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11 views

EEE369_Mid

Uploaded by

sleepyheadv01
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Toyota Unintended

Acceleration Case
Study
Agenda
● Introduction to Unintended Acceleration
● Accident Records
● Recalls and Public Discussions
● Investigations and Findings
● Technical Analysis
● Ethical Analysis
● Toyota's Response
● Regulatory Changes and Industry Impact
● Lessons Learned
● Q&A Session
Introduction to
Unintended Acceleration
1. A significant safety issue where vehicles
experienced uncontrolled acceleration.
2. First reports surfaced in the early 2000s; escalated
in 2009-2010.
3. Incident linked to Toyota’s Electronic Throttle
Control System (ETCS-i).
Aug. 28, 2009, San Diego CA, USA
Toyota Lexus ES 350 sedan
• UA Reached 100 mph+
• 911 Emergency Phone Call from passenger during
event
• All 4 occupants killed in crash
• Driver:
Mark Saylor, 45 year old male.
Off-duty California Highway Patrol Officer; vehicle
inspector.
• Crash was blamed on wrong floor mats causing
pedal entrapment
• Brake rotor damage indicated “endured braking”
• This event triggered escalation of investigations
dating back to 2002 MY
Recalls & Public Discussion

Floor mat recalls


• Sept. 2007 recall to fasten floor mats
• Wider recall Oct./Nov. 2009 after Saylor mishap

Sticky gas pedal recall


• Jan. 2010 and onward

Congressional investigation
• Toyota President testifies to US Congress, Feb.
2010
• April 2010: Economic loss class action venue
selected
Investigations and
Findings
.
NHTSA and NASA Reports: Found no direct
evidence of electronic flaws.
Root causes identified:
● Misplaced floor mats.
● Sticky accelerator pedals.
Public skepticism remained despite findings.
Technical Analysis

ETCS Design Issues:


● Single-point failure in signal processing.
● Ineffective watchdog timer.
● High cyclomatic complexity in software.
System vulnerabilities posed safety risks.
Ethical Analysis

Key Issues Identified:


● Delayed reporting of safety defects to regulators.
● Prioritization of profits over consumer safety.
● Lack of transparency and accountability in
addressing the issue.
Impact:
● Consumers were left vulnerable to accidents and
fatalities.
● Loss of trust among customers and stakeholders.
● Significant financial and reputational damage to
Toyota.
Toyota's Response
1. Initiated recalls for mechanical fixes (floor
mats, pedals).
2. Introduced “smart pedal” technology in newer
models.
3. Paid $1.2B settlement for concealing safety
issues.
4. Expanded safety monitoring and quality
control.
Regulatory Changes and
Industry Impact
1. Strengthened NHTSA oversight.
2. Heightened awareness of electronic system
vulnerabilities.
3. Industry-wide emphasis on early defect
detection and transparent reporting.
Lessons Learned
1. Proactive risk management is
critical.
2. Transparency builds trust with
stakeholders.
3. Ethical corporate culture must
prioritize safety.
4. Delayed actions increase financial
and reputational damage.
5. Compliance with regulations is
non-negotiable.
Q&A Session

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