVID-ED). December 27, 2021, INEGI website: https://www.
inegi.org.mx/contenidos/saladeprensa/boletines/2021/OtrTemEcon/
ECOVID-ED_2021_03.pdf
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 20
Y
oung people between 15 and 24 years
of age are particularly exposed to the
socio-economic consequences of the pan-
demic as a result of school closures and the lack
of training spaces which can impact their
learning. At the same time, the current global
context requires them to develop, throughout
their school years and lives, a set of skills including
basic (reading, writing, math); transferable; digi-
tal; and role-specific skills6.
6
United Nations Children’s Fund (UNICEF). (2021). Importancia del desarrollo
de habilidades transferibles en América Latina y el Caribe. Document for
discussion. December 27, 2021, UNICEF website: https://www.unicef.org/lac/
media/21536/file/Importancia_Desarrollo_Habilidades_Transferibles_ALC_v.
actualizada_marzo2021.pdf
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 21
T
he study “El futuro es diverso: mujeres en
la industria tecnológica”, published by SAP
and Laboratoria in 2020, points out that
only 47% of women are part of the labor force in
Mexico. Not only this, but the percentage of
women in technology is alarming: only 10% of
software development or programming and 14%
of ICT professionals, respectively, are women7.
7
Laboratoria. (2020). El futuro es diverso: mujeres en la industria
tecnológica. December 27, 2021, SAP website: https://news.sap.
com/latinamerica/files/2020/02/Laboratoria_El-futuro-es-
diverso-Mujeres-en-tech-en-Mexico.pdf
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 22
T
he Mexican Institute for Competitiveness
(IMCO, for its Spanish acronym) estimates
that, if the share of women in the economy
were to increase 11 percentage points, up from
the current 45% to 56% (the average in OECD
countries), by 2030, Mexico’s GDP would rise
15%. In this sense, developing and implementing
gender-responsive strategies in value chain pro-
cesses, with the support of digitalization, is a way
to help Mexico achieve sustainable development
and improved competitiveness8.
8
WEConnect International. (2021). Diversidad y digitalización:
pilares para la competitividad de cadenas de suministro en
México. December 27, 2021, SAP website: https://news.
sap.com/latinamerica/files/2021/10/01/Diversidad-y-
digitalizacion-pilares-para-la-competitividad-de-las-cadenas-
de-suministro-en-Mexico.pdf
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 23
G
iven that the deadline set to achieve the
SDGs is fast approaching, the government,
as well as the social and the private sec-
tors, must work in close collaboration. In this
context of urgency, SAP has prioritized wor-
king together, strategic partnerships, and the
construction of bridges as key elements of its
CSR practices.
Mariana Alarcón
Corporate Citizenship Lead
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 24
Regina Athie
CEO
Jordi Rosquillas
General Director and Co-founder
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 25
Fátima Masse
Director, Inclusive Society
Guillermo Ortega
CEO
Verónica Maldonado
Head of Enterprise Promotion and Institutional Exchange
and Collaboration
5
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 26
Entrepreneurship
Acelera UNAM: innovation
and entrepreneurship
I
n 2020, the National Autonomous University
of Mexico and SAP Mexico signed a collabo-
ration agreement with the purpose of promo-
ting, strengthening and accelerating enterprises
within the university community. This partnership
was bolstered by the “Acelera UNAM: innovation
and entrepreneurship” program, implemented
with Endeavor Mexico, which received applica-
tions of over 50 startups interested in developing
their business, strategic, and competitive skills.
E
scuelas por la Tierra is a project designed by
Fundación EDUCA Mexico in collaboration
with World Environmental Education (WEE),
with the purpose of making available to students
of all levels the Climate and Environmental
Education to achieve sustainability.
T
he International Entrepreneurship Forum skills for the future.
(FIE, for its Spanish acronym) runs
an educational program called Junior
Achievement Mexico, designed to develop in
15- to 23-year-old participants entrepreneurial
skills and help them strengthen their values. For Learn more about
more than 35 years, over 20,000 young people this program
had a chance to attend this forum in person;
however, as a result of the COVID-19 crisis, the
2020 and 2021 editions were held virtually.
Entrepreneurship to Business
T
he 2021 generation of the Emprende-
dores y Empresarios program included
more than 600 young people from Junior
Achievement Mexico. Participants worked over
a period of 15 weeks on the creation of a com-
pany, developing their entrepreneurial spirit and
learning about marketing, finance and project
management.
