ATF10203

FUNDAMENTAL OF ENTREPRENEURSHIP

ONLINE ENTREPRENEURSHIP WEEK WORK REPORT

NAME OF BUSINESS: BEETLEJUICE DESSERTS

No Member's Name Matric No. Contact

1. AMAR WAFI BIN ABD MANAF J23A0429 016-883 9414
2. MUHAMMAD AMZAR MUNZIR BIN HASHIM J23A0415 013-205 8730
3. WAN NUR AISYAH BINTI WAN RAZALI J23A0399 011-71120407
4. ALIA NURHAMIZAN BINTI MADON J23A0386 011-56807942
5. NUR HAZIQAH IWANI BINTI SELAN J23A0388 018-7829514
6. ADLIN NATASYA AINI BINTI AHMAD ZAMIN J23A0392 019-4300509
7. NAURA NABILLA YASMIN BINTI MUHAMAD J23A0410 012-5272172
ANUAR MUSHADAT
8. ANIS NATASYA BINTI EZAL J23A0524 013-8520822
 CHECKLIST

No. Things Page

1 Executive Summary 3

2 Introduction 4-6

3 Business Idea Selection Method 7-8

4 Business Opportunity Assessment 9-12

5 Business Registration Steps 13-14

6 Platform Usage Selection for ‘Entrepreneur Week’ 15-18

7 Business Operation Method 19-22

8 Role of Group Members 23-25

9 Financial Report 26-37

10 Appendices 38-43

[2]
1.0 Executive Summary

The company behind Beetlejuice Desserts is Amnielicious Dessert and Cake's

merchandising division. We offer a variety of sweets, like tart cakes and horseshoe
cakes, through this company. Our goods are special because they taste good and are
appropriate for all age groups.

This company's primary goal is to satisfy clients who purchase our goods to the fullest
extent possible while also offering them flavors that are unusual, distinctive, and
delectable. We have given each group member a distinct task to complete while we
hold a series of discussions.

Dr. Amaliya, a lecturer in the Fundamentals of Entrepreneurship course, introduced us

to SWOT (Strengths, Weaknesses, Opportunities, and Threats) before to launching
the company. To determine the benefits and drawbacks of the kind of business we
intend to operate, we have conducted research and integrated a SWOT analysis with
our business structure.

We use a variety of social media channels, like TikTok and the Instagram app, to
market and publicize the goods we sell. There were several obstacles to overcome
during this Online Entrepreneurship Week, including time limits to engage with clients
due to university learning session obligations and concerns about the quality of the
products.

[3]
2.0 Introduction

Things Description

Business Name Beetlejuice Desserts

Business Type Partnership

Business Address Universiti Malaysia Kelantan Jeli Campus, 17600 Jeli, Kelantan

Project Status and Size Status : Our business was successfully done at the end of
Entrepreneurial Week

Project size : Our target customers are students of University

Malaysia Kelantan Kampus Jeli and people who are outside
University Malaysia Kelantan Kampus Jeli.

Products Brownies, Hokkaido Cheesetart, Mini Burnt Cheesecake, Kek

Tapak Kuda

Table 1.0

❖ Opportunities, Administration, Marketing, and Planning

● Opportunity

Through this business activity, we have the opportunity to discover and hone
the talents of an entrepreneur within us. We have the opportunity to
communicate with our customers and increase our confidence. In addition, by
attending the basic course of entrepreneurship, we can learn how it's easy to
start a business, regardless of the scale of the business. We learned that
everyone has the opportunity to start a business, but it depends on the spirit to
start or not. In addition, through this business activity, we are also able to
generate income. As a student, money is one of the most important things in
life. With a small capital to start this business, we can make a profit in parallel
with our business. Subsequently, we were able to build relationships with
many people. We need to connect with our customers when they make a
purchase. This can further strengthen the relationship between communities
and harmony can be fostered.

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● Administration
General Manager (Amar): Oversees all operations, makes key decisions, and
reports to the rest of the team.
Administrative Executives (Amzar & Aisyah): Manage communication,
document flow, and records. Schedule meetings, handle customer inquiries,
and provide administrative support.
Finance Executives (Natasya & Alia): Manage finances, track orders and
payments, and generate financial reports. Ensure accurate pricing and
invoicing.
Operations Executive (Haziqah): Coordinates order fulfillment with
Amnielicious Dessert and Cake, tracks deliveries, and manages customer
service related to order status.
Marketing Executives (Naura & Anis): Develop and implement marketing
strategies on social media and online platforms. Manage online branding and
customer engagement.

