dynesis_InvestorDeck_230405

B2B design platform
Commoditizing Design
for Innovative Companies
Investor deck March 2023

Vision
Design as an continuously
evolving intelligent organism.
Problem
Process and communication
around design is a black box
INPUT PROCESS OUTPUT
Unclear briefings Confused communication Expensive redesigns

– Design understanding missing – Opaque design processes – Rigid brand strategies
– Business knowlegde missing – Lack of management – Complicated transitions
Solution
Structured design process for maximum
control and impactful outcomes
INPUT PROCESS OUTPUT
Briefing creator Review process Dynamic identities

– Guided Q&A creates briefing – Process is iteration based – Data-driven assets
– Leading to a designer match – Ensuring maximum control – From centralized system
– For goal oriented outcomes – For quality, delivery, spendings – For one source of truth
Product
A platform that
allows startups dynesis
and creators BOOK SERVICES ONBOARDING
to co-create in a
SERVICE
ISSUE BRIEFING
CREATORS
PROCESS PROJECT
structured,
MANAGEMENT ITERATIONS
efficient way.
PLATFORM
CORE
Startups FEEDBACK
Creators
FEED
DATA
STORAGE
REVIEWS
Approach
A system designed Dynamic
for exponential
performance Generative
Data-Driven
DONE DOING TODO

PHASE 01 PHASE 02 PHASE 03
Modular design services Collaborative generative Real-time generation
based on a unique AI model empowering and adaption of all
data-driven framework unique outcomes dynamic brand identities
User Journey
Match
to creator
Create briefing
in facilitated Q&A
Pick services Manage Receive Give feedback in

poject your design facilitated Q&A
and iterate
Offering
Modular and based Branding
on a cycle model
UX
Cycles are our Currency

– Services as items or in packages
Content
– Cycles are equal to design iterations
– More cycles lead to more refined design
Business Model
A subscripton for design
Platform + Services (Cycles) 50% Share of Fees
STARTUP CREATOR
DYNESIS
100% Share of Fees Work (Cycles)
Take 50% of fees of avg.
subscription worth CHF 2250/m
Competiton
Affordable services, mostly lacking a
holistic and structured approach
Agencies Freelancers Logo Gen. Fiverr 99 Design Awesomic dynesis
Afforable Pricing
Digital / Remote
Holistic / Consulting
Creator Community
Intelligent Processes
Data-Driven Design / AI
AFFORDABLE
Market Situation
Design for startups
is expensive or lacks
quality, the market Freelancer
Marketplaces
is intransparent. • Not scalable
INTRANSPARENT
• No quality assurance
ACCESSIBLE
• Difficult cost control
Agencies
• Lack of empathy for startups
• Complex workflows
• Expensive & intransparent
v
EXPENSIVE
Market Opportunity
50’000 newly founded
startups in Switzerland US
every year. 800’000 p.A.
“Switzerland is the most innovative country globally.” WIPO
“Startups are investing in other startups that mirror

their own goals of creating user-friendly, affordable,
and innovative solutions for the market.” Brex
Europe
350’000 p.A.
“Businesses who implement design the best are
outperforming their counterparts with a 32% higher
revenue growth and 56% total return to shareholder Switzerland
growth in a period over five years.” McKinsey 50’000 p.A.
* Statista, Deutscher Startup Monitor, EY, Bundesamt für Statistik, Roland Berger, Micro Biz Mag, Brex, McKinsey, WIPO
Revenue
Scalability through subscriptions + AI
‘23 ‘24 ‘25 ‘26 ‘27
20 000 000
15 000 000
10 000 000
CHF 50’000 in ‘22 CHF 250’000 estimated in ‘23
5 000 000
REVENUE ESTIMATION IN CHF STARTUP SUBSCRIPTIONS CREATOR SUBSCRIPTION AI-SERVICES NET REVENUE
Achievements
Brand recognition, get customers + creators
5+ Platforms
10+ Partners
30+ Pipeline
20+ Clients
99+ Creators
Team
Signe Fleischmann, Founder + CEO
15+ years in design • Worked with fortune 500 companies •
Collaborations w/ NASA, MIT, ETH • 2nd time founder • Lived abroad
Yannick Michaelsen, COO (ESOP)

