SUBJECT LINE

50
SPLIT TESTS

REVEALED: Real data, surprising twists &

actionable insights from 50 subject line split tests.

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47% of people open emails based
on the subject line alone…
So if you’re not seeing the conversions you want with your email marketing
initiatives… the first thing you should do is optimize your open rate.

Get your open rates up, and you could instantly see a boost in conversions
without needing to do much of anything else – cool huh?

Now, you might be wondering… what is a “good” open rate?

The average email open rate across all industries is around 21%.

Here at the Copy Posse, our open rates are around 25-50% – pretty good… But
we’re always looking to improve, optimize, and outperform ourselves.

So, over the last year, we ran TONS of split tests on our subject lines…

Analyzed the winners…

And now I’m sharing with YOU everything we learned.

Below, you’ll find a list of the subject lines we split-tested (the yellow
highlight signifies the winner), along with the open rate for each email.

We’ve also included key takeaways and tips that you can immediately apply
to your own subject lines to boost open rates and drive more engagement…

Finally, I’ll share how you can make your subject lines EXTRA clicky so you
can boost your open rates instantly.

Ready? Let’s get started…

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Our Split-Test Results

Subject A Subject B Open Rate

“omg, I can’t stop reading How to write binge-worthy

your emails” 👀 emails 🔥 31.7%

I’m 0% ashamed to admit

Basic bitch 101 31.8%
this…

This is hilariously accurate 🤣 If you could teach anything,

what would it be?
27.9%

How to have non-awkward How to network (as an

29.0%
conversations introvert)

back-to-school: entrepreneur
edition🔥 crawling out of my skin 😵‍💫 26.5%

The marketing event of the

This never happens here…
year is near … 🚙 54.3%

This email was sent to a

smaller segment of our
genius tools to save you time
🤯 This woman is a genius 🤯 31.4% list, which is why the
open rate is higher.

10 story ideas for IG 💡 I’ve got a challenge for you,

NAME
31.0%

Just call me Houdini 🤣 Oops. This was a big mistake. 30.5%

(Skeptical) How to create

Is this legit? 30.7%
faceless content with AI

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Our Split-Test Results

Subject A Subject B Open Rate

Stop hiding, NAME... Don’t wait 8 years like I did 29.5%

My thoughts on faceless 6 things to know about

29.8%
marketing faceless brands

217 followers and 2 clients in

86% of customers want THIS 30.4%
3 days (doing this)...

Pivot 🚨 A lesson you need to hear,

NAME...
48.8%

These emails were sent

to a smaller segment of
“HOLY CRAP it saved me so A few things need your our list, which is why the
29.3% open rate is higher.
much time…” attention…

She’s better than the Costco

sample lady 🤣 Turn what you know into 💰 47.4%

This is a sign, NAME... I said what I said, NAME... 30.8%

This email is 18 words 18 words 34.6%

THIS guy knows branding 😍 How to build a brand in the

age of AI?
29.5%

Way cheaper than therapy 👀 My Friday morning ritual (it’s

free!)
32.7%

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Our Split-Test Results

Subject A Subject B Open Rate

5 DIY swipe file tips Add this to your swipe file 👀 30.2%

My swipe file stash (shhhh)

Ideas not idea-ing? 29.5%

5 tips for an epic swipe file 👀 7 places I look for copywriting

inspo 👀 30.1%

10 mins to change your life,

Write this down, NAME... 32.1%
NAME...

Where’s the weirdest place That one time at a nightclub in

32.2%
you’ve… Italy…

My GSD Method How I run my biz on the go 33.1%

Uhh… are you doing it

wrong?
Free swipe file inside 👀 34.4%

This email was sent to a

smaller segment of our
Juicy intel from my team list, which is why the
What’s the 131 on that?
retreat👀 32.5% open rate is higher.

No one talks about this lonely in your business? 46.6%

It’s official 😱 The contract was signed this

morning…
32.5%

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Our Split-Test Results

Subject A Subject B Open Rate

Oops, I did it again… Freaked out… 33.9%

$470K in 8 days 🤑 7 lessons from a $470K

launch
29.4%

Woo-woo marketing? Is this a little woo-woo? 32.7%

fiddle, tweak, fiddle, tweak,

SOS (save our salespage) 32.4%
fiddle, tweak

Revealed 🤩 The verdict is in 🤩 36.0%

THIS controls 95% of buyers Does your copy hit these 5

😮 triggers?
32.7%

These emails were sent

400x leads 😳 360% more sales 31.9%

to a smaller segment of
our list, which is why the
open rate is higher.

