MASTER

OF
BUSINESS ADMINISTRATION

1st Semester

Syllabus
(2024-2026)
 MASTER OF BUSINESS ADMINISTRATION
(MBA)

ACCT602 : Accounting for Managers

ECON605 : Managerial Economics
MKTG601 : Marketing Management
BC108 : Professional Communication
QAM601 : Statistics for Management

Page | 2
Accounting for Managers

Module I Introduction to Financial Accounting

Nature of Accounting, Branches of Accounting, Types of ownership- Capital Structure,
GAAP- Concepts and Conventions, Accounting Cycle, Recording of transactions:
journalizing, ledger posting, preparation of Trial Balance.

Module II Preparation of Financial Statements

Preparation of Companies Financial Statements: as per Revised Schedule III Income
Statement Balance Sheet Accounting for Depreciation, Accounting for Dividend and
Retained Earnings, Statement of changes in equity.

Module III Analysis of Financial Statements

Comparative Financial Statement: Trend Analysis, Inter-Firm Comparison Common
Size, Ratio Analysis and Cashflow Statement as Per AS-3.

Module IV Introduction to Cost & Management Accounting

Cost Classification, Preparation of cost sheet. Marginal Costing and Cost Volume Profit
Analysis, Valuation of Inventory, Variance Analysis – Material and Labour Budgeting-
Fixed & Flexible.

Module V Latest Development Trends & Practices

Introduction to financial Software for analysis: Excel and Prowess, Human Resource
Accounting, Inflation Accounting IFRS Framework.

Page | 3
Managerial Economics

Module I: Theory of Demand and Supply

Nature and scope of economic analysis: its relevance for a managerial decision making,
Demand analysis: nature of demand for a product- individual demand and market
demand, demand by market segmentation. Demand function and determinants of
demand. Supply function: determinants of supply of a product, law of supply.
Elasticity of supply. Concept of elasticity of demand- income, cross, price and
advertizing elasticity. Theorems on the price elasticity of demand. Applications of the
concept of price elasticity of demand in business decisions. Demand forecasting-- need
for forecasting and techniques of forecasting.

Module II: Theory of Production and Cost

Production analysis: production function-- neo-classical, Cobb- Douglas, Leontief.
Least cost combination of inputs for a firm. Concept of an isoquant-- smooth curvature
and right angle. Returns to scale and returns to a factor. Expansion path of a firm. Cost
Analysis: Costs relevant for management decision making. Economies of scale:
Internal and External, Cost Function: Cost and output relationship. Short Run and
Long run. An Analysis of the Objectives of a Business Firm: Profit Maximization
Model, Baumoul’s Sales Maximization Model, Marris’s Model Of ‘Managerial
Enterprise' Williamson’s Model Of 'Managerial Discretion.

Module III: Market Structure: Price and Output Decisions

Pricing And Output Decisions – Perfectly Competitive And Monopoly Markets Pricing
And Output Decisions –Under Monopolistically Competitive Market-- Product
Differentiation; Price Discriminating Monopolist; Models Of Oligopolistic Market:
Price Rigidity-- The Kinky Demand Curve Model Interdependence-- The Cournot
Model, Price Leadership Models, Cartels And Collusion.

Module IV: Macro Economic Analysis and Business Environment

Economic Policy and Analysis: Macro Economic Variables and Functional
Relationships. Approaches to National Income Measurement. Models of Circular Flow
of Money- Incorporating Savings, Investment, Foreign Trade and Government Sector.
Models of Income Determination with emphasis on Keynesian Model.

Page | 4
Concept of Investment Multiplier. Factors Influencing Consumption Function-
Objective, Subjective And Structural. Demand and Supply of Money: Transaction,
Precautionary and Speculative Demand for Money; Liquidity Preference Function;
Components of Money Supply.

Module V: Business Environment

Business Environment: An Exogenous Variable. Factors Influencing the Business
Environment. National Income Analysis: National Income Aggregates, Business
Cycles: An Analysis of the Fluctuations in the Level of Economic Activity. Phases of
Business Cycles. Inflation and Deflation: Demand - Pull and Cost -Push Inflation.
Impact Of Inflation On Employment, Price Level And Other Macro Economic
Variables An Analysis Of Policies To Control Inflation. Deflation. Monetary Policy:
Objectives of Monetary Policy. Functions of Central Bank. Credit Policy and Its
Implications on the Corporate Sector. Fiscal Policy: meaning, objectives and impact
on economy. Money Market, Capital Market and Foreign Exchange Market.