● Marketing
We use a variety of media to market our products. Marketing experts have struggled
to think of initiatives to be taken to promote our products. Among the applications
used are the following:

★ WhatsApp: used as a medium to promote products to friends and

acquaintances. In addition, customers can get in touch with us via WhatsApp
if there is any confusion about our products or questions to be asked.
★ Instagram: Instagram accounts are also created for the purpose of further
promoting our products to outsiders by uploading photos or videos about the
product on the account's homepage and Instagram Stories. This enables
customers to find out more about our products, the quantity of products still
available, the types of flavors offered and more. The customers also use direct
messages on Instagram to buy our products and ask questions about them.
★ TikTok: by following the trends of today's world, the TikTok application is no
stranger to being a medium to recognize and learn about viral trends. We also
take the opportunity to promote our products through TikTok. This is why our
products are known all over the world. We also make live broadcasts on
TikTok for the purpose of selling our products and interacting with TikTok
users.

[5]
● Planning

Beetlejuice Desserts is a company established to make the Online

Entrepreneurship Week for the basic subject of entrepreneurship ATF10203 in
January 2024. Beetlejuice Desserts company collaborated with Amnielicious Dessert
and Cake where Beetlejuice Desserts company's business is only dropship and
without capital. Dropshipping is a simple method of selling products that promotes
products through the Internet and social media without the need to stock up or buy
stock. Therefore, no source of capital is involved.

Beetlejuice Desserts business is carried out in the University of Malaysia

Kelantan campus Jeli because all 8 members are made up of students there. This
location selection is very strategic for a small business and also helps Beetlejuice
Dessert members to do discussions and other related matters.

The type of business that Beetlejuice is involved in is in the category of pastry

food business. The products offered are various types of desserts and sweets such
as horseshoe cakes, cheesetart, brownies, and more. Therefore, the target group of
this business is UMK Jeli citizens and social media users who are estimated to be
between 18 and 45 years old because Beetlejuice Desserts sells online only.

[6]
3.0 Business Idea Selection Method

Any company that is owned and operated by one person or a group of people
undoubtedly begins with the discovery, investigation, and study of a concept. As
entrepreneurs at Beetlejuice Desserts, we seek various sources of inspiration and
conduct in-person and virtual brainstorming sessions to guarantee sound business
management.

● Market Research

One of the things that inspired us to start the Beetlejuice Dessert company
was the newest trend. A lot of people in Malaysia have been interested in brownies
and cakes in recent years due to their crunchy texture and chocolate components.
Social media influencers have been crucial in raising awareness of the availability of
desserts with distinct individualities among the nation's population. One very obvious
example of this is when we go to a wedding event and the host gives outdoor gifts to
the attendees. Because brownies contain the sweetness of milk, the chocolate chip
topping, a texture that is not too firm, and a shelf life that keeps well even at room
temperature, the majority of them bake them as door gifts. Inadvertently, this inspired
us to take part in the social media dessert 'viral' trend.

● Problem Identification

These concepts came to us when we identified issues at UMK, client

requests, and the strong need for sweets. This is a result of the rural location of the
Universiti Malaysia Kelantan Jeli Campus, which makes it challenging for students to
get their preferred sweets. They frequently visit Jeli Town or Tanah Merah Town due
to the abundance of cafes and dessert stands in these areas. The distances between
these two places and UMK Kampus Jeli are 5.5 kilometers and 31 kilometers,
respectively. Moving there will be expensive as a vehicle rental is required. To
address the enormous demand and needs of our consumers and lower the cost of
student costs, we decided to launch a dessert-selling business.

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 ● Inspiration and Role Model

We are acknowledged to have been inspired by Cik Nur Amni Binti Mohd
Tarmizi, the maker of Amnielicious Dessert & Cake. She attends a community college
in Kelantan's Tanah Merah settlement. Despite her further education, Ms. Amni
continues to run her business and owns a company named Adwa Enterprise. In 2018,
she launched the Amnielicious company, specializing in chocolates and biscuits.
Despite her hectic schedule of classes and job, Ms. Amni has good time management
skills and can strike a balance between her obligations and her extracurricular
activities. We may infer from Ms. Amni's journey's twists and turns that we should not
be scared to take risks and fail, nor should we be fearful of doing something wrong
and falling. She claimed that falling short and failing truly left a profound wound on
her, sapped her motivation, and undermined her self-worth, but she climbed back up,
took what she had learned, and emerged stronger than before.

Furthermore, Ms. Nurfaizatul Nadia Binti Tahir, a lecturer at Universiti Malaysia

Kelantan Jeli Campus, also gave us the idea to launch a firm. She is a lecturer on
Social Ethics and the Arabic language. She is not only a speaker but also the creator
of SushiNaD, a "home-made" halal sushi company. When Mrs. Nurfaizatul was still a
student at a government university, she began her business venture in March 2020.
Apart from her cheerful demeanor, she also enjoys sharing her knowledge and
insights in business-related activities, which serves as encouragement and inspiration
for us to start our firm.

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4.0 Business Opportunity Assessment

In the dynamic landscape of the digital era, leveraging emerging trends and
understanding consumer preferences are pivotal for identifying lucrative business
opportunities.

