Industry 1 T S C E —C C Year 11

North America Company C Competitive Efforts

Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20
INTERNET SEGMENT
Retail Price ($ per unit) 67.00 75.99
Search Engine Advertising ($000s) 5,000 5,750
Free Shipping No No
S/Q Rating (1 to 10 stars) 4.0★ 5.1★
Model Availability 200 249
Brand Advertising ($000s) 10,000 11,500
Celebrity Appeal 0 0
Brand Reputation (prior-year image) 70 70
Online Orders (000s of pairs) 353 333
Pairs Sold ($000s of pairs) 353 333
Market Share (%) 20.0% 16.4%
WHOLESALE SEGMENT
Wholesale Price ($ per pair) 48.00 52.45
S/Q Rating (1 to 10 stars) 4.0★ 5.1★
Model Availability 200 249
Brand Advertising ($000s) 10,000 11,500
Rebate Offer ($ per pair) 5.00 6.00
Delivery Time (weeks) 3 wks 2 wks
Retailer Support ($ per outlet) 4,000 5,000
Retailer Outlets 1,000 1,000
Celebrity Appeal 0 0
Brand Reputation (prior-year image) 70 70
Pairs Demanded (000s of pairs) 1,997 2,144
Gained / Lost (due to stockouts) 0 +17
Pairs Sold (000s of pairs) 1,997 2,161
Market Share (%) 20.0% 20.4%
PRIVATE-LABEL SEGMENT
Offer Price (maximum = $40.06) 32.00 32.49
S/Q Rating (minimum = 3.0 stars) 3.0★ 3.3★
Pairs Offered / Available (000s) 200 276
Pairs Sold (000s) 200 0
Market Share (%) 20.0% 0.0%

Internet Price Wholesale Price S/Q Rating

$85.99 10.0★

$73.99 7.5★

S/Q Rating
Company C's
Price

Prices and $62.00 5.0★

S/Q Ratings
$50.00 2.5★

0.0★
10 11 12 13 14 15 16 17 18 19 20
Year

Internet Sales Wholesale Sales Private-Label Sales

30%
Market Share

Company C's 20%

Market Share
10%

0%
10 11 12 13 14 15 16 17 18 19 20
Year

Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 3

T S C E C C
Industry 1 T S C E —C C Year 11

Europe-Africa Company C Competitive Efforts

Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20
INTERNET SEGMENT
Retail Price ($ per unit) 72.00 77.99
Search Engine Advertising ($000s) 4,500 5,500
Free Shipping No No
S/Q Rating (1 to 10 stars) 4.0★ 5.1★
Model Availability 200 249
Brand Advertising ($000s) 9,000 10,500
Celebrity Appeal 0 0
Brand Reputation (prior-year image) 70 70
Online Orders (000s of pairs) 300 300
Pairs Sold ($000s of pairs) 300 300
Market Share (%) 20.0% 17.4%

WHOLESALE SEGMENT
Wholesale Price ($ per pair) 53.00 55.45
S/Q Rating (1 to 10 stars) 4.0★ 5.1★
Model Availability 200 249
Brand Advertising ($000s) 9,000 10,500
Rebate Offer ($ per pair) 5.00 6.00
Delivery Time (weeks) 3 wks 2 wks
Retailer Support ($ per outlet) 4,000 4,000
Retailer Outlets 1,000 1,000
Celebrity Appeal 0 0
Brand Reputation (prior-year image) 70 70
Pairs Demanded (000s of pairs) 1,700 1,910
Gained / Lost (due to stockouts) 0 -14
Pairs Sold (000s of pairs) 1,700 1,896
Market Share (%) 20.0% 20.6%

PRIVATE-LABEL SEGMENT
Offer Price (maximum = $44.00) 37.00 39.49
S/Q Rating (minimum = 3.0 stars) 3.0★ 3.3★
Pairs Offered / Available (000s) 200 118
Pairs Sold (000s) 200 118
Market Share (%) 20.0% 10.6%

