Go Mongolia Guidelines en Compressed

BRAND GUIDELINES
©2023
NOTICE
Please download the guidebook at
www.guidebookgomongolia.mn.
The use of the brand information included in

this guide is prohibited in services and
advertising related to all types of alcohol,
tobacco, illegal and psychoactive
substances, ﬁrearms, and mature content.
GO MONGOLIA / STYLE GUIDE Pg. 3
INTRODUCTION
Representing Mongolia on the world stage with
authenticity and integrity is paramount.
Visualising our unique cultural heritage and

realising our ambitions into the future are all
part of our national design story.
More than just branding Mongolia with a logo and

a catchy line for tourists, this document endeavours
to capture the essence of our nation with GO
literally and metaphorically at its heart.
In this document you will see how design is part

of the very DNA of Mongolia. Moreover, how our
national symbols and character can be used to
create a design sensibility and narrative that can
only be Mongolian.
CONTENTS 01 WORDMARK 06
02 COLOUR 17
03 TYPOGRAPHY 22
04 DESIGN SYSTEM 28
05 GRAPHIC ELEMENTS 36
06 APPLICATIONS 46
07 PHOTOGRAPHY 67
08 APPENDIX 73
4
BRAND VALUES POINT OF VIEW BRAND PURPOSE

Authentic, Wise, Resilient in our adaptation, We invite you to experience the emergence
Confident Mongolia confident in our future prosperity. of modern Mongolia.
Mongolia is emerging to embrace A land of vast horizons, endless opportunity

today’s modern world. and untapped potential.
01
WORDMARK
GOGO
MONGOLIA / /STYLE
MONGOLIA GUIDE Pg.
GUIDE
STYLE Pg.88
LOGO
WORDMARK
More than just a logo, this is tribute to the symbols

that stand resolutely for our nation. The Soyombo
takes proud place on our national flag and
represents our many unique qualities as a people
and as a place. We have incorporated these
very symbols into a wordmark that could only
be Mongolian. This logo stands for Mongolia as
much as it stands out for Mongolia. It is designed to
capture our identity and the world’s attention.
GOGO
MONGOLIA / /STYLE
MONGOLIA GUIDE Pg.
GUIDE
STYLE Pg.1010
LOGO
GO MONGOLIA
It is no coincidence that the word “GO” sits at the very

heart of our name and nation. It is a simple word with
a lot of meaning. Not only does it define our drive and
spirit as a nation, but it is a rallying call from all of us for
the world stage. We have incorporated “GO” into to
the overall design philosophy of our national branding
like no other nation could. “GO” provokes action and
stimulates momentum. Use it with Passion.
The flame represents the blossoming and continuation of the family.

Its three prongs signify prosperity for the Mongolian people in the past,
present, and future.
SOYOMBO The sun and crescent symbolize the origin of the Mongolian people.
NATIONAL SYMBOL
The Soyombo is our national symbol.

It is attributed to Zanabazar, the 17th century leader The triangles express our determination to defend the country’s freedom
of Mongolian Lamaism, a great statesman, and the and independence. The top one represents triumph over internal enemies,
father of Mongolian art and script. while the bottom symbolizes victory over external enemies.
The rectangles stand for honesty, justice, and meritocracy.
The yin-yang symbol means that men and women are unified. During
Communist times it was interpreted as two intertwined fish, which
symbolize vigilance and wisdom, as fish never close their eyes.
The two vertical rectangles on the sides of our emblem signify fortress walls,
a symbol of the Mongolian saying, “Two humans in friendship are stronger
than walls of stone.”
LOGO
CONSTRUCTION
The MONGOLIA wordmark is constructed using

the complete Soyombo symbol. This is done by
using each element to craft unique letter forms that
create a modern wordmark.
The wordmark is bold, wide and includes a strong

use of contrast. All whilst keeping our values,
traditon and integrity.
LOGO
EXCLUSION ZONE
x x
The Exclusion Zone ensures the legibility

and impact of the Logo by isolating it from
competing visual elements such as text and
supporting graphics. x x
This zone should be considered as the absolute

minimum safe distance, in most cases the Logo
should be given even more room to breath.
The exclusion zone is equal to the upright height

of the ‘L’ (marked as X in the diagram).
LOGO LOGO
EXAMPLE EXAMPLE
x
LOGO
SIZE & PLACEMENT
Regardless of communication size or dimension,

the Logo can only ever be placed in five locations.
This keeps Logo placement simple and consistent,
while allowing enough flexibility to accommodate
our dynamic graphic system.
Please keep in mind the Logo exclusion

zone when placing the Logo in a corner.
In no particular order,
the placement options are:
1. Top left corner

