Std 12_Bus. St_Sample Papers & Marking Scheme (4 Sets)
Std 12_Bus. St_Sample Papers & Marking Scheme (4 Sets)
Std 12_Bus. St_Sample Papers & Marking Scheme (4 Sets)
General Instructions:
1. This question paper contains 34 questions.
2. Marks are indicated against each question.
Section A
Serial
No. Question Marks
2 What is the primary strategic focus of the company, considering its "The 1
Complete Man" tagline, top position in the menswear industry, and
longstanding collection that has enriched a modern gentleman's wardrobe
for decades?
(a) ensuring ethical sourcing
(b) reinforcing cultural heritage
(c) establishing a unique identity
(d) maximising production efficiency
4 Daniel and Andrew are two friends engaged in their respective businesses. 1
Daniel concentrates on producing products that meet the needs of producers
and sells whatever is produced by any means necessary. Andrew believes in
achieving the firm's goals through understanding the needs of consumers
and delivering the right products to them and constantly monitoring
competitors.
Which Marketing Management Philosophies do Daniel and Andrew adhere
to in their businesses?
8 A company's sales have been declining for the past three quarters. The 1
manager has decided to implement a new control system to try to improve
sales. Which of the following control systems would be the most effective in
this situation?
(a) A budget system that sets targets for sales and profits.
(b) A performance appraisal system that evaluates the performance of sales
staff.
(c) A quality control system that ensures that products meet customer
expectations.
10 Read the following statements: Assertion (A) and Reason(R). Choose the 1
correct alternative from those given below:
(A): The Supervisory Level performs the activities according to the plans of
Top and Middle level management.
(R): The Supervisory Level motivates the employees and boosts their
morale.
(a) Both (A) and (R) are true and (R) is the correct explanation of (A)
(b) Both (A) and (R) are true but (R) is not the correct explanation of (A)
(c) (A) is true but (R) is false
(d) (A) is false but (R) is true
11 Which step of the Organising Process involves stating the job description, a 1
document that clearly defines the contents and responsibilities related to a
job?
(a) Departmentalization
(b) Assignment of duties
(c) Establishing reporting relationships
(d) Identification and division of work
12 Give below are two statements marked as Assertion (A) and Reason (R). 1
Read the statements and choose the correct option.
14 Startup 20 India Chair Chintan Vaishnav highlighted the G20 startup group's 1
goal of pushing for $1 trillion investment in the global startup ecosystem.
Which of the following dimensions of the Business Environment will this
goal most likely to influence?
16 Given below are two statements marked as I and II respectively. Read both 1
statements and choose the correct option.
I: Demutualisation refers to the legal structure of an exchange whereby the
ownership, the management and the trading rights at the exchange are
segregated from one another.
17 The GST Council, during its 50th meeting, resolved a prolonged debate on 1
the tax treatment of online gaming, casinos, and horse racing, deciding to
impose a 28% levy on bets and wagers for all three activities and amend
GST laws to include online gaming.
Which of the following is the most likely impact of the GST council's
decision on businesses in the industry?
(a) The cost of doing business will increase, leading to higher prices for
consumers.
(b) Businesses will move their operations to other countries with lower tax
rates.
18 Match the following P’s of Marketing Mix with their explanation and 1
choose the correct option:
21 Elon Reeve Musk is a top-level executive with diverse leadership roles of: 3
a) Founding and leading companies such as SpaceX, Tesla, and The Boring
Company.
OR
OR
Demonstrate your understanding of SEBI's regulatory functions by
designing the steps SEBI should take to investigate and resolve a suspected
case of fraudulent activities by a listed company.
OR
OR
Provide a detailed explanation of each of the following steps in the selection
process that can maximise the chances of potential candidates of being
selected for the management position.
a) Preliminary Screening
b) Selection Tests
c) Employment Interview
27 What are the key responsibilities that consumers must fulfill to ensure they 4
are protected under Consumer Protection Act?
28 Sameer has been given a task of evaluating the financial performance of two 4
companies, Alfa Ltd. and Beltex Ltd., in the same industry. Both companies
have been trading on equity as part of their financial strategy. Given is the
information that Sameer received. Which company is using trading on
equity more effectively?
Alfa Ltd.:
Total Assets: Rs. 500,000
30 Analyse the following scenarios and identify the specific factors that may 4
affect the financial decisions of the company.