Internet Price Wholesale Price S/Q Rating

$87.99 10.0★

$76.74 7.5★

S/Q Rating
Company C's
Price

Prices and $65.50 5.0★

S/Q Ratings
$54.25 2.5★

0.0★
10 11 12 13 14 15 16 17 18 19 20
Year

Internet Sales Wholesale Sales Private-Label Sales

25%
Market Share

Company C's 20%

Market Share
15%

10%
10 11 12 13 14 15 16 17 18 19 20
Year

Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 3

T S C E C C
Industry 1 T S C E —C C Year 11

Asia-Pacific Company C Competitive Efforts

Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20
INTERNET SEGMENT
Retail Price ($ per unit) 67.00 75.99
Search Engine Advertising ($000s) 4,000 5,000
Free Shipping No No
S/Q Rating (1 to 10 stars) 4.0★ 5.1★
Model Availability 200 249
Brand Advertising ($000s) 8,000 9,500
Celebrity Appeal 0 0
Brand Reputation (prior-year image) 70 70
Online Orders (000s of pairs) 225 208
Pairs Sold ($000s of pairs) 225 208
Market Share (%) 20.0% 15.4%
WHOLESALE SEGMENT
Wholesale Price ($ per pair) 48.00 52.45
S/Q Rating (1 to 10 stars) 4.0★ 5.1★
Model Availability 200 249
Brand Advertising ($000s) 8,000 9,500
Rebate Offer ($ per pair) 5.00 6.00
Delivery Time (weeks) 3 wks 2 wks
Retailer Support ($ per outlet) 2,750 5,250
Retailer Outlets 700 700
Celebrity Appeal 0 0
Brand Reputation (prior-year image) 70 70
Pairs Demanded (000s of pairs) 1,275 1,405
Gained / Lost (due to stockouts) 0 +6
Pairs Sold (000s of pairs) 1,275 1,411
Market Share (%) 20.0% 19.7%
PRIVATE-LABEL SEGMENT
Offer Price (maximum = $38.89) 32.00 32.49
S/Q Rating (minimum = 3.0 stars) 3.0★ 3.0★
Pairs Offered / Available (000s) 200 269
Pairs Sold (000s) 200 244
Market Share (%) 20.0% 21.6%

Internet Price Wholesale Price S/Q Rating

$85.99 10.0★

$73.99 7.5★

S/Q Rating
Company C's
Price

Prices and $62.00 5.0★

S/Q Ratings
$50.00 2.5★

0.0★
10 11 12 13 14 15 16 17 18 19 20
Year

Internet Sales Wholesale Sales Private-Label Sales

25%
Market Share

Company C's 20%

Market Share
15%

10%
10 11 12 13 14 15 16 17 18 19 20
Year

Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 3

T S C E C C
Industry 1 T S C E —C C Year 11

Latin America Company C Competitive Efforts

Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20
INTERNET SEGMENT
Retail Price ($ per unit) 72.00 77.99
Search Engine Advertising ($000s) 4,000 4,750
Free Shipping No No
S/Q Rating (1 to 10 stars) 4.0★ 5.1★
Model Availability 200 249
Brand Advertising ($000s) 7,500 8,500
Celebrity Appeal 0 0
Brand Reputation (prior-year image) 70 70
Online Orders (000s of pairs) 225 255
Pairs Sold ($000s of pairs) 225 255
Market Share (%) 20.0% 18.7%

WHOLESALE SEGMENT
Wholesale Price ($ per pair) 53.00 55.45
S/Q Rating (1 to 10 stars) 4.0★ 5.1★
Model Availability 200 249
Brand Advertising ($000s) 7,500 8,500
Rebate Offer ($ per pair) 5.00 6.00
Delivery Time (weeks) 3 wks 2 wks
Retailer Support ($ per outlet) 2,750 3,750
Retailer Outlets 700 700
Celebrity Appeal 0 0
Brand Reputation (prior-year image) 70 70
Pairs Demanded (000s of pairs) 1,275 1,515
Gained / Lost (due to stockouts) 0 0
Pairs Sold (000s of pairs) 1,275 1,515
Market Share (%) 20.0% 21.2%
PRIVATE-LABEL SEGMENT
Offer Price (maximum = $44.01) 37.00 39.49
S/Q Rating (minimum = 3.0 stars) 3.0★ 3.0★
Pairs Offered / Available (000s) 200 115
Pairs Sold (000s) 200 115
Market Share (%) 20.0% 10.2%

Internet Price Wholesale Price S/Q Rating

$87.99 10.0★

$76.74 7.5★

S/Q Rating
Company C's
Price

Prices and $65.50 5.0★

S/Q Ratings
$54.25 2.5★

0.0★
10 11 12 13 14 15 16 17 18 19 20
Year

Internet Sales Wholesale Sales Private-Label Sales

30%
Market Share

Company C's 20%

Market Share
10%

0%
10 11 12 13 14 15 16 17 18 19 20
Year

Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 3