● We did a Google Trends Analysis. Google Trends serves as a valuable tool for
gauging the popularity of search queries over time. Conducting an analysis of
trending topics provides insights into emerging consumer interests. By examining
search patterns related to products, brands, or categories, we can identify potential
market niches.

We have been analyzing products since October 13th, 2023, for 90 days, in Malaysia,
here are the graphs from Google Trends:

➔ Cheesetart

Figure 1.0

Based on the Google Trends data for Cheesetart in Malaysia (Figure 1.0), there
is a notable spike in interest starting from October, peaking in mid-November,
followed by a decline towards the end of November and early December. The
resurgence in popularity around December 6 suggests a potential market
rebound. Capitalizing on this trend, selling Cheesetarts in early January aligns
with the renewed interest post-December slump, providing a strategic opportunity
to meet demand. This timing leverages the peak interest, capitalizing on
consumer preferences and increasing the likelihood of successful sales during a
period when Cheesetarts have regained popularity in the Malaysian market.

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➔ Kek Tapak Kuda

Figure 1.1
The Google Trends data indicates a significant rise in interest for Kek Tapak Kuda
(Figure 1.1) starting from October, peaking around 40 in early November, and
maintaining a consistent level thereafter. With a continuous increase in December,
the trend suggests a sustained demand. Leveraging this information, a strategic
business opportunity lies in selling Kek Tapak Kuda in early January. This timing
aligns with the heightened interest, potentially capitalizing on the established
consumer curiosity from the previous months. By tapping into this trend, our
business can position itself to meet the anticipated demand, maximizing sales and
capitalizing on the heightened market interest during the early part of the year.

➔ Burnt Cheesecake

Figure 1.2
Based on the Google Trends graph, there seems to be a consistent interest in
burnt cheesecake (Figure 1.2) throughout October, November, and December,
with a surge in early November. This suggests a potential opportunity to sell burnt
cheesecake in early January, capitalizing on the existing interest before the holiday
season rush subsides. People might be looking for new dessert options after the
festive indulgences, and burnt cheesecake's unique flavor profile could stand out.
Additionally, January is often a time for health resolutions, and burnt cheesecakes
can be marketed as a decadent yet slightly healthier alternative to traditional

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 cheesecakes. By offering burnt cheesecakes in early January, we can cater to both
existing interest and potential New Year's resolutions, potentially boosting sales.

➔ Brownies

Figure 1.3
The Google Trends data for brownies in Malaysia (Figure 1.3) reveals a sustained
interest with over 75 searches starting in early October, maintaining levels above
25 through mid-December. Leveraging this trend, initiating a brownie-focused
business in early January holds promise. As the interest in brownies has already
been established, tapping into this market at the beginning of the year allows for a
strategic entry, capitalizing on the lingering interest from the previous months.
Capitalizing on consumers' inclination for indulgent treats post-holiday season,
marketing efforts can be tailored to appeal to those seeking comfort food, making
early January an opportune time to launch and promote brownies in the Malaysian
market.

● We also checked popular items on Shopee and TikTok Shop. Shopee and TikTok,
being prominent e-commerce platforms in various regions, offer a wealth of data
regarding consumer purchasing behavior. Analyzing best-selling items, customer
reviews, and product ratings on these platforms provides a snapshot of current
market trends.

We concluded that selling "kek tapak kuda" online presents a business opportunity
due to its distinctiveness and potential viral appeal. This traditional Malaysian treat,
resembling a horse's hoof, offers a novel and visually appealing snack that can
capture attention on visually-driven platforms like TikTok. Leveraging its uniqueness
and the online shopping trend, promoting "kek tapak kuda" aligns with consumer
preferences for diverse and culturally rich products. Capitalizing on this trend can lead

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 to increased visibility, higher online sales, and the potential to tap into a wider market
seeking unique culinary experiences.

● Apart from that, we also conducted a survey and analyzed the requests and wishes of
people around us through Google Forms. Directly engaging with potential customers
through Google Forms surveys allows our businesses to capture valuable insights
into their preferences, expectations, and unmet needs. Whether it is a desire for
personalized products, eco-friendly options, or innovative solutions, these surveys
provide a direct line to the voice of the consumer. By incorporating this feedback into
business strategies, we can enhance our offerings and customer satisfaction.

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5.0 Business Registration Steps

This SSU registration application is open throughout the year. UMK students who
conduct business activities must register through capsule.umk.edu.my.
Attached herewith is an infographic for reference and guidance to students.

A. LOG IN PAGE
1. Click the capsule portal link umk.edu.my
2. Username: enter the matrix number
3. Password: enter the password

Figure 1.4

B. CLICK SSU

Figure 1.5

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C. OWNER INFORMATION

User information in the owner information section will be displayed as in the

example below. This section does not need to be filled in because the information is
already available and taken from the Academic Administration Division system.

