Nike

NIKE
2024

TEACHER:MS.TINA
STUDENT:ZHAMAL ZHUMATAEVA
 Nike
1.Introduction 1
2.History and Founders 2-4
3. Location (Branches) 5
4. Logo and moto 6
5. What does the company produce? 7-8
6. Quality of material 9
7. Nike's Requirements for Employment 10
8. Achievements 11
9. Advertising 12
10. Finance 13
11. Taylor institute 14
12. Disadvantages of Nike Products 15
13. Collaborations 16
I4. SWOT Analysis 17
15. Conclusion 18

Nike
2024
Introduction

Many people engage in sports in order to maintain good physical health, boost the
functioning of the cardiovascular fitness, increase muscle strength, and enhance flexibility. In
all of this, comfortable clothing and footwear from the Nike brand play a significant role.
Quality clothing and footwear - respect for your body.

The Nike Corporation is an internationally recognized brand synonymous with innovation,

performance, and style since its establishment in 1964. Co-founded by Phil Knight and Bill
Bowerman in Oregon, United States, Nike has evolved into a dominant force in the sports
and athletic wear industry, catering to athletes and fitness enthusiasts around the world.

Nike's success can be credited to its unwavering dedication to excellence, its ability to adapt
to shifting market trends, and its focus on developing products that empower individuals to
realize their full potential. Through its extensive range of footwear, apparel, and equipment,
Nike has consistently redefined the boundaries of what is achievable in the realm of sports,
inspiring generations of athletes to attain greatness.
As evidence of its global influence, Nike has forged partnerships with some of the world's
most celebrated athletes, teams, and organizations. These collaborations have led to the
development of groundbreaking products and innovative marketing campaigns, further
reinforcing Nike's status as an industry leader.
In addition to its commitment to performance, Nike is also deeply invested in social and
environmental responsibility. The company strives to minimize its ecological footprint by
incorporating sustainable practices throughout its supply chain, from the procurement of raw
materials to manufacturing and distribution. Moreover, Nike has been a long-time advocate
for social equity and inclusion, leveraging its platform to raise awareness and drive change in
communities worldwide.

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 History and Founders

Phil Knight and Bill Bowerman were the visionary founders of Nike, Inc. Knight was responsible
for the company's business operations, while Bowerman, a renowned track and field coach, played
a crucial role in product development and innovation.

Phil Knight is an American entrepreneur and co-

founder of Nike, Inc., a multinational corporation
specializing in the design, manufacturing, and marketing
of footwear, apparel, and equipment. Born on February
24, 1938, in Portland, Oregon, Knight obtained a
Bachelor of Science degree in Business Administration
from the University of Oregon in 1962 and a Master of
Science degree in Management from Stanford University
in 1964. Prior to establishing Nike, Knight worked for the
accounting firm Arthur Young and Company.
Phil Knight
The concept of creating a company that would import
(He was born on February 24, 1938
high-quality, low-cost athletic shoes from Japan emerged
Portland, Oregon, U.S.)
during Knight's studies at Stanford University. In
collaboration with Bill Bowerman, an experienced track
and field coach, they founded Blue Ribbon Sports, which
later became Nike, Inc. The name Nike was derived from
the Greek goddess of victory. Knight served as the CEO
of Nike until 2004 and continued as the Chairman of the
Board until 2016.
Under his leadership, Nike transformed from a small
retailer to a global athletic brand.

The esteemed figure, Bill Bowerman, lauded the

competitive spirit and the capacity for collaborative work -
tenets that ultimately underpinned the corporate ethos of
Nike. As an innovative force, he endeavored to enhance
every aspect of his surroundings, including athletic
Bill Bowerman
footwear and paraphernalia. For his protégés, he
(he was born on 19 February meticulously crafted lighter shoes to facilitate record-
1911 in Portland, Oregon, breaking feats. Furthermore, he pioneered unique track
USA. surface coatings that efficiently absorbed impact and
He died on 24 December safeguarded athletes from potential injuries.
1999 in Fossil,
Oregon, USA.

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History and Founders

What do you know about Nike?

As you can see, the chart is divided into six categories: "Nothing," "Logo," "Challenges,"
"Founders," "Global growth," and "Emergence of products." Each category is represented by a bar,
with the length of the bar indicating the number of respondents who associated that particular aspect
with Nike.
Logo: The most familiar aspect of Nike among respondents was its iconic logo, the swoosh. This
is not surprising given the company's extensive branding and marketing efforts.
Nothing: A significant number of respondents indicated that they knew nothing about Nike. This
could be attributed to various factors such as limited exposure to the brand or lack of interest in
athletic apparel.
Challenges,Founders, Global growth, and Emergence of products: These categories received
relatively low levels of recognition. This suggests that while people may be aware of Nike as a
brand, they may not be as familiar with its specific challenges, history, global expansion, or
product innovations.