Scenario 1: The company is considering expanding its production capacity
by investing in new machinery and technology. This expansion will require
a significant upfront investment, but it is expected to increase production
efficiency and potentially open new market opportunities.
OR
OR
A project manager working on a high-profile construction project which
involves constructing a state-of-the-art sports stadium with multiple
facilities. As he starts the planning phase, he realises that there are several
potential limitations associated with planning. Identify six limitations
commonly associated with the planning phase.
33 The CEO of a fast-growing tech company has asked the head of operations 6
to lead a workshop for department heads on effective planning. The
workshop will cover different types of plans, including strategies, policies,
programme, objectives, rules and procedures. The goal is to enhance their
understanding of these planning components and how they contribute to the
company's success. Write six points to include in this workshop.
Section A
7 (d) It monitors and regulates the securities market to protect investors and 1
maintain market integrity.
8 (a) A budget system that sets targets for sales and profits. 1
17 (a) The cost of doing business will increase, leading to higher prices for 1
consumers.
-Founding and leading companies such as SpaceX, Tesla, and The Boring
Company: Musk is involved in creating and establishing these companies
and takes charge of their overall direction, strategy, and vision.
22 (i) Setting performance standards: The first step in the controlling process 3
is to set the performance standards. Standards are those criteria, on which
the actual performances are measured. These standards serve as a
benchmark towards which an organisation strives to work.
(ii) Measurement of actual performance: After the establishment of
standards, the next step is measuring the actual performance with the set
standards. This can be done by opting several methods like personal
observation, sample checking, performance reports, etc.
OR
1. Management by Exception:(MBE) is a managerial approach that focuses
on identifying and addressing significant deviations or exceptions from
standard performance. Instead of monitoring all stores equally, the regional
manager prioritizes attention on exceptional cases that deviate significantly
from established benchmarks.
23 1. When organisations hire externally, they bring in new talent with fresh 3
perspectives and diverse skill sets. These individuals often possess different
experiences, backgrounds, and knowledge, which can inject creativity and
innovation into the company's operations.
2. Hiring talent from outside the organisation can provide valuable industry
insights and a competitive edge. External recruits may come from rival
companies or different sectors, bringing with them knowledge of market
trends, best practices, and emerging technologies.
OR
25 Step 1: Ensure that the basic physiological needs of employees are met, 3
such as providing a comfortable and safe working environment. Address
concerns related to workload, work-life balance, and job security.
Step 2: Encourage team-building activities and collaborative projects to
fulfill social needs. Organise team lunches, outings, or virtual events to
foster a sense of camaraderie among team members.
Step 3: Address esteem needs by recognising employees' achievements and
contributions. Implement an employee recognition program that
acknowledges outstanding performance and milestones.
OR
Award 1 mark each for points given or any other relevant point.
OR
ROE = 16.67%
For Beltex Ltd :
Alfa Ltd has an ROE of 16.67%, and Beltex Ltd has an ROE of 15.00%.
This suggests that Alfa is utilising its equity more efficiently to generate
profits, making its trading on equity strategy more effective.
Scenario 2
Language and Jargon: The use of technical jargon and industry-specific
terms in the email exchange creates a barrier to effective communication.
Some team members may not fully understand the specialised language,
leading to misinterpretation of the message and causing misunderstandings
and misaligned tasks.
Scenario 3
Lack of Active Listening: The team member's consistent habit of
interrupting others during discussions inhibits open and constructive
communication. This behavior reflects a lack of active listening, as the
individual fails to allow others to express their ideas fully, leading to
frustration among team members and hindering effective collaboration.
Scenario 4
Technological Issues: In this virtual team meeting scenario, poor internet
connectivity causing frequent disruptions and audio glitches is a
technological issue that acts as a barrier to effective communication. Some
team members may miss crucial information due to the technical problems,
and the overall efficiency of the meeting is reduced.
Scenario 2
Risk Assessment: The management should conduct a risk assessment to
understand the potential consequences of increased debt, such as interest
rate fluctuations and refinancing risks.
Scenario 3
Scenario 4
Market Entry Costs: Assessing the expenses associated with market entry,
such as marketing, distribution, and infrastructure setup, is essential for
financial decision-making.
Award 1 mark for each factor or any other relevant point.