Figure 1.6

D. OWNER INFORMATION

Complete the information in this section and press the next button to go to the next
section.

Figure 1.7

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6.0 PLATFORM USAGE SELECTION FOR ‘ENTREPRENEUR WEEK’

Social media platforms play a huge role in helping promote the products we sell. Among the
social media we use are :

1. TikTok
There are various reasons why we use TikTok to advertise our businesses:
● Use of Trends: TikTok is well-known for its difficulties and trends. Our
company used these trends to our advantage by producing content that
reflected popular themes and helped to humanize and update our brand.
● Virality and Engagement: TikTok's algorithm is made to encourage interesting
content. A video that becomes popular and attracts viewers has the potential
to go viral very quickly, reaching far more people than one could have
predicted.
● Reaching a Younger Audience: TikTok is a great platform for us to look to
reach a younger audience because its user base tends to be younger. When
our product is appealing to younger people, TikTok might be a useful
marketing tool.

Figure 1.8

Figure 1.8 shows Beetlejuice’s members promoting products in live sessions via TikTok.

[15]
 2. Instagram
For a number of purposes, people utilize Instagram to market their businesses,
making use of the audience and features of the platform. Here are a few crucial
elements:
● Thriving User Base: With over a billion monthly active users, Instagram has a
vast user base. Most of UMK Jeli’s students have their own Instagram
accounts, which offers us a big pool of prospective clients and customers..
● Instagram Stories: We can post short-lived material on Instagram Stories,
which vanishes after a day. This gives it a sense of immediacy and urgency,
which makes it useful for real-time updates, behind-the-scenes peeks, and
promotions.
● Engagement and Interaction: With features like comments, likes, and direct
messages, Instagram allows us to communicate directly with our audience.
This interaction fosters ties between people and a sense of community for a
brand.

Figure 1.9 Figure 2.0 Figure 2.1

Figure 1.9, Figure 2.0 & Figure 2.1 show Beetlejuice’s members promoting products in live
sessions and stories posted on Instagram.

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3. Shopee
Shopee is an online marketplace that links customers and sellers. It has a number of
services that draw in companies trying to market and sell their goods, including:
● Mobile-Friendly App: Shopee's mobile app is well-liked by users, allowing for
simple browsing and shopping while on the go. This is especially beneficial for
companies looking to market to tech-savvy consumers.
● Promotional Tools: Shopee provides merchants with a range of promotional
tools, including coupons, flash sales, and discounts. These features make it
simple for us to plan and execute promotions, which draws in more clients and
boosts revenue.
● Customer ratings and reviews: Shopee lets customers rate and evaluate items
as well as vendors. High ratings and favourable reviews can increase our
company's legitimacy and foster trust among prospective clients.

Figure 2.2 Figure 2.3

Figure 2.2 & Figure 2.3 shows our Shopee page and products.

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4. WhatsApp
We use WhatsApp's extensive user base and communication functionalities to market
our company for a number of reasons. Here are a few crucial elements:
● Direct Communication: Potential clients can communicate with you directly
and quickly via WhatsApp. In order to establish a more intimate relationship,
businesses can send updates, messages, and promotional information directly
to individuals or groups.
● Cost-Effective: Texting via WhatsApp is typically less expensive than sending
SMS or making phone calls. For companies like ours with tight marketing
budgets, this can be beneficial.
● Multimedia Messaging: WhatsApp allows us to share multimedia files,
including documents, videos, and photos, in addition to text. This makes it
possible to market goods and services in a way that is more captivating and
eye-catching.

Figure 2.4 Figure 2.5

Figure 2.4 and Figure 2.5 show Beetlejuice’s members promoting products on
WhatsApp group.

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7.0 BUSINESS OPERATION METHOD

Figure 2.6

In the operational implementation during Entrepreneurial Week, Beetlejuice Desserts

adhered to a meticulously structured plan that delineated key processes and procedures for
the successful execution of its dropship pastry business. By capitalizing on the production
and fulfillment capabilities of Amnielicious Dessert and Cake, the company prioritized
seamless order fulfillment and customer satisfaction, allowing dedicated attention to
marketing and customer service aspects.

1. Product Sourcing and Pricing

i) Communication with Amnielicious:
Regular communication channels were established with Amnielicious' manager to
discuss:
- Selling prices for each dessert/sweet offered.
- Standard item sizes and available variations.
- Packaging and shipping methods for different item types.
- Minimum order quantities (if applicable).
- The product list and pricing were diligently updated promptly whenever changes
occurred.

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 ii) Product Selection and Pricing for Customers:
A curated selection of desserts and sweets from Amnielicious' offerings was created,
taking into account target audience preferences and profitability. Competitive and
attractive prices for customers were set by factoring in Amnielicious' wholesale cost,
desired profit margin, and any additional marketing or promotional costs. Product
information on social media platforms and online marketplaces was maintained clear
and up-to-date.