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History and Founders

1962: Phil Knight visited Japan and agreed to import Tiger sneakers to the US. Upon arrival,
he named his company Blue Ribbon Sports.
1963: the first batch of 300 cross-over models from Japan arrived for sale.Phil used his
parents' laundry room as a warehouse.

1965: Jeff and Johnson create Nike, naming the sneakers after the goddess Nike

1964: Knight invested $500 in a partnership with Bill Bowerman. They created lightweight,
comfortable shoes and sold 300 pairs, earning around $8,000 in profit.

1966: First store, first "Marathoners".

1969: Things were going well, Phil Knight dedicated himself to Nike.

1971: Phil Knight and Caroline Davidson created the Nike logo.

1972: Lunar sneakers debuted at the Olympics, Nike begins exporting.

1976: Nike sponsored athletes, becoming part of major sporting events and records.

1980: Nike: Running shoes became the best-selling in the USA.

1981: Nike: 3,000 employees, revenue $458 million, individual approach in retail trade

1985: They signed Michael Jordan, which changed design, marketing, and assortment.

1987: Air MAX, A transparent window and cushioning midsole.

1988: Air Stab: A stable and lightweight Footbridge construction.

1990s: Nike became a global brand, opening stores and signing sponsorship

2000s: Nike developed innovative materials and design, participating in social and
environmental initiatives.

2010s: Nike strengthens its position in the sports industry, developing new technologies and
prodwhucts, using digital channels for promotion.

2024: Nike continues to grow, focusing on sport and active lifestyles, participating in
technology development and collaborating with famous athletes and cultural initiative.

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Location (Branches)

Nike, Inc. Branch in Bishkek,KG

Beaverton, Oregon, United States.

Address: One Bowerman drive,

Beaverton, Oregon 97005
United States
This address is the home of Nike World Headquarters, which is a large campus featuring
various offices, retail stores, and athletic facilities. The street, Bowerman Drive, is named
after Bill Bowerman, the legendary coach of the University of Oregon's track and field team
and co-founder of Nike.

Address: Dordoi plaza, Chui Prospect, Bishkek,Kyrgyzstan 723500

Chui Prospect is located in the city center and it is one of the most popular and active trading
and business streets. Here you will find numerous shops, cafes, restaurants, and offices. The
Nike branch is located on the second floor of the Dordoi Plaza shopping center.

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Logo and moto

Simplicity and Impact: The logo's design is described as a simple checkmark, yet its
symbolism and connection to the Greek goddess Nike make it powerful and memorable.
Motivation and Inspiration: The motto's purpose is clearly stated as a motivational tool,
encouraging individuals to take action and achieve their goals.
Historical Context: The table provides historical context by mentioning the designer and
the years when the logo and motto were created.

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 What does the company produce?

Wide range of products from Nike

•Footwear

Nike's unceasing expansion in the footwear industry is characterized by

the continuous development of innovative and iconic sneaker designs.
The company has achieved remarkable success with the release of
several groundbreaking series, such as the Air Jordan line, which has
transcended the realm of sports and become a significant cultural
phenomenon, and the Air Force 1, which has consistently maintained
its popularity since its debut in 1982.
In their pursuit of excellence, Nike consistently endeavors to create new and improved
sneaker types, such as the Air Max, which revolutionized the industry in 1987 with its
innovative visible air cushioning technology, and the Flyknit technology, which utilizes
advanced knitting techniques to produce lightweight and breathable footwear. These
advancements demonstrate Nike's commitment to pushing the boundaries of footwear design
and technology, positioning the company as a leader in the field.

•T-shirts Nike T-shirts encompass an extensive variety of designs, which span

from the understated and minimalistic to the striking and attention-
grabbing. These garments frequently integrate the emblematic Nike
Swoosh logo, as well as potentially encompassing additional design
components such as graphics, patterns, or mottoes. Nike provides a
diverse assortment of fit options, including slim, standard, and
relaxed alternatives, to accommodate an array of personal
preferences. The brand also employs cutting-edge fabric technologies,
such as Dri-FIT, to effectively manage sweat and ensure that the
wearer remains cool and comfortable throughout their activities.
•Equipments
Nike, a prominent multinational corporation, has established a strong
presence in the global sporting landscape. As a major sponsor of an array
of influential sports teams, elite athletes, and prestigious events, Nike has
firmly positioned itself as a leader in the sports equipment industry. The
company's comprehensive product range, which encompasses diverse
items such as dumbbells, balls, covers, and golf bags, has significantly
contributed to enhancing consumer faith in the superior quality and
performance of Nike-branded products. Consequently, Nike's strategic
sponsorships and expansive product offerings have solidified its
reputation as a brand of choice among athletes and sports enthusiasts
worldwide.

