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    Creating Your Personal Brand

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    Creating Your Personal Brand

    Uploaded by

    zwslpo
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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    4 views2 pages

    Creating Your Personal Brand

    Uploaded by

    zwslpo

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Creating Your Personal Brand

    Sway Factor Personal Branding Model


     Essence: your essence is your professional DNA.
    What lights you up?
     Expression: expression is how you articulate
    your attributes and aspirations. State your true
    north.
    o Own your ellipsis – how it makes you special?
    o Who do you know who…ss
    o Exercise:
     Healthcare job, serving/helping people
     Communication & time management skills
     Healthcare management in something like
    Doctors without borders?
     Enrollment: enrollment is how others buy into
    your personal brand story. Walk the talk.
    o Everybody you meet… ss
    o Sway factor definiation…ss

    3 Ways to Raise your sway factor


    Craft Your Airplane Pitch
     Basic elevator pitch - name, title, company
     Airplane pitch – answers the question of what do
    you do and who you are? Reinforces your ellipsis.

    Hearing - Processing – Remembering

    Make it P.O.P

    - Pique my interest
    - Open a dialogue
    - Position yourself in my memory
    - Example:
    o I help the C-Suite live longer (CEOs) – it
    makes the listeners curiosity as to how do
    they do that?
    o I show people how to market themselves
    Be Smart About Social Media

    - “Your digital footprint should promote your


    personal brand value.”
    - Who Moved My Cheese? Book takeaways:
    o Never take things for granted; things will
    change
    o Don’t let fear prevent you from adapting to
    change
    o Managing change comes with a bias
    towards action
    - If you post something personal on your social
    media, post something about your job soon after
    so there is more engagement about your job
    from your friend circle.
    - “Your LinkedIn profile should promote you and
    what you do.”
    - LinkedIn is not a resume; it is sales collateral!
    - Headline LinkedIn: headline is not the job!!
    o Articulate what a recruiter or someone
    who can refer you should know about you.

     Evolution: regularly take stock of your goals and


    adjust accordingly. Has your true north shifted?

    Craft your airplane pitch!

    Update your LinkedIn profile!

    Connect with Sima Dahl on LinkedIn! Username -


    simasays

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