2. Marketing and Sales

i) Social Media Marketing

Various platforms, including TikTok, WhatsApp, and Shopee, were effectively utilized
to reach the target audience (18-45-year-olds) within UMK Jeli and beyond. Engaging
content, featuring product visuals, customer testimonials, and promotional offers, was
created.

ii) Online Order Platforms:

Online stores were established on relevant platforms like Shopee to facilitate secure
and convenient ordering for customers. Order management systems were seamlessly
integrated with social media platforms to streamline order capture and
communication. Various payment options were offered to cater to customer
preferences, ensuring smooth transactions.

3. Order Processing and Fulfillment

i) Customer Order Intake:

Group members were trained on accurately recording customer orders, including
product selection and quantity, delivery address and contact information, preferred
payment method (if applicable), and any special requests or notes. A clear order
confirmation process was developed to inform customers of their order details and
estimated delivery time.

ii) Order Communication and Fulfillment:

Complete customer order information was immediately forwarded to Amnielicious'
manager after order confirmation. Order progress was tracked with Amnielicious, and
customers were kept updated on any delays or changes. Customers were informed
once their orders were shipped, providing them with the tracking number. Clear

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 communication channels were maintained with both Amnielicious and customers to
address any inquiries or issues promptly.

4. Customer Service and Feedback

i) Post-Delivery:
Customers were reached out to after receiving their orders to gather feedback on
their experience. Any concerns or complaints were addressed promptly and
professionally. Customer feedback was utilized to continuously improve product
offerings, marketing strategies, and overall customer service.

ii) Returns and Refunds:

During this e-week, no one asked for refunds or returns. But if anything happened,
clear policies regarding returns and refunds were already established, aligned with
Amnielicious' terms and conditions. Any return or refund requests would be handled
efficiently and fairly to ensure customer satisfaction.

5. Performance Monitoring and Improvement

i) Regularly Tracked Key Performance Indicators (KPIs):

Key performance indicators, including the number of website/social media visitors and
conversions, order volume, average order value, revenue generated, customer
acquisition cost, customer lifetime value, and customer satisfaction ratings and
feedback, were regularly tracked.

ii) Data Analysis and Optimization:

Data were analyzed to identify areas for improvement in marketing, sales, and
operations. A/B testing and other optimization strategies were implemented to refine
processes and increase efficiency. Open communication channels within the team
were maintained to share best practices and address challenges collaboratively.

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6. Contingency Planning

i) Developed Contingency Plans:

Contingency plans were developed for potential disruptions, such as delays in order
fulfillment by Amnielicious, technical issues with online platforms, and negative
customer feedback or complaints.

ii) Regularly Reviewed and Updated Contingency Plans:

Contingency plans were regularly reviewed and updated to ensure preparedness and
quick response to unforeseen circumstances.

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8.0 ROLE OF GROUP MEMBERS

(i) Roles and Responsibilities:

● General Manager (Amar): Oversees all operations, makes key decisions, and reports
to the rest of the team.
● Administrative Executives (Amzar & Aisyah): Manage communication, document flow,
and records. Schedule meetings, handle customer inquiries, and provide
administrative support.
● Finance Executives (Natasya & Alia): Manage finances, track orders and payments,
and generate financial reports. Ensure accurate pricing and invoicing.
● Operations Executive (Haziqah): Coordinates order fulfillment with Amnielicious
Dessert and Cake, tracks deliveries, and manages customer service related to order
status.
● Marketing Executives (Naura & Anis): Develop and implement marketing strategies
on social
media and online platforms. Manage online branding and customer engagement.

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(ii) Activity Report

Beetlejuice Desserts' successful Entrepreneurial Week was a testament to the dedication

and teamwork of each member. Here's a detailed breakdown of each member's
contributions:

General Manager: Amar

● Oversaw all operations, ensuring smooth execution of the business plan.
● Made key decisions and communicated updates to the team.
● Liaised with Amnielicious Dessert and Cake regarding product sourcing and order
fulfillment (9/11/2023).
● Filled in the item’s detail information and shipping details from Amnielicious
Dessert and Cake (7/12/2023).

Administrative Executives: Amzar & Aisyah

● Managed communication channels, document flow, and record-keeping.
● Scheduled meetings, handled customer inquiries, and provided administrative
support.
● Aisyah also analyzed tasks and assigned team members to specific roles
(7/12/2023).

Finance Executives: Natasya & Alia

● Managed finances, tracking orders, payments, and generating financial reports.
● Ensured accurate pricing and invoicing (14/12/2023).
● Alia created QR codes and bank information for customer payments (14/12/2023).
● Ensured buyers pay in full based on the type and number of items ordered
(31/12/2023-5/1/2024).

