CBSE | DEPARTMENT OF SKILL EDUCATION

MARKETING & SALES (SUBJECT CODE -412)

Blue-print for Sample Question Paper for Class IX (Session 2024-2025)
Max. Time: 2 Hours Max. Marks: 50
PART A - EMPLOYABILITY SKILLS (10 MARKS):
OBJECTIVE TYPE SHORT ANSWER
UNIT QUESTIONS TYPE QUESTIONS TOTAL
NAME OF THE UNIT
NO. QUESTIONS
1 MARK EACH 2 MARKS EACH

1 Communication Skills – I 1 1 2
2 Self-Management Skills – I 2 1 3
3 ICT Skills – I 1 1 2
4 Entrepreneurial Skills – I 1 1 2
5 Green Skills - I 1 1 2
TOTAL QUESTIONS 6 5 11
NO. OF QUESTIONS TO BE ANSWERED Any 4 Any 3 07
TOTAL MARKS 1x4=4 2x3=6 10 MARKS

PART B - SUBJECT SPECIFIC SKILLS (40 MARKS):

OBJECTIVE SHORT DESCRIPTIVE/
TYPE ANSWER TYPE LONG ANS. TYPE
UNIT TOTAL
NAME OF THE UNIT QUESTIONS QUESTIONS QUESTIONS
NO. QUESTIONS
1 MARK EACH 2 MARKS EACH 4 MARKS EACH
Introduction to
1. 5 1 - 6
Marketing & Sales
2. Concept of Market 4 1 - 5
Basic concept of sales
3. 5 2 1 8
and selling
Understanding
4. customer and 5 1 2 8
consumer
Activities in sales and
5. 5 1 2 8
marketing
TOTAL QUESTIONS 24 6 5 35
NO. OF QUESTIONS
20 Any 4 Any 3 27
TO BE ANSWERED
TOTAL MARKS 1 x 20 = 20 2x4=8 4 x 3 = 12 40 MARKS

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CBSE | DEPARTMENT OF SKILL EDUCATION
MARKETING & SALES (SUBJECT CODE -412)

Sample Question Paper for Class IX (Session 2024-2025)

Max. Time: 2 Hours Max. Marks: 50

General Instructions:
1. Please read the instructions carefully.
2. This Question Paper consists of 21 questions in two sections: Section A & Section B.
3. Section A has Objective type questions whereas Section B contains Subjective type questions.
4. Out of the given (5 + 16 =) 21 questions, a candidate has to answer (5 + 10 =) 15 questions in
the allotted (maximum) time of 2 hours.
5. All questions of a particular section must be attempted in the correct order.
6. SECTION A - OBJECTIVE TYPE QUESTIONS (24 MARKS):
i. This section has 05 questions.
ii. Marks allotted are mentioned against each question/part.
iii. There is no negative marking.
iv. Do as per the instructions given.
7. SECTION B – SUBJECTIVE TYPE QUESTIONS (26 MARKS):
i. This section has 16 questions.
ii. A candidate has to do 10 questions.
iii. Do as per the instructions given.
iv. Marks allotted are mentioned against each question/part.

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 SECTION A: OBJECTIVE TYPE QUESTIONS

Q. 1 Answer any 4 out of the given 6 questions on Employability Skills (1 x 4 = 4 marks)

i. is caused when natural or a man-made disturbance disrupts 1
the natural balance of an ecosystem.
a. Ecological balance
b. Ecological imbalance
c. Natural disaster
d. Human disruption
ii. Dressing in a prim proper way for school, friend’s place or for playground is an 1
element of one of the self-management skills. Name it.
iii. One of the following is not a factor affecting self-confidence? 1
a. Social
b. Cultural
c. Physical
d. Economic
iv. One of the following ICT tool can hold hundreds of books in digital form, are portableand 1
have long battery life?
a. Mobile
b. Tablet
c. E-Reader
d. E-mail
v. Ruchika runs a beauty salon in a market place. Which type of business is she engagedin? 1
a. Manufacturing
b. Service
c. Merchandising
d. Hybrid

vi. Name the type of communication that involves use of body language, gestures and 1
facial expressions to convey information to others.
a. Verbal communication
b. Non-verbal communication
c. Visual communication
d. Written communication
Q. 2 Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)
i. Customer’s due to competition. 1
a. Gain
b. Lose
c. Compete
d. Enjoy
ii. What is meant by Utility? 1
iii. Which department coordinates and provides an efficient, economic and flexible 1
administrative set up to ensure timely movement of products from the buyers
to the sellers?
a. Production
b. Sales
c. Finance
d. Human Resource

