PROJECT REPORT

ON
“Transforming Floral Waste Into
Organic Treasures”
IN
HelpUsGreen
MBA (2ND SEM)

DISHA BHARTI COLLEGE OF

MANAGEMENT AND EDUCATION
SAHARANPUR-247001
(2024-25)

SUBMITTED TO SUBMITTED BY
NEHAL JAIN MEGHA
(Asst. Professor) (MBA 2 nd Sem)

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 ACKNOWLEDGEMENT
I understand, hereby declare that the project “Transforming Floral

Waste Into Organic Treasures” the Initiative by company called

“HelpUsGreen” submit in partial fulfilment for the award of degree

Master Business Administration of is a bonfide record work done by

me under the guidance of Ms. Nehal Jain, and Ritika Disha Bharti

College of Management And Education.This Report has not

previously formed the basis for the award any degree,diploma,or

similar title of any University.

MEGHA

2
 TABLE OF CONTENTS
SR.NO CONTENTS Page No
1. Executive Summary 4

2. Introduction 6
3. Where Are They Now 8
4. Helpusgreen Through The Pandemic 9
5. Mission 12
6. Helpusgreen Is The Brilliant Startup 14
7. A Colourful Solution To The Flower 21
Waste
8. From Flower Waste To Insence 24
9. The Social Solution 27
10. Making The Big Idea Bigger 30
11. Helpusgreen ‘S Products 32
12. Premium Fragrances By 56
Helpusgreen
13. Fragrance Of Flowercycling 62
14. Awards 73

3
 Executive Summary
The Project Studies were conducted at “HelpUsGreen” which is
Indian social enterprises that works to recycle floral waste from
temples. HelpUsGreen operates mainly in Uttar Pradesh.

 Clearly state what you aim to achieve with your project and what

tangible outcomes you intend to produce.

 Define the boundaries of your project, including what will be

included and excluded from your work.

 Identify the primary audience or users who will benefit from your

project.

 Conduct research and analysis to understand the context, gather

relevant information, and identify potential solutions.

 Outline the approach or methodology you will use to carry out

your project, including any tools, techniques, or frameworks

4
 Develop a plan for implementing your project, including

timelines, resources needed, and any potential challenges or

risks.

 Determine how you will measure the success of your project and

what metrics or indicators you will use to evaluate its impact.

 Consider the long-term sustainability of your project and how it

can continue to have an impact beyond its initial implementation.

 Plan how you will communicate your project findings and

outcomes to relevant stakeholders and disseminate your work to

a wider audience.

5
 INTRODUCTION
THE BEGINNING

The seed of sustainability was sown when founder Karan Rastogi, a

graduate from Warwick Business School (UK), came up with a unique
idea to make religion sustainable. Seeing the floral debris consuming
the Holy Ganges, our founder spent time researching eco-friendly
processes to create best out of waste. This search led to the birth of
HelpUsGreen. We launched our first 100% organic and handmade line
of biofertilizers, thus began our journey of Green Design. We soon
began producing lifestyle products, up-cycling monumental temple-
waste in India and making sustainability accessible.

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“HelpUsGreen” is an online private label brand for organic products

under brand names Mitti and Sticks & Stones. The product

category includes incense sticks & cones and vermicompost &

plant fertilizers. the products are available in different flavors like

strawberry, khus, apple, lemon grass etc. Claims to make all the

products from the recycling of flowers used in temples and

mosques around the river Ganges by employing more than 1200

rural women under SHG program. Also, claims to have used

335k kg of flowers as raw material collected from temples &

mosques, as of July 2017.

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 WHERE THEY ARE NOW
What emerged in 2015 as a vision, has now evolved into a self-
sustaining social enterprise of over 50 eco-warriors. As of 2021, we
collect over 2.5 tonnes of floral waste everyday and flowercycle it into
lifestyle products like aromatic sticks, organic fertilizers and festive
goods.

8
 HELPUSGREEN THROUGH
THE PANDEMIC

Presently, we are collecting flowers directly from farmers due to the

ongoing Pandemic, as they do not have a market to sell.

6Additionally, we collaborated with the governments of

9
 Uttarakhand and Karnataka to facilitate online training to farmers

about sustainable agricultural practices and generating income

through them by creating products such as incense sticks, dyes,

herbal Holi colours.

Our team powered through COVID by collaborating with one of the

biggest incense manufacturers in India, ZedBlack. ZedBlack has a

network of thirty-six company operated depots across India, with their

products gracing the racks of +7,50,000 retail outlets via 3300

distributors. They have India’s largest range of Agarabatti &

Dhoopbatti products with more than 1200 SKUs and exports to more

than 29 countries. Under this contract, “HelpUsGreen” joined hands

to ensure that the concept of making religion sustainable reaches the

masses.

