VELAGAPUDI RAMAKRISHNA

SIDDHARTHA ENGINEERING COLLEGE: VIJAYAWADA

(AUTONOMOUS)
DEPARTMENT OF AI & DS
MICRO LEVEL SYLLABUS
Class B. Tech Regulation VR-20
Subject Code 20AI&DS7404F Year & Semester IV Year & I SEM
Title of the Subject M Commerce

Unit No Content/Topics Covered Text Chapter/ Page

(Mention Sub Topics as found in books) Book Section No. Number
Unit I E Commerce: Traditional commerce and E- 1.1 3
commerce
The Dimensions of E-Commerce 1.2 5
E-Commerce Business Models 1.2.1 5
E-Commerce information System Function Model 1.2.2 7
Mobile Commerce: Introduction – Infrastructure of 1.2.3 8
M– Commerce
Types Of Mobile Commerce Services 1.2.4 9
Technologies Of Wireless Business 1.2.5 10
Benefits and Limitations 1.3 13
Support, Mobile Marketing & Advertisement [T1] 1.3.1 13
Non– Internet Applications In M– Commerce 1.3.2 14
Wireless/Wired Commerce Comparisons. 1.3.3 15
Unit II M Commerce Technology: Mobile Clients: Types – 3.1 55
Device limitations
Device location technology 3.2 54
Mobile Client Software: Mobile Device Operating 3.3 59
System [T1]
Micro Browsers 3.3.1 60
Mobile Device Communication protocols: WAP, 3.3.2 111
Client Side – Server side – WAP
i-Mode 3.4 84
Page Description languages – Application Software 3.5 83
Wireless Communication Technology: Wireless 3.6 63
Wide Area Network Technology
Cellular Systems – 2G(CDMA, TDMA, GSM) 3.6.1 78
2.5G(GPRS, EDGE) 3.6.2 75
3G(UMTS, CDMA-2000) 3.6.3 65
4G , Wireless LAN (Wi-Fi) 5.2 90
WMAN (wi-max) 5.3 95
WPAN(Bluetooth) 5.4 96
Unit III Approaches to safe Electronic Commerce: Secure 9.1 131
Transport Protocols
Secure Transactions 9.1.1 132
Secure Electronic Payment Protocol (SEPP) 9.1.2 138
Secure Electronic Transaction (SET) [T1] 9.1.3 143
Electronic Cash and Electronic Payment 9.1.4 154
Schemes: Introduction
Internet Monetary Payment & Security Requirements 9.2.1 156
Payment and Purchase Order Process 9.2.2 165
On-line Electronic cash 9.2.3 172
Master Card/Visa Secure Electronic Transaction: 9.2.4 175
Introduction
 Business Requirements - Concepts 9.3.1 178
Payment Processing 9.3.2 180
Unit IV Advertising on Internet: Issues and Technologies 23.1 195
Introduction, advertising on the Web 23.2 201
Marketing, Electronic Publishing Issues 23.3 205
Approaches and Technologies: EP and web based EP 23.4 207
M-Commerce Issues: Technology Issues, Mobile 23.5 224
Client Issues
Communication infrastructure Issues [T1] 23.6 225
Other technology Issues 24.1 226
Application issues 24.2 230
Global M-Commerce Issues 24.3 234
Text Books:
[1] Norman Sadeh, “M-Commerce Technologies, Services and Business Models” Wiley publications,
2002.
Reference Books:
[1] Hendry Chan, Raymond Lee, Tharam Dillon, Ellizabeth Chang, “E-Commerce fundamentals and
applications”, John Wiley.
[2] Paul May, “Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business”
Cambridge University Press March 2001.
E-resources and other digital material
[1] PROF. MAMATA JENAMAN E-Business
https://nptel.ac.in/courses/110105083 last accessed on 28-03-2022.
[2] Lecture Series on Internet Technologies by Prof.I.Sengupta, Department of Computer Science &
Engineering, IIT Kharagpur
https://www.youtube.com/watch?v=xKJjyn8DaAw Last accessed on 28-03-2022

Designation Name in Capitals Signature with Date

Course Coordinator N. SUNNY

Head of the Department DR. S. VASAVI