Arts 6

Arts – Grade 6
Quarter 1 – Module 4: Elements and Principles of Logo Design
First Edition, 2020

Republic Act 8293, Section 176 states that no copyright shall subsist in
any work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this module are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to
use these materials from their respective copyright owners. The publisher and
authors do not represent nor claim ownership over them.

Published by the Department of Education - Schools Division of Pasig City

Development Team of the Self-Learning Module

Writer: Sonia F. Santiago
Editor: Rolan Toche and Merly A. Perez
Reviewers: Dennis Didulo
Illustrator: Sonia F. Santiago
Layout Artist: Edison P. Clet / Psalm David Go
Management Team: Ma. Evalou Concepcion A. Agustin
OIC-Schools Division Superintendent
Aurelio G. Alfonso EdD
OIC-Assistant Schools Division Superintendent
Victor M. Javeña EdD
Chief, School Governance and Operations Division and
OIC-Chief, Curriculum Implementation Division

Education Program Supervisors

Librada L. Agon EdD (EPP/TLE/TVL/TVE)

Liza A. Alvarez (Science/STEM/SSP)
Bernard R. Balitao (AP/HUMSS)
Joselito E. Calios (English/SPFL/GAS)
Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
Ma. Teresita E. Herrera EdD (Filipino/GAS/Piling Larang)
Perlita M. Ignacio PhD (EsP)
Dulce O. Santos PhD (Kindergarten/MTB-MLE)
Teresita P. Tagulao EdD (Mathematics/ABM)

Printed in the Philippines by Department of Education – Schools Division of

Pasig City
 Arts 6
Quarter 1
Self-Learning Module 4
Elements and Principles Module 1
of Logo Design
Introductory Message

For the Facilitator:

Welcome to the Arts 6 Self Learning Module on Elements and Principles of

Logo Design !

This Self-Learning Module was collaboratively designed, developed and

reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K
to 12 Curriculum using the Most Essential Learning Competencies (MELC) in
developing this instructional resource.

This learning material hopes to engage the learners in guided and

independent learning activities at their own pace and time. Further, this also aims
to help learners acquire the needed 21st century skills especially the 5 Cs, namely:
Communication, Collaboration, Creativity, Critical Thinking, and Character while
taking into consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them
to manage their own learning. Moreover, you are expected to encourage and assist
the learners as they do the tasks included in the module.
 For the Learner:

Welcome to the Arts Self Learning Module on Elements and Principles of

Logo Design !

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an
active learner.

This module has the following parts and corresponding icons:

Expectations - This points to the set of knowledge and skills

that you will learn after completing the module.

Pretest - This measures your prior knowledge about the lesson

at hand.

Recap - This part of the module provides a review of concepts

and skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities - This is a set of activities that you need to perform.

Wrap-Up - This section summarizes the concepts and

application of the lesson.

Valuing - This part integrates a desirable moral value in the

lesson.

Posttest - This measures how much you have learned from the
entire module.
 EXPECTATIONS

After going through this module, you are expected to:

A. recognize and appreciate the art principles of contrast and emphasis
in both traditional and digital artwork
B. appreciate the effects of applying contrast and emphasis in digital art
C. explain ideas about logo

PRETEST

Direction: Identify the kind of Products advertised by the following logos.

Example.
Electronic

4.

2. 5.

3.
 RECAP

Where is your province? How often do you visit it? What are the
distinct features and places to go in your province? Try to recall the
lessons and skills you have learned in the use of digital tools. Search for
websites- keeping in the key principles of art namely harmony, rhythm,
contrast, and emphasis. Examine how provinces or places in the
Philippines promote or advertise themselves to attract tourist or visitors. Do
you like them? Are they interesting enough? Why or why not?

LESSON

Creating a Logo Design Using Digital Art Technology

The Philippines is a country with many beautiful places filled with rich
flora and fauna. Found in its 7,107 islands are provinces inhabited by
friendly citizens. The country is also blessed with fine beaches, and lush
mountains, and long winding rivers. It has traditional villages that celebrate
colorful festivities throughout the year. Many tourist visit the country to
revel with the locals during these festivities.
How can these many natural and manmade attractions inspire you create a
beautiful logo design?
What are the things you need to incorporate into the design to make it
interesting and unique while still being a representative of the province for
which it was created?
Logo Making
A Logo is a symbol or a graphic design created by an organization to
identify and represent its products, uniform, vehicles and the like it is a
design that is used by an organization for its letterhead and advertising
materials it is a symbol by which an Organization can be easily recognized.

Designing a logo can be done easily with the use of the available computer
software An effective logo can play a very important role in brand’s or
company’s market success. A logo is not just a mark it reflects a business
commercial brand through the use of shapes, fonts , colors, and images. It
gives an exceptional market identity and a recall that encourages consumers
customers to patronize the product/ service . Logo are influential tools that
an make consumers trust a product as a unique brand.

Things to consider in creating a logo:

Be Simple
Create a logo with a balance of simple and quirky. Make it interesting
without someone having to sit, stare, and analyse.
Be Dynamic
Design something that will look great on different backgrounds, work
for apps, icons, avatars and print and must be flexible in size. Dynamic logo
will greatly impact a customer’s brand perception, purchase decisions, and
overall attitude towards a product that can affects it’s success.
Be Versatile
Being versatile goes a long way in making a logo design popular. If
your logo great on posters buy horrible on coffee mugs, it will never achieve
popularity.