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 iv. The Societal Marketing concept aim at - 1
a. Customer satisfaction
b. Maximization of profits
c. Maximisation of sales
d. Customer satisfaction & social welfare
v. Marketing helps in reducing the price fluctuations in the market. Which pointof 1
importance of marketing is reflected here?
a. Economic stability
b. Satisfaction of human wants
c. Creates utility
d. Increase in standard of living
vi. Which concept involves belief that if the product is good and is priced 1
reasonably then customers will be attracted even without use of special
marketing efforts?
a. Product concept
b. Production concept
c. Marketing concept
d. Selling concept

Q. 3 Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)

i. The types of products which are generally sold at customers’ workplace are - 1
a. Grocery products
b. Standardized products
c. Fashion-related products
d. Technical products
ii. Which of these is an example of clinic? 1
a. Retail store
b. Beauty salon
c. Factory
d. Warehouse
iii. Which of the following statements is not true about virtual markets? 1
a. These are also called as non-physical markets
b. Transactions take place through internet
c. Operational costs are high
d. Payments may be done as COD or through net banking or debit orcredit
cards
iv. How selling creates desire for products? 1
v. Why is it important to provide customized selling to customers? 1
a. To minimize the cost
b. To survive in competitive market
c. To clear excess stock
d. To maximise profits
vi. Who can be said to be a direct competitor? 1

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Q. 4 Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)
i. The buying pattern of professionals like lawyers, doctors, a taxi driver, a 1
medical representatives and a teacher will not be alike. Which factor
influencing buyer behaviour is reflected here?
a. Occupation
b. Perception
c. Motivation
d. Culture
ii. Rohan occasionally visits doctors informing them about the new CT scan 1
machine and sometimes simply to exchange greetings. Which type of selling task
is he engaged in?
a. Missionary selling
b. Trade selling
c. Consultative selling
d. Technical selling
iii. The end user of the product is : 1
a. Customer
b. Purchaser
c. Trader
d. Consumer
iv. Which phase of buyers’ behaviour involves identifying how he/she is going to 1
use the product and services?
a. Acquisition phase
b. Consumption phase
c. Disposition phase
d. Usage phase
v. What is meant by Reference Group? 1
vi. Name the term used for group of people representing the sales department 1
and other areas in a firm, all sharing a common goal of increased sales.

Q. 5 Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)

i. Identify the full form of RTGS. 1
a. Real Time Gross Stability
b. Risk Time Gross Stability
c. Real Time Gross Settlement
d. Risk Time Gross Settlement

ii. Give two examples of any non-selling activities. 1

iii. One of the following is not a basic sales task? 1
a. Order taking
b. Order-getting
c. Supporting
d. Market survey
iv. Stacking together of products on the basis of common regions and areas of 1
delivery, or on the basis of similarity of products into loading units is called as:
a. Packaging
b. Consolidation
c. Sorting
d. Verification
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 v. Which type of sales personnel build goodwill of the firm, but do not close 1
sales?
vi. Such brand of customers always shop for the best deal on items they want to 1
purchase. Identify them.
a. Repeat customers
b. Loyal customers
c. Sales & discount customers
d. Potential customers

SECTION B: SUBJECTIVE TYPE QUESTIONS

Answer any 3 out of the given 5 questions on Employability Skills (2 x 3 = 6 marks)

Answer each question in 20 – 30 words.
Q. 6 Define Green Economy. List any two benefits of the same. 2
Q. 7 State any two positive impacts of self-management. 2
Q. 8 Give reasons why CPU is said to be the brain of the computer. 2
Q. 9 What is meant by Partnership business? State about liability of partners in a 2
partnership firm.
Q. 10 What is Kinesics? Give any two examples. 2

Answer any 4 out of the given 6 questions in 20 – 30 words each (2 x 4 = 8 marks)

Q. 11 What is meant by Daily Sales Reporting? How is this helpful for sales managers? 2
Q. 12 State any two conditions to be fulfilled for a business transaction to be called as an 2
exchange.
Q. 13 Enumerate any two functions of intermediaries. 2
Q. 14 Which type of selling task requires greatest sales skills? Explain. 2
Q. 15 Discuss the two main types of needs. Also give relevant examples. 2
Q. 16 Marketing helps the producers to take the right decision at the right time. Explain. 2

Answer any 3 out of the given 5 questions in 50– 80 words each (4 x 3 = 12 marks)
Q. 17 Mr. Harish, a salesman in a reputed company, has verified the stock of goods to 4
ensure its availability for customers. Discuss the steps that he has to undertake in
order to complete order processing.
Q. 18 Distinguish between Customer and Consumer by giving any four points. 4
Q. 19 In a survey, it was observed that families having young kids spend more on toys 4
and sweets, the families having teenagers spends more on recreation and the
families having old age people have to spend more on medication or hospital
expenses.
Which factors influencing buyer behavior are being reflected here? Discuss any
three more factors influencing buyer behavior.
Q. 20 Discuss the role of Marketers for customers, company and society. 4
Q. 21 Intermediaries are crucial elements of products’ distribution channel. 4
Discuss
various factors that affect the choice of such intermediaries.

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