MARKETING PLAN

HEAL FREEZE SHAKE

ELVINZ ROA

HENRY JAY REGALA

ADRIAN RADA

LYRA RAMO
 Table of Content

Excutive Summary 3

Current marketing Situation 3

SWOT Analysis 5

Objective 6

Marketing Strategy 6

Action Program 9,10

Budgeting 11

Control. 12
 Executive summary

Heal Freeze shake business that offers different kinds of refreshing and healthy shake drinks
with a wide variety of flavors. It offers new, unusual, attractive, and unique shake drink with the
aspects of playing through customization. Almost the entire age bracket in the Cambalo
National highschool as considered a target market

our products Heal freeze Shake is also provide its consumers a fun, delicious and healthy shake
drink products with the right pricing techniques. And achieve an increasing number of loyal
consumers and will maintain a positive and strong growth of the business.

Current marketing Situation

Market Summary

Geographic

The company's concentrated target market are the Student of Cambalo National highschool .

Demographics

There is an almost equal ratio between men and female consumers.

The market will consist the following segments; kids (below 12yrs.), teenagers (18) and above)
and adults.

They are the students in Cambalo National highschool

Those who have budget or money of at least 50 pesos. Behavior Factors

Consumers that are health conscious.

Consumers who are involve in fitness activities.

Consumers that seek convenience and coolness in such drinks.

Consumers who seeks and wants to try something new and something different.

Market Needs

The product will cater to both physiological needs (hydrating and nutritional value) and social
needs (perception of a social, fun drink with a sense of belonging within peer consumer
groups). We will serve the product in customer service which will result to a stable and
continuous growing of customers. We will satisfy their wants and desire by serving them a well
prepared shake drink through proper sanitation and with the taste they will sure to love again
and again.

Market Trends

The current trends include the shift away junk foods and carbonated drinks, a growing interest
for healthier / beneficial products for the mind and body, the trend towards the availability of
easy to go products for those with an active lifestyle, as well as the trend for personalization
through variety seeking in a wide introduction of shakes flavors.
 SWOT Analysis

Strengths Weaknesses

Brand Strength and uniqueness  The different Student of Cambalo

National highschool have no Salary.
The brand name is original and attractive to the
customers. ➤ Lack in generating brand and product
awareness Because it's new in the industry
 New variety of flavors to choose from The
people are not that familiar or aware about
company is not concentrated in a particular
the brand name and the and are product
flavor of shake but rather it offers different
offerings. We need to strive hard to attain the
kind of shake in variety of flavors.
maximum product awareness.
 Products that tend to make consumers lifestyle
healthy The product contains nutritional benefits  Weather condition
for the consumers.
 Opportunities Threats

Strong competition

 Introduction of new pearl shakes flavors We are not alone in this kind of business there
are lots of competitor in the same field that
We added some innovations and twist that we want to
might become a big threat and strong
share or introduce to the target market.
competition among this businesses may
 Brand is attractive to consumers emerge.

The product's colorful and unique name seems to be Health issues

attractive to the consumers.
in the field of beverages industry. It offers a
products that the customers intake. There are
some instance that a issue concerning health
may arrived but to avoid it the rest assured
that the process and preparations are clean
and safe

Product Offering

We are offers different kinds of refreshing and healthy shakes with a variety of flavors ready to serve
among our target markets.

It is not like the usual and existing shake drink. Using creativeness and desire to be unique in the shake
industry, we added some innovations and twist to the product.

The following are the flavors of pearl shake drinks that "Heal Freeze" Shake offers:

The Classic Shake

Chocolate

Vanilla
Cookies and Cream

Caramel

Objective

Marketing Objectives

1. To create a strong product awareness.

2. To provide fun, delicious, appetizing, healthy and uniquely enchanting shake drink products while
maintaining the commitment to our consumers in Cambalo National highschool

3. To achieve an increasing number of loyal consumers.

4. To maintain a positive, strong growth of the are business

Maketing Strategy

MARKETING STRATEGY

Market Research

•We going to conduct a survey students to Identify popular flavors, price points, and
preferences.

• And competitor analys to Assess other snack options available at the school of Cambalo
Target Audience

Focus on students aged 12-18, considering their preferences for sweet, refreshing drinks.

Product Strategy

The Core Benefit: A shake drink that refresh your mind and soul while making your body strong
and healthy.

Sample Product:

Branding: Colorful and delicioust "Heal Freeze Shake written in front of the packaging.
Brand Personality: Cool, Original, Funny, healthy

Expected Product: Delicious and Clean shake drink to make sure are customer is safe and
healthy

Pricing Strategy

The pricing objective is to survive and then get the maximum market share as possible.

The unit cost is calculated first and then includes an additional amount (mark-up) to present
profit.

Promotional Strategies

Make social media campaigns to Use platforms popular among students (Instagram, Tik Tok) to
showcase shakes and engage them with polls or challenges.

Have Loyalty Program to make Implement a buy-5-get-1-free card to encourage repeat

purchases.

Action Program

Objective
To provide a refreshing and healthy beverage option for students, promoting wellness and
enjoyment.

Program Components

Product Development
• Create a variety of sweet freeze shake recipes using fruits, yogurt, and natural sweeteners.

Target Audience

• Students, and teachers of Cambalo National High School

Monitoring and Evaluation

Feedback Mechanism

• Collect feedback from students and teachers for improvement.

Sales Tracking

• Monitor sales and adjust offerings based on popularity.

Environmental Considerations

• Use eco-friendly packaging and encourage reusable cups.

Budgeting

Quantity Supplies Cost

2 Blender P10 000

200 Cups small or large P2000

300 Straw P500

2 Napkins P500

Total 13 000 pesos

Quantity Ingredients Total Cost

4 packs of chocolate, 3 Chocolate, vanila,

packs or vanila, 3 packs of cookies and cream,
P5 000
cookies and cream and 3 caramel
packs of caramel

10 cans of milk, 2 kilos of Milk, Sugar, Ice cubes

sugar, for ice cubes going P5 000
to home made make.

2 packs of sprinkles and 2 Toppings( sprinkles

packs of chocolate chips and chocolate chips)
P5 000

Total 15 000 pesos

Quantity Equipment
Only 1 Freezer we use Freezer or ice machine

Free Electricity

CONTROL
Inventory Control

• Ingredient Tracking: Keep a detailed inventory list of all ingredients (milk, sugar , flavorings,
etc.) and supplies (cups, straws napkins blender).

Quality Assurance

Standardized Recipes: Develop and standardized recipes for consistency in taste and portion
sizes.

Taste Tests: Regularly perform taste tests to ensure quality and adjust recipes as needed.

Health and Safety Compliance

Food Safety : going to do is make sure or equipment is clean to make our customers is safety

Temperature Monitoring: Regularly check and log the temperature of storage areas and
equipment to ensure food safety.

Financial Management

Budget Monitoring: Regularly compare actual expenses and income against the budget to
control costs.
Cash Handling Procedures: Establish secure procedures for cash handling to minimize loss.