Be Unique

Add your own style to make your design unique. Find ways of adding
subtle but nightly effective visual interest. It is important that the image
stands out from the rest to help distinguish it from its competitors.
 In creating a logo you can use your skills in art by using different
elements and principles of art the impact of a logo is important and
therefore variety of lines, colors, shapes and texture can be used as a come
on the elements of art represented in the logo play an important role in
promoting a brand.

Applying Contrast and Emphasis in Art

In creating any artwork, whether a cartoon character or a logo

design, you should remember to apply the principles of art. Two of these
principles- contrast and emphasis-are described below.

The principle of contrast is vital. It refers to the arrangement of opposite

elements( light vs. dark colors, rough vs. smooth textures, large vs. small
shapes, etc.) in an artwork so as to create visual interest.

Contrast is displayed when elements of art that conflict with one another
are utilized in one frame. For example in the paintings of Juan Luna,
contrast in the element of value( the play of lightness or darkness) is
applied. In his work, Spolarium, one part of Luna’s canvas shows darkness
while some bits of light illuminated the face of a woman. The neutral colors
also highly contrast one another. An artist puts contrast to direct the
viewer’s attention to a specific point of interest within the piece. Finally,
contrast is used to make a painting or anything graphic-related visually
provocative.
Juan Luna’s Spolarium show contrast with the use of lightness and darkness

Source: https://steemit.com/philippines/@vonromulobalsamo/juan-luna-s-spoliarium-a-short

Emphasis is a principle of art where one element is given dominance or

priority by the artist. This is achieved by the use of either color, texture,
value, shape, or emphasis.
 To put it simply, an artist makes part of the work stand out, in order to
draw attention. In comic books, usually the elements of color, shape, and
lines are used for emphasis instead of texture and value.
Frequently, emphasis is achieved by means of contrast. Obvious contrasting
elements contain points of interest, meaning, certain places within a frame
can draw one’s attention more than its other spots.

Logo with Emphasis

Source:http://www.depedtangub.net/sulong-edukalidad/ Source: https://sitey/principles-of-design-emphasis

Source: https:.vecteezy.c-stop-coronavirus-covid-19-design Source: https://principles-of-design-emphasis/

ACTIVITIES

Direction: Identify the following. Choose your answer inside the box.
Write your answers before the number.

A. Be unique D. Be dynamic
B. Be Simple E. Be versatile
C. Logo

1. A Long way in making a logo design popular.

2. Create a logo with a balance of simple and quirky.
3. Design something that will look great on different
backgrounds, work for apps, icons, avatars and print
and must be flexible in size.
 4. Is a symbol or a graphic design created by an
organization
5. Find ways of adding subtle but nightly effective visual
interest.

Direction: Write TRUE if the statement is correct and write FALSE if it

wrong.

1. Logos can be made similar to a logo of another product.

2. Effective illustration of lines can give so much impact

on the product
3. There is specified software for logo making

4. A logo reflects a business commercial brand through

the use of shapes, fonts, and colors.
5. Successful logos have their own uniqueness.

Direction: Design a logo that best represent, you may include your
favorite colors your initials and a simple shape or symbol use a digital at computer
software

WRAP-UP

What is logo and what does it represent?

How do you create or make a logo?

Why is a logo important to an organization?

VALUING
 How can these many natural and manmade attractions inspire you
create a beautiful logo design?

 What are the things you need to incorporate into the design to make
it interesting and unique while still being a representative of the
province for which it was created?
 How do the elements of art such as lines, shapes, colors, and
textures affect the impact of a logo?
 POSTTEST

Direction: Choose the correct answer inside the box.

Software emphasis

Contrast Spolarium

Logo

___________ 1.It is vital. It refers to the arrangement of opposite

elements in an artwork so as to create visual interest
_____________2.It is a principle of art where on element is given dominance
or priority by the artist.
_____________ 3.It is a symbol or a graphic design created by an
organization to identify and represent its products, uniform,
vehicles and the like it is a design that is used by
an organization.
_____________4.Designing a logo can be done easily with the use of
the available computer______.
_____________5.Juan Luna’s painting show contrast with the use of
lightness and darkness.
 KEY TO CORRECTION

A 5. 5.True 5.Spolaruim
FASTFOOD 5.
SOFTDRINKS 4. C 4. 4.True 4.Software
SHOES 3. D 3. 3True 3.Logo
CAR 2. B 2. 2.True 2.Emphasis
GADGET 1. E 1. 1.False 1.Contrast
PRETEST Activity 1 Activity 2 POSTEST

References
Lugue Vivian R., Romabiles Maria Socorro L. et al. (2016). Music and Arts for
Fun. Vibal Group, Inc.

Battad Lina M.,Aguirre Almyra T., Ecaldre Felix G, et al. (2015). Explore and
Shine Through MAPEH 6. PrimeBooks Publishing Corp.

Baarde, Maria Clara G.et al.(2016),K-12 Keeping in Touch with MAPEH 6,Sunshine
Interlinks Publishing House Inc. ISBN 9786214030149

https://steemit.com/philippines/@vonromulobalsamo/juan-luna-s-
spoliarium-a-
short-critique
https://sites.google.com/site/infocommkchuansec/home/lessons/theory/p
rincipl
es-of-design-emphasis
https://www.vecteezy.com/vector-art/833597-stop-coronavirus-covid-19-
design