Slide 1 – Introduction 30 seconds

I chose Help Us Green for its innovative approach to environmental and social issues through supply
chain management. This startup tackles river pollution by upcycling floral waste, simultaneously
creating economic opportunities. What sets them apart is their holistic approach:

They make a significant environmental impact by reducing pollution in the Ganges. Their social
impact includes providing jobs, especially for marginalized women. The business model is
economically viable, turning waste into valuable products. Their entire operation showcases
innovative supply chain practices. Finally, their model has potential for scalability to other regions
facing similar issues.

Help Us Green demonstrates how effective supply chain strategies can drive positive change on
multiple fronts."

Slide 2-

Now let’s understand about Help us green is all about

Help us Green is all about preserving the Ganges through livelihoods. The company are recycling
pious temple waste .which would otherwise have been dumped into river bodies like the Ganges. So
the company collect these waste flothe companyrs and the company convert them into incense
sticks. With our technology, Flothe companyrcycling as the company call it, the company have been
able to replace those chemicals (used to make incense) with temple waste. There is a Czech friend of
mine who was visiting me in Kanpur. I took him to the Ganges Ghat and the company the companyre
sitting there and a minute later, there was a truck that came in and they dumped about 4-5 tons of
Temple waste in the river. And no one has done anything about it. And it's a free raw material so that
is how the idea was born. The first step is all the plastic and paper and the garland threads are the
companyeded out, then these flothe companyrs are segregated and sun dried and then they are
pulverized into the powder used to make different charcoal free incense and other materials. The
capacity is around 12 tons per day and currently the company are operating around 4.7 tons. The
company started with about 72000 rupees, today the company have raised around a million dollars.
With that money the company have been able to set up the world's first Flothe companyrcycling unit
in Kanpur. The company have a corporate team of about 13 people and then the company employ 79
women full-time. The company provide them dignified disease free livelihoods. The company are
aiming at employing at least 5000 women by 2020. That is the aim that the company are fighting for.
So Amazon Launchpad has been an inflection point for Help Us Green because when the company
started selling incense the kind of volumes that Amazon Launchpad brought in, the company had
never thought of. So that really made us think of scale, and how do the company take this project to
the next level. Every minute the company sell an incense so while the company are talking the
company have sold about 10 to 12 incenses.

Slide 2- Business model overview:-

Help Us Green operates on a circular economy model, which is the cornerstone of their innovative
supply chain management. Their business model consists of four key steps:

First, waste collection. They gather floral waste from temples and religious sites that would
otherwise pollute rivers.

Second, upcycling. This waste is processed and transformed into valuable raw materials.
Third, product creation. They manufacture various items like incense sticks, vermicompost, and eco-
friendly packaging.

Finally, sales and distribution. Products are sold through multiple channels, including direct sales,
retail partnerships, and e-commerce platforms.

This circular model showcases how a the companyll-designed supply chain can create value at every
stage while addressing environmental issues."

Slide 3- Waste Collection

Help Us Green's circular economy model begins with waste collection, a critical step in their
innovative supply chain management. They collect floral waste from temples, mosques, and other
religious sites in Kanpur and surrounding areas. This waste, which would typically end up polluting
rivers, becomes the foundation of their entire operation.

Local workers, primarily women from marginalized communities, are employed as collectors. They
gather the floral waste daily, ensuring it doesn't decompose or get disposed of in waterways. This
process not only sources their raw materials but also provides employment and prevents
environmental degradation, showcasing how the first step in their supply chain already creates
multiple layers of value.

Slide 4 – Upcycling

Help Us Green operates on a circular economy model, which is at the core of their innovative
approach to supply chain management. They collect floral waste from temples and mosques,
preventing it from polluting rivers. This waste is then upcycled into products like incense sticks,
organic fertilizers, and biodegradable packaging. By converting waste into valuable products, they
close the loop in their supply chain, ensuring sustainability at every step. This model not only
benefits the environment but also supports local communities by creating jobs and promoting eco-
friendly practices

Slide 5 - Product Creation

Help Us Green focuses on product creation, producing a diverse range of eco-friendly products.
These include incense sticks, vermicompost, and biodegradable packaging materials, all made from
the upcycled floral waste. This diversification strategy allows them to maximize the value extracted
from the waste, ensuring that no part goes unused. By offering multiple products, they not only
contribute to environmental sustainability but also cater to different market needs, further
solidifying their impact and business success

Slide 6- Sales and Distribution

Help Us Green focuses on product creation, producing a diverse range of eco-friendly products.
These include incense sticks, vermicompost, and biodegradable packaging materials, all made from
the upcycled floral waste. This diversification strategy allows them to maximize the value extracted
from the waste, ensuring that no part goes unused. By offering multiple products, they not only
contribute to environmental sustainability but also cater to different market needs, further
solidifying their impact and business success

Slide 7- products

The flagship product of Help Us Green is their incense sticks, made entirely from recycled flothe
companyrs. These incense sticks come in various fragrances, offering a unique and eco-friendly
alternative to traditional incense. By utilizing floral waste, they not only prevent environmental
pollution but also create a sustainable product that aligns with the values of conscious consumers.
These incense sticks stand as a symbol of their commitment to upcycling and promoting a circular
economy

Slide 8- Supply chain network design

Help Us Green's supply chain network is carefully designed to support their sustainability goals. It
begins with strategic partnerships with religious sites, where floral waste is sourced directly from
temples and mosques. The collection process involves gathering these flothe companyrs, which are
then transported to initial processing points, usually located near the collection sites. Here, the
flothe companyrs undergo a basic sorting and cleaning before being sent to larger processing
facilities.

At these facilities, the floral waste is transformed into a variety of eco-friendly products through a
structured production process. This includes converting the flothe companyrs into incense sticks,
vermicompost, and biodegradable packaging materials. Once produced, the products are carefully
packaged, ensuring that the eco-friendly nature of the products extends to their packaging.

Inventory management is a critical aspect of their supply chain, helping to optimize stock levels and
meet market demand without overproduction. Finally, the products are distributed through a
network of channels, including retail partners and online platforms, ensuring that these sustainable
products reach consumers who value environmental responsibility

Slide 9 - Strategic Decisions in Supply Chain

"Help Us Green's strategic decisions drive their sustainability mission. They focus on local sourcing
and production, reducing environmental impact, and maintain vertical integration to control the
entire production process. Product diversification allows them to maximize the use of floral waste,
while employing marginalized communities ensures social impact. Their commitment to a circular
economy model underpins all their efforts.

In terms of best practices, they have developed an efficient collection system and implement strict
quality control. Just-in-time inventory management helps avoid excess stock, and rapid processing
ensures high-quality products. Their zero-waste approach ensures that every part of the floral waste
is utilized effectively.

Slide 10 – New Technologies in Supply Chain and Logistics

Help Us Green leverages new technologies to enhance their supply chain and logistics. The Internet
of Things (IoT) is used for real-time tracking of floral waste from collection to processing, ensuring
efficiency and transparency. AI and machine learning optimize their operations, predicting demand
and improving production processes. Blockchain technology ensures traceability, allowing consumers
to see the entire journey of their products, from waste to final product. Advanced processing
technologies enable the efficient conversion of waste into high-quality products. Finally, their use of
green technologies aligns with their sustainability goals, minimizing environmental impact
throughout the supply chain.