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    Lecture 9: Should You Place Your App On

    Itunes Or Android Or Both First?

    Okay, let's talk about which platform should you consider first here. We have the
    Android platform which has caught up and surpassed users and developers over
    the iOS platform believe it or not. I believe developers once they saw the Android
    platform surpassed Apple users. It was a no brainer, plus, in the past with Android
    developers they didn't have to go through a review process unlike Apple. They
    simply uploaded their app anytime they wanted. That was the big advantage
    Android had over Apple. Anybody can upload a piece of crap and it may or may
    not sell.
    Update: Google Play Now uses both an automated and human reviewers to
    review all Android apps. This process started approximately in January 2015.
    Many app developers didn't even notice any slow down, but the word is now out.
    Gone are the days when you could upload your app without it being reviewed. The
    automated process sifts through looking for viruses and other bad things one
    shouldn't have on the app such as bugs or glitches. Now, Google Play has human
    reviewers in place to increase quality assurance. A human reviewer will only jump
    in to give the app a closer look when the automated process sends up a red flag.
    If your app is Android then you have several app stores to add your app to of
    which I'll list for you a bit later. Now, the biggest decision you have to make or the
    deciding factor of which store you place your app in is how you are making
    money? If your app primarily makes you money from showing ads. Then you can
    place your app on every Android app store on the planet. If your app makes the
    majority of it's money from selling in app purchases. Then you need to set up in
    app billing differently for each Android app store. The one caveat or warning I
    have for you if you place a version of your app on all of these different Android
    app stores is beware of when you have an update. Now, you have to make up the
    time management it costs you to update several versions of your 1 app.
    With Apple the developer normally waits anywhere from 1 to 4 weeks until it goes
    through a rigorous review process which might get your app disapproved a
    number of times until the problem gets fixed. It typically takes 8 days on average
    for iOS Approval these days. For those that worry about receiving bad reviews on
    the Google Play app store.
    The remedy for that was quite easy! You could easily remove the app, rename it
    and poof there goes all the bad reviews. This way you can improve your app very
    quickly, whereas, you would have to wait to go through Apple's stringent long
    review process with each and every update. Please note that Apple's first review of
    your app takes the longest compared to any future updates once your app gets
    approved of course.
    My advice here is to still start on Android platform first because you can
    quickly get feedback from your users and fix the problems with a faster review
    process versus apple's review process. Then when everything is fine and the
    feedback becomes positive to your satisfaction. Then Go to Apple with that
    updated fixed version and upload to iTunes app store for review. For those that
    want to put on a show and have a huge promotion then Apple is probably the way
    you want to start out with. Lastly, but to make the most money for your app today.
    You want to be on both platforms today! Be sure to check the Recommended Link.
    Okay, I'll see you in the next lecture.
    Recommended Link:
    http://www.theverge.com/2015/3/17/8231125/android-apps-now-reviewed-by-
    google

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