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Nike Inc - 101113

Nike Inc. was founded in 1964 as Blue Ribbon Sports and renamed in 1971, with key figures including Phil Knight and Bill Bowerman. The company has a rich history of innovation, introducing iconic products like the Air Jordan and focusing on sustainability and digital innovation in recent years. Nike's mission emphasizes inspiration and innovation for all athletes, while its SWOT analysis highlights strengths like brand value and weaknesses such as labor conditions.

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Settie Norhaina Sampayan
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13 views17 pages

Nike Inc - 101113

Nike Inc. was founded in 1964 as Blue Ribbon Sports and renamed in 1971, with key figures including Phil Knight and Bill Bowerman. The company has a rich history of innovation, introducing iconic products like the Air Jordan and focusing on sustainability and digital innovation in recent years. Nike's mission emphasizes inspiration and innovation for all athletes, while its SWOT analysis highlights strengths like brand value and weaknesses such as labor conditions.

Uploaded by

Settie Norhaina Sampayan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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NIKE INC.

Group 1
1. Esmail, Baimor A.
2. Midtimbang, Rowena M.
3. Upak, Mina G.
4. Munal, Ali A.
5. Gani, Sadrudin K.
6. Masulot, Ronel A.
NIKE INC.

Nike was founded by:


Founders
1. Phil Knight - (born 1938) - University of Oregon track athlete and businessman.
2. Bill Bowerman* (1911-1999) - University of Oregon track coach and innovator.
Early Contributors
Carolyn Davidson - Designed the iconic Nike swoosh logo.
.Steve Prefontaine - University of Oregon track star and early Nike spokesperson.
Founding Date
January 25, 1964 (as Blue Ribbon Sports)
May 30, 1971 (renamed Nike, Inc.)
Here's a brief history of Nike
sneakers:

Early Years (1964-1971)


1. University of Oregon roots - Nike co-founder Phil Knight, a middle-
distance runner, was coached by Bill Bowerman, who sought to create
better athletic shoes.
2. Blue Ribbon Sports (BRS) - Knight and Bowerman founded BRS in
Innovation and Expansion (1980-1995)

1. Air technology - Nike introduced Air Jordan 1 (1985), designed for


Michael Jordan, featuring visible air units.
2. Cross-training shoes - Nike released the Air Trainer 1 (1987).
3. Sustainability - Nike introduced recycled materials in their shoes (1990).
4. Global expansion - Nike opened stores worldwide.
Birth of Nike (1971-1980)
1. Name change - BRS became Nike, Inc. in 1971,
named after the Greek goddess of victory.
2. Swoosh logo - Designer Carolyn Davidson created the
iconic swoosh logo for $35.
3. First Nike shoes - The Nike Waffle Trainer (1971)
featured Bowerman's innovative waffle sole design.
4. Running shoes - Nike introduced the Cortez (1972),
Blazer (1972), and Tailwind (1978).
Modern Era (1995-Present)

 1. Advanced technology - Nike introduced Fly knit (2012), Self-Lacing shoes


(2015), and Vapor fly (2017).

 2. Sustainable materials - Nike increased use of recycled materials, organic


cotton, and eco-friendly manufacturing.

 3. Collaborations - Nike partnered with designers (e.g., Virgil Abloh), artists,


and celebrities.
 4. Digital innovation - Nike introduced digital platforms (e.g., Nike SNKRS,
Nike+).
Product

Notable Nike Sneaker Models


 1. Air Jordan 1 (1985)
 2. Air Max 1 (1987)
 3. Nike Cortez (1972)
 4. Nike Blazer (1972)
 5. Nike Dunk (1985)
 6. Nike Air Force 1 (1982)
 7. Nike Presto (2000)
 8. Nike Vapor fly (2017)
Key Milestones
 1. 1980: Nike goes public.
 2. 1985: Air Jordan 1 debut.
 3. 1990: Nike opens its first European store.
 4. 2015: Nike becomes the world's largest athletic footwear brand.
Nike's mission is "to bring inspiration and innovation to every athlete in the
world" ¹. This mission is divided into three core components:
Bringing Inspiration - Nike aims to inspire athletes of all levels to push
beyond their limits. Their iconic "Just Do It" slogan embodies this spirit ¹.
 Creating Innovation - Nike strives to innovate and improve their products,
enabling athletes to achieve unprecedented feats. A notable example is
their groundbreaking work on enabling a human to run a marathon in under
2 hours ¹.
 Supporting Every Athlete - Nike believes everyone
is an athlete, regardless of skill level or background.
They manufacture sports apparel, shoes, and
equipment for a diverse market [2).

 Nike's vision is "to remain the most authentic,


connected, and distinctive brand" ¹. They focus on:
Authenticity - Delivering superior performance and
exceeding customer expectations.
Connectivity - Creating strong personal connections with
consumers through people-oriented marketing strategies.
Distinction - Maintaining their status as the top brand in the
global sportswear industry ¹.
Some of Nike's core values include:
 Sustainability - Investing in environmental endeavors,
such as recycling plastic bottles to create sustainable
footwear.
 Diversity - Building a diverse international team and
creating products appealing to people of all ages,
races, and athletic backgrounds ¹.

 Social Responsibility - Promoting environmental


conservation and supporting programs that align with
their core belief that sports can change the world for
the better
NIKE INC.

 Group 1
1. Esmail, Baimor A.
2. Midtimbang, Rowena M.
3. Upak, Mina G.
4. Munal, Ali A.
5. Gani, Sadrudin
6. Masulot, Ronel
SWOT-
ANALYSIS
Strengths
• Strong Brand Awareness and Value
• Huge Customer Base
• Americas Favorite Sneaker Brand
• Innovative Products
• Low Manufacturing Cost
• Superior Marketing Capabilities
Weakness
• Poor Labor Conditions in Foreign Countries
• Retailer Dependence
• Lack of Diversification
• US Market Dependence
• Controversies and Negative Publicity
Opportunities
• Emerging Markets
• Sustainable Products
• Technology Integration
• Direct to Consumer Strategy
• Metaverse Integration
Threats
• Counterfeit Products
• Intense Competition
• Economic Fluctuations
• Changing Consumer Preferences
• Technological Disruption
Nike Inc. faced a number of challenges in 2020, primarily due to the COVID-19
pandemic. These challenges included

• Supply Chain Disruptions


• Declining Demand
• Inventory Glut
• Increased Competition
Resolving Challenges in 2024
By 2024, Nike had made significant progress in addressing these challenges. Some of the
key strategies employed include
• Shifting to E-commerce
• Inventory Management
• Innovation and Sustainability
• Strong Brand Loyalty
• China Market Growth
THANK YOU

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