Text and References:

• Dwivedi DN, Managerial Economics, Vikas Publishing House
• Ahuja HL, Advanced Economic Theory, S.Chand & Sons
• Ahuja HL, Business Economics, S.Chand & Sons
• Chopra PN, Managerial Economics, Kalyani Publishers.
• Gupta, G.S. 2006, Managerial Economics, 2nd Edition,Tata McGraw Hill
• Peterson, H.C and Lewis, W.C. 2005, Managerial Economics, 4th Edition,
Prentice Hall of India
• Adhikari M., Managerial Economics, Excel Books.
• Peterson H. & W. Chris Lewis, Managerial Economic Analysis and Cases,
Pearson Education.
• Varshney, R. Land Maheshwari, 1994 Manageriaql; Economics, S Chand and
Co.
• Koutsoyiannis, A. Modern Economics, Third Edition.
• R Ferguson, R., Ferguson, G.J and Rothschild, R.1993 Business Economics
Macmillan.
• Chandra, P.2006, Project: Preparation Appraisal Selection Implementation
and Review, 6th Edition, Tata McGraw Hill

Page | 5
Marketing Management

Module I: Understanding Marketing in New Perspective

Marketing Management Defined. Customer Value and Satisfaction, Philosophies of
Marketing Management. Difference between marketing and Selling, Relationship
marketing, Social marketing. Strategic Planning in marketing, formulating the
marketing plan.

Module II: Analyzing Consumers & Selecting Markets

Consumer Behaviour-Defined. The factors influencing consumer behaviour. The
stages in the buying process, the buying decision making process. Factors effecting the
buying decision; Adoption process. Market Segmentations, Levels of Market
Segmentations, Patterns, Procedures, Requirement for Effective Segmentation.
Evaluating the Market Segments. Targeting the Market Segments. Developing a
Positioning Strategy.

Module III: Managing Product Strategies

Products and Services Defined. Classification of products. New Product development,
stages of New Product Development. Packaging and Labeling. Product mix decisions
and line management. Length, width and depth of a line, Line analysis, and Brand
Management. Product life cycle, stages in lifecycle and factors affecting each stage.
Managing product life cycles.

Module IV: Identifying Pricing Methods and Strategies

Pricing Definition. Setting the price, adapting the price. Initiating and responding the
price changes. Identifying Pricing Strategies.

Module V: Managing Channel Dynamics & Integrated Marketing

Communication
Channel functions and flows. Channel design and management decisions. Channel
dynamics. Vertical horizontal and multi-channel marketing systems. Market Logistics
decisions. Integrated Marketing Communication. Marketing Communication Process.

Page | 6
Promotion mix, Advertising, Personal Selling. Sales Promotion, Publicity and Public
Relations. Direct Marketing.

Text & References:

• Kotler, Keller, Koshy, Jha, (2008), Marketing Management– A South Asian

Perspective, Pearson India Pvt.
• Kurtz, (2008) Principles of Marketing, Cengage Learning, India,
• S. Neelamegham, (2009), Marketing In India,Vikas publishing house,
• Biplo Bose, (2008), Marketing Management, Himalaya Publishing House.
• Paul Baines, Chris Fill, Kelly Page, (2009), Marketing, Oxford University Press
• Winner (2009), Marketing Management,Pearson India Pvt.
• William L. Pride and O.C. Ferrell, (1993) Marketing Concepts and Strategies,
Boston, Houghton Mifflin.
• Czinkota and Kotabe , ( 2007) Marketing Management, Cengage Learning,
India
• Evans, (2008), Marketing Management, Cengage Learning,India
• Rajan Saxena, (2010) , Marketing Management,Tata McGraw Hill

Page | 7
Professional Communication

Module I
Verbal and Nonverbal Communication
Oral Communication: forms, advantages and disadvantages; Written Communication:
forms, advantages and disadvantages; Principles and Significance of Nonverbal
communication, KOPPACT(Kinesics, Oculesics, Proxemics, Paralinguistics,
Artifactics, Chronemics, Tactilics.

Module II
Social Communication Essentials and Cross-Cultural Communication
Small talk, building rapport, Informal Communication; Public speaking in multi-
cultural context, Culture and Context, Ethnocentrism, stereotyping, cultural
relativism, Cultural shock and social change.