7+ years in business development • Worked with intl companies •
Graduated at ETH Zurich • Startup experience • Lived abroad
• Sélène Lepoutre, Product Strategist (Freelance)

• Dominik Jenni, Product Manager (ESOP)
• Vitalii Nazarchuck, Frontend Developer (Freelance)
• Bohdan Tverdyi, Dev Ops (Freelance)
• Maja Bellier, Motion Designer (Intern)
• Valentin Sarnthein, AI Researcher (Intern)
• Jessica Schmid, Design Thinking Expert (Freelance)
• Luc Chanson, Business Advisor (Board)
• Stefan Messmer, Technology Advisor (Board)
Roadmap
Expanding our Platform + Services
2023 2024 2025
• Develop platform • Expansion to US • Improve Platform
• Offer subscriptions • Improve Platform • Build more AI services
• Get ARR of 250K • Test AI services • Test Dynamic branding
FUNDING BOOTSTRAP SEED SERIES A
SERVICES ITEMS MODEL SUBSCRIPTION MODEL
AI FRAMEWORKS TEST AI CO-CREATION AI-SERVICES
PLATFORM MVP BETA ALPHA

Our Ask
Let’s grow together!
Use of Funds Upcoming Milestones

Market Potential
• 50% Tech • Platform beta launch
1.2M
Instagram, strategic partnerships,
• 25% Sales • AI co-creation prototype linkedin page, network
• 25% Marketing • Sales + marketing activities
Seed Money
in Equity Deal
dynesis AG Signe Fleischmann, CEO

Bahnhofstrasse 35 signe@dynesis.com
CH-8001 Zurich +41 79 281 29 04
Use of Funds
Early platform break-even, focus on AI
PHASE 01 (Q2 2023 – Q4 2023) 300K PHASE 02 (Q1 2024 – Q4 2024) 900K 1.2M
Development 120’000 Development 450’000
• Platform Development 75’000 • Platform Development 135’000
• AI Development 45’000 • AI Development 315’000
Sales 45’000 Sales 180’000 Conditions
• Sales Switzerland + EU • Sales EU + US • Seed money (equity)
Marketing 60’000 Marketing 180’000 Ticket sizes
• Content Marketing • Content Marketing • CHF 1M
• PR • PR • CHF 500K
• CHF 200K
Operations 75’000 Operations 135’000
Current funding
Estimated break-even Q2 ‘24 Estimated break-even Q4 ‘26 • Founder 200K

dynesis_InvestorDeck_230405

Uploaded by

Copyright:

Available Formats

dynesis_InvestorDeck_230405

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

dynesis_InvestorDeck_230405

Uploaded by

Copyright:

Available Formats

B2B design platform

Investor deck March 2023

INPUT PROCESS OUTPUT

Unclear briefings Confused communication Expensive redesigns

INPUT PROCESS OUTPUT

Briefing creator Review process Dynamic identities

DONE DOING TODO

Pick services Manage Receive Give feedback in

Cycles are our Currency

Platform + Services (Cycles) 50% Share of Fees

“Switzerland is the most innovative country globally.” WIPO

“Startups are investing in other startups that mirror

CHF 50’000 in ‘22 CHF 250’000 estimated in ‘23

Yannick Michaelsen, COO (ESOP)

• Sélène Lepoutre, Product Strategist (Freelance)

FUNDING BOOTSTRAP SEED SERIES A

SERVICES ITEMS MODEL SUBSCRIPTION MODEL

AI FRAMEWORKS TEST AI CO-CREATION AI-SERVICES

PLATFORM MVP BETA ALPHA

Use of Funds Upcoming Milestones

dynesis AG Signe Fleischmann, CEO

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.