"HelpUsGreen” fosters Eco-Warriors who actively work towards

shaping perceptions about floral waste. Through the pandemic, we

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pushed bounds by procuring flowers not only from religious grounds

but also from weddings, political rally’s and most importantly, the

farmers who drive the Indian economy.

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 MISSION
“HelpUsGreen” aspires to be the most forward thinking, ethical, and

sustainable company selling products to aid nature and its beings.

HelpUsGreen is on a mission to make sustainable and ethical

consumerism accessible, discouraging the community from splurging

on products that pollute. We aim to serve social, environmental, and

economical justice to build an equitable, green, and thriving circular

economy.

HelpUsGreen designs for the environment, using clean technology

and cradle-to-cradle philosophy mitigating waste throughout our-

products life cycle.

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 Rather than contributing to landfills, we offset them.

We also encourage product stewardship, wherein everyone involved

assumes responsibility for minimizing environmental impact of the

product at all stages. HelpUsGreen firmly observes precautionary and

preventive principles, anticipating and averting waste throughout our

operations.

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 HelpUsGreen a Brilliant Startup
Indeed!
"Swacch Bharat Abhiyan" is leading towards a right direction with the
help of HelpUsGreen, a Kanpur-based social enterprise founded by
two friends Ankit Agarwal and Karan Rastogi in the year 2015 with a
mission to save the holy river - Ganges.

The Ganges is the second most polluted river in the world and affects
400 million people. Linked to contracting dysentery, cholera, hepatitis,
and severe diarrhea – which continues to be one of the leading causes
of child mortality in India and Bangladesh. The duo came up with the
stats that every year 80,00,000 metric tons of waste flowers are
dumped into river Ganges. Toxic Arsenic, Lead and Cadmium from
the harmful farm-runoff, pesticides and insecticides used to grow
flowers mixes with the river water making it highly poisonous (PH 6-
8.5).

According to many religious beliefs, flowers that are offered during

prayers are sacrosanct and cannot be dumped into the garbage once

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they’ve wilted. This is one of the reasons why people prefer to discard

them in rivers, lakes and other water bodies. But not many of us think

about the fertilizers and pesticides that might have been used to grow

these flowers, which then mix with the water killing fishes and creating

havoc in the fragile ecosphere of the water body ultimately causing

enormous pollution.

With over more than 420 million people who rely on it for food, water,

bathing and agriculture and not to mention the tens of Millions of

pilgrims who venture to India's most holy of rivers each year to bathe

and worship - Saving the Ganges is crucial. Armed with flowers these

young men are preserving River Ganges from becoming a religious

sewer by flowercycling the waste from temples and mosques into

patented lifestyle products providing livelihoods to 1200 rural

families.

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Two of their products namely 'Mitti' and 'Yagya' is what I have tried to
elaborate in my blog.

 'Mitti' a 100% natural vermicompost is a power packed

shot of mineral rich nutrients and enzymes that energize the

soil, in simple words "Redbull" for plants. They collect the

auspicious flowers directly from the place of worship and

pamper them with their secret recipe. A safer alternative to

chemical fertilizers, Mitti protects the soil against alkalinity,

salinity and acidity leading to better, healthier yield in our

gardens. Since Mitti is free from all forms of chemicals, the

plants and vegetables that grow with the use of Mitti are

organic.

 While 80% of the flowers are used to make vermicompost, the

rest are crushed and made into incense sticks and yajna/havan

items. They developed a method of rolling incense sticks using

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 these flowers as opposed to the traditional method that involves

carcinogenic coal. Helpusgreen Yagya Dhoop - "Sow, don’t

throw" this tagline was very impressive and a brilliant idea.

Their unique packaging is the trademark of their products

wherein the discarded packets will grow into beautiful plants

when they come into contact with soil. Isn't that amazing?

At last I would like to say, "To pursue one's dream one have to strive

against all odds". “Ab yeh naukri chod ke phool

batorenge (Now they will leave their jobs and collect flowers),”

was Ankit’s mother’s reaction when he first pitched the idea to his

mom. Karan’s family tried to persuade him against the idea, but there

was no turning back for the duo. And this is how HelpUsGreen is

between us and trying to solving the problems related to pollution in

our country. Kudos to the team and keep up the good work going.

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They're known for their innovative approach to tackling environmental

and social issues simultaneously. Here's how they work:

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1. Flower Collection: HelpUsGreen collects floral waste from temples

and mosques, where flowers are offered as part of religious rituals.

These flowers would typically end up polluting water bodies after

being discarded.

2. Processing: They then process these collected flowers to extract

essential oils, organic colors, and incense sticks. This step involves

cleaning and treating the flowers to ensure they are safe and suitable

for further use.

3. Product Creation: The extracted materials are used to create a

range of eco-friendly products, including natural dyes for textiles,

aromatic oils, and organic incense sticks. These products are not only

sustainable but also have cultural and religious significance, tying back

to the flowers' origin.