5. Rules are specific and explicit guidelines that govern specific actions or
conduct within the organization. They define the do's and don'ts, ensuring
clarity and uniformity in employee behavior.
Award 1 mark to each level of packaging and 1 mark for each example
given.
BANGALORE SAHODAYA QUESTION PAPER (2022-23)
BUSINESS STUDIES (Code – 054)
CLASS XII –SET 1
Maximum Marks: 80 Time allowed: 3 Hrs
Date :
General instructions :
1 This question paper contains 34 questions.
2. Marks are indicated against each question.
3. Answers should be brief and to the point.
4. Answers to the questions carrying 3 marks may be from 50 to 75 words.
5. Answers to the questions carrying 4 marks may be about 150 words.
6. Answers to the questions carrying 6 marks may be about 200 words.
7. Attempt all parts of the questions together.
1. “Successful organisations do not achieve their goals by chance, but by following a deliberate 1
process.” Identify the process highlighted here.
1
5. Assertion (A) : Co-ordination is the essence of management. 1
Reason (R) : Co-ordination is a process by which a manager synchronises the activities of different
departments. It is the force that binds all other functions and thus called the essence of
management.
Select the correct alternative.
(a) Both Assertion(A) and Reason(R) are true and Reason (R) is the correct explanation of
Assertion(A).
(b) Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct explanation of
Assertion (A).
(c) Assertion (A) is true and Reason (R) is false.
(d) Assertion (A) is false and Reason (R) is true.
8. Indian ethnic wear like sarees are in great demand in India, but Italy does not have such a high 1
demand for the same. State the feature of business environment reflected in this statement.
16. According to which concept of marketing, availability and affordability of the product are considered 1
to be the key to the success of the firm?
17. Assertion (A) : Marketing activities are equally relevant to non-profit organisations. 1
Reason (R) : Marketing helps the organisations in achieving marketing their goals such as improving
literacy standards, etc.
Choose the correct alternative:
(a) Both (A) and (R) are true and (R) is the correct explanation of (A).
(b) Both (A) and (R) are true and (R) is not the correct explanation of (A).
3
22. Mr.Rajan is working as a Personnel Manager in a company as Delhi. Although he is not 3
welleducated, he is an experienced person. Before this, he has worked on this post in two large
companies. His intention is always in promoting an efficient employee to a higher post and demoting
inefficient one to a lower vacant post.
(i) State on what source of recruitment is Mr.Rajan concentrating?
(ii) What are the benefits of which company is depriving by using this source?
OR
Briefly explain the following Training methods:
3
(a) Internship Training
(b) Apprenticeship Training
23. Sadaf is the CEO of a reputed company. She introduced appropriate skill development programmes 3
and a sound promotion policy for the employees of her company. To motivate and retain the best
talent in the company, she designed the jobs of the managers to include greater variety of work
content. Identify and explain the two incentives introduced by Sadaf to motivate the employees of
the company.
24. Distinguish between Money Market and Capital Market on the following basis: 3
(a) Participants
(b) Safety
(c) Liquidity
OR
Distinguish between Primary market and Secondary market on the following basis;
(a) Nature
3
(b) Purpose
(c) Capital promotion
4
27. After preparing the financial statements of the company, the finance manager informed the following 4
deviations:
(i) State which of the following are positive/negative deviations.
(ii) Mention which of the following are key result areas and require Critical Point Control and
which should be dealt under management by Exception.
(a) The total communication cost has increased by 22% as compared to budgeted cost.
(b) Time taken to produce one unit has decreased by 1%.
(c) The sales revenue has decreased by 3%.
(d) The salary expense decreased because two people left the organization.
OR
What are the problems faced by the organization in implementing an effective control system?
28. Explain any four factors which affect the working capital requirement of a company. 4
29. The total capital of a company is Rs.10 crore, 20% of its capital has been financed through 10% debt. 4
The gross earnings of a company is Rs.1.2 crore. Calculate interest coverage ratio, should the
company raise additional capital through debt. Why or why not? Give reasons.
30. A shopkeeper sold you some spices, claiming that those were pure. Later a laboratory test showed that 4
those were adulterated.
What precautions should you have taken before buying and what remedies are available to you for the
wrong act?
31. “ Principles of Management enable managers to fulfill their tasks and responsibilities most effectively 6
and efficiently”. Explain.
