Activity on Branding

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Activity: Brand Identity

Purpose: To help students develop a strong brand identity for their business or product.

Instructions:

1. Divide the class into seven (7) groups.


2. Each group brainstorm a list of words and phrases that describe their ideal brand
identity.
3. Once each group has a list of words and phrases, then group them into categories.
4. For each category, have the group choose a word or phrase that best represents their
brand identity.
5. Each group should create a presentation that explains your brand identity and why they
chose the words and phrases.
6. Each group should present their presentation to the class.

Variations:

 Each group should research a different brand that you admire.


 Each group should present the research to the class and explain why they admire the
brand's identity.
 You can also create a visual representation of their brand identity, such as a logo,
tagline, or color palette.

This activity will help students develop a strong brand identity for their business or
product.

Here are some additional tips for running a successful branding activity:

 Make sure to create a safe and supportive environment where you feel comfortable
sharing ideas.
 Be creative and to think outside the box.
 Connect your brand identity to their business goals and objectives.

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