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4. Social Impact: HelpUsGreen's model has a significant social

impact. It provides employment opportunities to women from

marginalized communities, empowering them economically.

Additionally, by recycling floral waste, they contribute to

environmental conservation efforts, reducing pollution in water

bodies.

5. Market Expansion: HelpUsGreen has been exploring various

avenues to expand its market reach. This includes partnering with

retailers, online platforms, and even exporting their products to

international markets. By doing so, they not only increase their

revenue but also spread awareness about sustainable practices on a

global scale.

Overall, HelpUsGreen exemplifies how innovative thinking and a

focus on social and environmental responsibility can create positive

change while also building a successful business.

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A Colourful
Solution to Flower-
waste
In India, Shiva is the god of destruction. His job is to destroy the

universe to re-create it. Every morning, Hindu temple bells ring out

across the mist. The sound mingles with chanting, as groups of people

gather to offer orange and pink flowers, milk and incense.

But in the same way that metal can be melted down and cast into a

beautiful statue, Shiva’s strength lies not in destruction but in the

creation of something new. Where there is disruption there is renewal,

and worshippers pray for opportunity and positive change.

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This is what entrepreneur and Young Champion of the Earth

finalist Ankit Agarwal contemplated one day, when he hit upon an

idea. Looking out onto the River Ganges—the lifeline for more than

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400 million people which provides 40 per cent of India’s population

with water—he realized a paradox.

The Ganges river has deep religious significance for Hindus. Millions

bathe in its waters, believing they wash away sins. It is also highly

polluted. “As I was thinking about this, a temple truck dumped flowers

right in front of me. Then it struck me: this is something I’ve seen all

my life. I didn’t think of flowers as pollution. I started studying the

life-cycle of flowers and was amazed,” says Agarwal.

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 From Flower Waste To Incense

“Every day, around half a million people go to temples and offer

flowers, but no one thinks what happens next,” he added. “More than

eight million tonnes of flowers are dumped in the river every year,

along with toxic pesticides and insecticides used to grow them.”

When Agarwal started collecting 18 kilograms of flowers a day,

flowers from small temples in Kanpur, Utter Pradesh—India’s most

populous state —people thought it was “nuts,” he says. With US$900

three years ago, he founded HelpUsGreen social enterprise.

Today, the company has raised US$1 million in investment.

Working directly with temples at the nearby Ganges river, the

initiative has upcycled 2,753 metric tonnes of flowers before they even

reach the river, and offset around 275 kilograms of pesticide residue

to date.

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A small truck rolls into the factory grounds, dumping a mess of

yellow, orange and pink flowers into waiting buckets.

‘From there, the flowers are sorted and sprayed with organic

extract to remove pesticides, washed, kneed and rolled into

incense sticks and cones.

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Deepak Mann left Delhi to work at HelpUsGreen. “The women

work with smiles on their faces. Everyone is comfortable working on

this bigger project of saving the river Ganges from pollution,” he

says.

He enterprise now supports 79 women and Agarwal has big ambitions

to bring that number to 5,000 by 2020. Most were previously working

in hard manual labour jobs in the city or as sanitary workers with

unpredictable income.

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 The Social Solution
“This is not only about switching jobs and decent wages,” explains

Mann. “The women feel their sins are washed working with the

flowers. They are from different backgrounds. They drink water

together; eat together, establishing dignity, respect and equality.”

The women are provided with national identity cards and taught to

sign their name, enabling them to open a bank account and get health

insurance. Living in slum areas—and often being illiterate—they

would not access these benefits on their own.

27
 “Puja Sonkar” did not have a job before hearing about

HelpUsGreen through a friend. A year later, she has her own

bank card and is saving to send her children to school, so they

can become whatever they would like to be.

Munni Devi heard about the incense-making company through her

daughter. “I was working at the hospital nearby and my salary was not

paid on time. When you are not paid on time, you need to borrow. I

used to ask my neighbours for cold water.

“Now I have a fridge—my neighbours even ask me for water. I can

save money, which I could not do before, and we have enough for food

and water. My youngest children, aged 12 and 15, are going to school.

Because we are poor, that is the only way out,” she says.

The Startup is not only useful for the floral waste of Temples and

Mosques But, also give the happy employment life to people.

Compost made from the flower waste is sold to farmers.

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But the real value is in making the organic, charcoal and chemical-free

incense and cones.

Biodegradable packaging is also made from the flowers, and organic

leather made from flowers is being tested.

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 Making The Big Idea Bigger
“HelpUsGreen” vision is to ensure that everyone has equal rights and

opportunity,” notes Agarwal.

He also plans to set up a micro-flower entrepreneurship franchise

model, to scale faster. “To solve this pollution problem, we need at

least 10,000 people like us,” he says.