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What does the company produce?

•Sportswear
Nike sportswear exemplifies a sophisticated design philosophy,
catering to an extensive array of athletic pursuits and physical
activities. Encompassing disciplines such as running, soccer, yoga,
and cross-training, Nike's products demonstrate a remarkable
versatility that appeals to both professional athletes and casual
fitness aficionados. This adaptability has solidified Nike's status as a
prominent and respected brand within the realm of sports and
exercise.
•Socks
Nike socks are renowned for their unparalleled comfort and widespread
popularity among athletes and casual wearers alike. During rigorous
training sessions, these advanced socks effectively absorb excessive
perspiration from the feet, preventing the development of unpleasant odors
in the accompanying footwear. This innovative design provides wearers
with a comfortable, hygienic, and odor-free experience, contributing to their
overall athletic performance and satisfaction.

Investigating the diverse range of products purchased by Nike buyers: A

comprehensive analysis of consumer preferences and purchase patterns.

Running Shoes are the Most Popular Nike

Product: A significant majority of respondents
(39.3%) own Nike running shoes, indicating
their popularity among consumers.
Socks and sportswear are Also Popular: A
considerable portion of respondents own Nike
sportswear (25%) and socks (14.3%),
suggesting these items are also widely sought-
after.
T-shirtsare Less Common: Nike T-shirts are
owned by a smaller percentage of respondents
(10.7%), suggesting it might be less popular or
considered a niche product compared to the
other categories.
A Significant Portion Own No Nike Products:
10.7% of respondents do not own any Nike
products, indicating there is still a market for
competitors or that other factors influence
brand loyalty.

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 Quality of material

The table provides a comprehensive

overview of the materials used in
Nike's various product categories,
along with key quality indicators
for each. It highlights the brand's
focus on performance, comfort,
durability, and sustainability.
1. Material Diversity: Nike
employs a wide range of
materials, tailored to specific
product needs. For example,
running shoes feature
engineered mesh, Flyknit, and
nylon mesh for breathability
and support, while sportswear
uses a blend of cotton and
polyester for comfort and
performance.
2. Performance Focus: The table
emphasizes performance-
oriented materials. React foam
and Zoom Air units in running
shoes provide cushioning and
responsiveness, while specific
tread patterns on outsoles
enhance traction.

3. Comfort and Durability: Materials like cotton and Pima cotton are chosen for their softness and
durability, ensuring comfort and longevity. Moisture-wicking treatments in sportswear and socks help
maintain comfort during activity.
4. Sustainability Initiatives: Nike's commitment to sustainability is evident through the use of recycled
materials and labels like "Move to Zero" and "Next Nature." This indicates a focus on reducing
environmental impact.
5. Product Differentiation: The table highlights how Nike differentiates its products through material
choices. For example, the use of Flyknit in running shoes offers a unique and lightweight construction.

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 Requirements for employment

Note: While Nike's specific requirements may vary depending on the position, this line graph provides
a general overview of the typical process.

Offer or Decline

On-Site Interview
Actions

Phone or Video
Interview

Online
Resume Review Assessments

Online
Application
Timeline: Application Screening Assessment Interview In-Person Decision
Interview

Details of the actions that were shown in the line graph

Online Application:* Complete the online application form on Nike's careers website.*
<br> * Upload your resume and cover letter.*
Resume Review: Your application will be screened for relevant experience and qualifications.
Online Assessments: May include skills tests, personality assessments, or behavioral questions.
Phone or Video Interview: Discuss your experience, qualifications, and fit with the company.
On-Site Interview: Meet with hiring managers and team members. May involve case studies
or role-playing exercises.
Offer or Decline: You will receive a decision regarding your employment.

Additional Tips:
Networking: Connect with Nike employees or alumni to learn more about the company and
the application process.
Tailor Your Application: Customize your resume and cover letter to highlight your skills and
experiences that are most relevant to the specific job you're applying for.
Practice Interviews: Prepare for your interviews by practicing answering common interview
questions and researching Nike's company culture and values.
Follow Up: After your interview, send a thank-you note to the interviewer to reiterate your
interest in the position.
Remember: Nike is a highly competitive company, so it's important to be prepared and showcase
your best qualities throughout the application process.

