1.

Revenue Model
Identify the one revenue model for the selected Project that is most
attractive to your Customer Persona. Write the name of the revenue
model and a one-paragraph description of how you plan to deploy the
revenue source with your chosen Project. Identify five successful
companies in related fields that use the chosen revenue model and
provide the name of the company, the URL, and a one-sentence
description of their offering. Rate their deployment of the revenue model
on a scale of 1 to 5, with 5 being best, and provide a bulleted list of how
the company could deploy the revenue model more effectively.

2. Steps to Revenue
Analyze all of the key steps that need to occur before you receive a
payment in your bank account from your Customer. Provide the estimated
amount of time in days or weeks that each step will require. For each
step, write the name of the step, the approximate timing, and a couple of
sentences that describe what needs to happen for that step to be
completed. Consider ways to dramatically reduce the number of steps or
reduce the amount of time for each step. Discuss the steps that you have
identified with your Working Group and write a bulleted list of the
feedback received from your peers.
Sample Steps to Revenue are available here.Links to an external
site.

3. Identify Key Drivers

Based on your learning in the Key Metrics Assignment, identify one, two,
or three key business metrics that are the primary drivers of future
revenues; these are referred to as Key Performance Indicators (KP|s). In
most business models, there is usually one KP| that needs to increase
before any other metric, or revenue, can increase. For example,
'Acquiring Users' has to increase first for a mobile application, and
'Acquiring Leads' has to increase first for enterprise software. Write the
name of each KPI and provide a one-paragraph description of each.

4. Financial Model
Develop a financial model for your Project to forecast the cash flow from
the business over the next 12 months. Start with the KPls as the basis for
the model and forecast the growth of those KPis over time. Factor in the
Cost of Customer Acquisition from the Expert Interviews and online
research.
Sample Financial Model Template is available here.Links to an
external site.

5. PITCH REVIEW
Pitch Review will be the first milestone for the program, marking
completion of the Startup Masterplan Course. Founders need to pass this
milestone in order to continue to the offline Venture Bootcamp.

For the Pitch Review:

 Each Founder will present their company in front of a panel of

VCs and get graded on 3 metrics: (a) validity of the idea &
offering (b) presentation quality, and (c) completeness of the
model.
 You will have 3 minutes to present the company with a
PowerPoint deck and another 3 to 5 minutes to answer questions
from the VC panels.
 The panel will ask questions and then rate Founders on a scale of
1-5 in each category, with 5 being the best possible score. Any
Founder who scores an average of 3.0 or below may be asked to
leave the program and re-enroll in the next batch.

6. Rating
Based on your engagements with your new Working Group peers:
(1) Rate each of your Working Group peers on their Idea Quality &
Performance in the program by submitting on the Founder Review Form
link below.
(2) If you are concerned about a peer's behavior, seriousness in
pursuing entrepreneurship, or other negative concerns, please notify the
Academy through the Founder Flagging Form.
You must be extremely honest with your peers' ratings. Your rating data
and flags are private and are not visible to other peers.
Link:
- Founders Review: bit.ly/foundersreviewfa
- Founder Flagging: bit.ly/flaggingfa
1. REVENUE MODEL

We choose Direct Sales as our revenue model. This model involves selling our eco-
friendly adhesive products directly to businesses and consumers without any
intermediaries, leveraging both online platforms and direct engagement through
sales teams. By directly interacting with our customers, we can provide
comprehensive information on the sustainable benefits and applications of our
products, ensuring that the unique value proposition of using Indonesian Joss
Powder is clearly communicated. This approach not only enhances customer trust
and loyalty but also allows for immediate feedback to further innovate and improve
our offerings. Direct sales will be facilitated through an intuitive online store, targeted
marketing to industries that highly value sustainability (like green construction and
eco-conscious manufacturing), and participation in trade shows and industry
conferences to showcase the environmental and quality advantages of our
adhesives and incense mixtures.

Successful companies using Direct Sales in related fields:

1. 3M (https://www.3m.com)
 Offers a wide range of products including adhesives, abrasives,
laminates, passive fire protection, personal protective equipment,
window films, paint protection films, dental and orthodontic products,
electronic materials, medical products, car-care products, and
electronic circuits.
 Rating: 5
 To enhance effectiveness:
 Increase focus on sustainability in marketing materials.
 Enhance online direct sales platform for easier product
customization and ordering.
 Offer more comprehensive online resources and tools for
product selection and application guidance.
2. Henkel (https://www.henkel.com)
 Specializes in adhesives, sealants, and functional coatings for both
industrial and consumer applications.
 Rating: 4
 To enhance effectiveness:
 Expand direct sales efforts to emerging markets with a focus on
eco-friendly products.
 Increase customer engagement through digital transformation
and interactive platforms.
 Leverage AI and machine learning for personalized product
recommendations.
3. Tesa SE (https://www.tesa.com)
  A leading manufacturer of adhesive tapes and self-adhesive system
solutions for industries, craftsmen, and consumers.
 Rating: 4
 To enhance effectiveness:
 Improve direct online sales with more detailed product
information and application examples.
 Develop a more robust customer support system for direct
inquiries.
 Implement a loyalty program for repeat customers and industrial
buyers.
4. Bostik (https://www.bostik.com)
 Provides adhesive technologies across a wide range of sectors
including construction, automotive, aerospace, rail, packaging, tapes,
labels, flexible lamination, and footwear industries.
 Rating: 4
 To enhance effectiveness:
 Increase the range of sustainable and eco-friendly products
available for direct sale.
 Use more targeted marketing strategies to reach industries
committed to sustainability.
 Enhance the customer experience with virtual product
demonstrations and webinars.
5. Sika AG (https://www.sika.com)
 Offers construction and industry markets with solutions in bonding,
sealing, damping, reinforcing, and protecting.
 Rating: 3
 To enhance effectiveness:
 Expand direct sales channels in global markets, especially in
developing regions.
 Strengthen online presence with enhanced e-commerce
capabilities.
 Introduce more interactive tools for product selection and
specification to facilitate direct sales.