Growth projections
Access to funding
S
aaS startups provide cloud solutions to Success stories in the Mexican ecosystem
various challenges, optimizing execution
Initiatives to support enterprises, such as
times, providing the best user experience,
SAP.IO
and reducing infrastructure costs by eliminating
traditional software and hardware models. Promotion of sustainability in business
models
Given the importance of this vertical in Mexico’s
entrepreneurial ecosystem, SAP and Endeavor This initiative of SAP Mexico was made possible
published the study “Panorama del ecosiste- with the cooperation of multiple corporations,
ma de emprendimiento Software as a Service startups, civil society organizations, chambers
(SaaS) en México”. This report is meant to be an of commerce, and universities. Thus, this effort
educational tool for the SaaS entrepreneurship impacted over a thousand lives, setting up
ecosystem in Mexico and presents the main support channels for SaaS enterprises to grow
trends, challenges, risks, and implications of and, as a result, for the country to grow.
the growing presence of software and service
startups in Mexico.
The findings of this study were discussed with Download the study “Panorama del
ecosistema de emprendimiento Software
more than 10 public and private universities in as a Service (SaaS) en México”
Mexico in order to deal as a whole with some of
the main challenges identified, such as training
tech talent and fostering an entrepreneurial cul-
ture within the student community.
A
bet to improve the quality of education is Development of didactic strategies to create
the assessment, training and continuing environments that foster learning
professional development of teachers.
Knowledge, didactic and pedagogical
This is why, since 2003, Fundación EDUCA has
strategies to strengthen teachers’ teaching
been organizing the annual congress.
and learning processes
This initiative is designed to strengthen the skills School management to promote efficiently
of teachers with the purpose of closing education run schools
gaps in Mexico, particularly in the context of
the new challenges and opportunities faced by Education leadership and motivation
organizations devoted to education, such as the Environmental education and sustainable
effects of the pandemic. development
In this sense, the 2021 conference (held virtually) In line with its second Corporate Social Respon-
focused on fostering and helping more than 800 sibility pillar, in 2021 the SAP Committee was
teachers across the country develop tech, aca- created, formed by experts in innovation and
demic and socio-emotional skills. design thinking, to work with Fundación EDU-
Topics covered in Congreso EDUCA 2021 CA on the creation of EDUCA Congress with a
new perspective. As a result, this year’s edition
Technology applied to education for all incorporated key elements such as resilience
teaching levels (preschool to high school) and digitalization into the program’s DNA.
T
he impact of COVID-19 on the education The first prize went to a project called “Carre-
sector stems from challenges such as the ra de carritos”, a methodology to engage fe-
digital gap: according to the Economic male students with Scratch, the programming
Commission for Latin America and the language platform with a visual interface created
Caribbean (ECLAC), only 70% of Latin American by the Massachusetts Institute of Technology
students have Internet access, and more than that teaches teenagers and children to code
40% of education centers in Mexico said that computer programs, helping them develop
their technology was insufficient9. logical-mathematical skills, creativity, and
teamwork.
In view of such challenges, teachers across
the country were forced to innovate and adapt
their teaching models, combining technological
tools with didactic elements available to their
students. With the purpose of identifying the
most innovative, replicable practices with the Learn more about
this program
highest impact, SAP and Fundación EDUCA called
schools all over the country to take part in the
Innovation in Education Award.
9
ECLAC. (2020). La educación en tiempos de la pandemia de
COVID-19. December 27, 2021, CEPAL website: https://www.
cepal.org/fr/node/51998
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 35
Light up Christmas
S
ince 2014, every year SAP has worked with
Fundación EDUCA to give out toys to boys
and girls from low-income households at
Christmas and for the Epiphany (Día de Reyes).
Gender equality
Education and technology for women
S
AP Mexico supported more than 90
students belonging to the 10th and 11th
generations of Laboratoria graduates
in Mexico City with English mentoring and
workshops specialized on soft and hard skills
Relive the latest Talent Fest required to enter the labor market.
of Laboratoria Mexico
SAP also participated as a judge in the Virtual
Talent Fest of the 10th generation hackathon,
during which Laboratoria graduates developed
technological solutions to challenges set by
other participating companies. This event, held
at the end of each Bootcamp, seeks to build
bridges between graduates and organizations
looking for diverse talent.
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 36
W
omen in Data Science (WiDS) seeks For women and young girls interested in this
to inspire and train data science field, WiDS was an opportunity to learn how
professionals, irrespective of their companies and organizations use data science
gender, to support women in this field. Since to reach their goals. This event also gave them an
2016, SAP has been a proud global partner opportunity to meet and connect with potential
and sponsor of WiDS, empowering women who mentors.
embark on science, technology, engineering,
For the past six years, the WiDS initiative
and mathematics (STEM) career paths.