Module III
Meetings
Meetings: Meaning and Importance, Purpose of Meeting, Steps in conducting
meeting, Written documents related to meeting: Notice, Agenda, Minutes.

Module IV
Report Writing
Types of report, Significance of Reports, Report Planning, Process of Report Writing,
Visual Aids in Reports.

Module V
Employment Communication
Cover Letter, Resume, Participating in a Group Discussion, Preparing for interview,
Appearing in an interview.

Page | 8
Text & References:
Text:
• Essentials of Management, H. Koontz
• Principles and Practices of Management, Bakshi
• Student Study Material (SSM)
References:
• Management, Stoner, Freemand & Gilbert
• Principles & Practices of Management, L.M. Prasad / C.B. Gupta
• Management Today, Burton & Thakur

Page | 9
Statistics for Management

Module I: Introduction
Statistical thinking and analysis, Statistics defined, Types of statistical methods -
Descriptive and inferential statistics; Importance and scope of statistics, Scales of
measurement, Basic statistical concepts: population and sample. Tabular and
Graphical Descriptive Techniques using MS Excel, Bar chart, Pie Chart, Histogram,
Frequency Polygon, Ogive, Pareto Chart, Stem-and-leaf display, Cross tabulations,
Scatter plot and Trend line, Arithmetic Mean, Median and Mode, Partition Values-
Quartiles, and percentiles, Measures of Variability: Range, IQR; Variance, Standard
Deviation, Coefficient of variation, Use of MS Excel for Numerical Measures.

Module II: Probability and Probability Distributions

Types of events and Algebra of events. Assigning probability to events, Joint, Marginal
and Conditional Probability. Probability Rules; complement Rule, Multiplication
Rule, Addition Rule, Bayes’ Theorem, Mean or Expected value of random
variable, Variance and Standard Deviation of random variables, Binomial Probability
Distribution, Poisson Probability Distribution and Normal Probability
Distribution, Using MS Excel for computation of Binomial, Poisson and Normal
probabilities.

Module III: Sampling, Sampling Distribution and Estimation

Sampling: Basic Concepts, Types of Sampling and Non-Sampling Errors and
Precautions, Central Limit Theorem, Sampling Distribution of the mean, Sampling
distribution of proportion, Estimation: Types Estimates, Using z Statistic for
estimating population mean, Confidence interval for estimating population mean
when population SD is unknown, Estimating population mean using t Statistic (small
sample case), and Confidence interval estimation for population proportion, Using MS
Excel for confidence interval construction.

Module IV: Hypothesis Testing

Fundamental Concepts of Hypothesis Testing, Developing null and alternate
hypothesis, Hypothesis testing procedure, the critical value of the test statistic, regions
and rejection and non-rejection, Type I error and Type II error, Level of significance,

Page | 10
The confidence coefficient, The power of a test, The p-value approach to hypothesis
testing, For single population mean using z-statistic, for single population mean using
t-statistic, hypothesis testing for population proportion, Inference about the difference
between two population means, Independent samples and Matched Samples,
Inference about the difference between two population proportions, Inference about
the ratio of two population variances, Analysis of Variance (Analysis and
Interpretation of MS Excel Output only), Testing for equality of k- population
means, Chi-squared goodness of fit test for mean, and test of independence. Using MS
Excel for Chi-squared test.

Module V: Forecasting Techniques

Measures of Linear Relationship: covariance, coefficient of correlation, Regression:
Model, Estimating the coefficient using least squares method. Assessing the Model
(Analysis and Interpretation of Excel Output only), Standard Error of Estimate,
Coefficient of determination, Variation in Time Series, Numerical application of trend
analysis only.

Text Reading:
• Keller, Gerald (2015), Statistics for Management and Economics, Cengage
Learning.
• Sharma, J.K. (2014), Business Statistics, Pearson Education India.
• Anderson D.R; Sweeny D.J, Williams T.A (2015), Statistics for Business and
Economics, Cengage learning.
• References:
• Levin Richard I., Rubin David S., Siddiqui M.H., & Rastogi S., (2017), Statistics
for Management, Pearson Education India
• Stephen .K.C. (2012), Applied Business Statistics: Text, Problems and Cases.
New York: Harper and Row.
• Ken Black (2012), Business Statistics, Wiley Publication

Page | 11