Y1, Q1 Y1, Q2 Y1, Q3 Y1, Q4 Y2, Q1 Y2, Q2

Segment A Sales Force Emphasis 25% 25% 25% 25% 34% 34%
Segment B Sales Force Emphasis 25% 25% 25% 23% 21% 21%
Segment C Sales Force Emphasis 25% 25% 25% 27% 28% 28%
Segment D Sales Force Emphasis 25% 25% 25% 25% 17% 17%
List Price $142 $142 $142 $142 $142 $142
Segment A Discounts 12% 12% 12% 12% 12% 12%
Segment B Discounts 8% 8% 8% 8% 8% 8%
Segment C Discounts 4% 4% 4% 3% 3% 4%
Segment D Discounts 16% 16% 16% 16% 16% 16%
Distributor Discounts 12% 12% 12% 14% 14% 14%
Sales Force 11 11 11 10 10 10
Spending on Small Customers 50% 50% 50% 30% 25% 25%
Spending to Retain Large Customers 50% 50% 50% 80% 85% 85%
Integrated Marketing Communication and Training $80,000 $80,000 $80,000 $60,000 $55,000 $70,000
Spending on Market Research $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Social Media Persuasion Spending $0 $0 $0 $20,000 $15,000 $20,000
Direct Customer Communication $0 $0 $0 $30,000 $30,000 $30,000
Battery Life Feature Spending $60,000 $60,000 $60,000 $60,000 $50,000 $70,000
Manufacturing Efficiency Improvement $0 $0 $0 $20,000 $30,000 $60,000
Sensor Size Feature Spending $60,000 $60,000 $60,000 $40,000 $40,000 $40,000
Latency Reduction Spending $0 $0 $0 $20,000 $30,000 $60,000
Y2, Q3 Y2, Q4 Y3, Q1 Y3, Q2 Y3, Q3 Y3, Q4 Y4, Q1 Y4, Q2 Y4, Q3 Y4, Q4
34% 34% 34% 34% 38% 38% 38% 34% 38% 38%
21% 21% 20% 20% 18% 18% 18% 21% 18% 18%
28% 28% 29% 29% 21% 21% 21% 28% 21% 21%
17% 17% 17% 17% 23% 23% 23% 17% 23% 23%
$142 $142 $142 $142 $142 $142 $142 $142 $142 $142
12% 12% 12% 12% 12% 12% 12% 12% 12% 12%
8% 8% 8% 8% 8% 8% 8% 8% 8% 8%
4% 4% 4% 4% 3% 3% 3% 4% 4% 4%
16% 16% 16% 16% 16% 16% 16% 16% 16% 16%
14% 14% 14% 14% 14% 14% 16% 14% 14% 16%
10 11 11 11 11 10 10 11 11 11
25% 30% 30% 25% 30% 25% 30% 40% 40% 45%
85% 80% 80% 75% 75% 85% 70% 70% 70% 80%
$80,000 $80,000 $80,000 $100,000 $100,000 $100,000 $120,000 $120,000 $120,000 $140,000
$50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
$10,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000
$30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000
$80,000 $80,000 $100,000 $100,000 $120,000 $120,000 $120,000 $140,000 $140,000 $160,000
$70,000 $70,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000
$40,000 $40,000 $50,000 $50,000 $60,000 $60,000 $70,000 $70,000 $70,000 $70,000
$70,000 $70,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000