2. Top right corner
3. Centered
4. Bottom left corner
5. Bottom right corner
LOGO
70px
MINIMUM SIZE
Establishing a minimum size ensures that Digital

the impact and legibility of the Logo is not To ensure legibility and impact, the wordmark should
compromised in application. Due to the higher never be reproduced smaller than 70px in any digital
resolution available in print vs that of screen communication.
based media (300dpi vs 72dpi respectively),
we are able to reproduce the Logo at a
fractionally smaller size in print without any
graphic deterioration.
20mm
Print
To ensure legibility and impact, the wordmark should
never be reproduced smaller than 20mm in any print
communication.
1. 2. 3.
LOGO
DONT’S
1. Do not warp/stretch the wordmark.
2. Do not rotate the wordmark.
3. Do not outline the wordmark. 4. 5. 6.

4. Do not use a drop shadow.
5. Do not use a gradient.
6. Do not change the kerning (letter spacing)
7. Do not use colours that are not in the palette.
8. Do not apply any graphic treatment.
9. Do not use GO in any other orientation.
10. Do not stylise the logo with effects..

7. 8. 9.
11. Do not extrude the wordmark to make it 3D.
12. Do not invert the wordmark colour options .
10. 11. 12.

02
TYPOGRAPHY
А Б В Г Д Е Ё Ж З И Й К
Л М Н О Ө П Р С Т У Y
Ф Х Ц Ч Ш Щ Ы Ь Э Ю Я
TYPOGRAPHY ABCDEF
GHIJKLM
PRIMARY HEADLINE FONT
(ALPHA NUMERIC )
SOYOMBO SANS
With a nation as unique as Mongolia it is only right NOPQRS
TUVWXYZ
that we have our own national font. We have
extended the the creation of our national word
mark and logo to a complete typeface in both
alpha numeric Roman English and Cyrillic. This is
a font that makes its presence felt among other
.,;:'"?!#$%&*-
fonts in the grotesque family, a sans serif font that
stands on its own with the sole purpose of creating
impactful headlines that hold meaning.
0123456789
TYPOGRAPHY
PRIMARY HEADLINE FONT
( MONGOLIAN CYRILIC )
АБВГДЕЁЖ
SOYOMBO SANS ЗИЙКЛМН
ОӨПРСТУY
ФХЦЧШЩ
ЫЬЭЮЯ
GO
GREYCLIFF EXTRA LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
GO
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ
абвгдеёжзийклмнопрстуфхцчшщъыьэюя
TYPOGRAPHY GREYCLIFF REGULAR

SECONDARY FONT abcdefghijklmnopqrstuvwxyz 0123456789
GO
GREYCLIFF GREYCLIFF DEMI BOLD

This font is used to compliment Soyombo Sans. It abcdefghijklmnopqrstuvwxyz 0123456789
is a secondary font used as body copy and never АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ
GO
as a headline font. Whether used in English or the абвгдеёжзийклмнопрстуфхцчшщъыьэюя
Cyrillic, there are different weights to the case that

enable a point to be made when designing type,
but it must always only ever play a role to support
our national identity. GREYCLIFF BOLD
Please note that the font is an Adobe Cloud font abcdefghijklmnopqrstuvwxyz 0123456789
and must be used under an official Adobe
license. абвгдеёжзийклмнопрстуфхцчшщъыьэюя
GREYCLIFF HEAVY
abcdefghijklmnopqrstuvwxyz 0123456789
03
COLOUR
COLOUR
EXTENDED PALETTE
We need only to look to the very fabric of our