32. (a) Name the types of plans required for the following: 2
33. “A good and effective organizer follows series of steps to achieve the desired goal.” Discuss the steps 6
involved in the process of organizing.
5
34. Ashima purchased a bottle of tomato – sauce from a local grocery shop. The information provided on 6
the bottle was not clear. She fell sick consuming it. She filed a case in the District Commission under
the consumer Protection Act and got relief.
(a) Identify the important aspect neglected by the marketer in the above case.
(b) Explain briefly the functions of the aspect identified in (a) above.
*** Good Luck***
6
BANGALORE SAHODAYA QUESTION PAPER (2022-23)
BUSINESS STUDIES (Code – 054)
CLASS XII –SET 2
Maximum Marks: 80 MARKING SCHEME Time allowed: 3 Hrs
Date :
1. Management is dynamic 1
2. (a) Middle level management (b) Operational or supervisory level of management. 1
3. (b) - Social objectives 1
4. (a) false (b) false 1
5. (c) Statement I is correct and Statement II is not correct. 1
6. (i) Dealing with employees as individuals with diverse needs and behavior. 1
(ii) dealing with employees as a group of people.
7. Government 1
8. (a) Declined (b) No effect 1
9. (a) Customers 1
10. Macro environment refers to all those external factors which have a distant relation with business 1
and influence all business units almost in the same way.
12. Secondary 1
13. Investment Decision or Capital Budgeting Decision. 1
19. Advertising is non-personal form of information as advertiser and consumer do not come into 1
personal contact.
1
20. It refers to sell the goods directly to the consumers by the manufacturer without involving any 1
intermediary.
21. In order to realise goals, the organization has to do different activities like purchase, sale, finance, 3
etc. A single person cannot do all these activities all by himself, so many people as a group have to
join to complete the activities.
The organizational goals can be fully realized (i) if all the people of the organization work in a
team.
(ii) With effective co-ordination more in one direction only.
Hence, we say that management is a group activities, not an activity to be performed by a single
person.
22. Trade Test: These tests seek to measure 1hr knowledge, skills and proficiently that a candidate possess 3
with regard to a particular job position.
Interest Test : Are tests used to define the interests of the candidate.
Aptitude Test : These tests seek to evaluate the potential of a candidate in acquiring new skills.
OR
Sources of Internal Recruitment : Transfer and promotions.
1
Merits : (a) Motivates employees
(b) Promotes training
(c) Economical
any 2 explain
(d) Simple process 2
23. (a) Organisational barriers – organisation policy / status , organization facilities / Rules & 3
Regulations.
(b) Psychological barriers - distrust
Lack of attention any one each
Premature extraction
2
24. The risks involved are: 3
(i) Interest on debt has to be paid even if the company is unable to generate sufficient
profit and
(ii) If debt is obtained at rate of interest higher than the rate of return, then it will reduce
EPS of equity shareholders, which will adversely affect the market price of equity shares.
In addition, the other factor to be considered is the various factors affecting the choice of “Capital
structure”.
OR
The working capital requirement would be more as he is engaged in “Manufacturing Industry”
Reasons : Raw material needs to be connected into finished goods before any sales become
possible. There is long time gap between purchase of raw material and connecting finished product 3
into sales factors fixed capital requirement :
Scale of operations
Growth prospects any 2
Diversification
25. Job analysis is the complete study of the job embodying every known and determinable factor, 4
including duties and responsibilities involved in its performance.
3
27. (a) Ensuring order and discipline [Importance] 4
(b) Little control over external factors [limitation]
(c) Making efficient use of resources and accomplishment of organizational goals (importance)
(d) Judging accuracy of standards (importance)
OR
Controlling Process :
1. Setting performance standards
2. Measurement of actual performance
3. Comparison of actual performance with standards
4. Analysing deviation
28. 4
Number of shares = 90,000 shares
Capital required for expansion = Rs.50 lacs.
Total Investment = 90,00,000 + 50,00,000 = 1,40,00,000
8% Debentures = Interest = 50,00,000 8% = 4,00,000
Given EPS = Rs.14/-
EAT EAT
EPS = = 14 =
No.of shares 90,000
EAT = Rs.12,60,000
Let EBT be X
EBT – Tax = EAT
X – 0.3X = 12,60,000
0.7X = 12,60,000
X= 18,00,000
EBIT = EBT + Interest
Rs. 18,00,000+Rs.4,00,000 = Rs.22,00,000
EBIT 22,00,000
ROI = 100 100 15.7%
Total investment 14,000,000
As ROI is 15.7% which is greater than rate of interest on debenture is 8%, company can choose to
use Trading on equity to increase EPS.