Feng Wang, Programme Officer at UN Environment for Life Cycle

Thinking, said: “Waste previously polluting the water is now circled

back into the economy, generating revenues and more valuable organic

products, as well as creating job opportunities and new business case.

This is the thinking we need for a sustainable future with circularity

and less toxicity.”

In a small packing room, wall signs highlight 13 fragrances, from

orange and rose to eucalyptus and Lavender. Neatly crafted boxes

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bound for customers across India contain colourful incense holders.

The destroyed flowers are transformed and given a new life.

They encourage everyone who wants to make a difference for

our planet to see if they have what it takes to be a Young

Champion of the Earth.

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HELPUSGREEN’S

PRODUCTS

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 Organic Agarbatti ( Incense Sticks )

⨠ 100% Sandalwood Natural Ingredients

⨠ Hand-rolled by Rural Women
⨠ Long-lasting Fragrance
⨠ Burn Time: 40-45 minutes
⨠ Ethically sourced ingredients
⨠ Charcoal-free for a healthier experience

DESCRIPTION

100% ORGANIC CHANDAN

SANDALWOOD INCENSE STICKS
Introducing our 100% Organic Sandalwood incense sticks, the
perfect alternative to traditional incense and the perfect way to add a
touch of luxury and relaxation to your home.
Here are some reasons why you should choose our eco-friendly
and sustainable pure sandalwood agarbatti/incense sticks:

1. Create a Cozy and Calming Ambiance at Home with

Sandalwood IncenseSticks

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 Elevate your living space with the subtle, woody fragrance of

HelpUsGreen Handmade Natural Incense Sticks in Sandalwood.

Handcrafted from natural ingredients, our sandalwood agarbatti

emit a delightful aroma that can transform any room into a

peaceful sanctuary.

2. Sustainable and Eco-Friendly Handmade sandalwood

agarbatti

At HelpUsGreen, we prioritize the environment, which is why

we use only natural and biodegradable materials to craft our

handmade sandalwood incense sticks. Our packaging is also

made from recycled materials, so you can enjoy the benefits of

our Sandalwood Incense Sticks guilt-free.

3. Enhance Mental Clarity and Promote Relaxation

The unique scent of Sandalwood (Chandan) is known for its

ability to calm the mind and reduce stress. Sandalwood incense

34
 fragrance can help create a peaceful atmosphere, making it

perfect for meditation, yoga, or just unwinding after a long day.

4. Hand-rolled sandalwood agarbatti by Rural women:

Our original chandan agarbatti/incense sticks are hand-rolled by

rural women right here in Kanpur, India. This provides them with

a livelihood and empowers them to become financially

independent. By choosing our natural incense sticks, you're not

only supporting sustainable practices but also women's

empowerment.

5. Long-Lasting Chandan Fragrance for Extended Hours of

CalmOur pack of 40 Sandalwood incense sticks will burn for

approximately 45 minutes each, providing hours of calming

fragrance. The mild, grounding scent of Sandalwood (Chandan)

lingers in the air, leaving you with a tranquil and peaceful

environment.

35
6. Enjoy the Health Benefits of Sandalwood Essential Oil

Sandalwood essential oil has antiseptic and anti-inflammatory

properties that can help promote mental clarity, reduce anxiety

and stress, and induce relaxation. Burning Incense Sticks in

Sandalwood fragrance can help you achieve a sense of calm and

inner peace.

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 ⨠ 100% Natural Ingredients lavender Incense
⨠ Hand-rolled by Rural Women
⨠ Long-lasting Fragrance
⨠ Burn Time: 40-45 minutes
⨠ Ethically sourced ingredients
⨠ Charcoal-free for a healthier experience

DESCRIPTION

100% ORGANIC LAVENDER INCENSE

STICK
Our 100% organic handmade lavender incense sticks are made by

love and hand-rolled by rural women who know how to make a good

thing last. Here are some. Here are some reasons why you should

choose our eco-friendly and sustainable incense sticks:

37
1. Relax and Unwind with Lavender Incense Sticks

Transform your home into a peaceful oasis with the

soothing aroma of lavender. Our Handmade Natural Incense

Sticks Lavender fragrance provides a calming atmosphere,

perfect for meditation or winding down after a long day.

2. Eco-Friendly and Sustainable

Our incense sticks are handmade using natural ingredients,

including essential oils. We are committed to reducing

flower waste and promoting sustainability, and our

packaging is made from recycled materials.

3. Long-Lasting Fragrance

Each pack contains 40 sticks that burn for approximately 45

minutes each, providing hours of long-lasting fragrance, and

aromatic enjoyment.

38
 gentle, floral scent of lavender lingers in the air, promoting

relaxation and reducing stress.

4. Versatile Use

These incense sticks are perfect for use in any room of your

home, creating a peaceful ambiance for sleep, study, or

relaxation. They can also be used in yoga or meditation

practices to help clear the mind and reduce anxiety.

