Goatery Report

PROJECT SUMMARY
The project seeks to establish Business Systems

for growth of small-holder goatery (commercial
goat farming business) in Vidarbha region of
Maharashtra. This will include creating
demonstration of the model with women and
other marginalized communities in Amravati,
Akola and Yavatmal by promoting producer’s
collective as integrated business entity with
unifying input-output market for economies of
scale.
The project objective is to establish business
eco-system for growth of small-holder goatery and demonstrate small-holder goatery
(goat farming) among poor women in stated district in the poverty afflicted Vidarbha
region, and collectivize them in to producer organization for economies of scale and
maintain quality an competitiveness with timely supply. The Project will provide an
opportunity for the poor communities, women and the youth in particular, to form groups
to increase their voice and accessibility to services as well as to strengthen their capacity to
plan and implement program for economic and social betterment.
PROJECT ESSENTIALS
a. Launching 500 new producers including their training, creation of production sheds and
organizing them in to 1 Goatery Producer Company.
b. Establishing business viability of the producer’s collective and making them self-reliant.
c. Strengthen and establish the market linkages both input and output markets including
setting up a community owned Input supply chain by establishing an integrated feed
plant, parent farm, and a centralized marketing cell and brand promotion at latter stage
(not budgeted within this project).
d. Assist farmers in the gradual conversion of their presently unsustainable farming system
s into a more sustainable system
The project aims to produce annually 3.31 MT of goatery live stock in next 3 years with a
sales turnover of Rs. 6.27 corers and create farmer wealth of Rs. 62.70 lacks annually.
Project will be implemented by Tata Trusts,
Tata Trusts have played a pioneering role in transforming traditional ideas of charity and
introducing the concept of philanthropy to make a real difference to communities. Through
a grant-making, direct implementation and co-partnership strategy
The total budget of the project for three years is Rs. 1140 lacks, of which Rs. 494 lack is
proposed as grant from the state government which is 43% of total budget. The Tata Trusts
grant component is Rs. 150 lack which is 13% of the total budget, others component is
Rs. 395 lack which is 35% of the total budget and bank loan and community contribution is
Rs. 99.36 lack which is 9% of the total budget. The producer’s annual income is estimated
assuming normal goatery business.
RELEVENCE
Vidarbha's economy is primarily agricultural; however the Rural production system is at low
equilibrium in Vidarbha region producing little or no surplus at household. Goatery farming
has significant potential to contribute to farm diversification and intensification. Small-
holder Goatery farming holds promise for work-force diversification as a remunerative
opportunity, particularly for resource poor (landless or marginal land-owning) families. The
main issues addressed shall be: Poverty, Food Security, Unemployment, Migration, Gender
Inequality, Poor/weak economic activity, Institutional deficit in the area, odd cash cycle
The project seeks to create jobs locally which

apart from taking the target participants out
of poverty will create vigorous and resilience
in local area economy leading to development
of services and networks facilitating
opportunities for many poor families.
The unique and innovative model of poor
participating in modern growing sector of the
economy; it entails converting hitherto non-
producers, subsistence farmers into
economically active producers of
commodities, addressing the age-old
constraint of small producer by providing
them necessary skills, economies of scale, linkages, risk mitigation wherewithal to
participate and grow with the market, this can become one of the large-scale example in the
Vidarbha region. More significantly it focuses on the very deprived sections amongst poor –
the women from SC, ST and OBC ( BPL section ) families. The Project will lead to creation of
modern business largest in its business domain in district owned and managed by
community groups at all levels.
The project seeks to promote new goatery
producers and establish their collective
enterprise. Project will demonstrate the
model in Vidarbha region and create
conditions for its replications.
The proposed benefits through these
initiatives is mapped below,
1. Promotion of 500 New Producers, in the
next three years in the district, ensure
reliable supply chain. An additional
annual income of Rs. 62 lack will be
available to these families
2. Apart from providing dignified sustainable employment to 500 women farmers, the
producer company will deploy 40-50 community youths on various roles at the
collective, and to provide technical and management services to the farmers.
3. Cash infusion to the tune of Rs.62 lack annually in the local economy would create
demand for goods and services both as multiplier and accelerator.
Project will establish an innovative approach to include the poorer sections in a modern
business where hitherto poor have been systematically alienated though they have
defining advantage. The model will translate the small-scale family labor unit’s farm-gate
competitiveness to enterprise competitiveness by building robust input-output linkages;
and a farmer-driven institutional support architecture.

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PROJECT SUMMARY

The project seeks to establish Business Systems

The project seeks to create jobs locally which

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