The finance manager, Mr.Rathi was also justified in making this decision.
4
29. Long term investment decision is also referred as capital Budgeting decision. It relates to 2
investment in long term assets. Eg: purchase of a new machine. The finance manager has to make a
comparative study of various alternatives available in the market on the basis of cost and
profitability. These decisions are very important as they affect (a) earnings of the business
(b) Irreversible decision
(c) Huge amount of investment Factors:
a) Cash flows of the project
b) Tax Rate any 2 explain.
c) Investment criteria
2
5
32. Planning Process: 2
Setting objectives
Developing premises
Identifying alternative causes of action
Evaluating alternative causes of action
Selecting an alternative
Implement the plan 4
Follow up action
OR
(a) (i) Objective (ii) Policy (c) Strategy (iv) Budget
(b) Importance of Planning :
(i) Provides direction
(ii) Reduces the risk of uncertainty 2
6
BANGALORE SAHODAYA QUESTION PAPER (2022-23)
BUSINESS STUDIES (Code – 054) CLASS XII –SET 2
Maximum Marks: 80 Time allowed: 3 Hrs
Date :
1. “In order to be successful an organization must change its goals according to the needs of the 1
environment.” Which characteristic of management is highlighted in the statement?
3. To meet the objectives of the firm, the Asian Paints contributed large amount of funds to enable 1
farmers to use local resources effectively. Identify the management objective it tried to achieve.
(a) organizational objective
(b) Social objective
(c) Personnel objective
(d) Survival, profit and growth
1
13. 1
‘A decision to acquire a new and modern plant to upgrade an old one’.
Identify the aspect of financial decision.
16. Which concept of marketing emphasizes greater importance to attracting and persuading customers 1
to buy the products?
17. Statement I : If the demand of a product is in elastic, the firm is in a position to fix higher prices. 1
Statement II : In case the degree of competition is high, the firm is in a position to set high prices.
Choose the correct alternative:
(a) Statement I is correct and statement II is wrong.
(b) Statement II is correct and statement I is missing.
(c) Both the statements are correct.
(d) Both the statements are wrong.
2
23. Mr. Shubhendu Bose is the owner of “Bikmac Enterprises” carrying on the business of 3
manufacturing various kinds of biscuits. There was a lot of discontentment in the organization and
the targets were not being met. He asked his son, Naval, who had recently completed MBA, to find
out the reason. Naval found that all decision making of the enterprise were in the hands of his
father. His father did not believe in his employees. As a result both the employer and employees
were not able to understand each others messages in the same sense. Thus, the employees were not
happy and targets were not met.
(a) Identify any two communication barriers because of which Bikmac Enterprises was not able
to achieve its target.
(b) State one more barrier of each of the types identified in (a) above.
24. A company wants to raise Rs.20 lakhs through debt. Issue of debt will increase the debt equity ratio. 3
What are the risks involved in it? What other factors, a company should consider before taking the
decision.
OR
Manish is engaged in the business of garment manufacturing. Generally he used to sell his garments
in Delhi. Identify the working capital requirements of Manish giving reasons in support of your
answer, further, Manish wants to expand and diversify his garment business. Explain any two factors 3
that will affect his fixed capital requirement.
25. In order to ensure, that the person who is appointed for it is competent in all possible ways, “job 4
analysis” is done. Explain.
3
27. Identify and explain the importance / limitation of controlling in the following situations. 4
(a) Manager installed CCTV cameras in the store to keep track of loss of stock.
(b) The cost of producing an inverter increased due to increase in excise duty tax.
(c) The supervisor always checks workers when they are working on machines to ensure that
they use raw materials efficiently and achieve the desired productivity.
(d) The production manager requested the factory has to revise the standard production time
and differential piece rate wage system after the new machinery was installed.
OR
The last step in the process of controlling is “taking corrective actions”. Briefly explain the steps in
chronological order that are taken in the process of controlling before this step.