nation for inspirational colour. From the primary
colours that constitute our national flag to the
brilliant colours embroidered into our traditional
costumes. These all create a pallet that is unique
to Mongolia, especially in the way they all come
together. Our colours are used to enhance,
compliment or contrast with each other. Colour
usage is democratic in our design and as vibrant
as the rich tapestry that is our nation.
HEX # FFFFFF
RGB 255 / 255 / 255
CMYK 00 / 00 / 00 / 00
COLOUR HEX
RGB
# 000000
00 / 00 / 00
PRIMARY PALETTE CMYK 75 / 68 / 67 / 90
HEX # DA2032
RGB 218 / 32 / 50
CMYK 08 / 100 / 88 / 01
HEX # 0066B3
RGB 0 / 102 / 179
CMYK 91 / 61 / 00 / 00
HEX # FBD800
RGB 255 / 217 / 00
CMYK 02 / 11 / 100 / 00
HEX # FF9C00 HEX # F98247
RGB 255 / 156 / 0 RGB 249 / 130 / 71
CMYK 00 / 46 / 100 / 00 CMYK 00 / 61 / 79 / 00
HEX # DEFF00 HEX # FFC3A1
COLOUR
RGB 222 / 255 / 00 RGB 255 / 195 / 161
CMYK 18 / 00 / 100 / 00 CMYK 00 / 27 / 35 / 00
SECONDARY PALETTE
HEX # 00FF28 HEX # 36C976
RGB 00 / 255 / 40 RGB 54 / 201 / 118
CMYK 62 / 00 / 100 / 00 CMYK 68 / 00 / 74 / 00
HEX # 00FFCD HEX # 00BBFF

RGB 00 / 255 / 205 RGB 00 / 187 / 255
CMYK 55 / 00 / 37 / 00 CMYK 64 / 09 / 00 / 00
HEX # B000FF HEX # E3DFD4

RGB 176 / 00 / 255 RGB 227 / 223 / 212
CMYK 54 / 81 / 00 / 00 CMYK 10 / 09 / 15 / 00
HEX # FF0080 HEX # EAEAEC

RGB 255 / 00 / 128 RGB 234 / 234 / 236
CMYK 00 / 97 / 14 / 00 CMYK 07 / 05 / 04 / 00
GOGO
MONGOLIA / /STYLE
MONGOLIA GUIDEPg.
GUIDE
STYLE Pg.26
26
COLOUR
LOGO USAGE
As GO Mongolia is used throughout brand assets,

“GO” should always be shown with one of the brand
colours. Whilst only using black or white for the
remaining letters (shown to the right)
Which one you choose for any brand asset is up to

you, but you must ensure there is enough contrast
and all parts of the logo is clearly seen.
( See next page)
COLOUR
CONTRAST
Contrast should be the biggest priority when

selecting what logo colourway to use. When
used correctly the logo will always stand out
from any background.
Avoid using a similar colourway when

overlaying the logo over an image.
04
DESIGN
SYSTEM
x x x x
MONGOLIA
WHERE THE
LAND MEETS
MONGOLIA THE SKY
DESIGN
Jazz up my mongolia trip with
WHERE THE quick foxes and vibrant yurts.
LAND MEETS
SYSTEM THE SKY
LAYOUT & GRID WWW.GOMONGOLIA.COM
x x
Before creating an asset, you must use one of the x x

grids at shown as a guide to designing any asset
composition.
WWW.GOMONGOLIA.COM
When headline typography is present in a x x
communication, the logo should be placed

bottom right with all copy left aligned. x x
(with the exception of the use of GO)
This is to ensure consitency and structure

throughout the brand assets.
GO
x = Asset width divided by 24
x
WWW.GOMONGOLIA.COM
x MEET
x x
GENERATION
YOU WILL NEVER
KNOW UNTIL YOU
MONGOLIA
MONGOLIA
WWW.GOMONGOLIA.COM
WWW.GOMONGOLIA.COM
x x x x
MONGOLIA
WHERE THE
LAND MEETS
MONGOLIA THE SKY
DESIGN
Jazz up my mongolia trip with
WHERE THE quick foxes and vibrant yurts.
LAND MEETS
SYSTEM THE SKY
LAYOUT & GRID WWW.GOMONGOLIA.COM
EXAMPLES
WWW.GOMONGOLIA.COM
GO
WWW.GOMONGOLIA.COM MEET
GENERATION
YOU WILL NEVER
KNOW UNTIL YOU
MONGOLIA
MONGOLIA
WWW.GOMONGOLIA.COM
WWW.GOMONGOLIA.COM
DESIGN
SYSTEM 1
LOGO & TYPE MONGOLIA

