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Tourism and The Tourism Professional
- According to the United Nations World Tourism Organization (UNWTO), tourism is “a

social, cultural, and economic phenomenon which entails the movement of people to
countries or places outside their usual environment for personal or business/professional
purposes.
Umbrella concept: Where various sectors, either directly or indirectly participate in tourism
activities, are linked.
Definition of Tourism (UNWTO): Tourism is a social, cultural, and economic activity involving the
movement of people outside their usual environment for personal or professional purposes.
Tourism Industry Structure: Tourism is supported by primary enterprises (e.g., travel services,
accommodations) and secondary sectors, with various industries providing necessary products
and services.
Philippines' Tourism Act of 2009 (RA 9593): Classifies tourism enterprises as primary or
secondary, essential for the sector’s growth.
ASEAN Mutual Recognition Arrangement (MRA-TP): Signed in 2012 by ASEAN countries,

recognizes tourism professionals certified by their country's professional boards.
Philippine Implementation via TESDA: TESDA, established by Republic Act No. 7796, provides
qualifications aligned with ASEAN standards (NC II to IV), fostering skilled tourism
professionals. Signed by Former President Fidel V. Ramos.
ASEAN MRA-TP Scope: Includes 30 job titles across 54 qualifications, with additional sectors
under development (e.g., MICE, wellness).
Tourism Training Abundance: Many programs and students focus on tourism and hospitality.
ASEAN Certification via TESDA: TESDA certifies Filipino tourism professionals for ASEAN
standards.
Regional Work Eligibility: Certified professionals can work across ASEAN, respecting local laws.
Human Touch Needed: Despite automation, personal service remains vital in tourism.
Multicultural Diversity in Tourism

- The term “multicultural” is also synonymous with the words “culturally-diverse,”
“pluralism”, “diversity”, “cross-culturalism", “ethnic inclusiveness”, “ethnic mosaic”, and
“multiracialism”.
➔ Improved Travel and Connectivity

➔ Diverse and Affordable Travel Options
➔ Broader Work and Travel Opportunities
➔ Rise of the Global Citizen
➔ Multicultural Workplace Diversity
Multiculturalism
- Acknowledges and supports sociocultural differences, promoting inclusion.
- Each person’s beliefs and culture are shaped by personal experiences.
- Cultural differences can lead to work-related misunderstandings, requiring awareness.
LEARN To Be Multicultural
L - look and listen
E - empower
A - acknowledge, adopt, adapt
R - respect
N - nurture
MULTICULTURAL DIVERSITY AMONG TOURISM-RELATED PROFESSIONS

- The tourism industry spans various sectors, leading professionals to frequently
encounter multicultural diversity. Teamwork is crucial, as many customer-related
processes require collaboration among team members.
- Little gestures mean a lot.
- Understanding and accepting multicultural diversity has become both a reality and
responsibility.
DIVERSITIES: SIMPLE AND COMPLEX

Simple - refers to differences in characteristics such as age, gender, race, ethnicity, and sexual
orientation.
Complex - differences in values, beliefs, attitudes, and behaviors.
Common diversities issues in the tourism profession
1. Nationality
2. Race
3. Cultural issue
4. Personal Hygiene
5. Power/Authority
6. Dialects
7. Language
8. Gender
9. Culture and traditions
HANDLING GUEST OR CUSTOMER DIVERSITIES

- Tourism professionals must handle diverse customers, each with unique needs, and
embrace this diversity in their work.
10 WAYS TOURISM PROFESSIONALS SHOULD HANDLE CUSTOMER OR GUEST
DIVERSITIES
1. Always be professional in all your dealings with everyone - being professional is a basic
requirement
2. Know your job with passion - know your job description, follow relevant standards, and
stay updated with departmental memoranda.
3. Learn how to be a good listener - good listeners will always know what is being asked.
4. Go beyond the basics of being friendly - should know how to engage their customers
5. Be efficient - Focus on one task, delegate when needed, communicate effectively,
manage time wisely, and plan ahead.
6. Embrace all differences - embracing what we are not.
7. To be understood - Understanding others' faults promotes positive, beneficial
interactions in a diverse workplace.
8. Becoming a walking Wikipedia - tourism professionals should learn as much as possible
9. Observe the basic rules of engagement - Maintain eye contact, use the customer's
name, and express gratitude to create a positive interaction.
10. Be yourself
HANDLING MULTICULTURAL PEER DIVERSITIES

- Diversity among peers can be either easy or challenging, depending on the time spent
together. As a tourism professional, you should be able to handle peer diversity with
ease.
1. be yourself - first and most important aspect in handling peer diversities
2. Be a team player - Embraces collaboration, accountability, commitment, flexibility, and a
positive, supportive attitude.
3. Become an inspiration to others - Behaving in a mature and caring manner sends
positive signals to others.
4. Engage your peers in cultural diversity discussion - Discussing diversity helps peers
understand each other better.
5. Become a walking Wikipedia - Learning about different countries, cultures, and traditions
enables meaningful conversations with your peers.
6. Find time for your peers, even outside of work - You and your peers can try your best to
also relax and enjoy yourselves
7. Include short three-minute diversity quotes/learnings in everyday meetings - encourage
multicultural diversity awareness among everyone
8. Around the world in 12 months - motivation high among all staff
9. Be discreet and sensitive - in cases of this nature and ensure you respect their stand on
these matters.
10. Celebrate each other’s diversities - total acceptance and understanding of our
differences

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Tourism and The Tourism Professional

- According to the United Nations World Tourism Organization (UNWTO), tourism is “a

ASEAN Mutual Recognition Arrangement (MRA-TP): Signed in 2012 by ASEAN countries,

Multicultural Diversity in Tourism

➔ Improved Travel and Connectivity

MULTICULTURAL DIVERSITY AMONG TOURISM-RELATED PROFESSIONS

DIVERSITIES: SIMPLE AND COMPLEX

HANDLING GUEST OR CUSTOMER DIVERSITIES

HANDLING MULTICULTURAL PEER DIVERSITIES

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