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 Achievements
This table covers a comprehensive analysis
of the company's achievements and trends in
various areas, including brand recognition,
financial indicators, product innovations,
social responsibility, and sports
partnerships. The table describes
approximate figures or trends for critical
indicators such as revenue growth, profit
margin, market capitalization, brand value,
and sustainability initiatives, providing
valuable information on the company's
efficiency and strategic trajectory.
1. Financial Success: Nike has consistently
demonstrated strong revenue growth and
maintained healthy profit margins,
indicating efficient operations and
effective pricing strategies.
2. Global Brand Presence: Nike has
established a powerful global brand,
enjoying high recognition and loyalty in
major markets worldwide. Its brand value
consistently ranks among the top brands
globally.
3. Product Innovation: Nike has been a
pioneer in integrating innovative
technologies into its footwear and apparel,
driving product differentiation and
performance.
4. Sustainability Focus: The company has
increasingly emphasized sustainable
materials and practices, demonstrating a
commitment to environmental
responsibility.
5. Social wImpact: Nike has actively engaged in
corporate social responsibility initiatives,
contributing to social and environmental 7. Strong Athletic Partnerships: Nike has built
causes. strategic partnerships with numerous high-profile
6. Employee Well-being: Nike prioritizes
athletes across various sports, enhancing its brand
employee well-being and diversity, fostering a visibility and credibility.
positive work environment. 8. Athletic Event Sponsorship: The company
sponsors major sporting events and leagues, further
solidifying its position in the sports industry.

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 Advertising

1. Slogans and Taglines: Nike's powerful and memorable slogans, such as "Just Do It," "Air
Max," "Nothing Beats a Londoner," and "Find Your Greatness," have effectively conveyed
the brand's message of motivation, empowerment, and excellence.

2. Celebrity Endorsements: Nike has strategically partnered with high-profile athletes and
celebrities, including Michael Jordan, LeBron James, Cristiano Ronaldo, Serena Williams,
Rihanna, Kanye West, and Kendrick Lamar, to endorse its products. These collaborations
have expanded Nike's reach and strengthened its image as a premium brand.

3. Emotional Storytelling: Nike's advertising often emphasizes the emotional aspect of sports
and fitness, showcasing the personal journeys and accomplishments of athletes. This
approach has successfully established a strong emotional connection between the brand and
its consumers.

4. Social and Cultural Issues: Nike has utilized its advertising platform to address various
social and cultural issues, such as gender equality, racial justice, and environmental
sustainability. This has elevated Nike's status as a socially responsible corporate citizen and
enhanced its brand image.

5. Innovative Campaigns: Nike has launched groundbreaking advertising campaigns, such as

"Breaking2," which aimed to have a runner complete a marathon in under two hours. These
innovative campaigns have kept Nike at the forefront of the industry and generated
widespread interest in its products.

6. Digital Marketing: Embracing digital marketing and social media, Nike has effectively
engaged with its customers and promoted its products through platforms like Instagram,
Twitter, YouTube, and its own mobile app. This digital strategy has solidified Nike's online
presence and contributed to its continued success.
From Whom did you hear about the Nike brand?
As you can see in the chart, the most common
source of information about the Nike brand was
social media, with TikTok accounting for a
significant 38.7% of respondents. This highlights
the growing influence of social media platforms
in brand awareness and reach.
Following closely behind, friends and family
played a crucial role, with 25.8% and 19.4%
respectively. This underscores the importance of
word-of-mouth marketing and personal
recommendations.

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 Finance

Nike's revenue has experienced significant growth over the past few years, with a notable dip
in 2020 due to the COVID-19 pandemic.
However, the company has demonstrated a strong recovery and continued upward
trajectory since then.

2017-2018: Steady Growth

Revenue steadily increased each year during this period.
In 2018, Nike reached a revenue of $38.6 billion.
2020: Dip Due to COVID-19
The global pandemic disrupted Nike's operations and led to a decline in revenue.
Sales dropped to $36.3 billion in 2019.
Store closures, supply chain disruptions, and changing consumer behavior have all
had a major impact on Nike.
2021: Soaring Sales
As the world began to recover from the pandemic, Nike's revenue surged.
Sales jumped to $44.5 billion in 2020, surpassing pre-pandemic levels.
2021-2022: Continued Growth
Nike maintained its momentum and continued to grow its revenue.
Sales reached $47.2 billion in 2022.
2023-2024: Further Expansion
Nike's revenue continued to climb.
In 2023, the company achieved a revenue of $51.2 billion.
• In 2024,the company achieved a revenue of $51.36 billion.

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 Taylor institute

Have you ever heard about The Nike brand?

