Marketing puzzle

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Across Down
2. What marketing strategy aims to increase sales of 1. What is the marketing concept that focuses on
existing products to current customers? delivering superior value to a target market to achieve
long-term success?
5. What term describes the process of monitoring,
evaluating, and managing a company's online 3. Which marketing strategy involves offering a variety
reputation? of products to meet the diverse needs of a target
market?
7. Which concept involves adjusting a product's
features, design, or style to appeal to different market 4. What term refers to the practice of tailoring
segments? advertising and other promotional efforts to the
specific needs and characteristics of individual
8. What is the process of selecting and managing
customers?
channels to distribute a product and deliver it to
customers? 6. Which marketing concept focuses on understanding
and meeting the unique needs of individual customers?
9. What concept suggests that consumers evaluate 11. is the process of selecting target markets and
products based on a set of attributes and make rational developing marketing mix programs to meet the needs
choices? of those markets?
10. What term describes the process of dividing a 12. What term refers to the set of benefits or values a
market into distinct groups of buyers? brand promises to deliver to consumers?
12. What term describes the amount of money charged 13. What concept suggests that consumers will favor
for a product or service? products that are widely available and affordable?
16. In marketing, what does the AIDA model stand for? 14. Which social media platform is known for its
emphasis on visual content and image sharing?
18. Which type of advertising is designed to build
goodwill and enhance a company's image, rather than 15. What is the marketing mix commonly referred to
promote a specific product? as?
19. In digital marketing, what does SEO stand for? 17. Which term describes the extent to which a
customer feels a personal connection to a brand?
20. What concept involves designing and promoting a
product in a way that reflects the company's values and 22. What term describes the stage in the product life
benefits society? cycle where sales and profits begin to decline?
21. In marketing, what does SWOT stand for? 23. is the practice of offering a lower-priced product as
a bait to attract customers who are then encouraged to
25. In market segmentation, what does the term
purchase more expensive items?
"psychographics" typically refer to?
24. is the term for a group of potential customers with
27. What marketing approach emphasizes creating and
similar needs and characteristics?
distributing valuable, relevant content to attract a
clearly defined audience? 26. What is the practice of linking a brand to a popular
event, person, or cause for mutual benefit called?
29. digital marketing, what does ROI stand for?
28. What concept involves designing and promoting a
32. What is the concept that suggests consumers are
product in a way that reflects the company's values and
more likely to remember and recall information that is
benefits society?
at the beginning and end of a list?
30. type of marketing aims to create a sense of
34. In digital marketing, what does CTR stand for?
community and engagement around a brand or
36. What is the practice of setting a high price for a product?
new product to maximize short-term profits?
31. In market segmentation, what does the term
38. Which pricing strategy involves setting a low initial "demographics" typically refer to?
price to attract customers and penetrate the market
33. marketing concept focuses on creating long-term
quickly?
relationships with customers?
39. element of the marketing mix involves
35. Which pricing strategy involves setting a high price
communication with customers to inform, persuade,
to convey exclusivity and quality?
and remind them about a product?
37. Which element of the marketing mix involves
41. What is the process of selecting and managing a
activities to inform and remind customers about a
product's price to maximize profits and market share?
product to encourage repeat business?
43. What is the term for a unique set of associations
39. is the process of designing and producing a
that a brand aspires to create in the minds of
product to meet the needs of a specific market
consumers?
segment?
45. type of marketing aims to influence individuals or
40. What is the process of developing, promoting, and
groups to adopt a certain behavior or belief for the
distributing products to satisfy customers' needs and
greater good?
wants?
46. In marketing, what does CRM stand for?
42. In digital marketing, what does CPM stand for?

44. What is the term for the total market value of all
goods and services produced by a country in a specific
time period?