28. Bhushan limited is in the business of manufacturing and exporting ready-made garments. It has a 4
share capital of Rs.90 lacs at the face value of Rs.100 each company is considering a major
expansion of its production facilities and wants to raise Rs.50 lacs. The finance manager of the
company Mr.Rathi has recommended that the company can raise funds of the same amount by
issuing 8% debentures. Given that earning per share of the company after expansion is Rs.14/- and
tax rate is 30% did Mr.Rathi give a justified recommendation? Show your workings clearly.
29. Investment decision can be long-term or short-term. Explain long term investment decision and 4
explain any two factors affecting this decision.
30. Describe briefly the three tier redressal mechanism available to consumers under consumer 4
Protection Act, 2019.
Under what circumstances can a consumer appeal in supreme court of India?
31. “To achieve maximum productivity of workers, it was important to recognize efficiency in terms of 6
appreciation and rewards”. Identify and explain the technique proposed by F.W.Taylor.
4
32. Planning involves certain logical steps for every manager to follow. Describe these steps briefly. 6
OR
(a) Identify and explain the types of plans being described below:
(i) A plan to achieve 30% ROI.
(ii) Pankaj solutions ltd propagates on cash sales and no credit allowed.
(iii) A plan used in marketing to combat the plan of the rival firms.
(iv) It has been estimated that the annual production cost of casting limited is going to be
Rs.500 crores.
(b) Briefly explain the importance of planning. 2
33. Neha runs a factory where in she manufactures shoes. The business has been doing well and she 6
intends to expand by diversifying into leather bags as well as western formal wear thereby making
her company a complete provider of corporate wear. This will enable her to market her business unit
as the “one stop” for working women. Which type of structure would you recommend for her
expanded organization and why?
34. (a) State the three functions of marketing that are performed before goods are actually produced. 3
(b) Name the element of marketing mix which affects the profits and revenue of a firm.
3
Explain any two factors which help in determining this element.
5
BANGALORE SAHODAYA QUESTION PAPER (2022-23)
BUSINESS STUDIES (Code – 054)
CLASS XII –SET 1
Maximum Marks: 80 MARKING SCHEME Time allowed: 3 Hrs
Date :
1. Management 1
2. (a) Supervisory management (b) Top level management 1
3. (a) Directing 1
4. (a) False (b) False 1
5. (a) Both Assertion (A) and Reason (R) are true and Reason ® is the correct explanation of 1
Assertion (A)
12. Regulatory 1
1
13.
Financial Risk
1
21. Management is regarded as a multifaceted concepts as it involves three dimensions 3
namely. (a) Management of work (b) Management of people.
(c) Management of operations.
Management of people : Even after technological development , getting work done through people
skill continues to be the main objective of management. There are 2 main issues concerning people.
(i) To deal with the people having different needs and different interest.
(ii) To deal with the people taking them as one group.
Facing these two issues, management has to ensure the participation of its people in the realisation of
the organizational goal.
26. Communication is defined as a process of exchange of ideas, news, views, facts, feelings etc 4
between or among people to create common understanding.
Types of formal communication :
(a) Vertical communication – Upward and Downward – Explain
(b) Horizontal / lateral communication
OR
Importance of Motivation :
(a) Helps to increase the performance
(b) Helps mould the attitudes 4
(c) Helps to reduce labour turnover
(d) Helps manages to introduce changes.
(b) Positive deviation Key area of performance, though positive deviation yet must be
checked to ensure that workers are not compromising with the quality of the product.
(c) Negative deviation Critical point control
(d) Not a deviation as change in cost is due to vacant positions.
OR
(a) Difficult to set accurate qualitative
standards.
(b) Little control on external factors.
(c) Resistance from employees
explain (d) Costly affair.
3
28. Working capital – factors. 4
2,00,00,000
Debt = 1,00,00,000
20,00,000
Interest = 2,00,00,000
Yes, the company can raise funds through Debt, as the company’s interest coverage ratio is 6 times
which is high which shows that the company’s earnings can meet interest expense.
30. Conscious about the quality of the product by checking AGmark and should have obtained cash 4
memo.
Remedies : (a) Removing the defects of the product.
(b) Replacing the defective product with right product.
(c) Returning the price of produce.
(d) Compensation
4
32. (a) (i) Programme (ii) Objective (iii) Strategy (iv) Rules 2
(b) As planning has so many limitations, it cannot be said that it is a guarantee of the success of
business.
