SECTION-A (1 Mark Each)

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UT-2 EXAM(2024-25)

Class : XII Max Marks: 40


Subject : BUSINESS STUDIES (054) Time: 1:30 Hrs
General Instructions:
1. All questions are important.
2. There are some internal choice given
3. Marks are indicated along with the sections.
4. There is no overall choice in the question in sections
5. There are total 17 Questions

SECTION-A(1 Mark each)


1. ‘Joining the job marks the beginning of socialisation of employees at the work
place. The employees should be given a post for which he has been selected’.
Place the subsequent steps of staffing in a small organisation in the correct order.

(a) Training & development, promotion & career planning, performance appraisal,
compensation.
(b) Performance appraisal, training & development, promotion & career planning,
compensation.
(c) Training & development, performance appraisal, promotion & career planning,
compensation.
(d) Training & development, performance appraisal, compensation, promotion &
career planning.

2. Which of the following is not a component of physical distribution?


(a)Inventory control (b)Standardisation & grading
(c)Order processing (d)Transportation

3. “It is the career oriented process designed to help the employees in the progress
towards maturity & actualisation of their potential capabilities”. Identify the process.
(a)Staffing (b)Selection
(c)Development (d)Training

4. Which among the following is the suitable for filling casual vacancies?
(a)Direct recruitment (b)Labour contractors
(c)Web publishing (d)Placement agencies & management consultant.

5. Shikhar is a sales manager in DC enterprises. He encouraging the rest of 10 team


members to set their own objectives & take decision. He respects the opinions of
others & supports them in performing their duties. He interacts with them on personal
level about work related issues as well as other topics not related to work or
organisation. He doesn’t follow a proper chain of command while interacting with
them.
Shikhar follows which type of leadership style?
(a)Autocratic (b)Democratic
(c)Free rein (d) Both (b) & (c)

6. Statement I: Advertising is the impersonal communication in case of promotion.


Statement II: Production cost is the only important component while fixing up the
price.
(a)Statement 1 is true & statement 2 is false
(b) Statement 1 is false & statement 2 is true
(c)Both statements are true
(d) Both statements are false

7. The capital market is the market for medium & long term funds, while the money
market deals with short term financial instruments.
Consider the following features:
a. High liquidity & low risk
b. Instruments with the maturity period of up to one year
c. Facilitates long term debt & equity investments
d. Directs community savings into productive uses
e. No fixed geographical location.

Which of the following are features of the money market?


(a)A,B &C (b)B,C & D
(c)A,C & D (d)B,D & E

8. Which of the following statements is incorrect about the SEBI?


(a)It is a non-statutory body
(b)It was established in 1992
(c)It was established to protect the right of investors
(d)None

9. On the successful completion of two years in a company, Ankit received a letter


confirming his job as a permanent employee. Identify the need of Ankit being fulfilled
as per Maslow’s need hierarchy theory.
(a)Self-Actualisation (b)Security needs
(c)Esteem Needs (d)Basic Physiological needs

10. Statement I: Selling concept focuses on customer satisfaction.


Statement II: Packaging & labelling are same or synonyms of each other.
(a)Statement 1 is true & statement 2 is false
(b) Statement 1 is false & statement 2 is true
(c)Both statements are true
(d) Both statements are false
SECTION-B(3 Marks each)
11. Explain the concept of capital structure & state how cost of debt affects it.
0r
What is fixed capital? Enumerate ant two factors determining the fixed capital
requirements of an enterprise.

12. Explain any three functions of marketing.

SECTION-C(4 Marks each)


13. Ela is running a successful business of providing high-end beauty services to the
upper section of society. Her parlour boasts of innovative beauty products. She has
an in-house training programme for new employees. Also, she believes in high
standards of performance and shares her profits with her employees. She also gives
them yearly bonus and salary hikes. But still she feels that her employees are not as
motivated as she wants them to be.
(i) Are financial incentives the only way to motivate employees? What are
nonmonetary incentives?
(ii) State and explain any four non-monetary incentives which contribute to the
performance of employees

14. Write down the arguments against & in favour of Advertising.

15. Sharvan has been an outstanding actor throughout during his theatre days. He
applied for roles in TV but when the auditions started, he decided to withdraw his
name. After 6 months, he started his own production house which promoted new
talent & made films to create social awareness. He set a target of making at least 10
films in 5 years after which he thinks he will be successful.
i. Identify the Maslow’s need applicable here.
ii. Throw some light on the Maslow’s need identified above.

SECTION-D(6 Marks each)


16. Mr. Naresh recently completed his M.B.A. from one of the Indian Institutes of
Management in Human Resource Management. He has been appointed as Human
Resource Manager in a Truck Manufacturing Company. The company has 1,500
employees and has an expansion plan in hand that may require additional 500
persons for various types of jobs. Mr. Naresh has been given the complete charge of
the company’s Human Resource Department.
List out the specialised activities that Mr. Naresh is supposed to perform as the
Human Resource Manager of the company.

17. Explain any three money market instruments.

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