Operations Executive: Haziqah

● Coordinated order fulfillment with Amnielicious, tracking deliveries and updates.
● Managed customer service related to order status and issues
(31/12/2023-5/1/2024).
● Created a Google Forms survey (16/11/2023) and customer feedback
(28/12/2023).
● Recalculated revenue and divided profits among members (8/1/2024)

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Marketing Executives: Naura & Anis

● Developed and implemented marketing strategies across social media and online
platforms (28/12/2023).
● Advertise products from time to time (30/12/2023-5/1/2024)
● Managed online branding and customer engagement through engaging content
creation.
● Created posters (21/12/2023), set up social media accounts (21/12/2023), and
conducted daily live streams (31/12/2023-5/1/2024).

Team Contributions:

● Everyone: Brainstormed the business idea (26/10/2023) and created an

organizational chart (2/11/2023).
● Alia & Natasya: Conducted polls to choose the winning slogan "A taste you'll
remember"(6/11/2023).
● Natasya: Designed three logo options (8/11/2023). Natasya also crafted the
company mission and vision statement (23/11/2023).
● Amzar: Set up a Google Docs link for the business plan and report (3/12/2023).
● Haziqah & Aisyah: Delivered orders to Block A and B rooms in UMK Jeli
(31/12/2023-5/1/2024).
● Naura & Anis: Bought extra plastic (29/12/2023) Handled self-pickup orders at
Cafe Oryza, UMK Jeli (31/12/2023-5/1/2024).
● Alia & Natasya: Bought containers and plastic for packs (29/12/2023)

Additional Notes:
● Amar, Amzar and Aisyah monitored the overall journey, ensuring alignment with
the business plan.
● Contingency plans were developed for potential disruptions but were not needed
during the week.

This report highlights the valuable contributions of each member, showcasing the
collaborative effort that led to Beetlejuice Desserts' success in this Entrepreneurial Week.
Our dedication and teamwork set a strong foundation for future ventures.

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9.0 FINANCIAL REPORT

Expense Projections:

1. Product Cost:

Item Quantity Cost

Burnt Cheesecake Nutella 9 pcs RM 4 X 9 pcs = RM 36

Hokkaido Cheese tart Nutella 25 pcs RM 1.92 X 25 pcs = RM 48

Fudgy Brownies Original 1 box RM 25 X 1 box = RM 25

Fudgy Brownies Nutella 1 box RM 31 X 1 box = RM 31

Kek Tapak Kuda Nutella 1 box RM 26 X 1 box = RM 26

Kek Tapak Kuda Nutella Crunchy 1 box RM 30 X 1 box = RM 30

Kek Tapak Kuda Nutella Matcha 1 box RM 30 X 1 box = RM 30

Crunchy

Total RM 226

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 Revenue Projections:

● Sales Forecast for 1 Week:

Item Quantity Price

Burnt Cheesecake Nutella 10 pcs RM 4.50/pcs

Hokkaido Cheese tart Nutella 25 pcs RM 2.50/pcs

Fudgy Brownies Original 1 box RM 27/box

Kek Tapak Kuda Nutella 1 box RM 28/box

Kek Tapak Kuda Nutella Matcha Crunchy 1 box RM 32/box

● The number of units expected to sell each day.

Item Quantity Per Day

Burnt Cheesecake Nutella 10 pcs more than 6 pcs

Hokkaido Cheese tart Nutella 25 pcs 7-8 pcs

Fudgy Brownies Original 1 box 1 box

Kek Tapak Kuda Nutella 1 box 1 box

Kek Tapak Kuda Nutella Matcha 1 box 1 box

Crunchy

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Financial Projections:

● Profit Statement:

Item Quantity Selling Price Profit Total Profit

Burnt Cheesecake Nutella 19 pcs RM 4.50 RM 0.50/pcs RM 0.50 X 19 pcs

= RM 9.50

Hokkaido Cheese tart Nutella 50 pcs RM 2.50 RM 0.58/pcs RM 0.58 X 50 pcs

= RM 29

Fudgy Brownies Original 4 boxes RM 27 RM 2/box RM 2 X 4 boxes

= RM 8

Fudgy Brownies Nutella 1 box RM 33 RM 2/box RM 2 X 1 boxes

= RM 2

Kek Tapak Kuda Nutella 3 boxes RM 28 RM 2/box RM 2 X 3 boxes

= RM 6

Kek Tapak Kuda Nutella 1 box RM 32 RM 2/box RM 2 X 1 box

Crunchy = RM 2

Kek Tapak Kuda Nutella 2 boxes RM 32 RM 2/box RM 2 X 2 boxes

Matcha Crunchy = RM 4

Total Profit RM 60.50

[28]
 ● The net profit and loss.

