XII AEC-B STUDIES QP

Class: XII (AEC) Date: 16-11-2024
Time: 3 Hrs.
BUSINESS STUDIES Max. Marks: 40
GENERAL INSTRUCTIONS:
This question paper contains 18 questions. All questions are compulsory.
PART A [1MARK QUESTIONS]
1. Which tool of promotion mix involves direct face-to-face conversation with prospective
customer?
(a) Sales promotion (b) Personal Selling (c) Advertisement (d) Public
Relation
2. 'When COVID vaccination started, the Central Government capped the prices of the vaccines
for private hospitals with Health Ministry notifying that appropriate action would be taken for
overcharging. State governments were told to ensure that prices charged by various private
hospitals do not exceed the ceiling.
The factor affecting price determination discussed above is:
(a) Product cost (b) Utility and demand
(c) Government and legal regulations (d) Extent of competition in the market
3. 'Kent' started off as an RO water purifier company. Over the years, it diversified its product
portfolio and now offers a wide range of healthcare products like air purifier, vegetable
cleaners, water softeners and a range of modern kitchen appliances, all under the same brand
name. Which characteristic of brand name is reflected in the above para?
(a) Suggestive (b) Versatile (c) Staying power (d) Capable of legal protection
4. Zolo, a marketer of cars having 40 % of the current market share of the country, aims at
increasing the market share to 70 % in next few years. For achieving this objective, the
manager of the company specified the action programme covering various aspects. Identify the
function of marketing discussed above:
(a) Customer support services (b) Gathering and Analysing market information
(c) Product designing and development (d) Marketing Planning
5. Jaypee Ltd. is manufacturing lunch boxes for office going people. To maximise profit, the
company decided to improve the quality and added an electronic warmer in the lunch boxes.
This improvement in the product increased their sales. Which marketing philosophy is
involved in this?
(a) Product Concept (b) Production Concept
(c) Marketing Concept (d) Societal Marketing Concept
6. Agricultural product use a quality certification mark. Name the mark.
(a) ISI (b) FPO (c) AGMARK (d) Hallmark
7. Who among the following is not considered a consumer under the Consumer Protection Act,
2019?
(a) A person who buys any goods for a consideration which has been paid.
(b) A person who avails of any service for a consideration which has been promised.
(c) A person who avails of a service for a commercial purpose.
(d) Any user of goods when such use is made with the approval of the buyer.
8. Aarushi purchased a pack of biscuits. When she opened it, she felt the biscuits were stale. She
carefully read the label on the pack of biscuits which mentioned:
"If you are not satisfied with the product quality, write to our Customer Care Cell at:
Bell Foods Pvt. Ltd.
B/321, Jalandhar, Punjab."
The biscuit company has set up its own consumer service and grievance cell to promote and
protect the following right:
(a) Right to Safety (b) Right to be Heard
(c) Right to be Informed (d) Right to Consumer Education
9. Sangeeta bought a TV for Rs . 45,000. It was later found to be defective. She approached the
seller who refused to entertain her. Which redress agency can she approach?
(a) District Commission (b) State Commission
(c) National Commission (d) Supreme Court
10. Garvit went to a Mobile Shop to buy a smart phone. The shopkeeper forced him to buy smart
phone of a particular brand out of various available brands. Which right of Garvit has been
exploited?
(a) Right to Choose (b) Right to be Heard
(c) Right to be Informed (d) Right to seek Redressal
Part B [VSAQ’S]
11. What is meant by the societal concept of marketing?
12. Government is actively advertising for ‘Jago Grahak Jago’. Which consumer right is
highlighted in the given Statement
Part C [SAQ’S]
13. Differentiate between "Marketing Concept Philosophy" and "Selling Concept Philosophy" on
the basis of:
(a) Meaning; (b) Main focus; (c) Means.
14. State any four factors which affect the determination of the price of the product.
15. Give the definition of ‘Consumer’ as per Consume protection Act, 2019.
Part D [LAQ’S]
17. 'Determination of the Price of a Product' is influenced by many factors. Explain any five
factors that have an influence on price.
(OR)
Name that element of marketing-mix which affects the revenue and profits of a firm. Explain
any five factors which help in determining this element.
18. State any five remedies available to a consumer under the provisions of the Consumer
Protection Act, 2019.
(OR)
Reena purchased one litre of pure Deshi Ghee from a shopkeeper. After using it, she had a
doubt that it is adulterated. She sent it for a laboratory test which confirmed that the Ghee is
adulterated. State any six reliefs available to Reena, if she complaints and the consumer court
is satisfied about the genuineness of the complaint.

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Class: XII (AEC) Date: 16-11-2024

This question paper contains 18 questions. All questions are compulsory.

PART A [1MARK QUESTIONS]

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