Limitations :
Planning creates rigidity
Does not work in a dynamic environment
Reduces creativity 4
explain any 4
Involves Huge costs
Time consuming process
OR
Planning : is deciding in advance what to do, how to do it, when to do it and who is to do it. 1
Features : Planning focuses on achieving objectives.
Planning primary function of management.
Planning is pervasive.
Planning is continuous. 5
Planning is futuristic.
33. Steps in organizing process : 6
(b) functions :
(i) Describe the products and specify its contents
(ii) Identify the product or brand
(iii) to help is grading of the product
explain
(iv) helps in promotion of the products
(v) provide information required by law. 5
5
PRE BOARD - 1, SAMPLE QUESTION PAPER 2023-24
BUSINESS STUDIES (054)
CLASS XII
1. ABC Ltd. has Debt Equity ratio of 3:1 whereas XYZ Ltd. has Debt Equity ratio of 1:1. Name the 1
advantage ABC Ltd. will have over XYZ Ltd., when the rate of interest is lower than the rate of
return on investment of the company.
(a) Trading on equity (b) Low risk
(c) Low cost of equity (d) Greater flexibility.
2. Packing has acquired great significance in the marketing of goods and services, because of: 1
(a) Rising standards of health and sanitation. (b) Self-service outlets
(c) Innovational opportunity (d) All of these.
3. Aroma Ltd. is a chemical manufacturing company producing dyes and pigments both for domestic 1
and international market. It has enjoyed a considerable market share but lately, it has been facing
problems in terms of target sales and customer satisfaction. This is due to the reason that new
entrants have emerged with better technology and competitive pricing. The Chairman of the
company addressed this issue in the departmental meeting. The production head, Mr. Kapil, advised
the Chairman to revamp the system and take immediate necessary actions to rectify the problem
so that sales are achieved as per the plans.
Identify the relevant function of management being discussed here.
(a) Organising (b) Staffing (c) Controlling (d) Planning.
4. Tomato Ltd. a food delivery service app has recently faced criticism for the tampering of their 1
product by their delivery boys. Tomato Ltd. decided to put a hologram seal on the food packets in
order to protect the contents from spoilage, leakage, pilferage, damage, along with a tag with a safety
warning for the consumers to heck the seal. Which concept of marketing discussed above is
performing the important function of communicating with the potential buyers and promoting the
sale.
(a) Branding (b) Labelling
(c) Product designing and development (d) Packaging.
5. There is no fixed geographical location of: 1
(a) Capital market (b) Money Market (c) Primary market (d) both (b) & (c)
6. Which of the following is not a function of management? 1
(a) Planning (b) Staffing (c) Coordination (d) Controlling.
7. The allocative function of Financial market helps in . 1
(a) Bringing transparency in trading procedure
(b) Earning higher rate of return to household sector
(c) Better functioning of depository
(d) Determining the prices of securities.
8. Which of the following is an example of social environment? 1
(a) Composition of family (b) Consumer Protection Act
(c) Money supply in the economy (d) The constitution of the country.
9. Instrument with a maturity period of less than one year are traded in the __________. 1
(a) Capital Market (b) Money Market
(c) Bombay Stock Exchange (BSE) (d) National Stock Exchange (NSE)
10. According to which concept of marketing availability and affordability of the product are considered 1
to be the key to the success of the firm?
(a) Production concept (b) Product concept (c) Selling concept (d) Marketing concept.
11. Read the following statements: Assertion (A) and Reason(R). Choose the correct alternative from those given 1
below:
ASSERTION (A): Management is an intangible force.
REASONING (R): Management has to adapt itself to its changing external environment, which consist of
social, economic and political factors.
Alternatives:
(a) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A).
(b) Both Assertion (A) and Reason (R) are true and Reason (R) is not the correct explanation of Assertion (A)
(c) Assertion (A) is true but Reason (R) is False
(d) Assertion (A) is False but Reason (R) is True
23. An organisation provides security services. It requires such candidates who are reliable and don‟t 3
leak out the secret of their clients. What steps should be incorporated in selection process? State net
two steps of selection process.
24 State any three Protective functions of SEBI. 3
OR
Distinguish between Capital market and Money market on the basis of:
(a) Participants (b) Duration & (c) Safety
25. Ruma is working in a company on a permanent basis. As per the job agreement she had to work for 4
8 hours a day and was free to work overtime. Ruma worked overtime, due to which she fell ill and
had to take leave from her work. No one showed concern and enquired about her health. She
realised that she was fulfilling only some of her needs while some other needs still remained to he
fulfilled.