Total Profit Item Quantity Price

RM 60.50 Premium Craft 1 set (25 pcs) RM 7.50

Tray

Plastic Bag 1 set (30 pcs) RM 3.40

‘HOT ITEM’ Sign 1 set (10 pcs) RM 1.80

Working Capital 8 person RM 12.00

Marketing and RM 2.00

Advertising

Total RM 26.70

Net Profit RM 33.80

Operating Expenses:

Item Payment

Employee-related expenses RM 2.00/ person

Rent and utilities Free

Supplies and materials Sponsored by Amnielicious

Marketing and advertising RM 0.50 to RM 2.00

Utilities and communications Personal Phone

Canva Pro RM 6.00
Software and technology
(Personal Account)

Training and development Free

[29]
Social Media Advertising Revenue:

● Estimate revenue generated from social media promotions.

Platform Time Total Payment

TikTok 50 minutes RM 1

Shopee 30 minutes RM 1

WhatsApp 24 hours/day RM 0.50/pcs & RM 2/box

Instagram 1 hours/day RM 2

● Consider different platforms like TikTok, WhatsApp, and Shopee.

WhatsApp is the most approachable app followed by TikTok and Shoppe. This is because
our target market spends most of their time on the WhatsApp app. Thus, our product links
provided are easier to access by WhatsApp since we and our target market are mostly in the
same group chat. So, it is more convenient and faster to succeed in our marketing strategy.

Delivery and Shipping Costs:

● The costs associated with shipping and delivery. (WhatsApp)
Item Quantity Price

1 box RM 33
Kek Tapak Kuda Nutella

1 box RM 37
Kek Tapak Kuda Nutella Matcha
Crunchy

[30]
 ● Postage fees and any packaging costs.

Item Weight Postage Fees Packaging Type Cost

250 g RM 4 Box and RM 1

Kek Tapak Kuda Nutella
Wrapping

250 g RM 4 Box and RM 1

Kek Tapak Kuda Nutella
Wrapping
Matcha Crunchy

● Customer Service Expenses:

All our customer services and feedback are free of charge. This is one of our
marketing strategies to attract customers and to provide excellent services to
fulfill their needs.

Figure 2.7 Figure 2.8

Figure 2.7 and Figure 2.8 show feedbacks from customers.

[31]
 Figure 2.9 Figure 3.0

Figure 2.9 Figure 3.0

Figure 3.1

Figure 2.9, Figure 3.0, and Figure 3.1 shows feedback from our customers through

Google Forms.

[32]
Cash Flow Statement:

● Net profit that we make is more than RM 20. Thus, we can use our money to pay our
workers and start another pre-order round. Therefore, the cash flow is positive.

Item Product Cost Profit

Burnt Cheesecake Nutella RM 4 RM 0.50/pcs

Hokkaido Cheese tart Nutella RM 1.92 RM 0.58/pcs

Fudgy Brownies Original RM 25 RM 2/box

Fudgy Brownies Nutella RM 31 RM 2/box

Kek Tapak Kuda Nutella RM 26 RM 2/box

Kek Tapak Kuda Nutella Crunchy RM 30 RM 2/box

Kek Tapak Kuda Nutella Matcha RM 30 RM 2/box

Crunchy

Financial Management:

1. Working Capital Management:

Total Net Profit (RM) Total Members Payment/Person

RM 47.80 8 person RM 2

● Negotiating favorable payment terms with suppliers.

Our supplier grants us RM 2 profit per order. Moreover, our negotiations with our supplier are
very open-minded and easygoing since we can sell our product widely such as in social
media, chatting using WhatsApp, pre-order using Google Forms, and postage delivery.

[33]
Contingency Planning:

● A contingency fund for unexpected expenses or challenges.

Total Profit (RM) Contingency Fund Total Net Profit

RM 60.50 Estimated RM 30 RM 33.80

(only use RM 12.70 )

Financial Controls:

● Our company has already appointed a Financial Manager and Costing Manager to
track our spending to control our financial management so that it will not be against
the budget throughout our selling period. Moreover, they will demand receipts for
every transaction in and out of money flow, especially for the contingency fund.

Figure 3.2 shows the receipt for contingency packaging

[34]
 ● The budgeted financial expectations with the actual financial performance during the
entrepreneurial week.

Table shows the budgeted financial expectations

Item Quantity Total Price

Burnt Cheesecake Nutella 10 pcs RM 45

Hokkaido Cheese tart Nutella 42 pcs RM 105

Fudgy Brownies Original 1 box RM 27

Kek Tapak Kuda Nutella 1 box RM28

Kek Tapak Kuda Nutella Matcha Crunchy 1 box RM 32

Total RM 237

Table shows the actual financial performance during entrepreneurial week

Item Quantity Price (RM)

Burnt Cheesecake Nutella 19 pcs RM 4.50 X 19 pcs = RM 85.50

Hokkaido Cheese tart Nutella 50 pcs RM 2.50 X 50 pcs = RM 125

Fudgy Brownies Original 4 boxes RM 27 X 4 boxes = RM 108

Fudgy Brownies Nutella 1 box RM 33 X 1 boxes = RM 33

Kek Tapak Kuda Nutella 3 boxes RM 28 X 3 boxes = RM 84

Kek Tapak Kuda Nutella Crunchy 1 box RM 32 X 1 box = RM 32

Kek Tapak Kuda Nutella Matcha Crunchy 2 boxes RM 32 X 2 boxes = RM 64

Total RM 531.50

Actual Financial - Budget Financial X 100%=

RM 531.50 - RM 237 X 100% = 294.5%

= 295%

[35]
 ● The profit or loss by subtracting total expenses from total revenue.