5. Benefits of Lavender Essential Oil

Lavender essential oil is well-known for its relaxing and

calming properties. It can reduce stress, promote restful

sleep, and alleviate anxiety. Burning our Handmade Natural

Incense Sticks in Lavender fragrance can help you achieve a

sense of peace and tranquility.

39
 ⨠ 100% Natural Ingredients Lemongrass
⨠ Hand-rolled by Rural Women
⨠ Long-lasting Fragrance
⨠ Burn Time: 40-45 minutes
⨠ Ethically sourced ingredients
⨠ Charcoal-free for healthier experience

DESCRIPTION

100% ORGANIC LEMONGRASS

AGARBATTI | MOSQUITO REPELLENT

Experience the refreshing and invigorating scent of HelpUsGreen's

Natural Lemongrass Agarbatti. Made with 100% natural ingredients

and hand-rolled with care, these incense sticks will infuse your home

with a bright and uplifting fragrance that will help to awaken your

senses.

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1. Fresh and Invigorating Fragrance

HelpUsGreen Natural Lemongrass Incense Sticks offers a

refreshing and invigorating fragrance that can uplift your

mood and energize your senses. The scent of lemongrass is

known to have a calming effect on the mind and can help

reduce stress and anxiety. With these incense sticks, you can

create a pleasant and relaxing atmosphere in your home.

2. Natural Insect Repellent

The Natural Incense Sticks - Lemongrass not only offers a

pleasant fragrance but also works as a natural insect

repellent. Lemongrass contains citronella, a natural

mosquito repellent, which can help keep mosquitoes and

other insects at bay. By using these incense sticks, you can

enjoy a bug-free and refreshing environment without the use

41
 of harmful chemicals.

3. Handmade and Eco-friendly

Organic Incense Sticks - Lemongrass is handcrafted by rural

women using natural and biodegradable materials such as

flowers, herbs, and essential oils. It is 100% organic and

free from any harmful chemicals, making it safe to use

around children and pets. By choosing this product, you are

supporting a sustainable and eco-friendly lifestyle while

creating a positive impact on the environment.

4. Long-lasting Fragrance

It offers a long-lasting fragrance that can last for up to 60

minutes per stick. The incense sticks are slow-burning,

releasing a consistent and refreshing aroma that can create a

42
 pleasant atmosphere in your home. Each pack contains 40

sticks, providing you with enough supply for an extended

period.

5. Versatile Use

You can use these incense sticks in your home, office, yoga

studio, or any other indoor space. It is also ideal for

camping, picnics, and other outdoor activities, where you

want to repel insects and create a refreshing ambiance.

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44
 ⨠ Khus Dhoop Cone Natural Ingredients
⨠ Hand-rolled by Rural Women
⨠ Long-lasting Fragrance
⨠ Burn Time: 40-45 minutes
⨠ Ethically sourced ingredients
⨠ Charcoal-free for a healthier experience

DESCRIPTION

Looking to spice up your home or workspace with a woody

scent? Try HelpUsGreen Natural Khus Dhoop Cones. They are 100%

natural and handmade by rural women.

We know that you have a lot of options when it comes to buying

incense cones. We also know that, when you're looking for the best

quality, there are a few factors you want to keep in mind.

45
1. Natural Khus Dhoop Cones To Create the Fresh Scent of Lush

Greens:Khus is the type of scent that the more often you smell, the

more you will grow attached to it. It has a distinct sweet yet rich

fragrance. Try our Natural Khus Dhoop Cones and enjoy the exquisite

aroma.

2. Organic Dhoop Cones That Are Sustainable:All our natural

Dhoop Cones are 100% natural, created from only organic

ingredients, and are charcoal and bamboo free. We also believe in

sustainability, which is why our Natural Dhoop Cones are

environmentally friendly.

3. Hand-rolled by Rural Women:Helpusgreen organic Khus Dhoop

Cones are hand-rolled with care. They are all individually rolled by a

team of rural women with attention to detail, ensuring the highest

possible quality.

46
4. Long-Lasting Natural Khus Dhoop Cones:

Each Natural Dhoop Cone lasts about an hour and is great for a long

yoga or meditation practice. You can enjoy them repeatedly without

having to ignite new incense every time.

Each box includes an oven-baked ceramic Incense Holder and a box

of 40 Incense Cones. It burns for 30 to 35 minutes and the size is

3.5cm per cone.

5. Say Goodbye To Insects With Natural Khus Dhoop Cones

Burning khus dhoop cones infused with vetiver could be a great

natural way to repel bugs and keep mosquitoes away. Vetiver

essential oil has insect-repellent properties and its aroma helps ward

off insects, making it a great alternative to chemical-based repellents.