Sometimes working from

home alone sucks
selfish 🙄 48.4%

I roll my eyes when I think

I can’t believe I thought this… 46.3%
about this…

Stuck in the “perfection”

Overcomplicating it, NAME? 34.2%
cycle, NAME?

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Our Split-Test Results

Subject A Subject B Open Rate

The biggest mistake of my

I’m FINE, NAME... 48.4%
life?

This story 😭 It's you, NAME. 34.0% This email was sent to a
smaller segment of our
list, which is why the
open rate is higher.

Shit a brick? 🧱 Make ya squirm? 🪱 41.2%

You’ll never guess who I just You’ll never guess what he

33.1%
got off the phone with… told me…

If I had to start over… If I had to start from scratch… 33.2%

The biggest mistake of my

What did I just do? 34.0%
life?

A MILLION dollar client 🤑 I can’t believe I said this 30.9%

What a $10K month actually [GIFT] Your next

32.6%
looks like… $10K/month…

“I almost didn’t apply, but…” The #1 question in my DMs. 27.4%

“$1.5K to $6K in less than 6 99% of copywriters making

33.9%
months” $10K/month do THIS

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Key Takeaways & Tips For Better
Subject Lines
Here’s what we learned after analyzing our own subject line winners! Follow
these tips to boost your email open rate asap.

Use your brand voice. You can see that snarky, snappy, playful and
sarcastic subject lines are our bread and butter 😊 This is very “on brand”
for the Copy Posse, which is why these subject lines perform well for us!

Be clear and specific. Clearly communicate the benefit or content of the

email.
99% of copywriters making $10K/month do THIS
Free swipe file inside👀
10 story ideas for IG💡
Evoke/communicate emotion. (like shock, laughter, curiosity, etc)

Use non-promotional copy. If you’re promoting something, be creative

with your subject lines. This will almost always perform better than
promotional subject lines.

Be honest and vulnerable. We all want to feel like other people “get” us.
By sharing something vulnerable about YOU, your audience will feel like
you get them.

Use the recipient’s name or other personalized details. Studies show

that 71% of consumers are more likely to open emails with personalized
subject lines.
I.e. “Special offer for NAME”.

Keep it short. Short, punchy subject lines (5-7 words) often perform well.
But longer, more descriptive ones can also be effective – depending on
the context.
Tip: When I want to use long + descriptive phrases, I put the first part
in the subject line and the second part in the preview/meta text to
avoid the words being cut off.

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 Ask a question that either helps your audience self-select OR relates to a
pain point they struggle with.
Does your copy hit these 5 triggers?
Overcomplicating it, NAME?
lonely in your business?

Use Numbers. Subject lines with numbers pop out more and imply
valuable content. Including numbers in subject lines results can result in
57% higher open rates.

Include Power Words. Use compelling words that grab attention and
make your subject lines more enticing.
Pro tip: I have a whole list of Power Words you can grab for free here.

Use Emojis (but not too much). Emojis are a great way to help your email
stand out in the inbox. 56% of brands who use emojis in their email
subject lines have higher open rates.
Tip: Keep the emojis to a minimum. One or two at most and not in
every single email.

Play around with these tips in your subject lines, track what works best for
YOU, and remember to always test, tweak, and optimize!

But writing a clickworthy subject line is only half the battle…

Your subject line alone (no matter how brilliant or catchy) won’t close the
sale or create the conversion…

For that, you need to zoom out and take a better look at your entire email
marketing strategy.

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 About
Alex Cattoni
Since 2011, I’ve helped launch several successful
brands and have proudly partnered with many of the
hottest transformational authors and businesses on
the planet, writing high-converting sales copy, scaling
multi-million dollar brands, and crafting iconic
promotional campaigns.

It is my conviction that the BEST copywriting today

combines proven marketing principles with modern-
day branding and storytelling.

Yet, after nearly a decade of working behind the

scenes in the online marketing world, I was noticing a
dangerous divide in the industry.

While there were a lot of brilliant and authentic

marketers out there, many still used manipulative,
hypey, and severely outdated sales tactics that I just
didn’t vibe with…

In 2020, I launched the Copy Posse — the raddest,

baddest crew of copywriters, marketers, and
entrepreneurs from around the world on mission to
de-douchify the Internet, redefine modern marketing,
and make caring cool again.⁠⁠

I believe your message matters and your words can

change the world. You have the power to create the
life of your dreams, build a lucrative business, AND
make an impact on humanity with the type of
marketing that today’s businesses need and today’s
audiences crave.

Through our online programs and social

communities, we’ve helped over 400,000 rad humans
find more freedom, have more fun, and sell more
products and services… without selling out on their
integrity.

Join our empathy empire,

Alex

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