Management

Intro: What is business ?
The golden circle: Toyota
What Why: reliable

How: see real things
How What: Jidoka machine
Why
Def Business: using the ressources efficiently to create added-value outputs by satisfying needs
intellectual ressources Factors of production:
materials ressources
human “ capital
financial “ labour
land
Satisfying needs: Job to be done, the pain to avoid, the benefits to obtain entrepreneur
Business types:
-Goods:
Apple Mac
-Services:
hotels, Ailrline, Netflix
-Good & Services:
car dealerships
-Not-for-profit (non profit):
habitat for humanity
How to measure economies ?
How does an increase in productivity affect the economy ?
Is an increase in productivity always good?
How does a nation improve productivity?

high technology
participate in the more “important” phase of the value chain
Lecture 2: Ethical and Social Responsibility of business
Trolley dilemma: train to sacrifice people
Business ethics
Ethics: knowing the right from wrong
Ex: environmental protection

=> ethical dilemmas = situations when its difficult to make a decision because the action carries potential negative consequences
Ethical philosophies
Utilitarisme : consider the best outcome without degrading the situation of others by this choice
Universalism : laws and principles apply to all - Kant
Virtue ethics : emphasize on value (courage, respect, honesty)
Rights and justice : emphasize on fairness, objectivity, equality
Confucian Business Influence
Confucian thought has influenced the culture of all East Asian countries.
Relationships and connections (dont drink in front of your senpai)
Asian companies have a greater duty to “take care of employees”
Loyalty
Managing a socially responsible business
Corporate Social Responsibility (CSR)
= maximise positive impacts and minimize negative impacts
give back to society
build projets for good impacts on stakeholders (consumer, society, environmental, firm)
Carrols pyramid of CSR
Economic responsibility = be profitable to survive

Legal responsibility
Ethical responsibility
Philanthropic responsibility
Pyramid of Needs of Maslow
Basic needs of fulfill to think
First responsibility of a firm =

provide jobs to employees
Evolution of CSR
50’s :
seen as voluntary and not to capture profit
70’s - 80 :
regulated CSR = CRS commitment were facilitated
related to Legal and Ethical responsibilities
80’s-90 :
90’s - now :
too to reach sales and competitive strategy
created shared values (2011) = seen as a value creation process
Responsibilities to stakeholders
Shareholders, employees, consumers, partners, suppliers, other impacted people (population)
Step 1: Mapping stakeholders relationships
Who are them?
How they work together ?
What are their expectations ?
Step 2 : Assess the nature of interests

Diagram between
Step 3 : asses the nature of powers

Voting power
Economic power
Legal power
Political power
Environmental power
Step 4 : Construct stakeholders analysis matrix

Power interest grid on power
Step 5 : develop specific strategies and tactics

Lecture 3 :
Why do Nations trade?

Comparative advantage:
capacity to produce at lower opportunity costs than another nation
Absolute advantage:
Only source of this product. Or using fewer ressources.
Global Citizenship education

Cognitive : Acquire knowledge about global issues
Socio emotional : sense of belonging to a common humanity
Behavioral : act responsibly
LECTURE 4 : 1. At first we could say yes but when you get the experience in
big companies as Big four you see that its not probably
Start a business worth it
I mean the ratio between the work put in for your remuneration,
Do you have technical skills in that business ? your outcome
These big company only show you the possibility to get well
Do you have management experience ?
paid when you’re the top management
But the name of big company can really improve your cv but i
Do you have the financial capacity to get start up ?
think its matter for internship. And they go to smaller ones
4 Business types : So maybe go i small companies first with good scalability
Sole proprietorship
aiming to be in top management few later when the firm has
run by one person
scaled
Partnership
sole proprietorship with several partners 2. We think that it should be a part time first aiming to get
Ex: real estate firm, lawyers cabinets financial security to run it and leave your job. But also to take
responsibility if you fail.
Limited liability companies and partnerships (LLC and LLP)
“Member” of the firm You have also to see if your business can be really scalable. And
can improve your way of living.
Corporation
separate legal entity that owns the assets and liabilities of I have an exemple of a French influencer who quite his job to
begin twitch. I was VP trader at Goldman Sachs.
Fujifilm near to death
Loose market share in photo during the 2000’s
=> turned into hospital equipment SYNAPSE cosmetic ASTALIFT

LECTURE 5 : Management
Évolution of management:
Autocratic, paid to work to to think, no growth —> more progressive, emphasis on team building, communication
Google
How to become successful manager:

Efficiency of labour, capital, time + Effectiveness = Success accomplish goal
Step 1: Planning
Write a Missions statement
= what to achieve, goal
= vision statement (broder than a goal, where the company wants to go and become)
= core values
Threat of substitutes
Departmentalization:
-Functional
-Product
-Process
-Customer
-Geographic
Key important factors of production:
Capital
Labor
Technology
It’s not infinite so we have to move to circular

economy
When producing, we have to think how to

reuse it before hand
Analyse with the Porter’s Value Chain
Inbound logistic:
Operation:
Outbound logistic:
Marketing and sales :
Service:
When is the perfect time to recruit

Management

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Intro: What is business ?

The golden circle: Toyota

What Why: reliable

Is an increase in productivity always good?

How does a nation improve productivity?

Ethics: knowing the right from wrong

Ex: environmental protection

Universalism : laws and principles apply to all - Kant

Virtue ethics : emphasize on value (courage, respect, honesty)

Rights and justice : emphasize on fairness, objectivity, equality

Confucian Business Influence

Carrols pyramid of CSR

Economic responsibility = be profitable to survive

Pyramid of Needs of Maslow

Basic needs of fulfill to think

First responsibility of a firm =

Step 2 : Assess the nature of interests

Step 3 : asses the nature of powers

Step 4 : Construct stakeholders analysis matrix

Step 5 : develop specific strategies and tactics

Why do Nations trade?

Global Citizenship education

=> turned into hospital equipment SYNAPSE cosmetic ASTALIFT

How to become successful manager:

It’s not infinite so we have to move to circular

When producing, we have to think how to

Marketing and sales :

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