47
 ⨠ Natural Patchouli Ingredients
⨠ Hand-rolled by Rural Women
⨠ Long-lasting Fragrance
⨠ Burn Time: 40-45 minutes
⨠ Ethically sourced ingredients
⨠ Charcoal-free for a fresh experience

DESCRIPTION
Bringing to you HelpUsGreen's Natural Patchouli Dhoop Cones for

the fresh and clean aroma of patchouli anywhere you so desire. Enjoy

the fresh scent and improve the scent of your homes or offices.

1. Make Your Favorite Spaces Smell Fresh All Day

Patchouli has a slightly sweet fragrance with traces of spice and

earthy notes. This makes it a popular fragrance in workspaces and

living areas. Look no further than HelpUsGreen's Natural Patchouli

Dhoop Cones to make any place feel clean and fresh.

48
2. Organic Dhoop Cones Made Using Sustainable Techniques

HelpUsGreen focuses on using ecologically responsible ways. Our

organic patchouli dhoop cones are made from recycled temple

flowers and are free of bamboo and charcoal. When you buy from us,

you are not only getting a terrific product, but you are also helping to

keep the Holy Ganges clean.

3. Natural Patchouli Dhoop Cones Made By Hand

A committed crew of rural women hand rolls each Dhoop Cone.

When compared to mass-produced dhoop cones, the quality of

our handmade dhoop cones is simply unrivaled. You receive good

value for your money while also empowering rural women.

49
4. Long-Lasting Natural Dhoop Cones

Each Natural Patchouli Dhoop Cone is of high quality and will last

for a long time. A box of 40 Incense Cones is included with each

box, along with a ceramic Incense holder. The cones are 3.5cm long

and burn for 30 to 35 minutes making them ideal for yoga and

meditation sessions.

5. Health Benefits of Patchouli Essential Oil

Patchouli can ease symptoms of colds, headaches, and upset

stomachs. It is sometimes used to control appetites and help ease

anxiety and stress. Patchouli essential oil is most hailed for the

many health benefits it has for the skin. Order yours today and enjoy

a beneficial and relaxing aromatherapy session using HelpUsGreen.

50
Immerse yourself in organic fragrances by HelpUsGreen, a lifestyle

brand which makes religion sustainable. As the Ganges drowns in an

alarming amount of floral debris, we introduce our

51
pioneering“flower cycling”technology turning temple waste into

scented treasure.

Our Dhoops are carefully crafted by rural women of our community

and packaged neatly in green and clean materials. For years, we have

been offering beautiful corporate gift baskets that make a perfect

choice for any employee. We are committed to providing exceptional

service to our clients. When you choose natural incense over

chemical-based options, you’re getting all of these benefits of pure,

natural ingredients instead of man-made chemicals.

52
 ⨠ 100% Natural Rose Ingredients

⨠ Hand-rolled by Rural Women

⨠ Long-lasting Fragrance

⨠ Burn Time: 40-45 minutes

⨠ Ethically sourced ingredients

⨠ Charcoal-free for a fresh experience

DESCRIPTION

Looking for a natural way to boost your mood and create a

calming atmosphere? Look no further than our fragrance of natural

rose dhoop sticks! Made with pure rose essential oil, these sticks are

perfect for filling any space with the uplifting scent of roses.

The scent of rose is said to be relaxing and restorative. HelpUsGreen

Natural Rose Dhoop Sticks have that addicting and refreshing

smell of fresh roses.

53
1. Create A Calming Environment To Uplift Your Mood Rose

Dhoop Sticks

If you’re looking for a natural way to uplift your mood, then light up

our dhoop rose. Made from pure rose essential oils, envelop your

space with a floral scent of gulab like no other.

2. Sustainable and Eco-Friendly Rose Dhoop Sticks

At HelpUsGreen, we pride ourselves on practicing only sustainable

methods to create our products. Our natural dhoop rose sticks are

made with only natural ingredients and are charcoal free, great for

even those with allergies and sensitive skin.

54
3. Made By The Hands Of Rural Women

Each of our organic dhoop sticks are hand rolled by a dedicated team

of women in Kanpur, with precision and attention to detail.

4. Lasts for a long time -

Our rose dhoop sticks last for about an hour each, so you can enjoy

them again and again for long periods of time.

5. Rose Essential Oils Benefits for Health

Utilizing pure essential rose oil is said to help decrease anxiety, ease

aches like menstrual pain and even stimulate blood circulation.

Purchase a pack of our Dhoop natural rose incense stick.

55
 PREMIUM

FRAGRANES BY

“HELPUSGREEN”

56
 ⨠ Premium Loban Dhoop
Natural Ingredients
⨠ Hand-rolled by Rural Women
⨠ Long-lasting Fragrance
⨠ Burn Time: 40-45 minutes
⨠ Ethically sourced ingredients

DESCRIPTION

Unlock the power of nature with Loban Dhoop Sticks from

HelpUsGreen! Enjoy up to 45 minutes of refreshing aromatherapy

with our all-natural, charcoal-free dhoop sticks.

