lesson 11
lesson 11
lesson 11
Defines expectations. When people are uncertain about what is expected of them
and how they will be evaluated, they can’t do their jobs well. Performance
reviews are difficult because the employee does not know the performance
standards they are expected to meet. And if corrective measures are necessary,
the employee may be resentful if he can’t see how his behaviors reduced his
effectiveness. When expectations and standards are clear, employees know what
they need to do to get a positive review and the benefits that come with it.
Not all work communication is made equal. We have all had the experience of sitting
through a boring, lengthy meeting with the thought, “This should have been an
email.” or just notice.Different communication channels are ideal for different types
of communication. Depending on the type of information being conveyed, those
different channels can enhance or detract from how it is received. An effective
communicator will develop different skills and tools to match the type of
communication needed.
Leadership communication
Leaders often deliver one-way communications to their teams. The goal may be to
inform or update, such as a memo about a new company policy or a change in
direction. Leaders also often communicate to persuade, encourage, and inspire
commitment. They often communicate through stories more than data.
Upward communication
Managers (and team members) often have to communicate with their own
managers and with other leaders who are not in their direct chain of command.
These may take the form of memos/emails, reports, or a slot in a standing meeting.
Regardless of the format, these types of communications should be considered
more formal .
Updates
Since they’re brief by nature, updates often fall short of being a type of strong
communication. Use a visual tracker or dashboard to carry the load, and save your
verbal or written commentary for drawing the audience’s attention to what is most
important — typically, what requires action or further involvement from them.
This might include surprises, obstacles, and potential risks, as well as wins.
Presentations
These formal communication events tend to receive the lion’s share of attention, for
good reason. Presentations are communication tools that are typically aimed at a
larger audience with higher stakes. They have objectives like informing, influencing,
and persuading.
Meetings
Customer communications
Communicating with customers can run the entire gamut discussed above, from one-
offs to face-to-face, virtual, spoken, or written, formal. In general, all of the
considerations of communication among employees go double for customers.
Be deliberate and plan your messages to provide what your customer needs, in the
way they prefer, and create a positive impression for the company and the product.
Informal interactions
Informal communications include the emails and chats you engage in all day: making
requests, asking for information, responding to requests, and giving or receiving
support and guidance. In addition to moving the work of the organization forward,
these informal communications have secondary objectives of forming social
connections, building culture, establishing trust, and finding common ground.
Communication skills for managers and business leaders are one of the
most important soft skills you can develop. It involves any sort of communication
(verbal and non-verbal) you have with an employee in-person, on video calls, emails,
messages, or any platform used to keep in touch.
COMMUNICATION MODEL