At Taylor Institute, a survey revealed that 98% of
students
and teachers have heard about the Nike brand. It is
the
biggest percentage of awareness among the other
brands in our survey. This recognition is largely
due
to Nike’s reputation, extensive history, and
academic excellence. Conversely, 2% of students
and
teachers have not heard about Oxford University.
This
lack of awareness can be attributed to factors such
as
limited access to information or personal interests.

Why do you want to buy Nike products? Students and teachers have various
reasons for wanting to buy the Nike
products. The majority, exactly 65%, are
buy the Nike products due to the
quality.This is followed by
15,4% who choose nike for its
popularity. So that reputation also plays
a
significant role.However, 13.5% of
students
and teachers said none of the above.

Would you buy Nike products if it were popula

r and expensive, but with cheap material?

Deciding to buy the Nike’s products involves many

factors, including fame and cost. A survey revealed that
90.4% of students
and teachers would not buy the Nike product if it had
cheap material. However,
9.6% of students and teachers would buy the Nike
product even with cheap material, citing reasons such as
popularity or costs . This highlights the significant role
that fame support plays in making higher reputation
accessible.

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 Collaborations

Nike has indeed established itself as a dominant force in the international fashion market.
The brand's strategy of collaborating with renowned clothing brands and designers has
been instrumental in its success.
Here are some of the most iconic and influential collaborations Nike has undertaken:

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 Disadvantages of Nike

There are several disadvantages that prospective buyers should consider:

Disadvantages of the Nike Brand

Despite its global dominance, Nike has faced several criticisms and challenges over the years.
Here are some of the primary disadvantages associated with the brand:
Ethical Concerns
Labor Practices: Nike has been criticized for its labor practices, particularly in its overseas factories.
Allegations of child labor, low wages, and unsafe working conditions have tarnished the brand's
reputation.
Environmental Impact: Nike's production processes have been linked to environmental concerns,
including water pollution and greenhouse gas emissions. The brand has faced pressure to adopt
more sustainable practices.
Marketing and Pricing
High Prices: Nike's products are often perceived as expensive, limiting their accessibility to some
consumers.
Overreliance on Endorsements: Nike's heavy reliance on celebrity endorsements can be risky, as
negative publicity associated with athletes can damage the brand's image.

Competition
Rising Competition: Nike faces increasing competition from other athletic apparel brands, such as
Adidas, Under Armour, and newer, more sustainable options.
Brand Dilution: The company's expansion into various product categories, such as fashion and
lifestyle, could potentially dilute its core brand identity.

Sustainability and Social Responsibility

Slow Progress: While Nike has made efforts to improve its sustainability practices, critics argue that
the company's progress has been too slow.
Lack of Transparency: Concerns have been raised about the transparency of Nike's supply chain
and sustainability initiatives.

It's important to note that Nike has taken steps to address these issues, including implementing
ethical sourcing guidelines, investing in sustainable materials, and partnering with organizations
to improve labor conditions.
However, the brand continues to face challenges and scrutiny in these areas.

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 SWOT analysis

Date: is a framework for identifying and analyzing an organization's strengths, weaknesses,

SWOT analysis
opportunities and
S M words
threats. These T W make
TFS up the SWOT acronym. The primary goal of SWOT analysis is analyzing
strong and weak sides,
making a right business decision or establishing a business strategy.

Strengths Weaknesses
Strong Brand Recognition Dependency on Third-Party
Global Distribution Network Manufacturers

Innovative Product Design Labor and Ethical Concerns

Endorsements and Sponsorships
High Pricing:
Strong Online Presence

SWOT
Opportunities Threats
Expanding into Emerging Markets Intense Competition

Diversifying Product Lines Economic Downturns

Sustainability Initiatives Regulatory Challenges

Digital Innovation Changing Consumer Preferences

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Conclusion

Nike's journey from a small startup to a global athletic apparel powerhouse is a testament to
its innovative spirit, strategic marketing, and unwavering commitment to athletic
performance. Throughout its history, Nike has consistently pushed the boundaries of sports
apparel, introducing groundbreaking technologies and designs that have revolutionized the
industry.
From its humble beginnings in a small warehouse in Oregon to its current status as a cultural
icon.

While Nike's journey has not been without its challenges, including controversies related to
labor practices and environmental impact, the company has made significant strides in
addressing these issues. By prioritizing sustainability and ethical sourcing, Nike has
demonstrated a commitment to responsible business practices and a desire to leave a positive
impact on the world.
In conclusion, Nike's enduring legacy is a result of its unwavering dedication to athletic
performance, innovative product design, and strategic marketing. As the company continues
to evolve and adapt to changing consumer preferences and industry trends, its ability to
inspire athletes and consumers alike remains a testament to its enduring success.

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