1. Steps to Revenue
1. Website Visit
 Timing: Immediate
 Description: Customers are attracted to the
BlambanganPowder website through search engine
optimization, targeted ads, and social media marketing. The
goal is to make this step as quick and frictionless as possible
by ensuring the website is easily accessible and ranks well on
search engines.
 Optimization: Improve website SEO and use targeted social
media ads to decrease the time customers need to find our
website.
2. Product Selection
 Timing: 1-3 days
 Description: After landing on the website, customers browse
the product selection. Detailed product descriptions, benefits,
and applications help them make a decision. A live chat
feature can provide immediate assistance.
 Optimization: Streamline the product selection process with
clear categorizations and a robust search function. Implement
AI chatbots for instant support.
3. Registration/Checkout
 Timing: Immediate
 Description: Customers select products and proceed to
checkout. They have the option to register for an account or
checkout as a guest. Registration can provide benefits such as
order tracking and future discounts.
 Optimization: Minimize the required fields for checkout and
registration to speed up the process and reduce cart
abandonment rates.
4. Payment Processing
 Timing: Immediate to 2 days
 Description: Payment is made through a secure online
gateway. The processing time can vary depending on the
payment method but is generally quick.
 Optimization: Offer multiple payment options, including
instant payment methods like digital wallets to ensure
immediate processing.
5. Order Confirmation and Fulfillment
 Timing: 1-5 days
 Description: Once the payment is processed, the customer
receives an order confirmation, and the order fulfillment
process begins. This includes preparing the product,
packaging, and shipping.
  Optimization: Optimize inventory management and logistics
to reduce the time from order placement to shipment.
6. Shipping and Delivery
 Timing: 3-14 days
 Description: The product is shipped to the customer. The
delivery time can vary significantly depending on the
customer's location and the shipping options selected.
 Optimization: Offer express shipping options and partner
with reliable logistics companies to reduce delivery times.
7. Payment Received
 Timing: Typically instant post-confirmation, but bank
processing may add 1-3 days.
 Description: Payment is considered received once it is
processed and cleared by the bank, which might take a few
days after the initial transaction.
 Optimization: Work with payment processors that offer quick
turnaround times for settling funds.

Feedback from Working Group:

 Website Optimization: Focus on reducing the time customers
spend from landing on the website to finding their desired product.
 Enhanced Payment Options: The group suggested integrating
more instant payment methods to reduce processing times and
make the checkout process more seamless.
 Logistics Partnerships: Partnering with more efficient logistics
providers was recommended to ensure quicker and more reliable
delivery times.
 Inventory Management: Implementing more advanced inventory
management systems to ensure products are ready to ship as soon
as an order is placed, reducing fulfillment times.
 Customer Support: Enhancing customer

3. Identify Key Drivers

For BlambanganPowder, which operates within the eco-friendly adhesive

industry, the following Key Performance Indicators (KPIs) are pivotal for
driving future revenues:

1. Customer Acquisition Rate: The rate at which new customers are

acquired is a fundamental KPI for BlambanganPowder, especially
given the direct sales business model. An increase in the customer
base directly correlates with increased revenue potential. This
metric assesses the effectiveness of marketing campaigns, the
 appeal of the product offerings, and the reach of the company in the
target market. By analyzing the Customer Acquisition Rate,
BlambanganPowder can adjust its marketing strategies, product
offerings, and sales efforts to ensure a steady influx of new
customers, thus growing the business.
2. Average Order Value (AOV): The Average Order Value tracks the
average dollar amount spent each time a customer places an order
on a website or mobile app. For BlambanganPowder, this KPI helps
understand customer purchasing behavior and the perceived value
of the products. AOV is crucial because increasing the average order
value can significantly enhance revenue without proportionally
increasing the cost of acquiring new customers. It also provides
insights into product pricing, customer satisfaction with the value
offered, and the effectiveness of up-selling or cross-selling
strategies.
3. Customer Retention Rate: Given the nature of the adhesive
industry where repeat purchases can be expected, the Customer
Retention Rate becomes a critical KPI. It measures the percentage
of customers who remain engaged with BlambanganPowder over a
certain period. This indicator is a testament to product quality,
customer service, and overall customer satisfaction. High retention
rates often correlate with increased customer loyalty and can lead
to more predictable and stable revenue streams. It also costs less to
retain existing customers than to acquire new ones, making this KPI
essential for long-term financial health and customer relationship
management.

Focusing on these KPIs, BlambanganPowder can enact strategies to

optimize these metrics, thereby increasing the chances of sustained
revenue growth and market expansion.

4. Financial Model
https://docs.google.com/spreadsheets/d/19zbYaaj8ii_YRtlHVoxbN6VFaRnpIxN-
7C9NEXZXDNE/edit?usp=sharing