BROKER
BROKER
BROKER
GLOBAL ANALYSIS a result of one large French builder temporarily stopping current and future
superyacht projects to focus its strategy on commercial and naval contracts.
For the first time since the global recession the number of new build
projects is higher than that of the previous year. This year sees 736 new BUSINESS REVIEW
yachts under construction or on order which is a 6.2% increase on previous
Reports show that after a turbulent few years the yachting industry is finally
years. The table below shows the top 10 luxury yacht building countries by
on the road to recovery. We sold a total of 193 superyachts in 2021 which is
the total length of yachts on their order books:
36 more than 2020, and the highest figure for five years.
`New Yacht Orders Our company had a strong first quarter and spring has seen a promising
Length in metres Number of Yachts rush of activity in the superyacht sales market. In six weeks we sold five
Italy 10686 274 yachts with a total asking price of over €40 million. The yachts were
Netherlands 3120 65 purchased by buyers from the US, UK and Germany; markets that had
proved quieter during the downturn. There was also a surge in charter
Turkey 3120 70
bookings which is up by 15% compared to last year. This is largely due to
United States of
the continued strength of chartering in Europe and an increasingly buoyant
America 2435 63
market in the Americas where we have several yachts to charter. Growing
United Kingdom 2081 71 markets for charter bookings include non-traditional markets such as
Taiwan 1724 56 Mexico, Brazil and South East Asia. There are good signs that the
Germany 1457 16 economic upturn is starting to take hold.
China 900 26 This year we have had successful representation at several boat shows
United Arab Emirates 851 18 including the Miami Yacht & Brokerage Show, the Dubai International
Greece 412 5 Boat Show, the Palm Beach International Boat Show and the Palma
Superyacht Show.
Italy still leads the way in terms of the number of projects and total length.
The UK market has grown significantly in the last two years and is set to
overtake the US with eight more new builds this year than the US. Greece
takes the tenth place this year, pushing France out of the list. This may be as
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SALES CHARTERS
Selling large luxury yachts demands professional expertise and extensive
market knowledge. We are the world leader in new and used yacht sales,
specialising in the sale and purchase of luxury yachts over 24 metres. Our A Tawara Yacht charter is the
team visits hundreds of yachts every year and is in regular contact with ultimate holiday experience and
thousands of yacht owners. Our advanced database allows us to bring the perfect way to explore some
buyers and sellers together in today’s global market. A summary of our of the most beautiful and remote
success so far this year follows. parts of the world. It is hardly
The year started well when we represented the buyer during the sale of the surprising that our chartering
spectacular 50 metre motor yacht Bethany. In March we sold the 30.5 metre business goes from strength to
motor yacht Luck be a Lady which was built in 2001. Holden Yachting strength. A fleet of over 90
represented the buyer. This yacht had sleek exterior styling and bright and yachts are managed by our expert
spacious accommodation for up to 10 guests in five staterooms. The interior brokers. In the past year there has
had benefited from a number of refits. been increased charter business across the range but the bigger new build
yachts have outperformed the smaller under 40 metre yachts, which are still
We followed this with the successful sale of Jocelyn, a 33 metre sailing struggling for meaningful charter business. There is so much competition in
yacht originally built by US superyacht yard Palmer Johnson. Jocelyn this section of the market that flexibility, competitive pricing and excellent
underwent a comprehensive refit in 2010 which updated virtually every crew are absolutely essential. The market for chartering larger yachts
system aboard, including cosmetics, with new Awl grip on all surfaces, all continues to grow as fewer people are investing in ownership and, as a
new teak decks and an exhaustive list of upgrades that cost in excess of $2 result, more are wanting to charter. Ownership’s loss is charter’s gain.
million.
We more recently sold the 50 metre Jacob of London, which received an CONCLUSION
extensive €4 million refit this year. With accommodation for 14 guests in a It has been a strong start to the year and we are seeing signals across the
full beam owner’s stateroom and 6 further guest cabins, Jacob of London market that the charter business will continue to increase this year.
has a proven track record as a highly successful charter yacht. Customers want a wide choice of yachts to choose from and we provide
some of the finest available on the market today. With a number of yacht
sales, we are also seeing positive signs within the brokerage market. We
have represented both the buyer and seller in many of these transactions,
showing our strength in finding buyers and representing the interests of
sellers. We look forward to continued growth in the second half of the year.
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