COLOUR SYSTEM WHERE THE
LAND MEETS 1
To maintain consistency and not over use colour,
there should always be 4 elements that remain THE SKY MONGOLIA
the same colour: THE EXTRA MILE
Iditiumquae poratiis ius min eaquaturias
dolupta tempori sitaquas pelest, vel in cusapit,
core odipita sperro quam quod eatur simi,
1 - Headline Typograpy sit, odicti ra quatus et reniatem cone reprovi

dellandipsus eaqui dis dolenduciis dero corestr
2 - Website address “GOMONGOLIA”

umquas et omnient a que et doluptisi odiore,
oditatem repudi ni id ut occaerit ma sant,
explita nonsequas Iditiumquae poratiis ius min
3 - “GO” in the logo

eaquaturias dolupta tempori sitaquas pelest,
vel in cusapit, core odipita sperro quam quod
eatur simi, sit, odicti ra quatus et reniatem cone
4 - Any supporting graphic elements reprovi dellandipsus eaqui dis dolenduciis dero
corestr umquas et omnient a que et doluptisi
odiore, oditatem repudi ni id ut occaerit ma sant,
explita nonsequas
4
2 3 3
WWW.GOMONGOLIA.COM
MONGOLIA WHERE
DESIGN SUSTAINABLE TRADE
STANDS OUT FROM
SYSTEM THE HERD
HEADLINE & IMAGE

EXAMPLES
WWW.GOMONGOLIA.COM/TRADE
LANDSCAPE POSTERS
MONGOLIA
SEE WHAT THE
FUTURE HOLDS
WWWW.GOMONGOLIA.COM/INVESTMENT
MONGOLIA
DESIGN EXPERIENCE
CULTURE ON
SYSTEM A DIFFERENT
STAGE
HEADLINE & IMAGE
EXAMPLES
SINGLE PAGE The must see show

of the season
Iditiumquae poratiis ius min eaquaturias dolupta
Iditiumquae poratiis ius min eaquaturias dolupta
tempori sitaquas pelest, vel in cusapit, core odipita
tempori sitaquas pelest, vel in cusapit, core odipita
sperro quam quod eatur simi, sit, odicti ra quatus
sperro quam quod eatur simi, sit, odicti ra quatus
et reniatem cone reprovi dellandipsus eaqui dis
et reniatem cone reprovi dellandipsus eaqui dis
dolenduciis dero corestr umquas et omnient a que
dolenduciis dero corestr umquas et omnient a que
et doluptisi odiore, oditatem repudi ni id ut occaerit
et doluptisi odiore, oditatem repudi ni id ut occaerit
ma sant, explita nonsequas Iditiumquae poratiis ius
ma sant, explita nonsequas Iditiumquae poratiis ius
min eaquaturias dolupta tempori sitaquas pelest,
min eaquaturias dolupta tempori sitaquas pelest,
vel in cusapit, core odipita sperro quam quod eatur
vel in cusapit, core odipita sperro quam quod eatur
simi, sit, odicti ra quatus et reniatem cone reprovi
simi, sit, odicti ra quatus et reniatem cone reprovi
oditatem repudi ni id ut occaerit ma sant, explita
oditatem repudi ni id ut occaerit ma sant, explita
nonsequas Iditiumquae poratiis ius min eaquaturias
nonsequas Iditiumquae poratiis ius min eaquaturias
dolupta tempori sitaquas pelest, vel in cusapit, core
dolupta tempori sitaquas pelest, vel in cusapit, core
odipita sperro quam quod eatur simi, sit, odicti ra
odipita sperro quam quod eatur simi, sit, odicti ra
quatus et reniatem cone reprovi dellandipsus eaqui
quatus et reniatem cone reprovi.
dis dolenduciis dero corestr umquas et omnient
WWW.GOMONGOLIA.COM/CULTURE
DESIGN
SYSTEM MONGOLIA
WHERE THE
HEADLINE & IMAGE
EXAMPLES LAND MEETS
THE SKY
DOUBLE PAGE SPREAD
Iditiumquae poratiis ius min eaquaturias dolupta Iditiumquae poratiis ius min eaquaturias dolupta
tempori sitaquas pelest, vel in cusapit, core odipita tempori sitaquas pelest, vel in cusapit, core odipita
sperro quam quod eatur simi, sit, odicti ra quatus sperro quam quod eatur simi, sit, odicti ra quatus
et reniatem cone reprovi dellandipsus eaqui dis et reniatem cone reprovi dellandipsus eaqui dis
dolenduciis dero corestr umquas et omnient a que dolenduciis dero corestr umquas et omnient a
et doluptisi odiore, oditatem repudi ni id ut occaerit que et doluptisi odiore, oditatem repudi ni id ut
ma sant, explita nonsequas Iditiumquae poratiis
"
ius min eaquaturias dolupta tempori sitaquas issintur sit porro ipsaecto
invelia arumqua spiendi
pelest, vel in cusapit, core odipita sperro quam cone volupta voluptur.
quod eatur simi, sit, odicti ra quatus et reniatem
cone reprovi dellandipsus eaqui dis dolenduciis Dipsus eaqui dis dolenduciis dero corestr umquas
dero corestr umquas et omnient a que et doluptisi et omnient a que et doluptisi odiore, oditatem
odiore, oditatem repudi ni id ut occaerit ma sant, repudi ni id ut occaerit ma sant, explita nonsequas
explita nonsequas Iditiumquae poratiis ius min Iditiumquae poratiis ius min eaquaturias dolupta
eaquaturias dolupta tempori sitaquas pelest, vel tempori sitaquas pelest, vel in cusapit, core odipita
in cusapit, core odipita sperro quam quod eatur sperro quam quod eatur simi, sit, odicti ra quatus
simi, sit, odicti ra quatus et reniatem cone reprovi et reniatem cone reprovi dellandipsus eaqui dis
dellandipsus eaqui dis dolenduciis dero corestr dolenduciis dero corestr umquas et omnient a que
umquas et omnient et doluptisi odiore, oditatem repudi ni
WWW.GOMONGOLIA.COM/TOURISM
CHEER
MONGOLIA
INTO THE
ETERNAL
DESIGN
BLUE SKY
SYSTEM
HEADLINE & IMAGE
EXAMPLES
WWW.GOMONGOLIA.COM/SPORT
1:1 SOCIAL TILE
MINING AND
RESOURES
THAT MAKE
THE WHOLE
WORLD
MONGOLIA
05
GRAPHIC
ELEMENTS
THE DEER STONE

