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    Smart: Week 5 - 114AAD Workshop 5: Show and Tell

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    In this workshop, students will practice clear thinking and teamwork by presenting their brand style boards to their peers. They will discuss their team's ethos, research, board design, logo concepts, font and color choices, and layout approaches. Each member will also define their concept in three words - one for the theme/big idea, one for the visual style, and one for the desired audience takeaway. After receiving feedback, students will identify specific, measurable goals aligned to upcoming critiques and note an action plan to achieve them by set dates.

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    Smart: Week 5 - 114AAD Workshop 5: Show and Tell

    Uploaded by

    PM
    18 views1 page
    In this workshop, students will practice clear thinking and teamwork by presenting their brand style boards to their peers. They will discuss their team's ethos, research, board design, logo concepts, font and color choices, and layout approaches. Each member will also define their concept in three words - one for the theme/big idea, one for the visual style, and one for the desired audience takeaway. After receiving feedback, students will identify specific, measurable goals aligned to upcoming critiques and note an action plan to achieve them by set dates.

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    design wkshop

    Original Title

    Workshop 5

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    In this workshop, students will practice clear thinking and teamwork by presenting their brand style boards to their peers. They will discuss their team's ethos, research, board design, logo concepts, font and color choices, and layout approaches. Each member will also define their concept in three words - one for the theme/big idea, one for the visual style, and one for the desired audience takeaway. After receiving feedback, students will identify specific, measurable goals aligned to upcoming critiques and note an action plan to achieve them by set dates.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    18 views1 page

    Smart: Week 5 - 114AAD Workshop 5: Show and Tell

    Uploaded by

    PM
    In this workshop, students will practice clear thinking and teamwork by presenting their brand style boards to their peers. They will discuss their team's ethos, research, board design, logo concepts, font and color choices, and layout approaches. Each member will also define their concept in three words - one for the theme/big idea, one for the visual style, and one for the desired audience takeaway. After receiving feedback, students will identify specific, measurable goals aligned to upcoming critiques and note an action plan to achieve them by set dates.

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    Week 5 — 114AAD

    Workshop 5: Show and tell

    In today’s exercise you shall practice clear thinking and team-working.

    By the end of this session you should have gained useful feedback from your peers (identified strengths and weaknesses), defined a clear
    strategy moving forward and practiced articulating your ideas.

    PREPARE
    You have 20 min.
    In your teams you must prepare to present your brand-style board. You can make your presentation as serious or fun as you
    wish, but you MUST discuss the following points:
    -   Start by explaining the team exhibition’s ethos (manifesto). What prompted your branding identity?
    -   What research has led you to your conclusions?
    -   Design of the board and how this reflects your future approach to your group homepage.
    -   Logo(s) (concept, method of differentiation)
    -   Use of fonts (what stays the same, what changes across individual outputs)
    -   Use of colours (what stays the same, what changes across individual outputs)
    -   Use of layout and space (what stays the same, what changes across individual outputs)

    Additionally, each individual member must state their concept using three words only:
    1 a word that defines the theme/big idea
    2 a word that defines the visual style you’ll approach
    3 a word that defines what you want your audience to get out of your website and other printed material

    DELIVER
    You will have around 10 minutes to present and receive questions and feedback!

    SMART
    Immediately after your pitch you must plan ahead. Identify specific and measurable goals that are aligned to the module
    timetabled critiques and note an action plan using the format below:

    Specific Goals

    Measurable (how are you going to achieve the goal? What do you need to do or learn?)

    Achievable (i.e. not—create a flash animation by next week)

    Relevant (refer to the Learning Outcomes)

    Time-bound (set an exact date by when you should accomplish the task)

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