Table shows the total expenses that need to be paid to the supplier (Amnielicious)

Item Quantity Price

Burnt Cheesecake Nutella 19 pcs RM 4 X 19 pcs = RM 76

Hokkaido Cheese tart Nutella 50 pcs RM 1.92 X 50 pcs = RM 96

Fudgy Brownies Original 4 boxes RM 25 X 4 boxes = RM 100

Fudgy Brownies Nutella 1 box RM 31 X 1 boxes = RM 31

Kek Tapak Kuda Nutella 3 boxes RM 26 X 3 boxes = RM 78

Kek Tapak Kuda Nutella Crunchy 1 box RM 30 X 1 box = RM 30

Kek Tapak Kuda Nutella Matcha Crunchy 2 boxes RM 30 X 2 boxes = RM 60

Total RM 471

Total Revenue - Total Expenses = Profit Or Loss

RM 531.50 - RM 471 = RM 60.50

Thus, the balance of total revenue minus total expenses is in positive amounts. This means
that is a profitable business.

Return on Investment (ROI): Assessing the profitability of the entrepreneurial activities.

R = Profit ÷ Investment X 100%

R = RM 60.50 ÷ RM 471 X 100%

R = 0.13%

[36]
Gross Margin: The percentage difference between revenue and the cost of goods sold.

Percentage Revenue The cost of goods sold

Calculation RM 531.50 X 100% = RM 471 X 100% =

Total = 531.5% = 471%

Differences 60.5%

531.5% - 471% =

[37]
10.0 APPENDICES

Products information:

Name Hokkaido Cheese Tart

Figures

Price Lotus Biscoff (25pcs)- RM 55.00

Nutella (25pcs)- RM 50.00
Mix Nutella Biscoff- RM 55.00
Cadbury mix Kinder- RM 57.00
Mix Berry (strawberry & Blueberry)- RM 57.00
Mix Fruit (strawberry, blueberry, kiwi, mango)- RM 57.00

Ingredients Flour, butter, eggs, cheese, sugar, milk, eggs

Size and Weight 8 inches, 657 gram

Shelf Life 1 week at room temperature.

[38]
 Name Fudgy Brownies 6 inches

Figure

Price

6 INCH 8 INCH 9 INCH

Original RM 27.00 RM 45.00 RM 53.00

Nutella RM 33.00 RM 50.00 RM 58.00

Lotus Biscoff RM 36.00 RM 55.00 RM 65.00

Mix Berry RM 40.00 RM 69.00 RM 85.00

Mix Chocolate RM 39.00 RM 60.00 RM 87.00

Ingredient Flour, coco powder, dark chocolate, eggs, brown sugar, vanilla
essence, butter

Size and Weight 6 inch, 8 inch, 9 inch, 975 gram

Shelf Life 2 weeks at room temperature

[39]
 Name Mini Burn Cheese Cake

Figures

Price 1 box have 9 pieces (can mix)

Original - RM 4.50 pcs / RM 38.00 box 9 pcs
Nutella - RM 4.50 pcs / RM 40.00 box 9 pcs
Lotus Biscoff - RM 4.70 pcs / RM44.50 box 9 pcs
Mix Berry - RM 4.90 pcs / RM 46.00 box 9 pcs

Ingredient Eggs, whipping cream, sugar, flour, vanilla essence

Size and Weight 2.5 inch, 65 gram

Shelf Life 1 week at room temperature

[40]
 Name Kek Tapak Kuda

Figures

Price
Filling Price

Nutella RM28.00

Nutella mix Biscoff RM28.00

Cadbury RM30.00

Kinder Bueno RM32.00

Nutella Matcha Crunchy RM32.00

Ingredient egg, ovalette, flour, sugar, vanilla essence, butter

Size and Weight 10 inch, 445 gram

Shelf Life 3 weeks at room temperature

Buy via Shopee, Tiktok

Cash On Delivery at UMK Jeli Campus

[41]
Link Google Form to place order:

https://docs.google.com/forms/d/e/1FAIpQLSe2G8b_tK-D0bPOt0do9oqrQomq9H9XPme9Ld
49CmHaJW3a6A/viewform

Marketing Posters:

[42]
Beetlejuice Business’s Logo

[43]