PETROGLYPHS
The monumental Deer Stones of the ancient Steppe have

connected us with our pastrol traditions since the Bronze
age. These megaliths stand as a testament to an unbroken
cultural narrative carved as petroglyphs into our national
psyche. We’ve interpreted the designs on the Deer Stones
to be elemental to our contemporary national brand story.
Part of the very design DNA of Mongolia.
GRAPHIC
ELEMENTS
DEER STONE
BITMAP SCREENS
When images are not needed, we have created a
graphic treatment that can be used to create visual
compositions.
This is done by using one of the famous deer

stone petroglyphs (see previous page) to create
a bitmap image. The 3 bitmap layers should use
complementary colours from our palette.
The bitmap image should never be used in its

enterity, but should be cropped in interesting ways.
GRAPHIC
ELEMENTS
DEER STONE
BITMAP SCREEN
GRAPHIC
ELEMENTS
DEER STONE
BITMAP SCREEN
GRAPHIC
ELEMENTS
DEER STONE
BITMAP SCREEN
GRAPHIC
ELEMENTS
DEER STONE
BITMAP SCREEN
GRAPHIC
ELEMENTS
DEER STONE
BITMAP SCREEN
GRAPHIC
ELEMENTS
DEER STONE
BITMAP SCREEN
GRAPHIC
ELEMENTS COLOUR MULTIPLY COLOUR DODGE
SCREEN COLOUR
TREATMENT
Each screens colourway can be changed through
the Photoshop master using the brand colours for
each layer.
Alternatively the option of overlaying a solid brand

colour to create various screens is the prefered way
to produce bold screen layouts.
HARD LIGHT NORMAL HUE
COLOUR BURN LIGHTEN SOFT LIGHT

06
DESIGN
APPLICATIONS
APPAREL
HOODIE
EPHEMERA
TOTE BAG
STATIONERY
BUSINESS CARDS
EPHEMERA
LANYARD / KEY CARD
EPHEMERA
COFFEE MUG
UNIFORMS
MENS / WOMENS
BASKETBALL UNIFORMS
VEHICLES
TRAVEL COACH
DIGITAL
QR CODE
DIGITAL
WEBSITE DESIGN
DIGITAL
WEBSITE DESIGN
WIREFRAMES
DIGITAL
SOCIAL MEDIA
PRINT
EDITORIAL
OOH
STREET FLAGS
THIS DOCUMENT IS CONFIDENTIAL GO MONGOLIA / STYLE GUIDE Pg. 64
06
PHOTOGRAPHY
PHOTOGRAPHY
Our image of Mongolia to the world should always be
authentic, honest and engaging. Photography should
always be from a personal point of view.
Un-retouched, unfiltered and unashamedly