(launched at Stanford University in the United
In 2021, this initiative was implemented in various States) has been recreated in over 150 locations
regions, including Latin America. Speakers of in 50 countries around the world, including pre-
all ethnicities and backgrounds took part in sentations, an annual datathon and a podcast
this event, representing regional diversity. On series.
the other hand, speakers came from all kinds
of sectors: academia, private sector, entrepre-
neurship ecosystem, etc. Among the sessions
offered, it is worth mentioning the expert panel Learn more about this
program
Data Science: desde la teoría hasta la implemen-
tación (from theory to implementation), the talk
Cómo resolver problemas reales usando SAP
(Solving real problems with SAP), and a session
on the applications of data science in primary
education.
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 37
Supplier Diversity
Diversity and digitalization
in supply chains
I
n order to identify the challenges faced by
women-led enterprises and promote specific
actions to better leverage innovation within
their organizations, SAP Mexico and WEConnect
International published the report “Diversity
and digitalization: Pillars to increase the
competitiveness of Mexican supply chains.”
Encourage the creation of female entrepre- It is worth mentioning that, although this study
neur networks to share experiences and is focused on incorporating women-led enter-
knowledge prises into procurement chains, the notion of
inclusive procurement extends to all procurement
Promote inclusive procurement initiatives
completed with a strategy devised to promote
to foster the participation of women-led en-
equality of opportunity in companies led by
terprises in local and international supply
people facing inequality gaps.
chains
I
n order to establish an immediate plan of
action following the findings of the report “Di-
versity and digitalization: Pillars to increase the
competitiveness of Mexican supply chains” on
the challenges faced by Mexican female entre-
preneurs to enter global value chains, SAP and
WEConnect International launched the program
called GroWomen with Tech to accelerate the
digital transformation of thousands of
women-led businesses in Latin America.
A
s part of the partnership between SAP and
Tent Partnership for Refugees, a non-profit
organization created in 2016 with the
purpose of mobilizing the business community
worldwide in support of refugees, the tech com-
pany agreed to provide advisory services for
three years to 50 LGBTQ+ refugees in various
cities of Canada, the United States and Mexico.
REGIONAL IMPACT
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 43
L
atin Code Week (LCW) is SAP’s signature
program in Latin America. Thus far, LCW has
had impact on over 6,000 students aged 16
to 20 years, increasing their interest in digital
skills, and instilling in them an entrepreneurial
mindset through the creation of innovative,
scalable, and sustainable social impact solutions.
S
AP Social Innomarathon is a program
hosted by SAP, in partnership with
Socialab, that aims to promote Latin
American ventures that have a sustainable and
scalable business vision with social impact, in
which technology plays a leading role.
APPENDICES
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 46
Our people
An organization’s most important asset is its
people. Therefore, it is essential for people to
feel and have the freedom to be authentic, as well
as the support and tools for their professional
growth, and work-life balance.
Cultures@SAP
The Cultures@SAP network, founded in 2006,
has members from over 40 nationalities around
the world. Under its motto “by people, for people,”
Cultures@SAP aims to foster multicultural
understanding and help employees become
acquainted with a multinational company.
Pride@SAP
In 2001, the Pride@SAP movement was born in Learn more about SAP’s Diversity
Germany with the purpose of fostering LGBT+ and Inclusion practices
inclusion within the company. In 2021, it celebrated
20 years of pride. This network currently has
more than 8000 members and allies around the
world, and it seeks to raise awareness, attract
and retain diverse talent, regardless of their
gender identity and expression, or sexual orien-
tation. The Mexican chapter, which celebrated
its fifth anniversary in 2021, is one of 38 around
the world.
Commitment
to the environment
As part of its mission to help better the world
and benefit people’s lives, SAP is part of a
growing movement of policymakers, NGOs, so-
cial groups, and leading companies working to-
gether on solutions to create a restorative and
regenerative economy.
HRC Equidad MX
ratings of their workplaces regarding three
For the fifth consecutive year, SAP Mexico premises:
received the HRC Equidad MX certification, an
evaluation of LGBT+ inclusion in the workplace 1. I feel good about the way we contribute to
in Mexico’s main multinational companies, by society
the Human Rights Campaign Foundation. 2. My company is a place where people care
Los Mejores Lugares para Trabajar®. about others
Social contribution and care as perceived by 3. I can count on people’s help
its employees
Los Mejores Lugares para Trabajar® For All®
SAP Mexico was recognized by Great Place to
Work® for the commitment, social responsibili- SAP Mexico was named “one of the best
ty and care it displays towards its people and the places to work FOR ALL” by Great Place
environment. This honor was only awarded to 10 to Work®, ranking second in the “500 –
other organizations and is based on employees’ 5000 employees” category.
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT 58
PREVIOUS
REPORTS
2020
2019
@SAPLatinAmerica
SAP Latinoamérica
SAP Latinamerica
SAP Latinoamérica