1. Cleanse The Energy In Your Space With Loban Organic

Dhoop Sticks

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Loban has been traditionally used to purify and cleanse the energies

of space for centuries. Burning loban dhoop sticks releases smoke

which is believed to draw out the bad vibes while instilling fresh

positive energy. This ancient practice is still widely used today to

create sacred spaces, cleanse the air, and bring about peace and

harmony.

2. Green and Ethical Loban Dhoop Sticks

At HelpUsGreen, we are on a mission to save the environment. We

are dedicated to using all-natural ingredients and biodegradable

materials for our White Sage Dhoop Sticks and recycled packaging.

This way, you can appreciate the wonderful scent of these incense

sticks without having to worry about any negative effects on the

environment.

3. Embark On A Spiritually Enlightening Journey With Natural

Loban Dhoop Sticks

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Loban dhoop sticks are widely used in spiritual ceremonies as they

help amplify the worshipful and meditative experience. The aroma of

these sticks is said to create a connection with higher realms and

increase focus during meditation.

4. Hand Rolled With Care By Rural Women

Our organic dhoop sticks are skillfully crafted by the amazing

women of Kanpur, India. Not only are they eco-friendly and

sustainable, but your purchase will also help these talented rural

women to become more financially independent & have better

careers. Make an intelligent and mindful decision that can reap

incredible rewards by buying our eco-friendly dhoop sticks

online today.

5. Boost Your Focus And Mental Clarity With Loban Dhoop

Sticks

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The aromatic smell of loban is known to be beneficial for

concentrating and being productive. Boost your productivity and

sharpen your mind by burning organic loban dhoop sticks during

work or study sessions - it's sure to help improve focus and clarity.

6. Enjoy Extended Hours of Soothing Incense Fragrance

If you are looking for affordable dhoop sticks that last long, look no

further. For a truly spiritual and calming experience, our 25 White

Sage Dhoop Sticks are perfect! Each stick burns for up to 45 minutes,

filling your home with the natural scent of white sage. It's often used

in spiritual and cleansing rituals, so you're sure to have a peaceful &

tranquil environment.

7. Feel Younger With Loban Essential Oils Health Benefits

Research has revealed that loban oil is a great way to keep your skin

looking youthful & vibrant. It helps to firm and tone the skin while

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reducing wrinkles & pores, leading to a more youthful appearance.

This is all thanks to its anti-inflammatory powers.

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Reference From Helpusgreen Website

Fragrance of Flowercycling
by Help Us Green November 25, 2020

When two childhood friends, Ankit Agarwal and Karan Rastogi,

saw flower waste choking water bodies in and around Kanpur, they

decided to do something about it. The idea they came up with to

clean the mess has today turned into a much-acclaimed, socially

responsible enterprise that has created a niche for itself across

international markets.

In early 2015, two youngsters from Kanpur set out on a journey to

find a solution to the growing menace of flower waste polluting the

water bodies around the temples in Kanpur. Devotees would offer

flowers at temples, which at the end of the day would find their way

to the already polluted Ganga and other water bodies.

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Young entrepreneurs Ankit Agarwal and Karan Rastogi sought to

do good, which gave birth to an innovative brand – Help Us Green.

Today, this barely 21-month-old company has entered the specialised

market of organic incense and fertiliser exports and managed to make

an impressive start.

THE SEED OF AN IDEA

A visit by a friend from Denmark in 2014 sparked the idea of Help

Us Green. The friend suggested that he could do something to help

clean the ghats (river banks) along the famous Ganga in Kanpur,

which had become extremely polluted with factory and flower waste.

Ankit Agarwal shared the idea with his childhood friend, Karan

Rastogi, and together, they took up the challenge of coming up with

a sustainable business model that would help clean up the waste. The

way forward had to be an eco-friendly process of creating a product

from waste. After a year of research, Help Us Green launched a range

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of 100% handmade organic fertilisers (biofertilisers), incense sticks,

and dhoop cones that were made from the flower waste collected

from the river.

BEATING THE ODDS

Before the beginning of Help Us Green, Ankit Agarwal worked at

Symantec, the global cybersecurity giant, while Karan Rastogi, who

had graduated from Warwick Business School (UK), came back to

India to join his family’s shoe-manufacturing business. The duo were

already set on a path to success with their stable careers, yet they felt

the need to start their own business to explore uncharted waters.

While the unknown seemed exciting for two to-be entrepreneurs, the

idea to their family and friends seemed surprising. Even temple

authorities were surprised when the duo first approached them to take

the flowers to manufacture incense.

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The duo set sail to start their business with an initial capital of Rs.