(i) By quoting the lines from the above para, identify the needs of Ruma which she is able to
fulfill.
(ii) Also explain two other needs of Ruma followed by the above needs, which still retained to be
satisfied.
OR
Explain the following leadership styles:
(a) Authoritive leadership
(b) Participative leadership
26. State Merits of using External sources of recruitment. 4
OR
Veera Ltd. received 25,555 applications for the post of 56 Supervisors. Preliminary, screening was
done and 4,450 were filtered. Varied steps of selection process were taken and finally 56 candidates
as supervisors were selected. They were directly posted to their respective posts. After one month
performance appraisal of these candidates conducted. It was found that out of 56, ten were not able
to perform as per standards as they were facing practical problems while handling machines.
(a) In your opinion, what should be done to improve the performance of these ten supervisors?
(b) How can an organisation are benefited by improving the skill level of employees.
27. Manishankar purchased a pack of chocolates of a renowned brand for his daughter from a shop in
the nearby market. After consuming the chocolates, his daughter fell sick. He filed a case with the 4
District forum against the renowned brand. He lost the case because of a mistake that he could not
provide proof of purchase.
What should be kept in mind by a consumer while purchasing, using and consuming goods and
services apart from avoiding the mistake committed by Manishankar, in order to enable him/ her
to achieve the objective of consumer protection? Enumerate any four points.
28. Explain the following factors affecting the Investing decision of the company:
2+2
(a) Cash flow of the project
=4
(b) Investment criteria
29. Identify and state the various elements of communication highlighted in the following cases:
4
(i) Department 'X' has sent an encoded message to department 'Y' throughinternet. What is the
role of internet here?
(ii) Manoj is making gestures so that he can send a message to Ranjan.What is Manoj doing
here?
(iii) Ranjan is trying to understand the message sent by Manoj by readinghis gestures. What is
Ranjan doing here?
(iv) Kartik picks up his phone and finds a message on it. He reads the message carefully. What
is the role of Kartik here?
30. Lifeline Ltd. is a company engaged in production of organic food. Presently it sells its products 4
through indirect channels of distribution. The company is planning to start its own show rooms and
online portals. The financial manager suggested to use debt to invest in own showrooms and online
portals.
Company plans to raise debt capital of ₹ 40 Lakhs through a loan from HDFC bank at 10% interest.
The present capital base of the company is ₹ 9 Lakhs equity of ₹ 10 each. The rate of tax is 30%.
In the context of above case-
Assuming expected rate of return same as current year, i.e., 15% do you think the decision to use
debt is justified.
Show your working clearly.
31. (i) Explain the following techniques of Scientific Principles:
6
(a) Science, not rule of thumb.
(b) Harmony not discord
(c) Cooperation not individualism
OR
(i) Explain the following principles of Fayol:
(a) Authority and Responsibility
(b) Unity of Command
(c) Esprit De Corps.
32. Briefly explain the next three steps in the process of planning which the manager will have to have to 6
follow after using conjecture about what might happen in the future.
OR
„The pros and cons of each alternative need to be weighed.‟ Name and briefly explain the logical steps
in the process of planning which are followed by a manager before performing the step highlighted in
the above statement.
33. Choco Ltd. offers a wide variety of chocolate products. It has an action program of not selling its 6
products by their generic name but under different names like Choco-silk bar, Choco-Munchy and
Choco-crunchy etc. for different customer segments. All these names have great popularity and
acceptability in the markets.
As the company policy the products were offered at reasonable and affordable prices for targeting a
mass customer base.
During the festive season the company launched a massive promotional campaign to increase its
revenue and achieve its communication objectives. The company introduced free gifts for the
customers.
Their on-ground sales team delivers the product not only to the departmental stores but also to small
shops, so that all segments of customers can easily get the products. They also provide information
and support services to customers to ensure repeat sales.
From the viewpoint of the management function, briefly explain any four activities of marketing
which the firm will be involved in, apart from the above-mentioned ones it's already performing.
34. The function of organising is to arrange, direct, coordinate & control the activities of an enterprise.‟
In the light of this statement, explain the meaning of organising and various steps in the process of 6
organising.