ACC SWATI

CORPORATE SOCIAL
RESPONSIBILITY OF
ASSOCIATED CEMENT
COMPANIES (ACC)
NAME : Swati Thakkar

SUBJECT: Business Ethics and Corporate
Governance
MBA SEM -1
About company
ACC Limited (ACC) is a leading player in the Indian building
materials space, with a pan-India operational and marketing
presence. Synonymous with cement, they have established their
reputation as a pioneer organisation that has consistently set new
benchmarks with their innovative research and product
development.
Corporate Social Responsibility
ACC was the very first recipient of India's first ever CSR award instituted
by ASSOCHAM in 1976 which was the ASSOCHAM National Award for
outstanding performance in promoting rural and agricultural development
activities. Today they have one of the country’s leading CSR
engagements. ACC’s earliest initiatives in community development date
back to the 1940's – long before the term corporate social responsibility
was even coined. In 1952 the company launched its Village Welfare
Scheme, as a full-fledged function at the corporate office and all its
cement plants with a large team comprising social scientists, teachers,
medical personnel, civil engineers and experts in agriculture, sanitation
and crafts.
In keeping with this tradition, the company has a team of young CSR
specialists based at their corporate office and factories who serve the
neighbouring community that comprises the weaker sections of rural and
tribal India to provide them some access to basic amenities, health,
education and livelihoods.
EDUCATION
1
W
WOMEN'S
O
M
E D E N
U C H E 'S
H I A T I
V / O N A L E
I L I T H M
EMPOWERMENT
A
D SV E A NP O
2
L I D W
H S AE R
O N I M
O T AE N
D T I T
O
N
HEALTH AND
3 SANITATION
LIVELIHOOD
4
HIV/AIDS
5
EDUCATION
ACC has established schools at most of its locations that
provide high quality education to children of employees and
those from the host communities. In addition, the company also
supports schools in the vicinity. Technology aided education
initiatives such as Smart Classes and interactive kiosks have
been implemented at several ACC locations for enhancing the
quality of learning. ACC continues to support Government run
ITIs under the Public Private Partnership scheme to upgrade the
quality of education which in turn improves the skills and
employability of students.
WOMEN’S EMPOWERMENT
ACC recognizes Women’s empowerment as a

priority. The company encourages women to
form Self Help Groups (SHGs) in the communities
around its plant locations. Members of the SHGs
are trained in capacity-building, various
individual crafts, marketing skills, accounts,
teamwork and other relevant aspects. ACC
AHEAD (Association of Health, Education And
Development), a voluntary group constituted of
ACC employees’ spouses, takes active part in this
vocational training.
HEALTH AND SANITATION
ACC organizes health camps and mobile van

health services for the community around its
plants. ACC hospitals complement the local
government’s Primary Health Care centres and
Community Health Care centres. Anganwadi
Centres have been set up at most plant locations.
In this way, ACC reaches out to mothers and
children with immunization, Ante & Post Natal
care and growth monitoring programmes. To
promote health and dignity among the
communities around our plants, community
toilets and toilets for individual households were
constructed in a participatory manner.
LIVELIHOODS
ACC promotes skill development among the rural

youth. Industry needs skilled persons while a large part
of the rural youth is unskilled and unemployed. their
CSR programmes connect the youth to high standard
skills training institutions, providing partial financial
support, wherever necessary as well as extending help
in enrolment and in obtaining placement.
The livelihood and income generation initiatives helped
in training and placing youth with various employers.
Some of these young men have been provided
technical skill training on construction and
subsequently placed in suitable jobs.
HIV/AIDS
ACC plays a meaningful role in the nationwide effort to

eradicate HIV/AIDS. In close consultation with the
Confederation of Indian Industry (CII), the company
stepped forward to support the government in battling
this important public health issue by adopting a
Workplace policy for HIV/AIDS that protects the
fundamental human rights of employees who may unfortunately
become affected by HIV/AIDS, while also ensuring that these
affected persons get proper care and treatment.
The company also set up two Anti- Retroviral Treatment Centres for
HIV/AIDS treatment – one outside ACC’s Wadi plant in Karnataka
and the second at Vellore, Tamil Nadu in partnership with the reputed
Christian Medical College. Both ART Centres are run as state-of- the-
art treatment centres with all the basic physical infrastructure, medical
equipment, laboratory facilities and trained medical and support
personnel as prescribed by NACO ART guidelines. They include
Voluntary Counselling and Testing centres and are sought to be
operated world-class facilities.
CONCLUSION
The most effective approach to judge the utility of CSR schemes is

that which is transparent, participative and based on perceptions
of target beneficiaries themselves. We have continuously
improved our approach to assess the effectiveness of CSR
projects and now use a three-tier monitoring and evaluation
mechanism. The first tier is conducted at village level through
regular interactions with stakeholders and partner organizations.
A larger assessment is made from a regional and thematic
perspective. At the national level, periodic reviews by top
management, annual internal audits and third party studies
enable us to assess progress vis-a-vis our CSR policy and
compliance requirements. A summary of the last such study and
the parameters used in evaluation are attached.

ACC SWATI

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ACC SWATI

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CORPORATE SOCIAL

NAME : Swati Thakkar

Corporate Social Responsibility

ACC recognizes Women’s empowerment as a

ACC organizes health camps and mobile van

ACC promotes skill development among the rural

ACC plays a meaningful role in the nationwide effort to

The most effective approach to judge the utility of CSR schemes is

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