80,000, which was not enough capital to survive in the business

world. However, they didn’t lose hope; instead, they let it fuel the

fire of their burning desire to do good, and they ended up with

innovative ideas to save money. So, they started with packaging with

discarded boxes from a local liquor packaging unit. They also made a

deal with the owner of the farm they operated from. The deal was to

provide two tonnes of compost every month in exchange for using

the farm. Additionally, they promised to assist him in getting his

farm Ecocert-certified (Ecocert is a French certification for organic

and environmentally-friendly agri-products), making it Kanpur’s first

Ecocert-certified farm.

Help Us Green began their journey with merely 2 products: Mitti (a

vermicompost fertiliser) and Sticks and Stones (incense from flower

waste). Although, it may not seem like there is much difference

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between us and any other company in the environmental

sustainability industry, but it couldn’t be further from the truth. We

use 17 different waste elements, including coffee residue that we

collect from coffee shops, such as Café Coffee Day and Barista in

Kanpur, and add it to the vermicompost. We also use waste elements

that help boost the fertiliser's NPK (nitrogen, phosphorous and

potassium) value. The most important differentiating factor of all is

that all our products are Ecocert-certified.

Steadily, the two products gained acceptance in foreign markets.

After this, the duo decided to make something for the Indian market

as well. They started to produce Yagya – incense sticks made from

cow dung. For this particular product, they opted for a more

traditional type of packaging; they used a religious image on the

packaging. The reason behind this was simple: the majority of the

Indians find it hard to throw away something that has an image of a

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God on it. Additionally, they infused Tulsi (basil) seed cellulose with

the packaging cellulose. So, once someone has used our product

Yagya, they can simply sow the packaging, water it, and basil

saplings will grow from it. Quite an innovative way to reduce

packaging waste! Currently, the duo is also working on organic

soaps, for which they are awaiting government approvals.

HARD WORK PAYING OFF

Since Help Us Green’s start in 2015, we have witnessed impressive

growth. In the first year, we earned a revenue of Rs. 63 lakh, out of

which 98% was from exports. In the second year (FY 2017), we

crossed Rs. 2 crore in sales, and our domestic sales expanded by

10%! Our international clients are limited to Germany and

Switzerland for now. We plan to serve more countries once our

production increases.

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Impressed with our initiatives, Uttar Pradesh’s Chief Minister,

Akhilesh Yadav, reached out to us last year to meet. He promised us

two acres of land to set up a processing unit in Varanasi to increase

our production. This new unit will be set up and start running in

April 2017.

Ankit Agarwal and Karan Rastogi also undertook a pilot project in

2016 in Vijayawada, Andhra Pradesh, during Pushkaralu, a 12-day

religious festival on the banks of the Krishna River. While the project

was a success, Help Us Green has decided to focus on UP for now as

the company currently does not have the bandwidth for the same.

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We can see the revenue of HELPUSGREEN of

the year of 2015 and 2017.

REVENUE OF THE "HELPUSGREEN"

20000000
18000000
16000000
14000000
12000000
10000000
8000000
6000000
4000000
2000000
0
2015 2017

EXPORT SALE LOCAL SALE RUPEES

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IN THE LIMELIGHT
In the process of making a mark in global markets, Help Us Green

has also received a number of accolades. For a young start-up, we

have an impressive line-up of awards to our credit, from the ISB

Diya Challenge 2015 to the IIT Indore Kalpavriksha Challenge and

the IIT-Kanpur Social Challenge 2015. However, participation and

winning aren’t about publicity for the brand. Ankit believes that

entering these competitions helps a young start-up like theirs improve

upon their products and processes as experienced people from the

industry judge these competitions. Their feedback has played a very

important role in shaping the company.

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TIME TO BLOSSOM
With the growth in demand, Help Us Green is working on its

capacity expansion plans. During Diwali 2016, we received huge

orders from companies like Landmark Group and TCS. While the

orders were for as many as two lakh boxes, but with our current

bandwidth, it would take us nearly a year to manufacture the same.

Currently, the ‘flower cycle’ is around 1.5 tonnes of flower waste

every day, which we hope can be increased to at least 15 tonnes a day

once the Varanasi unit starts its operations. A tenfold increase should

be enough to take care of the current demand.

We are also planning to expand to various cities on the banks of the

river Ganges, Haridwar, for instance, in the coming days. Other

producers are also jumping into the fray, but we are not worried. We

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get 10 to 15 calls daily from people trying to replicate the model.

Agarwal believes that the company has been a game-changer when it

comes to managing the problem of flower waste in the country. He

believes that it’s a win-win situation if more entrepreneurs come

ahead to seize the opportunity. Over the last few years, start-ups like

Mumbai-based Green Wave and Lucknow-based Mission Sakshama

have entered the domestic recycled flower incense market, while

Help Us Green has been making its presence felt in the international

domain. It is incredible to see our growth and how much we have

inspired people to replicate our model.

“Exports to EU accounts for 90% of Help us Green’s annual

revenue”

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 Awards
Besides tangible business results, awards bring

value to our work and motivation to our team.

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