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Rhode Skin

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Mery Sanjuan
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249 views5 pages

Rhode Skin

Uploaded by

Mery Sanjuan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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rhode Skin
Mery Sanjuan

Gordon College

MKT 277

Greg Smith

November 7, 2024

Rhode Skin: The Skincare Brand We All Want in Our Routine


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Rhode Skin, Hailey Bieber's skincare brand, has become a must-have for many young women

seeking something accessible, simple, and effective. Rhode targets women between 18 and 30

who want to take care of their skin without breaking the bank or crowding their bathroom

shelves with products they don’t fully understand. The brand’s concept is straightforward:

hydrated, glowing, and healthy skin, with natural ingredients and prices that don’t scare you

away.

One thing I find amazing about Rhode is its promise to deliver products that actually work.

Instead of complicating skincare routines, it promotes a simple yet effective approach. All their

products are vegan, cruelty-free, and formulated with ingredients that won’t trigger allergies

(they’re even gluten-free!). This transparency around what goes into each formula is super

important in today’s world, where consumers want to know exactly what they’re putting on their

skin.

Rhode isn’t just about making you look good; it creates an emotional connection too. Through its

brand image, Hailey makes people feel identified with and connected to her lifestyle. Ultimately,

customers aren’t just buying a product—they feel like they’re part of something bigger: a

minimalist beauty movement that values authenticity and simplicity.

Marketing is where I think Rhode truly shines. The brand knows exactly how and where to reach

its audience. One of their major strengths is their social media presence, particularly on

Instagram and TikTok. Hailey Bieber frequently shares her skincare routines, tips, and how she

uses Rhode products. This not only gives the brand authenticity but also makes customers feel
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like they’re getting recommendations from a friend, not just an ad. Additionally, Rhode

collaborates with influencers and beauty experts who align with its aesthetic and values, making

the recommendations feel genuine and authentic.

Rhode also makes the brand feel more human by sharing behind-the-scenes videos and photos,

revealing details about the development and production processes. This kind of content makes

the brand feel accessible and real, which resonates with consumers right away. They also do

limited-edition product drops, creating a sense of urgency and exclusivity. This strategy makes

each new launch highly anticipated and encourages people to buy as soon as the products are

available to avoid missing out.

Another key aspect is their collaborations with beauty and lifestyle publications, where Rhode

secures coverage in online articles and reviews. This adds an extra layer of credibility and boosts

visibility in trusted media outlets, reinforcing its image as a quality brand. Their website is also

super easy to navigate, with a minimalist, visually appealing design that allows customers to get

all the information they need about each product without feeling overwhelmed. They also use

email marketing campaigns to announce new products, promotions, and skincare tips. These

emails are an effective way to keep customers engaged and ensure Rhode is a constant yet

non-invasive presence in their lives.

All these marketing efforts have yielded impressive results, helping Rhode build a loyal

following in a short amount of time. From exclusive product launches to behind-the-scenes


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content and email marketing, every element seems designed to keep customers excited,

informed, and connected with the brand.

This fast-paced marketing success is truly impressive. Since its launch, Rhode has already

developed a loyal customer base that keeps coming back for more. Achieving this is no small

feat, especially in a saturated market like skincare. Rhode’s focus on a limited range of essential

products makes the routine feel achievable, avoiding overwhelming customers. With just a few

items, they’ve created a lineup that makes customers feel like they’ve found their perfect routine

without spending a fortune.

Honestly, I love the concept behind Rhode Skin and think they’re onto something special. They

make skincare feel easy, effective, and affordable. Personally, what I appreciate most is how they

use social media to showcase authenticity, leveraging Hailey’s popularity to create a genuine

connection with followers. Rather than bombarding customers with countless products, they

focus on the essentials, which I think has been key to winning over their audience.

Rhode Skin isn’t just another beauty brand; it has become a lifestyle that many people want to

follow. It’s inspiring to see how they maintain a fresh, authentic, and minimalist image while

delivering on the promise of great results. I believe Rhode has a bright future because, ultimately,

it combines everything we’re looking for today: quality, accessibility, and a brand image we can

trust.
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References

OpenAI ChatGPT. (2024).

Rhode Skin. (2024). About Us.

BeautyMatter. (2023). Rhode Skin’s Success with Limited-Edition Drops

Grammarly Inc. (2024). Proofreading and grammar checking of English text.

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