Mongolian. The people who best know Mongolia
are Mongolians and we should always endeavour
to use Mongolian photographers. The viewer should
feel as though they are being let in on a well-kept
secret, a private invitation to see something first-
hand and be in the moment. Natural light is always
best when possible. Nothing posed or over stylised,
we look to capture character, texture, pattern.
Imperfections have stories to tell, sometimes the detail
can be left out and just the mood is enough to tell the
story. Landscapes can be vast and the context can
sometimes be up close in extreme narrow focus. There
is no one way to portray Mongolia as long as it is real.
PHOTOGRAPHY
SUBJECT
PHOTOGRAPHY
PATTERN / TEXTURE
PHOTOGRAPHY
LANDSCAPE
PHOTOGRAPHY
ARCHITECTURAL
THIS DOCUMENT IS CONFIDENTIAL GO MONGOLIA / STYLE GUIDE Pg. 73
08
APPENDIX
MONGOLIA
WHERE THE LAND
MEETS THE SKY
MONGOLIA
OFF THE
BEATEN TRACK
WWW.GOMONGOLIA.COM/TRAVEL
MONGOLIA
WILD
MONGOLIA
WITH THE FLOW
YOU'LL
NEVER KNOW
UNTIL YOU
MONGOLIA
NOW IS
THE TIME TO
MONGOLIA
DEVELOPING
RESOURCES
THAT MAKE THE
WHOLE WORLD
MONGOLIA
MONGOLIA WHERE
SUSTAINABLE TRADE
STANDS OUT FROM
THE HERD
MONGOLIA
SEE WHAT THE
FUTURE HOLDS
WWW.GOMONGOLIA.COM/INVESTMENT
MEET
GENERATION
MONGOLIA
WWW.GOMONGOLIA.COM/EDUCATION
MONGOLIA
EXPERIENCE
CULTURE ON
A DIFFERENT
STAGE
MONGOLIA
LOUD
CHEER MONGOLIA
AS MIKE LEAPS
INTO THE ETERNAL
BLUE SKY
MONGOLIA
SEE THE
ANCIENT
SKILLS
OF OUR
YOUNGEST
RIDERS

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BRAND GUIDELINES

The use of the brand information included in

Visualising our unique cultural heritage and

More than just branding Mongolia with a logo and

In this document you will see how design is part

BRAND VALUES POINT OF VIEW BRAND PURPOSE

Mongolia is emerging to embrace A land of vast horizons, endless opportunity

More than just a logo, this is tribute to the symbols

It is no coincidence that the word “GO” sits at the very

The flame represents the blossoming and continuation of the family.

The Soyombo is our national symbol.

The rectangles stand for honesty, justice, and meritocracy.

The MONGOLIA wordmark is constructed using

The wordmark is bold, wide and includes a strong

The Exclusion Zone ensures the legibility

This zone should be considered as the absolute

The exclusion zone is equal to the upright height

Regardless of communication size or dimension,

Please keep in mind the Logo exclusion

1. Top left corner

Establishing a minimum size ensures that Digital

1. Do not warp/stretch the wordmark.

2. Do not rotate the wordmark.

3. Do not outline the wordmark. 4. 5. 6.

5. Do not use a gradient.

6. Do not change the kerning (letter spacing)

7. Do not use colours that are not in the palette.

8. Do not apply any graphic treatment.

9. Do not use GO in any other orientation.

10. Do not stylise the logo with effects..

12. Do not invert the wordmark colour options .

10. 11. 12.

GREYCLIFF EXTRA LIGHT

TYPOGRAPHY GREYCLIFF REGULAR

GREYCLIFF GREYCLIFF DEMI BOLD

Cyrillic, there are different weights to the case that

We need only to look to the very fabric of our

RGB 255 / 255 / 255

RGB 0 / 102 / 179

RGB 255 / 217 / 00

HEX # DEFF00 HEX # FFC3A1

HEX # 00FFCD HEX # 00BBFF

HEX # B000FF HEX # E3DFD4

HEX # FF0080 HEX # EAEAEC

As GO Mongolia is used throughout brand assets,

Which one you choose for any brand asset is up to

Contrast should be the biggest priority when

Avoid using a similar colourway when

Before creating an asset, you must use one of the x x

communication, the logo should be placed

(with the exception of the use of GO)

This is to ensure consitency and structure

LOGO & TYPE MONGOLIA

1 - Headline Typograpy sit, odicti ra quatus et reniatem cone reprovi

2 - Website address “GOMONGOLIA”

3 - “GO” in the logo

HEADLINE & IMAGE

SINGLE PAGE The must see show

1:1 SOCIAL TILE

THE DEER STONE